SDL Media Manager is a content management system that allows marketers to control and distribute video assets across channels. It provides centralized control over multimedia content, enabling marketers to store, resize, transcode and publish videos. The system also tracks video usage and distribution. SDL Media Manager helps marketers localize videos for global audiences by allowing direct updates to subtitles and voiceovers. It can also generate leads by enhancing videos with overlays, buttons and forms to capture customer information.

1. Media Manager
Product Brief
SDL Media Manager As the central content library for all video
communication, both online and offline, SDL Media
Content in Motion Manager allows you to share videos with partner and
affiliate networks. Furthermore, your audience can easily
The rule of thumb for good story telling is “show don’t share your videos across social networks.
tell”. This same rule applies when thinking about good
marketing. Everyone loves a good story, and how better
to tell it than through video. If given the choice between
a paragraph of text and a well-crafted video, most
website visitors will choose the video.
Unlike text, a video can evoke emotion and create a
connection with the viewer through its combination of
words, voice, image, music and movement.
Successfully integrating video into your communication
strategy requires not only a new way of thinking, but
As these multimedia assets are shared across different
also the right tools. Creating and publishing a video is
sites and to different people, you still remain in control of
one thing, but communicating your message effectively
the content shown. This means, any changes you make
and maximizing its full potential on different devices, in
to the source content will be pulled across anywhere the
different channels and different languages is another.
video is shown.
SDL Media Manager puts marketers in control of SDL Media Manager also tracks and analyzes the use,
multimedia assets and turns video into a global viral growth and distribution of your multimedia assets.
marketing and cross-channel lead-generation tool.
Key Benefits
Controlled Motion • Enrich the video experience via media
Video clips, playlists, vodcasts or your own 24x7 TV applications
channel? The first step to success is to be in control • Enable 100% centralized control of media
of your multimedia assets. It is about storing, resizing assets
• Manage, publish & distribute through one
and transcoding video, audio and images correctly.
single solution
SDL Media Manager puts you in the driving seat of your • Distribute content across all channels
video communication strategy, giving you full control • Generate revenue from content & gather leads
over digital assets across all engagement channels.

2. Media Manager
Global Video Engagement
Managing videos for a global audience can be Did You Know?
overwhelming. Producing videos in different languages, Using SDL Media Manager’s intuitive interface,
adapting voice-overs for different cultural backgrounds Mitsubishi Motors Europe employees translate
and localizing overlays is not only a major cost factor of videos themselves, thereby reducing expensive
video post production but also slows down your time to post-production costs.
market. Mitsubishi Motors Europe saved 60% of their post-
production cost by using the SDL Media Manager
SDL Media Manager ends lengthy and expensive post- localization options.
production cycles and allows you to directly update
back slides and overlays, subtitles and voice-overs
yourself. This enables you to quickly and easily optimize
localization and translation on the fly, without the need From Video Views to Sales Leads
to involve a digital media expert.
If you still think of videos as a fun, engaging way to raise
awareness and strengthen your brand image only, then
think again!
Using SDL Media Manager you can enhance your videos
with overlay links, buttons, related information and
entire forms to capture leads and keep the customer
interaction going. These overlays stay intact and place
you in control, even after videos are shared across the
internet.
In-stream advertising, in-screen banners and overlay
commercials ensure your audience is watching the
Cross-Channel Distribution ads in the context of the video. Enriched with text,
forms and call to actions these videos result in direct
SDL Media Manager delivers the right format to the
conversion and traffic.
right channel: social media networks, vodcasting,
smart phones, tablets, TV-circuit broadcasts – it is all
within your scope and your control. Embedded device
detection guarantees that every customer sees the video
optimized for their specific device.
You can add overlays to sign up for more information
to bridge channel gaps and ensure pervasive customer
engagement. Upcoming trends such as QR-codes in
ads and commercials means your mobile audience is
only a scan away from your mobile website. This adds
true value to your customers and gives you insight into
response and conversion rates to see what really works.
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