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Super Cabz - Digital Advertizing Platform - Tablitiz
- 1. Next Generation In-CabInfotainment & Advertising Solutions
- 2. DEVICE INFORMATION HIGH ENDCUSTOMISED TABLET FROM MOTOROLA , LENEVO ETC.
- 3. Tablitz is anext-gen interface for two-way advertiser interaction with captive SECA/SECA+ taxi audience Advertisers
- 4. Platform offers diverseinfotainment content along with unique applications for rich advertiser-customer interaction • Platform consists of a capacitive touch-screen PC mounted on the back of the taxicab headrest • Interface gives advertisers the options to interact more closely with the customers through custom applications such as games, quizzes, surveys and much more • Also offers a variety of entertainment and advertising content in addition to multiple android applications across various categories Tablitz platform home screen Plays videos, banners or any other format. Includes clickable entries which will lead the user to the respective Video Zone applications or the website of the advertisers Banner Zone Advertiser, will have a constant and continuous presence. Dynamic content updation utilizing 3G capabilities such as cricket scores, news feeds, tweets etc Will also consist of specially created interactive advertiser applications to provide a unique medium to connect with target audience Can be coupled with the video zone to entice the consumers to use the advertisement applications (through offering discounts, contests etc.) Applications Zone
- 5. Two-way interactive mediareaching out to the desired target group provides an unmatched communication medium for advertisers Interactive two way media providing superior engagement with customers and higher recall rates Captive environment – Longer dwell time Innovative touch points can be utilized to reach the target audience – Social media, games, quizes, surveys etc. Effective targeting and precise response measurements
- 6. Tablitz’s interactivity providessuperior engagement levels for advertisers as compared to other media – “It will be an advertisement that will be remembered” • Tablitz’s platform allows for two way communication between consumers and advertisers • This interactivity in turn leads to superior engagement with consumers, which is usually many times higher in terms of awareness, recall and response when compared to other traditional ad-platforms Unforgettable Brand Experience - Delivering Higher Engagement Levels Than Other Media Recall Rates Click Through Rate 12% Recall rates of an Interactivity, captive 40-50% average commercial on audience and dwell time the digital taxi network deliver an engagement are much higher when level that is 60 times 8-12% higher than online - compared to than of an 0.2% average commercial on making the ads highly television memorable
- 7. Captive environment &higher dwell time provides advertisers an excellent opportunity to reach the target audience Dwell Time • A venue where advertisers can reach your target demographic in an environment that is physically captive, for an average of ~45-65 minutes • Longer dwell time for the commuter in comparison to other mediums
- 8. Advertisers can engagethe customers using novel mediums such as games, quizzes, contests and forums etc. to create a lasting impact Surveys Feedbac Videos Quizes k Animation s Games Competition Awards Banners • Innovative Touch Points – Advertisers can interact with the user utilizing novel mediums such as android applications in the form of games, quizzes, contests and forums etc. • Enticing consumers to use the touch screen or advertisement application (through offering discounts etc.) • Social media integration is possible • Open for other traditional medias such as video, banners or animations
- 9. Enables brands totarget a hard-to-reach base of affluent and active consumers; Data analytics allows advertisers to measure campaign response and analysis Effective Targeting Precise Response Measurement • Targeting affluent and active consumers in metropolitan cabs • Every viewer is a potential customer • Enables targeting based on time, location, demographics and • Consumer responses are measurable, contact content information can be collected • Taxi riders are generally urban, educated and inquisitive • Can also be coupled with SMS and Bluetooth consumers aged 18-54 who use cabs to commute to work, high- technology profile events, restaurants, nightlife venues and airports
- 10. Proven business model– Advertisers across the world are using in-cab digital advertising solutions Tried and tested by leading brands around Countries where in-taxi digital advertising is used* the globe Europe •France •Germany •Russia UK North America •USA •Canada Asia Pacific •China •Malaysia Source: Tablitz research •Indonesia * Please note that this is not an exhaustive list Latin America •Singapore •Brazil •Japan •India
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- 12. Few snapshots foryour reference…..
- 13. SUPER CABZ IN-TRAVELERPER MONTH • 40-50 K IN TRAVELER PER MONTH IN 150 CABS • 15-20K FROM SEC A , SEC B , HNI • 10-15K AIRPORT TRAVELER • 16-20K FROM GURGAON , SOUTH DELHI, • 18-20K CORPORATE TRAVELER
- 14. SUPER CABZ AVERAGEDAILY PASSENGER PER CAB • 12-15 AVG. NUMBER OF TRAVELER PER CAB
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Editor's Notes
- #2 First of all Thank you for giving us this opportunity of sharing our idea/product with you, what we belive is the most powerful platform for in-cab infotainment globally
- #4 Tablitz is in essence a next-gen interface for two-way advertiser interaction with captive SECA/SECA+ taxi audience. Essentially we are aiming to provide a medium through which advertisers can reach out and interact with taxi or cab commuters. The system is capable of two way interaction and by the we mean that the user not just seeing the ad but he can also engage with the brand in various ways possible, we will detail out the same in the later slides
- #5 Now coming on to the platform or the interface which looks like this as you can see on the tablet (which has a demo version loaded and also a picture is shown here on the slide. As we mentioned in the last slide that the platform offers diverse infotainment content along with unique applications for advertiser-customer interaction Interface also gives advertisers the options to interact more closely with the customers through custom applications such as games, quizzes, surveys and much more So we have divided the whole screen into certain zones or sections. I will quickly explain what each section is for
- #6 So we belive so tht Tablitz is one of the best mediums for advertisers to communicate with the consumers and there are 4 primary reason for tht: First being interactivity – the platform is Interactive and allows for two way media providing superior engagement with customers and higher recall rates Second in cab advertising gives advertisers to reach out to consumers when they are in a physically captive enviroment with long dwell time of about 20-30 minutes Third being the possibilities or novel touch points which can be utilized to reach the target audience - they can do so through games, quizes, surveys or contests. There is also the possibility of social media integration Further the platform allows for efficient targeting of aduince - and allows for precise response measurement using data analytics on campaigns etc
- #7 Now starting with the first point - as we mentioned in the previous slide that the interactivity of tablitz’s platform leads to superior engagement with consumers, which is usually many times higher in terms of awareness, recall rates and response when compared to other traditional ad-platforms So as you can see below here we have compared the response to tablitz like platform to other advertisement platforms. Firstly we have compared the recall rates of an average commercial on the digital taxi network with that of an average commercial on television. So the results are quite starking…the recall rates for an average commercial on cabs is much higher and as high as 40-50% when you compare that to the recall rate of a television commerical which is only about 10% Similarly on the right side we have compared the click through rates of a digital taxi network tht of an online ad campaign. Here again as you can see the click through rates are almost 60 times to that of online campaigns. This is primarily due to the higher level of engagement of end consumers with the Tablitz platform
- #11 Now as you can see on this slide that this concept is proven concept with a proven business model which is being employed by cab-companies across the globe