Video drives significant online traffic according to the document. 1.2 billion people watch an average of 18 hours of video per month online. Video advertising spend grew 52.1% in 2011 and is forecast to grow 43% in 2012. Videos are an effective way to engage online audiences and increase time spent on websites. They can also help websites rank higher in search engines. The document then discusses how video can be effectively used on brand/corporate sites, ecommerce sites, and social media to engage audiences. It introduces Userfarm as an international video crowdsourcing platform that can help produce ads, videos, and engaging content for brands.
Client whitepaper authored by 21TechMedia discussing the importance of lean forward features embedded in video towards greater engagement and monetization of online video
Vusion provides cloud-based video streaming services to deliver high-definition internet video. Their technology aims to overcome limitations of current solutions by providing high quality streaming to 95% of computers at a lower total cost of delivery. Vusion's services include tools for video management, encoding, storage, analytics and monetization to help companies profitably deliver video online.
FrameMaker 10 includes new features that allow for more interactive and engaging technical documentation. It allows embedding of multimedia like video and audio. It also improves usability with features like auto spell check and drag and drop text. Further, it integrates with Technical Communication Services 3 which enables shared PDF reviews and direct online help publishing from FrameMaker.
The document discusses steps for creating a successful social networking site. It covers analyzing the current social media landscape, optimizing audience engagement, generating revenue, addressing legal issues, and future trends. The presentation provides guidance on quick decision metrics, adapting to user evolution, changing site features, using a web funnel to drive traffic and conversions, and monetization strategies like advertising and subscriptions. Success requires clear objectives, technical expertise, engaging content, effective design, and ongoing maintenance. A case study of an F1 fan site in Singapore is also examined.
This document discusses the importance of creating engaging web experiences and optimizing web presence. It notes that social networking is the most popular online activity and that engaging organizations have higher earnings growth. It also mentions that exceptional customer experiences on websites can increase profits and reduce customer defection. The document provides examples of how seconds matter in online interactions and recognizes several award-winning customer-facing websites.
PixTV 21 Want More Views and Action? Do YouTube Right.Pixability
To gain access to the full video recording, register for free access at:
http://pixvid.tv/WgdOoQ
YouTube is the #1 video platform – by a mile. And it keeps getting better. It’s also an extremely powerful marketing platform. Together, you and YouTube become a marketing machine where regular and increasing views drive more business. Skeptical? We’re not. Not only have we analyzed more business YouTube channels than any other company on the planet, but we’ve also created and reengineered many more. We know what works.
For this webinar, we’ll share our research and distill effective YouTube strategy. We’re going to teach you how to do YouTube right, combining platform best practices with YouTube marketing essentials. It's a winning combo that's guaranteed to get both your views and business up.
Connect With Pixability:
Twitter | @pixability
Facebook | facebook.com/pixability
e-mail | info@pixability.com
phone | 1-888-PIX-VIDEO
The document discusses new features in Adobe RoboHelp 9 including making user assistance social through user-generated content and reviews, embracing multi-device publishing through the ePub standard, and enabling cloud-based reviews.
The document provides information about creating a proposal for a promotional video for a college department. It discusses using digital video technology and online video advertising to promote the college. Specifically, it suggests using viral marketing techniques like viral memes or platforms to help the promotional video spread widely online. Short films are also proposed as they can tell a story and potentially go viral. The document then gives an overview of relevant digital video and compression technologies as well as common video file formats and media players.
Client whitepaper authored by 21TechMedia discussing the importance of lean forward features embedded in video towards greater engagement and monetization of online video
Vusion provides cloud-based video streaming services to deliver high-definition internet video. Their technology aims to overcome limitations of current solutions by providing high quality streaming to 95% of computers at a lower total cost of delivery. Vusion's services include tools for video management, encoding, storage, analytics and monetization to help companies profitably deliver video online.
FrameMaker 10 includes new features that allow for more interactive and engaging technical documentation. It allows embedding of multimedia like video and audio. It also improves usability with features like auto spell check and drag and drop text. Further, it integrates with Technical Communication Services 3 which enables shared PDF reviews and direct online help publishing from FrameMaker.
