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Assignment brief
Qualification                                   BTEC Level 3 in Creative Media Production (Interactive Media) 
                                                Unit 62: Digital Video Production for Interactive Media
Unit number and title 
                                                Unit 1: Pre-production techniques
Start date                                       

Deadline                                         

Assessor name                                    
 
Assignment title                                Fizzy Drink Inc (Newsletter on Digital Video Technology)  – Assignment 1 

The purpose of this assignment is to:                                                                                     
 
Introduce learners to the production and use of digital video material for an interactive media product. Learners 
will investigate how video is used in interactive media products and will examine the technology used to produce 
and manipulate digital video sequences. Learners will plan and create a video sequence and prepare it for use 
within an interactive media product. 
 
Enhance your organisational skills by planning the production of your advert. 

Scenario                                                                                                                  
You have been asked to devise a digital video sequence for an interactive media product (an advertisement). 
The client will be Fizzy‐Drink Inc who wants you to individually design and create the resources for a looping advert 
between 30 to 60 seconds long (maximum) suitable for insertion into a website that will promote the product and 
explain the advantages and reasons for buying it. 
 
Every media production involves planning to enable the project to be successful. This process is referred to as pre‐
production. As part of this assignment you are required to have the knowledge and understanding of what pre‐
production is and how you apply it to your advert.  
 
Communication is essential when planning a production and you will need to ensure that your production team (if 
working individually all planning needs to be documented and evidenced) meets regularly to provide updates on 
pre‐production tasks that are completed and outstanding. As part of your pre‐production evidence, you must 
keep a record of meetings that take place and any decisions made and agreed on by your production team or if 
working individually any meetings with your client. 
 
As part of the planning for this assignment you will be involved in designing storyboards and a detailed dope sheet 
outlining what is required for a successful advert. As a production team (or individually) you will further develop 
your storyboards, dope sheets and detailed drawings of logo/can designs etc. Further development of your 
chosen dope sheet and storyboards will be decided through regular production team meetings. 
 
For this assignment you must research and assign production roles and produce pre‐production documentation. 
Your group (or individually) must also produce detailed storyboards and production planning documentation in 
preparation for the production phase of your advert. 
 

Tasks                                                                                                                    Grading Criteria Mapping

Task 1                                                                                                                   UNIT 62 P1, M1, D1

You are required to produce a newsletter (back‐to‐back printing) using Microsoft Publisher or other suitable 
software application for your client. They want you to outline how we use digital video technology to help a user’s 
interactive experience on different delivery platforms. 
 
In your newsletter you must cover both of the following sections: 
 
Applications  
Technology as relevant to each application. 
 
Examples need to be included from some of the following areas with specific illustrations to endorse your points. 
In applications, some of the uses including film trailers, user‐generated content and e‐learning. Also platforms 
including WWW, kiosks and mobile devices. 


                                                                                                                                              1
In technology, some of the following including, compression, digital file formats, streaming methods, data 
transfer rate, file size, media players and digital rights management systems. 
 
Either 
 
* Your newsletter needs to be embedded onto your U62/U1 blog as evidence  
 
OR 
 
* Your newsletter will be submitted as evidence   

Sources of information 

           Personal Notebook and Blog, Access to the Internet, Computer with access to Network or Personal Printer, Scanner and Scanner 
            Software and Digital Camera 
           BTEC Level 3 Creative Media Production Student Book 
           VLE, Internet, Tutor 

Software – Publisher Help 

Load Publisher / More Blank Page Sizes / Publication Types / Booklets Folder / ½ A4 booklet 14.8 x 21cm /  
Create / Yes (for back‐to‐back printing) / check margins 




                                                                       

         

    Grading Criteria 

    This unit is internally assessed 
     
    Unit 62
    P1: summarise accurately the                      M1: explain the principles of digital             D1: comprehensively explain the
    principles of digital video                       video technology                                  principles of digital video
    technology in interactive media                   in interactive media with                         technology in interactive media
    using some subject terminology                    reference to detailed                             with elucidated examples and
    appropriately                                     illustrative examples and                         consistently using subject
                                                      with generally correct use of                     terminology correctly
                                                      subject terminology
     
    Understand principles of digital video technology in interactive media 
     
    Applications: uses, eg short films, promotional material, film trailers, user‐generated content, viral 
    marketing, advertising, virtual reality tours, games, e‐learning; platforms, eg worldwide web, email 
    attachments, DVD, CD, kiosks, presentations, mobile devices 
     
    Technology: digital video capture; compression (lossy, lossless); digital video file formats (.mpg, .mp4, .mov, 
    .avi, .wmv, .flv, .swf, .3GP, .ASF); streaming methods (downloading, progressive downloading, streaming); 
    data transfer rate; file size (resolution, data rate, frame rate, key frame rate, compressor, audio settings); 
    aspect ratio, (4:3, 16:9); media players (Flash Player, QuickTime, Windows Media Player, RealMedia 
    Player, DivX); digital rights management systems                                                                           


