This document provides guidance on user experience (UX) practices for early-stage product development when there is high uncertainty. It recommends taking an iterative approach focused on validating assumptions quickly through minimum viable products and prototypes. UX methods like proto-personas, storytelling, and usability testing with proxies can help prioritize features and guide design when actual users are unknown. The document emphasizes collaborating cross-functionally, moving fast but not overcommitting, and continually tracking assumptions and gathering feedback to refine the product as understanding increases.
3 Challenges of Building Complex Dashboards with Open Source ComponentsRyan MacCarrigan
The first instinct for many software companies is to build exactly what they want with the help of chart components and open source code libraries. This works for some organizations that think their users don’t have complex requirements.
But with dashboards and reports, the trigger point often hinges around understanding and mapping user flows. A one-size-fits-all experience just doesn’t cut it when you have a growing customer base and serve multiple user personas who are trying to achieve different outcomes.
Join Ryan MacCarrigan, founding principal of LeanStudio, to learn how to approach the build vs. buy debate when launching your analytics project. What are some key considerations to think about that can save you time and money down the road?
You'll learn:
1 - How to reduce customer churn with user persona-segmented dashboards
2 - The challenges of building with open-source component libraries
3 - Lessons learned from real product teams
KI gestütztes Requirements Engineering: Praktische Insights, wie Innovatoren wie Celonis das kontinuierliche Einbeziehen von Kundenfeedback in das Agile Requirements Engineering praktizieren und damit ihre Customer Experience steigern.
Speaker: Johannes Stich, Co-Founder von Pyoneer.io
Creating A Culture Of Storytelling from NTEN's 2010 Nonprofit Technology Conf...Roger Burks
We know that storytelling is the most powerful way to get your organization's message out there, heard and remembered. We know that compelling stories inspire action and change. But how do you get your organization to commit to storytelling?
In this session - a continuation of last year's Better Online Storytelling panel - we'll explore successful, specific techniques to get your organization started finding and telling its best stories. From stories to emails, blogs to social media, you can create a culture of storytelling.
This presentation was delivered on the second week of my Ubiquity Lab internship to introduce the development team to different Service Design and UX Tools and Methodologies.
A presentation given at the Nonprofit Storytelling Conference in Seattle, WA November 6 & 7 2014. Tips and ideas for improving your non-profit's storytelling.
Want to unlock the full potential of your design team? Need to understand how interaction, animation, and visual elements combine to shape an experience for your users? Leveraging the prototyping process you can build a realistic version of your idea, validate your design direction, and share your vision with stakeholders.
3 Challenges of Building Complex Dashboards with Open Source ComponentsRyan MacCarrigan
The first instinct for many software companies is to build exactly what they want with the help of chart components and open source code libraries. This works for some organizations that think their users don’t have complex requirements.
But with dashboards and reports, the trigger point often hinges around understanding and mapping user flows. A one-size-fits-all experience just doesn’t cut it when you have a growing customer base and serve multiple user personas who are trying to achieve different outcomes.
Join Ryan MacCarrigan, founding principal of LeanStudio, to learn how to approach the build vs. buy debate when launching your analytics project. What are some key considerations to think about that can save you time and money down the road?
You'll learn:
1 - How to reduce customer churn with user persona-segmented dashboards
2 - The challenges of building with open-source component libraries
3 - Lessons learned from real product teams
KI gestütztes Requirements Engineering: Praktische Insights, wie Innovatoren wie Celonis das kontinuierliche Einbeziehen von Kundenfeedback in das Agile Requirements Engineering praktizieren und damit ihre Customer Experience steigern.
Speaker: Johannes Stich, Co-Founder von Pyoneer.io
Creating A Culture Of Storytelling from NTEN's 2010 Nonprofit Technology Conf...Roger Burks
We know that storytelling is the most powerful way to get your organization's message out there, heard and remembered. We know that compelling stories inspire action and change. But how do you get your organization to commit to storytelling?
In this session - a continuation of last year's Better Online Storytelling panel - we'll explore successful, specific techniques to get your organization started finding and telling its best stories. From stories to emails, blogs to social media, you can create a culture of storytelling.
This presentation was delivered on the second week of my Ubiquity Lab internship to introduce the development team to different Service Design and UX Tools and Methodologies.
A presentation given at the Nonprofit Storytelling Conference in Seattle, WA November 6 & 7 2014. Tips and ideas for improving your non-profit's storytelling.
Want to unlock the full potential of your design team? Need to understand how interaction, animation, and visual elements combine to shape an experience for your users? Leveraging the prototyping process you can build a realistic version of your idea, validate your design direction, and share your vision with stakeholders.