The document discusses steps for creating a successful social networking site. It covers analyzing the current social media landscape, optimizing audience engagement, generating revenue, addressing legal issues, and future trends. The presentation provides guidance on quick decision metrics, adapting to user evolution, changing site features, using a web funnel to drive traffic and conversions, and monetization strategies like advertising and subscriptions. Success requires clear objectives, technical expertise, engaging content, effective design, and ongoing maintenance. A case study of an F1 fan site in Singapore is also examined.
This document discusses the importance of creating engaging web experiences and optimizing web presence. It notes that social networking is the most popular online activity and that engaging organizations have higher earnings growth. It also mentions that exceptional customer experiences on websites can increase profits and reduce customer defection. The document provides examples of how seconds matter in online interactions and recognizes several award-winning customer-facing websites.
PixTV 21 Want More Views and Action? Do YouTube Right.Pixability
To gain access to the full video recording, register for free access at:
http://pixvid.tv/WgdOoQ
YouTube is the #1 video platform – by a mile. And it keeps getting better. It’s also an extremely powerful marketing platform. Together, you and YouTube become a marketing machine where regular and increasing views drive more business. Skeptical? We’re not. Not only have we analyzed more business YouTube channels than any other company on the planet, but we’ve also created and reengineered many more. We know what works.
For this webinar, we’ll share our research and distill effective YouTube strategy. We’re going to teach you how to do YouTube right, combining platform best practices with YouTube marketing essentials. It's a winning combo that's guaranteed to get both your views and business up.
Connect With Pixability:
Twitter | @pixability
Facebook | facebook.com/pixability
e-mail | info@pixability.com
phone | 1-888-PIX-VIDEO
The document discusses new features in Adobe RoboHelp 9 including making user assistance social through user-generated content and reviews, embracing multi-device publishing through the ePub standard, and enabling cloud-based reviews.
The document provides information about creating a proposal for a promotional video for a college department. It discusses using digital video technology and online video advertising to promote the college. Specifically, it suggests using viral marketing techniques like viral memes or platforms to help the promotional video spread widely online. Short films are also proposed as they can tell a story and potentially go viral. The document then gives an overview of relevant digital video and compression technologies as well as common video file formats and media players.
Storie di straordinaria collaborazione: dalla community travel ID al social c...Social Case History Forum®
Storie di straordinaria collaborazione: dalla community travel ID al social contest #iocollaboro. – Luigi Grimaldi, Strategist, Kyrs – Cristina Ambrosini, Dir. Responsabile, Agenzia Viaggi
La Community Travel ID: Kyrs e Agenzia Viaggi- 2° parte.
CIAI, una strategia social a lungo termine. Qualità e conversione nel mondo d...Social Case History Forum®
CIAI, una strategia social a lungo termine. Qualità e conversione nel mondo delle onlus. – Mario Corallo, Social Media Manager, Fullsix – Daniela Antonini, Responsabile raccolta fondi e comunicazione, CIAI
Presentazione tenuta durante la II Edizione del Social case history Forum, Milano 5 luglio 2012.
La campagna Disegna un orizzonte è stata ideata da Gruppo Atomix per CIAI
The document discusses how apps are becoming community-oriented. It introduces Atooma, an app that allows users to create their own "mini-apps" by connecting triggers to actions. Users can share their custom apps with an online community. The goal is to crowdsource new app ideas by having many users contribute suggestions. It concludes by providing contact information for learning more about Atooma.
Il Social business per le banche: il caso di successo rendimax Like. – Pamela Simonotto, Community Developer, Banca Ifis.
Presentazione tenuta durante la II edizione del Social case history Forum, 5 luglio 2012
ClickDonation: il mondo social a favore della solidarietà. – Roberta Silla, Strategic & Planning Director, CrowdM – Edoardo Ramella, Designer della comunicazone, CrowdMClickDonation: il mondo social a favore della solidarietà.