                                                                                                                                            2
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     




        3

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Btec u62 and 1 ass 1

  • 1. Assignment brief Qualification    BTEC Level 3 in Creative Media Production (Interactive Media)  Unit 62: Digital Video Production for Interactive Media Unit number and title  Unit 1: Pre-production techniques Start date    Deadline     Assessor name      Assignment title  Fizzy Drink Inc (Newsletter on Digital Video Technology)  – Assignment 1  The purpose of this assignment is to:       Introduce learners to the production and use of digital video material for an interactive media product. Learners  will investigate how video is used in interactive media products and will examine the technology used to produce  and manipulate digital video sequences. Learners will plan and create a video sequence and prepare it for use  within an interactive media product.    Enhance your organisational skills by planning the production of your advert.  Scenario    You have been asked to devise a digital video sequence for an interactive media product (an advertisement).  The client will be Fizzy‐Drink Inc who wants you to individually design and create the resources for a looping advert  between 30 to 60 seconds long (maximum) suitable for insertion into a website that will promote the product and  explain the advantages and reasons for buying it.    Every media production involves planning to enable the project to be successful. This process is referred to as pre‐ production. As part of this assignment you are required to have the knowledge and understanding of what pre‐ production is and how you apply it to your advert.     Communication is essential when planning a production and you will need to ensure that your production team (if  working individually all planning needs to be documented and evidenced) meets regularly to provide updates on  pre‐production tasks that are completed and outstanding. As part of your pre‐production evidence, you must  keep a record of meetings that take place and any decisions made and agreed on by your production team or if  working individually any meetings with your client.    As part of the planning for this assignment you will be involved in designing storyboards and a detailed dope sheet  outlining what is required for a successful advert. As a production team (or individually) you will further develop  your storyboards, dope sheets and detailed drawings of logo/can designs etc. Further development of your  chosen dope sheet and storyboards will be decided through regular production team meetings.    For this assignment you must research and assign production roles and produce pre‐production documentation.  Your group (or individually) must also produce detailed storyboards and production planning documentation in  preparation for the production phase of your advert.    Tasks  Grading Criteria Mapping Task 1  UNIT 62 P1, M1, D1 You are required to produce a newsletter (back‐to‐back printing) using Microsoft Publisher or other suitable  software application for your client. They want you to outline how we use digital video technology to help a user’s  interactive experience on different delivery platforms.    In your newsletter you must cover both of the following sections:    Applications   Technology as relevant to each application.    Examples need to be included from some of the following areas with specific illustrations to endorse your points.  In applications, some of the uses including film trailers, user‐generated content and e‐learning. Also platforms  including WWW, kiosks and mobile devices.  1
  • 2. In technology, some of the following including, compression, digital file formats, streaming methods, data  transfer rate, file size, media players and digital rights management systems.    Either    * Your newsletter needs to be embedded onto your U62/U1 blog as evidence     OR    * Your newsletter will be submitted as evidence    Sources of information   Personal Notebook and Blog, Access to the Internet, Computer with access to Network or Personal Printer, Scanner and Scanner  Software and Digital Camera   BTEC Level 3 Creative Media Production Student Book   VLE, Internet, Tutor  Software – Publisher Help  Load Publisher / More Blank Page Sizes / Publication Types / Booklets Folder / ½ A4 booklet 14.8 x 21cm /   Create / Yes (for back‐to‐back printing) / check margins      Grading Criteria  This unit is internally assessed    Unit 62 P1: summarise accurately the M1: explain the principles of digital D1: comprehensively explain the principles of digital video video technology principles of digital video technology in interactive media in interactive media with technology in interactive media using some subject terminology reference to detailed with elucidated examples and appropriately illustrative examples and consistently using subject with generally correct use of terminology correctly subject terminology   Understand principles of digital video technology in interactive media    Applications: uses, eg short films, promotional material, film trailers, user‐generated content, viral  marketing, advertising, virtual reality tours, games, e‐learning; platforms, eg worldwide web, email  attachments, DVD, CD, kiosks, presentations, mobile devices    Technology: digital video capture; compression (lossy, lossless); digital video file formats (.mpg, .mp4, .mov,  .avi, .wmv, .flv, .swf, .3GP, .ASF); streaming methods (downloading, progressive downloading, streaming);  data transfer rate; file size (resolution, data rate, frame rate, key frame rate, compressor, audio settings);  aspect ratio, (4:3, 16:9); media players (Flash Player, QuickTime, Windows Media Player, RealMedia  Player, DivX); digital rights management systems    2