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1. Scrum Marketing Methodology
Y ou r Com pany N am e

2. 2
Agile Marketing Outline
Agile Marketing Introduction01
Agile Marketing Values02
Role of agile marketing team03
How does agile marketing work?04
Agile Marketing Process05
Agile marketing – value proposition06
Agile Marketing Manifesto07
Agile Approach to Marketing08
Key pieces of an agile
marketing implementation
• Sprints
• Stand up Meetings
• Board to track project progress
• Teamwork
09
Agile Marketing Benefits10

3. Agile Marketing Introduction
3
Repeat
PlanSet Goals Maximize ROI
Tweak
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4. Agile Marketing Values
4
Agile marketing is a tactical marketing approach in which marketing
teams collectively identify high value projects on which to focus
their collective efforts.
Testing and data over
opinion and conventions.
Text hereText here
Responding to change
over following a plan.
Rapid iterations over big
bang campaigns.
Text here
Numerous small experiments
over a few big bets.
Text here
Individuals and interactions
over large markets.
Text here
Collaboration over silos
and hierarchy
Text here
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Agile Marketing Values

5. leaders of the marketing organization and other key stakeholders to align everyone
on the initiative’s goals
Aligns with leadership and sets team expectations
• Developing insights based on targeted analytics.
• Aim to identify anomalies, pain points, issues, or opportunities in the decision journeys
of key customer or prospect segments
Analyzes the data to identify the opportunities
For each identified opportunity or issue, the team develops both ideas about
how to improve the experience and ways to test those ideas
Designs and Prioritizes Tests
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Role of Agile Marketing Team
5

6. How does Agile Marketing Work?
6
• Get agreement on the
goals.
• Business owners,
product development
& sales
• Be Realistic
Sprint
Planning
• Daily Standup
Meeting
• Each Person:
• What they did
yesterday
• What they will do
today
• Any Obstacles
The Scrum
Process
• Status Against
Agreements
• Business owners,
product development
& sales
• The burn down chart
Sprint
Review
• Review the whole
print process:
• What went well
during the sprint?
• What could have
been better?
Sprint
Retrospective
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7. Agile Marketing Process
7
Performance
Measurement
Iteration 1 Iteration 2 Iteration 3
Launch
Describe
Learn Test
Develop
Launch
Describe
Learn Test
Develop
Launch
Describe
Learn Test
Develop
Concept &
Definition
Concept Realization
Production and Deployment
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8. Agile Marketing – Value Proposition
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Visibility Adaptability
Business Value Risk
Traditional
Development
Agile
Development

9. Agile Marketing Manifesto
9
Validated learning over
opinions and conventions
Customer-focused collaboration
over silos and hierarchy
Adaptive and iterative campaigns
over big bang campaigns
The process of customer discovery
over static prediction
Flexible VS. Rigid Planning
Responding to change over
following a plan
Many small experiments
over a few large bets
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10. Agile Approach to Marketing
10
Approaches
Mindset Shift
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Experimentation,
Iteration, and small releasee
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Data-Driven Marketing
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Adherence to the agile manifesto
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Teamwork and Collaboration
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Servant Leadership
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11. Key Pieces of an Agile Marketing Implementation
11
Sprints
Board to Track
Project Progress
Stand up MeetingsTeamwork
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Implementation

12. 12
Sprints
A sprint is how long you give your team to complete their current projects. Typically these range
from two to six weeks
Align on
a Challenge
Ensure clarity and
alignment through a
thorough explorationon
of the what, why, and
how of the current
state challenge.
Step 1
Ideate
Innovations
Envision possible future
states and develop
models that identify the
gaps to achieve the
future state.
Step 2
Decide on
a Solution
Prioritize possible
solution, then, within
context of the challenge
and solution, prototype
model(s) to test.
Step 3
Create
a Prototype
Test your ideas with
key stakeholders and
subject matter experts
to validate them for
feedback, learning,
and rapid iteration.
Step 4
Test & Learn
with Customers
Apply lessons
learned to create a
final or further
iteration. Determine
next-steps and
maintain momentum.
Step 5
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13. Stand up Meetings
13
Meeting Called by Bill Smith Attendees web project team
Type of Meeting Team Please read attached word doc
Facilitator Jim Jones Please Bring Updates
Note Taker Sue Arthur
Timekeeper Sue Arthur
Agenda Items
Topic Presenter Time Allotted
Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here
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Every day your team needs to get together and have a very brief check in

14. Board to Track Project Progress
14
Requirement
Gathering
Project Progress
Development UAT Pilot Rollout
Done WIP WIP Pending Pending
Hot Issues:
Issue Reason Date Raised Action to Resolve Escalated Escalation Date Esc. Level
Can’t get sign off No Documentation 19th Sept Prepare Documentation Business Analyst 20th Sept 1
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Hot Risks:
Risk Impact
Probability
(Estimated)
Mitigation Action Must Resolve Before Escalated to
Pilot date may not be
met
High High
Allocate More
Resources
1st Oct 2010 CEO
Key Milestones Dates*:
Date Milestone Weeks Remaining
30th Sept UAT Signoff +2
15th Oct Pilot +4
General Notes: (*) (Your Text Here)

15. 15
Teamwork
While an individual may lead a project, the success or failure of the
sprint rests on all the team members. Everybody has to be prepared
to collaborate and assist in the Agile framework
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16. Agile Marketing Benefits
16
Puts the customer
at the center
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Reap the benefits of
smaller deliverables
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Each sprint provides an
opportunity to learn and adjust:
Fail faster, succeed smarter
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Adjust your approach
based on market feedback
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Improve speed of
decision-making
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Experiment with
innovative, new ideas
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17. 17
Scrum Marketing Methodology Icons Slide
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18. 18
Additional
Slides

19. Coffee Break
10:15 to 10:30 am
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19

20. Bar Chart
20
35
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75
20
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35
45
80
0 10 20 30 40 50 60 70 80 90 100
2016
2017
2018
2019
2020
Years
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Product
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Product

21. Column Chart
21
93
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80
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0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2018 2019 2020
Years
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automatically based on data. Just left click on it
and select “Edit Data”.
Product
01 This graph/chart is linked to excel, and changes
automatically based on data. Just left click on it
and select “Edit Data”.
Product

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Name Here
Designation
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Designation
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Name Here
Designation
Our Team
22

23. Our Mission
23
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Vision
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Mission
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Goal

24. Financial
24
Medium
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60%
Maximum
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80%
Minimum
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40%

25. Post it Notes
25
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Text Here Text HereText Here

26. Thank
You
Address
# street number, city, state
Contact Number
0123456789
Email Address
emailaddress123@gmail.com
26