Storie di straordinaria collaborazione: dalla community travel ID al social c...Social Case History Forum®
Storie di straordinaria collaborazione: dalla community travel ID al social contest #iocollaboro. – Luigi Grimaldi, Strategist, Kyrs – Cristina Ambrosini, Dir. Responsabile, Agenzia Viaggi
La Community Travel ID: Kyrs e Agenzia Viaggi- 3° parte.
Un nuovo modo di lavorare per la PA: il caso del Difensore Civico della Regio...Social Case History Forum®
Un nuovo modo di lavorare per la PA: il caso del Difensore Civico della Regione Lombardia. – Massimiliano Della Torre – Dirigente Ufficio Difensore Civico, Regione Lombardia.
Report 3 Italia - Roadshow Milano Bologna.
Presentazione tenuta da Rachele Zinzocchi, responsabile del programma #SocialCare3, 3 Italia.
Presentazione tenuta durante la II Edizione del Social case history Forum, 5 luglio 2012
Dimmi dove vai e ti dirò chi sei. Presenza social e strategie editoriali di brand italiani su Facebook e Twitter – Eugenia Burchi, Social Media Analyst, Blogmeter – Viviana Venneri, Product Manager, Blogmeter.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already have a condition.
Would you be my fan? Pagine Facebook italiane: categorie di prodotto a confro...Social Case History Forum®
Would you be my fan? Pagine Facebook italiane: categorie di prodotto a confront. -
Eugenia Burchi, Social Media Analyst, Blogmeter – Viviana Venneri, Product Manager, Blogmeter.
I brand e le mamme in Rete: il caso della community “Le mamme di Brums". - Cecilia Spanu, Partner, FattoreMamma. Social case history forum, 29 marzo 2012
Arianna Galante, Director of Agency Dept. ContactLab e Monica Cigognini, Resp. Italia e Svizzera Imaginarium, illustrano il programma di email marketing 1 to 1 sviluppato da ContactLab per Imaginarium, una strategia globale (coinvolti 21 Paesi usando 11 lingue) ad azione locale.
Il Giro d’Italia e la socializzazione di un evento: 21 giorni per guardarlo, ...Social Case History Forum®
Il Giro d’Italia e la socializzazione di un evento: 21 giorni per guardarlo, un anno per seguirlo. – Andrea Barchiesi, AD, Reputation Manager – Marco Gobbi, Resp. Marketing e Comunicazione, RCS Sport – Luca Onofrio, Web e Social network Manager, RCS Sport.
This document discusses the benefits and strategies for using video marketing. It notes that video is more engaging and memorable for viewers compared to text. It provides statistics showing the growth of online video viewing and its effectiveness for marketing goals like increasing website views, conversion rates, and sales leads. The document also offers tips for video marketing such as defining goals, choosing the right platform, setting key performance indicators, and focusing on viewer pleasure to help content go viral.
A whitepaper I conceived and developed for one of my clients, ITN Productions, on the growing importance of video in B2B marketing and its use as a corporate storytelling medium.
Storie di straordinaria collaborazione: dalla community travel ID al social c...Social Case History Forum®
Storie di straordinaria collaborazione: dalla community travel ID al social contest #iocollaboro. – Luigi Grimaldi, Strategist, Kyrs – Cristina Ambrosini, Dir. Responsabile, Agenzia Viaggi
La Community Travel ID: Kyrs e Agenzia Viaggi- 2° parte.
CIAI, una strategia social a lungo termine. Qualità e conversione nel mondo d...Social Case History Forum®
CIAI, una strategia social a lungo termine. Qualità e conversione nel mondo delle onlus. – Mario Corallo, Social Media Manager, Fullsix – Daniela Antonini, Responsabile raccolta fondi e comunicazione, CIAI
Presentazione tenuta durante la II Edizione del Social case history Forum, Milano 5 luglio 2012.
La campagna Disegna un orizzonte è stata ideata da Gruppo Atomix per CIAI
The document discusses how apps are becoming community-oriented. It introduces Atooma, an app that allows users to create their own "mini-apps" by connecting triggers to actions. Users can share their custom apps with an online community. The goal is to crowdsource new app ideas by having many users contribute suggestions. It concludes by providing contact information for learning more about Atooma.