The 2015 Storytelling Non-Profit Virtual ConferenceVanessa Chase
We could not be more excited to announce the 2nd annual Storytelling Non-Profit Virtual Conference!
Our 2014 conference was attended by over 2,000 non-profit professionals who were interested in learning how they could leverage the power of storytelling to achieve their fundraising and communications goals.
This year we've got a brand new line up of speakers and amazing sessions to help you be a storytelling super star! Join Vanessa Chase, Mazarine Treyz, Brady Josephson, Marc Pitman, Natasha Golinsky, Sheena Greer Andrea Brody and Claire Axelrad some next level learning.
Still not convinced this sounds like an awesome opportunity?
This is a FREE conference. Totally the icing on the cake!
Introduction to storytelling for experience design - Melbourne Geeknight, Feb...Liam Keogh
Storytelling is a powerful tool for communicating the methods and outcomes of Experience Design. This presentation will unpick story structure and explaining how elements such as plot, character and tone work together to formulate a cohesive and engaging tale.
I will describe how these basic elements can map to our daily tasks of communicating decisions and aid in explaining the artifacts that illustrate User Centred Design, such as journey maps and personas, but also how you can better communicate across multiple levels from peers to stakeholders.
In this tutorial for experienced practitioners you will learn how to manage work and make great experiences one sprint at a time. We'll look at common Agile methodologies such as Scrum and Kanban and what opportunities and risks are inherent for UX teams. We will look at team makeup, balancing longer-term research with production needs and strategies for making the most of design spikes. We'll also go through the pros and cons of a Sprint Zero and alternatives. We'll look at how Lean Startup practices are changing business development, and how your UX skills can be a key part in making that successful. Participants will come away with the tools they need to be successful in their Agile/Lean environment
A non-technical design guide for development professionals.
Designing the old way was a bloated process that could involve four months of discovery, annotating scores of wireframes with review notes and the massive budget to match. Something had to give.
Born out of the necessity to create more value for the end users without increasing hour allocations or project spend, lean UX helps condense the process delivering working software in as little as 4 weeks. Particularly good for startups or innovation accelerators, lean UX uses an iterative approach to visualize and deliver. From time to investment dollars to sanity, lean UX saves big. Learn from our design and delivery teams.
Part of a series of presentations at the Start-up Institute. The topic looks at the power of pitching your products as stories. Moving past features and usability and towards real world examples.
UX Antwerp Meetup, 24th of May 2016
Sander Spolspoel, independent animation movie creator at Swörl
If you want to show the UI of an app or website in a fast paced video animation, you’ll discover that it’s far too complex. In order to simplify, many best practices of UI visual design can be supersized. This talk shows you how extreme a UI can be simplified and abstracted for animated stories, served with side order or humor.
Introduction to storytelling for experience designLiam Keogh
Storytelling is a powerful tool for communicating the methods and outcomes of Experience Design. This presentation will unpick story structure and explaining how elements such as plot, character and tone work together to formulate a cohesive and engaging tale.
I will describe how these basic elements can map to our daily tasks of communicating decisions and aid in explaining the artifacts that illustrate User Centred Design, such as journey maps and personas, but also how you can better communicate across multiple levels from peers to stakeholders.
We are all born storytellers. But not many of us know how to create and tell stories in the right way. Especially, in presentations and public speaking. Learn about the art of storytelling in our short slide deck covering valuable tips and tricks about it.
Check out our training: http://yanyhbash.ru/training-courses/let-me-speak-from-my-heart-storitelling-v-prezentatsiyakh/
100 slides = 2 years of daily reading + project experiments + midnight webinar + online/offline courses. This slide is designed for complete beginners to gain an overview and learn more about Digital Marketing / Growth Hacking in the shortest time. And also for marketers to be more user-centric.
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
Your guide to picking the right User Interface (UI) and creating the best User Experience (UX) in just a short amount of time. Learn how to quickly create mockups, landing pages, and build mock integrations that turn into large ideas.
Have more questions about UX/UI? Contact mvp@koombea.com for additional information or questions and we will get back to you shortly.
101 Startups UX. Every aspect of the user's interaction with a product, service or company that make up the user's perceptions of the whole. User experience design as a discipline is concerned with all the elements that together make up that interface, including layout, visual design, text, brand, sound, and interaction. UX works to coordinate these elements to allow for the best possible interaction by users.
Why Does A Start-Up Need A UX Designer?
How Does A UX Designer Work?
