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1. Marketing
Scrum
Yo u r C o m p a n y N a m e

2. 2
Marketing Outline
Agile Marketing Introduction01. Agile Marketing Values02.
Role of Agile Marketing Team03. How does Agile Marketing Work?04.
Agile Marketing Process05. Agile Marketing – Value Proposition06.
Agile Marketing Manifesto07. Agile Approach to Marketing08.
Key pieces of an agile marketing
implementation
• Sprints
• Stand up Meetings
• Board to Track Project Progress
• Teamwork
09. Agile Marketing Benefits10.
A
G
I
L
E

3. Agile Marketing Introduction
3
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Repeat
PlanSet Goals Maximize ROI

4. Agile Marketing Values
4
Agile marketing is a tactical marketing approach in which
marketing teams collectively identify high value projects on
which to focus their collective efforts.
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Responding to change
over following a plan.
01.
Rapid iterations over big
bang campaigns.
02.
Testing and data over opinion
and conventions.
03.
Numerous small experiments
over a few big bets.
04.
Individuals and interactions
over large markets.
05.
Collaboration over silos
and hierarchy
06.
Agile
Marketing
Values

5. 5
Role of Agile
Marketing Team Aligns with leadership and sets team expectations:
work with the leaders of the marketing organization and other
key stakeholders to align everyone on the initiative’s goals
Analyzes the data to identify the opportunities:
• Developing insights based on targeted analytics.
• Aim to identify anomalies, pain points, issues, or opportunities in the
decision journeys of key customer or prospect segments
Designs and Prioritizes Tests:
• For each identified opportunity or issue, the team develops both ideas
about how to improve the experience and ways to test those ideas
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6. How does Agile Marketing Work?
6
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• Daily Standup Meeting
• Each Person:
‒ What they did
yesterday?
‒ What they will do
today?
‒ Any Obstacles?
• Status Against
Agreements
• Business owners,
product development
& sales
• The Burn Down Chart
• Review the whole
print process:
‒ What went well
during the sprint?
‒ What could have
been better?
• Get agreement on
the goals.
• Business owners,
product development
& sales
• Be Realistic
The Scrum
Process
Sprint
Review
Sprint
Retrospective
Sprint
Planning

7. Agile Marketing Process
7
Concept Realization
Production and Deployment
Iteration 1 Iteration 2 Iteration 3
Performance
Measurement
Concept &
Definition
Launch
Describe
Learn Test
Develop
Launch
Describe
Learn Test
Develop
Launch
Describe
Learn Test
Develop
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8. Agile Marketing – Value Proposition
8
Visibility
Business Value
Adaptability
Risk
Agile Development Traditional Development
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9. 9
Agile Marketing Manifesto
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The process of customer discovery over
static prediction
04.
Validated learning over
opinions and conventions
01.
Flexible vs.
rigid planning
05.
Customer-focused collaboration
over silos and hierarchy
02.
Responding to change
over following a plan
06.
Adaptive and iterative campaigns
over big bang campaigns
03.
Many small experiments
over a few large bets
07.

10. Agile Approach to Marketing
10
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Mindset Shift
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Adherence to the
Agile Manifesto
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Experimentation,
Iteration, & Small Releases
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Servant Leadership
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Data-Driven Marketing
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Teamwork & Collaboration
Approaches

11. Key Pieces of an Agile Marketing Implementation
11
Sprints
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Stand up
meetings
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Teamwork
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Board to Track
Project Progress
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Implementation

12. Sprints
12
A sprint is how long you give your team to complete their current projects. Typically these
range from two to six weeks
Align on a
Challenge
Ensure clarity and
alignment through a
thorough exploration of
the what, why, and
how of the current
state challenge.
Step 1
Ideate
Innovations
Envision possible future
states and develop
models that identify the
gaps to achieve the
future state.
Step 2
Decide on
a Solution
Prioritize possible
solution, then, within
context of the challenges
and solutions, prototype
model(s) to test.
Step 3
Create a
Prototype
Test your ideas with key
stakeholders and subject
matter experts to validate
them for feedback, learning,
and rapid iteration.
Step 4
Test & Learn
with Customers
Apply lessons learned to
create a final or next- stage
model for further iteration.
Determine next-steps and
maintain momentum.
Step 5
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13. Stand up Meetings
13
Meeting Called by Bill Smith Attendees Web Project Team
Type of Meeting Team Please Read Attached Word Doc
Facilitator Jim Jones Please Bring Updates
Note Taker Sue Arthur
Timekeeper Sue Arthur
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Every day your team needs to get together and have a very brief check in
Agenda Items
Topic Presenter Time Allotted
Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here

14. Board to Track Project Progress
14
Hot Issues
Issue Reason Date Raised Action to Resolve Escalated to Escalation Date Esc. Level
Can’t get sign off No Documentation 19th Sept Prepare Documentation Business Analyst 20th Sept 1
Key Milestones Dates*
Date Milestone Weeks Remaining
30th Sept UAT Signoff +2
15th Oct Pilot +4
Whether it's the good ole' whiteboard with sticky notes, a nice and simple Trello board, or a big fancy specialized software, you need a
centralized way to track your sprint that everyone has access to.
Hot Risk
Risk Impact Probability (Estimated) Mitigation Action Must Resolve Before Escalated to
Pilot date may not be met High High Allocate more resources 1st Oct 2020 CEO
Project Progress
Requirement
Gathering
• Done
Development UAT Pilot Rollout
• WIP • WIP • Pending • Pending
General Notes: (*) <Your Text Here>
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15. Teamwork
15
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While an individual may lead a project, the success or failure of the sprint rests on all the team
members. Everybody has to be prepared to collaborate and assist in the Agile framework.

16. 16
Marketing BenefitsA G I L E
01.
Reap the benefits of
smaller deliverables
Puts the customer at
the center
04.
Adjust your approach
based on market feedback
Each sprint provides an
opportunity to learn and adjust:
Fail Faster, Succeed Smarter
02. 05.
Experiment with
innovative, new ideas
Improve speed of
decision-making
03. 06.
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17. Marketing
Icons Slide
17
A
G
I
L
E

18. 18
Additional Slides

19. 19
Coffee Break
Let’s Start again in 30 Minutes
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20. Clustered Column Chart
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Q1 Q2 Q3 Q4
(inpercentage)
01Product
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02Product
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changes automatically based on data.
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Product1
Product2

21. Line Chart
21
Product 01This graph/chart is linked to excel, and
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Product 02This graph/chart is linked to excel, and
changes automatically based on data.
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Jan Feb Mar Apr May Jun Jul Aug
2020

22. 22
About Us Value Clients
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Target Audiences
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Preferred by Many
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23. Location
23
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Population
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Montana
65%
Texas 45%

24. Financial
24
20% Minimum
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80% Maximum
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25. “Marketing is telling the world that you
are a Rock – Star, content marketing is
showing the world that you are one.”
Q u o t e s
-Robert Rose
25

26. 26
Address
# street number, city, state
Contact Number
0123456789
Email Address
emailaddress123@gmail.com
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