Il Social business per le banche: il caso di successo rendimax Like. – Pamela Simonotto, Community Developer, Banca Ifis.
Presentazione tenuta durante la II edizione del Social case history Forum, 5 luglio 2012
ClickDonation: il mondo social a favore della solidarietà. – Roberta Silla, Strategic & Planning Director, CrowdM – Edoardo Ramella, Designer della comunicazone, CrowdMClickDonation: il mondo social a favore della solidarietà.
Storie di straordinaria collaborazione: dalla community travel ID al social c...Social Case History Forum®
Storie di straordinaria collaborazione: dalla community travel ID al social contest #iocollaboro. – Luigi Grimaldi, Strategist, Kyrs – Cristina Ambrosini, Dir. Responsabile, Agenzia Viaggi
La Community Travel ID: Kyrs e Agenzia Viaggi- 3° parte.
Un nuovo modo di lavorare per la PA: il caso del Difensore Civico della Regio...Social Case History Forum®
Un nuovo modo di lavorare per la PA: il caso del Difensore Civico della Regione Lombardia. – Massimiliano Della Torre – Dirigente Ufficio Difensore Civico, Regione Lombardia.
Report 3 Italia - Roadshow Milano Bologna.
Presentazione tenuta da Rachele Zinzocchi, responsabile del programma #SocialCare3, 3 Italia.
Presentazione tenuta durante la II Edizione del Social case history Forum, 5 luglio 2012
Dimmi dove vai e ti dirò chi sei. Presenza social e strategie editoriali di brand italiani su Facebook e Twitter – Eugenia Burchi, Social Media Analyst, Blogmeter – Viviana Venneri, Product Manager, Blogmeter.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already have a condition.
Would you be my fan? Pagine Facebook italiane: categorie di prodotto a confro...Social Case History Forum®
Would you be my fan? Pagine Facebook italiane: categorie di prodotto a confront. -
Eugenia Burchi, Social Media Analyst, Blogmeter – Viviana Venneri, Product Manager, Blogmeter.
I brand e le mamme in Rete: il caso della community “Le mamme di Brums". - Cecilia Spanu, Partner, FattoreMamma. Social case history forum, 29 marzo 2012
Arianna Galante, Director of Agency Dept. ContactLab e Monica Cigognini, Resp. Italia e Svizzera Imaginarium, illustrano il programma di email marketing 1 to 1 sviluppato da ContactLab per Imaginarium, una strategia globale (coinvolti 21 Paesi usando 11 lingue) ad azione locale.
Il Giro d’Italia e la socializzazione di un evento: 21 giorni per guardarlo, ...Social Case History Forum®
Il Giro d’Italia e la socializzazione di un evento: 21 giorni per guardarlo, un anno per seguirlo. – Andrea Barchiesi, AD, Reputation Manager – Marco Gobbi, Resp. Marketing e Comunicazione, RCS Sport – Luca Onofrio, Web e Social network Manager, RCS Sport.
This document discusses the benefits and strategies for using video marketing. It notes that video is more engaging and memorable for viewers compared to text. It provides statistics showing the growth of online video viewing and its effectiveness for marketing goals like increasing website views, conversion rates, and sales leads. The document also offers tips for video marketing such as defining goals, choosing the right platform, setting key performance indicators, and focusing on viewer pleasure to help content go viral.
A whitepaper I conceived and developed for one of my clients, ITN Productions, on the growing importance of video in B2B marketing and its use as a corporate storytelling medium.
Sitash and Manik are co-founders of an animation company that has seen success in using animated videos to increase engagement and sales. Videos increase click through rates by 750% and 68% of viewers share links with friends. Videos keep people on websites for over 2 minutes on average and can increase store sales by up to 6%. Embedding YouTube videos in websites also increases the likelihood of ranking higher in search engine results. Customer support videos may also help reduce returns by 25-27%.
The document discusses the benefits of enterprise video, including increased learning, improved absorption rates, and enhanced content retention and persuasiveness. It notes that video increases the impact of communications more than audio alone. The primary drivers of enterprise video are reducing travel costs, improving collaboration and productivity. Challenges to adoption have decreased with newer technologies. Use cases include executive communications, training, knowledge sharing, and marketing. Building a video culture requires creating a task force, understanding the technology, starting small, and promoting consumerization.