Incorporating UX Design At Your Startup
How to Use Competitive Analysis and Strategy by YouTube PMProduct School
In the presentation, Joao Fiadeiro, discusses:
-What the key elements of strategy are: from the competitive landscape and growth strategy to business model
-How to identify the competitive landscape for a sector/industry using all the resources at our disposal; estimating a products revenue and usage
-The fundamentals of strategic thinking and how it should inform a product roadmap
The Importance of Product Validation by RetailMeNot Dir. of PMProduct School
Product vision and strategy are key components to empowering teams to act with any meaningful degree of autonomy. But is an inspiring vision and an intentional product strategy enough to guarantee success?
Any Product Manager worth her salt knows that product validation is critical to building a successful product. And yet, product validation may be one of the hardest things you'll ever do in your career. During her talk, Laura shared insights on a product validation framework that will help Product Managers avoid the most common hypothesis pitfalls, learn more about their customers, and improve and refine their ideas along the way.
The 2015 Storytelling Non-Profit Virtual ConferenceVanessa Chase
We could not be more excited to announce the 2nd annual Storytelling Non-Profit Virtual Conference!
Our 2014 conference was attended by over 2,000 non-profit professionals who were interested in learning how they could leverage the power of storytelling to achieve their fundraising and communications goals.
This year we've got a brand new line up of speakers and amazing sessions to help you be a storytelling super star! Join Vanessa Chase, Mazarine Treyz, Brady Josephson, Marc Pitman, Natasha Golinsky, Sheena Greer Andrea Brody and Claire Axelrad some next level learning.
Still not convinced this sounds like an awesome opportunity?
This is a FREE conference. Totally the icing on the cake!
Introduction to storytelling for experience design - Melbourne Geeknight, Feb...Liam Keogh
Storytelling is a powerful tool for communicating the methods and outcomes of Experience Design. This presentation will unpick story structure and explaining how elements such as plot, character and tone work together to formulate a cohesive and engaging tale.
I will describe how these basic elements can map to our daily tasks of communicating decisions and aid in explaining the artifacts that illustrate User Centred Design, such as journey maps and personas, but also how you can better communicate across multiple levels from peers to stakeholders.
In this tutorial for experienced practitioners you will learn how to manage work and make great experiences one sprint at a time. We'll look at common Agile methodologies such as Scrum and Kanban and what opportunities and risks are inherent for UX teams. We will look at team makeup, balancing longer-term research with production needs and strategies for making the most of design spikes. We'll also go through the pros and cons of a Sprint Zero and alternatives. We'll look at how Lean Startup practices are changing business development, and how your UX skills can be a key part in making that successful. Participants will come away with the tools they need to be successful in their Agile/Lean environment
A non-technical design guide for development professionals.
Designing the old way was a bloated process that could involve four months of discovery, annotating scores of wireframes with review notes and the massive budget to match. Something had to give.
Born out of the necessity to create more value for the end users without increasing hour allocations or project spend, lean UX helps condense the process delivering working software in as little as 4 weeks. Particularly good for startups or innovation accelerators, lean UX uses an iterative approach to visualize and deliver. From time to investment dollars to sanity, lean UX saves big. Learn from our design and delivery teams.
Part of a series of presentations at the Start-up Institute. The topic looks at the power of pitching your products as stories. Moving past features and usability and towards real world examples.
UX Antwerp Meetup, 24th of May 2016
Sander Spolspoel, independent animation movie creator at Swörl
If you want to show the UI of an app or website in a fast paced video animation, you’ll discover that it’s far too complex. In order to simplify, many best practices of UI visual design can be supersized. This talk shows you how extreme a UI can be simplified and abstracted for animated stories, served with side order or humor.
Introduction to storytelling for experience designLiam Keogh
Storytelling is a powerful tool for communicating the methods and outcomes of Experience Design. This presentation will unpick story structure and explaining how elements such as plot, character and tone work together to formulate a cohesive and engaging tale.
I will describe how these basic elements can map to our daily tasks of communicating decisions and aid in explaining the artifacts that illustrate User Centred Design, such as journey maps and personas, but also how you can better communicate across multiple levels from peers to stakeholders.
We are all born storytellers. But not many of us know how to create and tell stories in the right way. Especially, in presentations and public speaking. Learn about the art of storytelling in our short slide deck covering valuable tips and tricks about it.
Check out our training: http://yanyhbash.ru/training-courses/let-me-speak-from-my-heart-storitelling-v-prezentatsiyakh/
100 slides = 2 years of daily reading + project experiments + midnight webinar + online/offline courses. This slide is designed for complete beginners to gain an overview and learn more about Digital Marketing / Growth Hacking in the shortest time. And also for marketers to be more user-centric.
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
Your guide to picking the right User Interface (UI) and creating the best User Experience (UX) in just a short amount of time. Learn how to quickly create mockups, landing pages, and build mock integrations that turn into large ideas.
