Converting an idea or a lab prototype into a real, customer-ready product is no simple task. Learn how to differentiate between the steps of product development, including research, design, implementation, testing, verification, validation, operations and maintenance.

2. The Working Group

3. _____
!
We design and build digital products.

4. _____
!
A few of our
clients

5. _____
!
Some of the
startups in
our
portfolio

6. Today’s Topic: Product Development 101

8. Product Development = Creation, innovation,
improvement or enhancement of a new or existing
product.

12. Your New Hat: Product Manager

14. A Product Manager turns an idea into actual
milestones & forward looking plans.

15. Social Analytics
Customer Contact
Insight
Voice of Customer
Session Replay
Analytics
Market Research
A/B & MVT Testing
Sales
Surveys
Customer Service
Big & Unstructured Data Competitor Evaluations
Eye Tracking
Usability Testing
Segmentation

18. Choose what works best for your team and your
product.

21. Problem Definition &
Opportunity
(Sales)
Product Management:
Assemble your team
(designers, developers,
manufacturers)
Build Your Product
Roadmap & Create
Backlog
Sprints 1 -> N Sprint Zero
Iterate
Launch
Maintain

22. Build Your Product
Roadmap & Create
Backlog
Sprints 1 -> N Sprint Zero
Problem Definition &
Opportunity
(Sales)
Iterate
Launch
Maintain
Product Management:
Assemble your team
(designers, developers,
manufacturers)

24. Problem Definition &
Opportunity
(Sales)
Build Your Product
Roadmap & Create
Backlog
Sprints 1 -> N Sprint Zero
Iterate
Launch
Maintain
Product Management:
Assemble your team
(designers, developers,
manufacturers)

26. Problem Definition &
Opportunity
(Sales)
Product Management:
Assemble your team
(designers, developers,
manufacturers)
Sprints 1 -> N Sprint Zero
Iterate
Launch
Maintain
Build Your Product
Roadmap & Create
Backlog

27. Product Roadmap: Capture everything, then
organize & prioritize

29. Product Backlog: Tactical, describes actions that
need to be taken

32. Problem Definition &
Opportunity
(Sales)
Product Management:
Assemble your team
(designers, developers,
manufacturers)
Build Your Product
Roadmap & Create
Backlog
Sprints 1 -> N
Iterate
Launch
Maintain
Sprint Zero

35. Problem Definition &
Opportunity
(Sales)
Product Management:
Assemble your team
(designers, developers,
manufacturers)
Build Your Product
Roadmap & Create
Backlog
Sprint Zero
Iterate
Launch
Maintain
Sprints 1 -> N

37. Problem Definition &
Opportunity
(Sales)
Product Management:
Assemble your team
(designers, developers,
manufacturers)
Build Your Product
Roadmap & Create
Backlog
Sprints 1 -> N Sprint Zero
Iterate
Launch
Maintain

38. Problem Definition &
Opportunity
(Sales)
Product Management:
Assemble your team
(designers, developers,
manufacturers)
Build Your Product
Roadmap & Create
Backlog
Iterate
Launch Sprints 1 -> N Sprint Zero
Maintain

40. Problem Definition &
Opportunity
(Sales)
Product Management:
Assemble your team
(designers, developers,
manufacturers)
Build Your Product
Roadmap & Create
Backlog
Sprints 1 -> N Sprint Zero
Iterate
Launch
Maintain

42. Any questions?

43. The Working Group
chris@twg.ca
@ceben
twg.ca