The document discusses metrics for measuring the effectiveness of online video advertising campaigns. It describes both progress metrics collected from ad servers, like completion rates and time spent viewing, as well as performance metrics from surveys, like brand awareness. While these metrics provide useful data, marketers need to consider many additional factors for context like ad placement, creative quality, and type of video. No single metric provides the full picture of how an ad campaign influences consumer purchasing. The best approach examines metrics in combination with other advertising decisions and seeks to understand how online video affects both online and offline consumer behavior.
Social Media in a Corporate Context 2010 - Luke Aviet, GoViralCommunicate Magazine
Spread the word - How are brands and organisations using viral videos to reach and interact with audiences online? Here we look at the changes in media consumption, focusing on the growth in the online video market and highlighting the different genres of branded content video.
China online video alliance advertising strategynana lin
How to advertise in China online video market.
Among those video sites, what are the commons?
How copyright battle is going to affect
the content, therefore the video sites?
Online video can be used in many ways to drive leads, increase sales, and improve loyalty. The document outlines 16 ways to leverage online video, including using video to build your brand, publicize your story, understand your audience, optimize campaigns, increase search engine visibility, promote products online, leverage monetization opportunities, conduct live webcasts, improve traffic to trade show booths, make sharing easy, demonstrate products, reach mobile users, and present value to make sales. The key is strategically using video throughout the customer lifecycle.
This white paper discusses the growth and potential of online video. Some key points:
- Online video traffic is growing rapidly and now accounts for over half of total US internet traffic.
- Every minute, 35 hours of new video is uploaded to YouTube and 2 billion videos are watched daily on YouTube.
- Videos are 53 times more likely than text pages to appear on the first page of search results, showing their importance for search engine optimization.
- Video ads significantly outperform other online ad formats in brand awareness, message association, and driving purchase intent.
- Adding video to websites, emails, and other marketing significantly increases customer engagement and conversion rates. Retailers have seen sales increases of 24-40% from
Video marketing can increase credibility, engagement, and leads for a website. It builds trust with visitors through a personal and interactive medium. Videos viewed on social networks have been watched up to 200 times per week and 46% of online video viewers take some positive action after viewing an ad. To make effective videos, keep them short, use customer testimonials to engage viewers, and professionally promote products and services. Including video as part of a marketing plan can help websites and boost visibility.
The document discusses enterprise video challenges and solutions. Key business challenges include improving communication, marketing, training, and social learning across distributed teams. A solution is to share related live or on-demand videos privately or publicly to achieve business goals. Video analytics then provide intelligence on who watched what content and how this relates to business results. Some typical enterprise video challenges are high bandwidth usage, storage needs, device compatibility, and integrating video into business applications. An effective enterprise video solution requires features like centralized distribution, content security, analytics, and device support.
The document discusses enterprise video challenges and solutions. It outlines business needs like improving communication and training across distributed teams. Key challenges include high bandwidth usage, storage needs, device compatibility, and measuring ROI. An ideal enterprise video solution would provide a centralized portal, content management, analytics, security, and integration with business applications. It would support live and on-demand video delivery to all devices while addressing storage, encoding, and playback challenges.
This document provides an overview of streaming media technologies and trends. It discusses key facts about streaming media usage, popular content types, and how people consume online video. The document also examines trends in streaming deployments in business, viral videos, and applications for advertising, branding and marketing campaigns. Recommendations are made for both starting a streaming program now and looking ahead to future opportunities in this area.
YouTube Google+ Platform & Ad Offering OverviewNadia James
Educated LinkedIn's EMEA Sales Organization (Marketing, Talent & Sales Solutions) on alternative social media and digital offerings within the market. Objective of the training was to support sellers in practicing consultative selling.