Have more questions about UX/UI? Contact mvp@koombea.com for additional information or questions and we will get back to you shortly.
101 Startups UX. Every aspect of the user's interaction with a product, service or company that make up the user's perceptions of the whole. User experience design as a discipline is concerned with all the elements that together make up that interface, including layout, visual design, text, brand, sound, and interaction. UX works to coordinate these elements to allow for the best possible interaction by users.
Why Does A Start-Up Need A UX Designer?
How Does A UX Designer Work?
Incorporating UX Design At Your Startup
How to Use Competitive Analysis and Strategy by YouTube PMProduct School
In the presentation, Joao Fiadeiro, discusses:
-What the key elements of strategy are: from the competitive landscape and growth strategy to business model
-How to identify the competitive landscape for a sector/industry using all the resources at our disposal; estimating a products revenue and usage
-The fundamentals of strategic thinking and how it should inform a product roadmap
The Importance of Product Validation by RetailMeNot Dir. of PMProduct School
Product vision and strategy are key components to empowering teams to act with any meaningful degree of autonomy. But is an inspiring vision and an intentional product strategy enough to guarantee success?
Any Product Manager worth her salt knows that product validation is critical to building a successful product. And yet, product validation may be one of the hardest things you'll ever do in your career. During her talk, Laura shared insights on a product validation framework that will help Product Managers avoid the most common hypothesis pitfalls, learn more about their customers, and improve and refine their ideas along the way.
NELAUX Presents: UX Strategies for StartupsJon Fox
A presentation for Silicon Beach Fest Pasadena at Idealab deconstructing what UX is, how to apply it and why Startups will benefit from investing in UX strategy. Includes a case study on Dollar Shave Club.
Presented by Jon Fox, Petra Cesario Wennberg, Kristen Ding and Erik Wingren
Follow @NELAUX on Twitter
How to Use Data to Build Products by Tradesy Product AdvisorProduct School
Main takeaways:
- Product Management is probably the most exciting function in technology organizations - it's an art and science that's well-suited for certain personalities
- The goal of a good Product Manager is NOT to launch a product - rather, it's to move a planned metric in the right direction by the right amount
- A good Product Manager can answer the question, "How did your product do yesterday?" We can't answer that without a well-defined analytics strategy and data requirements built into our products
Has anyone ever told you "don't spend a lot of time on this, just make it easy to use"? Have you ever built a software product, only to realize no wants it, it doesn't meet the needs of your users, and/or it's completely unusable? Is gathering user feedback only something you've done after you've released the product? If any of these apply, then this talk is for you.
User-centered design (UCD) is the underpinning of any good user experience (UX) practice area. And yet very few know what it means or how to integrate it into their organization in a meaningful way. In this talk, we will take UX beyond the buzzwords and address what it takes to develop a culture of UCD within your organization, and develop truly useful, usable and desirable products.
More than hiring really good designers, a good UX requires stakeholder investment, culture adoption, process improvement, and incorporation of user input throughout the design, build, and maintenance process. In this talk we hope to demystify the "magic" of UX, and inspire you to become a user-centered design evangelist and change-maker for your organization.
How to Use Data to Build Products by Tradesy Product AdvisorProduct School
In this presentation:
-Product Management is probably the most exciting function in technology organizations - it's an art and science that's well-suited for certain personalities
-The goal of a good Product Manager is NOT to launch a product - rather, it's to move a planned metric in the right direction by the right amount
-A good Product Manager can answer the question, "How did your product do yesterday?" We can't answer that without a well-defined analytics strategy and data requirements built into our products
The Butterfly Principle for Product Management by GameBench CEOProduct School
Startups have changed the way technology companies perceive product management. Experimentation and application of lean principles are no longer just for startups. Large enterprises want to cultivate a startup mindset and mimic such an environment.
So what’s the startup product mindset? How does obsession with a customer problem help startups succeed? And what makes them fail?
Sri shared his experiences and real examples around customer-centric and pragmatic product management that gives enterprises an edge over their competitors. He discussed the butterfly principle in product creation and how it helps create products customer love.
The product roadmap is a plan of action that outlines of tactical steps to execute the product strategy pushing the product ahead in the trajectory of planned direction in alignment with the product vision while accomplishing short-term and long-term product objectives
Customer expectations are higher than ever and with disruptive new services coming into the market at a rapid rate, UX is a critical element of success.