Marketers are broadly expanding the types of online video content they are creating and are interested in syndicating their content in ways that get beyond industry-standard formats. "Native advertising" has emerged as the convergence between original brand video content and dramatically new approaches to distribution that ensure an ad matches the look and feel of a website and does not interrupt the viewing experience in the manner of a television commercial. While the term "native" ads has not fully caught on with marketing executives, the core elements of native ad types are favored by them, which suggests this market will grow as awareness increases.
Resource Interactive's Kelly Mooney, President and author of The Open Brand, and Dan Shust, Director of Emerging Media, revealed the business implications of existing and emerging digital trends within the context of the web-empowered consumer.
Jonathan Beale, Sales Manager UK&I at Vidyo - HD Visual Communications Revolu...Global Business Events
The document discusses how Vidyo provides high-definition video communications that can scale to address consumer, enterprise, and other markets. It highlights how Vidyo works across any device and network, adapts quality based on bandwidth, and drives adoption through usability. Vidyo also extends existing investments, interconnects with other technologies, and connects people to applications through its platform.
Brightcove Cinco Claves Television internetGonzalo Martín
This white paper discusses five keys to success with internet TV: 1) Create context for videos by integrating them into related articles or pages, 2) Encourage video snacking by displaying related videos, 3) Produce content suited for the internet such as shorter videos in popular genres like news and comedy, 4) Use viral distribution by making some videos shareable on social media, and 5) Monetize the audience through various advertising strategies including pre-roll ads, overlays, and sponsorships. Implementing these five pillars with an online video platform like Brightcove can help websites effectively use video.
Michele Riccio, Lead Generation Specialist, Stratego Studio e Pasquale Bracale, Direct Response Copywriter, Sales Copywriter, Stratego Studio - #schf15
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Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
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The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
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Efficient PHP Development Solutions for Dynamic Web ApplicationsHarwinder Singh
Unlock the full potential of your web projects with our expert PHP development solutions. From robust backend systems to dynamic front-end interfaces, we deliver scalable, secure, and high-performance applications tailored to your needs. Trust our skilled team to transform your ideas into reality with custom PHP programming, ensuring seamless functionality and a superior user experience.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
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I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
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Userfarm: la forza del video.
1.
2. VIDEO DRIVES ONLINE TRAFFIC › KEY FACTS
Fact 1.2 Billion people watch on
average 18 hours of video online
per month.
• Video ad spend grew 52.1% in
2011 and is forecast to grow by
a further 43% in 2012
• 63% of online audiences are
reached by video advertising
each month and video ads
account for 12.4% of web videos
viewed
• CPM rates for online video ads
are 3-5 times higher than display
ads and are 4-7 times more
effective*
*Source: eMarketer – ComScore Video Metrix – Implix Email Marketing Trends Survey - Forrester
3. BRAND OR CORPORATE SITE › VIDEO EFFECTIVENESS
Videos provide a stronger
visual impact and serves as an
emotional hook to engage the
user.
Videos allow us to
communicate the “story” of
the brand quickly and
effectively.
Videos increase time spent
on a web page by up to 2
minutes on average.
Videos will help you rank
higher with search engines
and acquire new users.
Sources: ComScore Video metrix – Google Blog – ReelSeo – The Diffusion Group
4. ECOMMERCE SITE › VIDEO EFFECTIVENESS
Viewers of e-commerce
video are 85% more
likely to lead to a
purchase.
68% of the top 50
ecommerce sites use
video on their website.
E-Commerce pages
with video have over a
30% higher
conversion rate.
96% of all online
spenders are video
viewers.
Source: Internet Retailer - Specialty Retail Report – ReelSEO – Forbes Insight
5. SOCIAL MEDIA › VIDEO EFFECTIVENESS
Video is crucial for engaging fans and enhancing social media storytelling.
Building a YouTube channel is one of the easiest Creating a Brand Fan Page is simple as well, as it
way to communicate to a big audience. is relatively easy building up a large fan base. The
Interactivity, in-depth analytics and other features difficult part is keeping fans engaged.
allow brands to get the most out of it.
Uploading or embedding videos into a FB Fan
As with any channel, YT needs a content strategy page is the best way to keep your fan base
with frequent updates. engaged and active.
8. USERFARM › A GLOBAL NETWORK OF 35.000 VIDEOMAKERS
9. WHY USERFARM > KEY BENEFITS
Userfarm has a consolidated experience with top clients on more than 200 projects
1. Unlimited creativity
Our network of videomakers provides original ideas from which clients can choose the best
2. High Quality Video
Whether it is one TV ad or many virals, userfarm provides has the right model to maximize the results
3. Fast Results
Opening a call and receiving videos is very fast: 2 weeks x 55 videos for the Allain Afflelou video contest
4. Visibility and Engagement
Userfarm calls generate visibility (earned media) through social sharing and digital pr, as well as new
fans and engagement on client’s existing fan pages
5. Low Price
By engaging our videomakers the price is on average 50% lower than any other production model
6. Full Support
Userfarm international team provides a full support, from creativity to contest and community
management, from legal and rights management to digital pr and video distribution
10. HOW IT WORKS > STANDARD MODEL
DISTRIBUTION
Our accounts and The call goes live Videomakers Selection is made Video are
contest specialists for all videomakers upload their content, by client, a jury or distributed on
support the client (or a cluster of get feedback from the viewers through line, through
in defining and them, eg locals) in the client, Userfarm voting and viewing. Client’s properties
writing the most a open or hidden and the other Rewards can be and video networks,
manner (where participants. prize (one big) or or offline in
efficient and
content is visible contribution television, events,
compelling brief
only to the client). based (many small). festivals, theatres.
Digital PR and Social Media Digital PR and Full Scale
Social Media Participants share Social Media Distribution
their video in order to
get visibility & votes.
11. CUSTOMISED › OWN A VIDEO FACTORY
An alternative option that Userfarm offers is the choice of having a fully branded video factory,
replacing the previously explained Userfarm platform.
Personalised branding Custom URL address
Dedicated back end for moderation / statistics Optional iPhone and Facebook apps
Ability to open new projects and set prizes Projects also promoted via Userfarm platform
THE USERFARM PLATFORM BRANDED VIDEO FACTORIES
12. REPUBBLICA > REPORTER
Project: Reporter
Client: Repubblica
Year: 2012
Duration: 2 years
Project: “Reporter” (2012)
Description: Reporter is the journalistic
crowdsourcing project of Repubblica.it: It
enables users to upload multimedia works
(pictures or video) turning users into real
"antennas" on the territory.
Results: on line in April 2012, 2200 users
Video example
14. TV ADVERTISING > ALAIN AFFLELOU
Description: produce a Tv ad to be aired
Title: Shoot the TV ad on Tele 5 (Spain) during the finals of
Client: Alain Afflelou Roland Garros Tennis competition
Year: 2012
Request: TV ads Results:
Duration: 2 weeks 55 pre-selected contributions
6 winners, top 1 on air during Roland
Garros final, audience 3.624.000, share
23,8%
16. PROMOTIONAL VIDEO > SKY > X FACTOR
Title: X Factor in 15 Description: create 80 X –Factor funny
seconds video (15 seconds) to be used for on line
Client: X Factor and on air promotion.
Year: 2012 - ongoing
Request: 15 second Results: >180 videos
Videoclips Videos being aired on on daily basis on
Duration: 7 weeks Sky1
50.000 views just on Userfarm
17. VIDEO CONTEST > BOLOGNAFIERE
Description: to promote the event
Title: "Univercity: living
«Univercity», BolognaFiere called for the
and studying in Bologna”
realization of a two-minute short films.
Client: BolognaFiere
Year: 2011/2012
Results: 45 contributions, 5 selections
Request: Promotional
80.000 views on Userfarm
short films (2’)
20 on line articles (150.000 views)
Duration: 2 months
4 press articles (200.000 readers)
Rewards: € 5.000
1.150 fans on Facebook
18. RAI5 > UBIQ
Project: Ubiq
Client: Rai5
Year: 2012
Duration: 6 months
Description: UBIQ is an entrirely
crowdsourced TV show telling “cool” stories
about innovators and creative people from all
around the world.
Results: 50 video stories from 5 continents,
produced with the help of our team of authors.
Video example