What is called innovation
Generations of innovation models
The megatrends
Innovation types
Innovation (new product) development process and tools
Business models: NABC and business model canvas
Iterative and incremental development
Lean startup
Freedom to operate: patent search
Exercises: executing an innovation
Startup Career Bootcamp: Explore Opportunities at Startups Bita Shahian
Curious about the job availabilities at startups? This presentation will provide aspiring startup employees with a high-level view of the essential skills and the dynamics that shape them.
Presentation by Bita
@bitashahian
Similar to Navigating Ambiguity: UX in Early-Stage Product Development (20)
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
6. WHEN DOES THIS HAPPEN
• Struggling to find Product-Market Fit
• Lots of Unknowns
– New Product or Service
– Business Model Unknown
– Customers/Users Unknown
• New Technology
– First Mover Advantage
– Technological Leadership
page 6
7. UNKNOWNS
• Understanding Problem
• Prioritization
• Big Changes
• Validity
• Intuitive Approach to Ideation
and Design
page 7
Early-Stage Product Dev
• Developing Process
• Quality and Refinement
• Incremental Change
• Reliability
• Analytical Approach to
Ideation and Design
Mature-Product Dev
10. END GAME
Audience: Actual Customers
Purpose: Determine market
viability
Form: Most essential elements
of the complete solution - Not
just ‘Minimum Features’
page 10
MVP
Audience: Investors or
Interested Parties
Purpose: Determine market
market or technology validity
Form: Prototype
• “Would someone buy this?”
• “Does my idea work?
PROOF OF CONCEPT
11. “There are known knowns; there are things
we know we know. We also know there are
known unknowns; that is to say we know
there are some things we do not know. But
there are also unknown unknowns – the
ones we don’t know we don’t know.”
- Donald Rumsfeld
page 11
18. WHY PERSONAS
• It’s a means to an end
– Chaos to Simplification
– Framework for Decision Making
– Executive Alignment
– Team Buy-In
• Personas User Needs Features Prioritization
page 18
19. PROTO-PERSONAS
• Start with Assumption-Based Personas
• Sketchy and Simple
• Validate with research and customer feedback over time
page 19
AKA Discussion Tool & Assumption Codification Device
22. COLLABORATE
Audience: product managers,
developers, designers
Captures: core tasks, needs,
wants, story arc
Pro: Informs design decisions
and feature prioritization
Con: Lacks competitive insight
page 22
UX
Audience: sales, business
development, C-suite
Captures: demographics,
purchasing behavior, trends
Pro: Evaluates market
opportunities and what products
to develop
Con: Can’t determine
functionality
Marketing/Buyer
23. USER RESEARCH
• Sales demos
• Find user proxies
• Find user champions
• Guerilla usability testing
• Build feedback mechanisms and analytics into the product
page 23
Market Undefined – Users Undefined
27. KEEP IN MIND
• Business Goals vary by Business Model
• Business Model(s) may not be decided anytime soon
• Business Goal = Impress Investors?
page 27
47. Resources:
UX for Lean Startups by Eric Ries
Design of Business by Roger Martin
Designing for Emerging Technologies by Jonathan Follett
Value Proposition Design by Strategyzer
Business Model Generation by Strategyzer
Experiment Board by Javelin
Editor's Notes
Can’t define from start, need to figure out along the way or after a release. Things are happening and have happened. Your ability to percieve both will be challenged.
UX detective, parsing information and structuring the conversation.
NOT the most complete robust, user experience.
Level of polish management is willing to invest is correlated with how competitive the market is.
There won’t be a ton of features. You won’t have a lot of bells or whistles. You will not get to do everything you want to do.
In the beginning -
This is what makes people the most nervous
You will churn through a lot of ideas
Discussion Tool and Assumption Codification Device
Proto-Personas
“How to win or delight this person”
Contextual Elements
Most useful when you’re comparing variables that will be most insightful to you and your business
Usefulness can be tricky
Usability
Structure experiements
You may get looped into these strategic discussions, or you might only find out about them after the fact. But it’s to your benefit to stay in the loop.
UX as planner, UX as detective, UX as facillitator. Offer up your services to facilliate these kind of discussions in order to get a seat at the table. Show your value by being able to connect decisions to consequences and the product.
These should be things you can plan for - but not always. Especially if it’s a new technology
Close collaboration is essential. Recongize that for all of your design related Unknowns, your developer has his own. Things are going to change
Suss out edge cases
Determine feasibility
Negotiate trade offs
Understand new technology
First Movers Advantage or Technological Leadership
If you don’t really know your audience, customers yet, don’t over invest in visual design and branding. Yes, you want to establish credibility. But you don’t really know who you’re speaking to yet.
Priorization is everything – be a part of that MVP discussion. Use t
In the case of new technology or new industry - become a subject matter expert. Find secondary sources