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Andrew M Hughes
Instructor
University of          Virtual Worlds Best Practices In Education 2011
Cincinnati
&
President / CEO
Designing Digitally,
Inc.
   Started in 2001 and Incorporated in 2006
   Gold Solution Provider in Second Life
   “A” Rating with BBB
   Member of E-Learning Guild
   GSA IT Schedule 70 Contract Holder
   SBA Small Business
   Located In Franklin, Ohio
   B2B Services:
       Virtual Worlds & MMOs
       Serious Games & Simulations
       E-learning & Web-based Training
       Content & Learning Management Systems

   http://www.designingdigitally.com
   Commercial Virtual Worlds…
     More stable due to R&D
     More cutting edge features
     Technical support and updates provided
      by vendor
     You become dependant upon the vendor
      to assist
   Open Source Virtual Worlds…
     Cost Effective
     Easily updated by multiple developers
     Large community for assistance
     More control over the server side of the
      system
     Can host it yourself
     Sometimes not as stable as commercial
      virtual worlds (you get what you pay for)
   Application Based Virtual Worlds…
     Large application download
     Open ports in your network to use all
      features
     Many features for building and developing
     Application approved for your institution
     R&D Monies spent wisely on desired
      features
   Browser Based Virtual Worlds…
     No application download (usually a small
      browser plug-in)
     Becoming more robust each and every year
     Able to render high quality
     Able to implement interactions and
      simulations
     Google is now supporting Unity3d in its next
      update release of Chrome
     WebGL will change the game big time!
   Commercial Virtual Worlds…
     Azivia, Activeworlds, Amazing Worlds, Blue
      Mars, Club Cooee, Empire of Sports, Football
      Superstars, Free Realms, HiPiHi, IMVU, Just
      Leap In, Kaneva, Meet-Me, Moondo, Moove,
      Novoking, OnVerse, PS3, Protosphere,
      Prototerra, Red Light Center, Second Life,
      There.com, Twinity, Vivaty, vSide, Worlds.com,
      3DXplorer, Multiverse, OLIVE, Habbo,
      web.alive, and many many more!
        There are over 450 Virtual Worlds to choose from!
   Open Source Virtual Worlds & Gaming
    Engines…
     Open Wonderland / Chainsaw, Project Cobalt,
      OpenSim, Sirikata, Open Croquet, Darkstar
      Engine, realXtend, Vastpark, Syntensity,
      Unreal Engine, and many many more!




       There are over 450 Virtual Worlds to choose from!
   Perceived Value To The General Public
     Case Studies
     Value
     Parents Acceptance
   More Funding
     More Users
     More Venture Capitalists
   Ease of use
       Bandwidth
       Virtual goods is becoming easier
       Computer hardware
       IEEE and IED are working on Virtual Worlds Standards
Student will want to explore 3D models such as this will     Students need to feel
 the campus virtually. This     not impress the video       immersed in the virtual
    exploration will be a    game generation. By taking      campus to help them
    determining factor in     a cost effective route you   obtain familiarity. They do
   choosing a campus to         could be hurting your       this with maps in video
          attend.               University more than              games now.
                                       helping.
   Spark interest in the campus
   Reduce travel expenses for candidates
   Show the student the campus for
    familiarity
   Get the student to enroll!
   OpenSim
   Second Life
   Open Wonderland
   3D Virtual Campus
    Tours
Second Life
http:.//www.secondlife.com
 You’re the creator
 Large population of users
 Great collaboration tools
 Large marketplace
 Can obtain analytical data
 Content easily
  Implemented
 Large University
  population
 VOIP and text chat
 Strong Community
 Time to learn and create?
 Large application download
 Overwhelming for new users
 Models are not cross
 compatible
 Permission   issues with
  content
 Lower detail quality than
  gaming engines
 Port opening issues
 Security risks
OpenSim Information Resources:
http://opensimulator.org/wiki/Feature_Matrix
 Based off of Second Life
 Freedom of owning your own
  world
 Able to host yourself
 Able to assign URL to dedicated
  server
 Able to create your own
  grid
 Can make a private world
 VOIP and Text Chat
 Growing Community
 Do you REALLY have time?
 Setup grid info in browser
 Overwhelming for new users
 Limitations on concurrent users
 Graphic limitations
 Lighting limitations
 Port issues
 Security risks
 Small development community
Open Wonderland
http://openwonderland.org/
 Runs via Java client
 Great for collaboration
 Can import models from    3D
  programs
 Able to use voice & text chat
 Able to tie into existing
  databases
 Flexible system
 Helpful online community
 Runs via Windows or Linux
  servers
 No light rendering
 Loss of 3D quality   when
  imported
 High level of skills to setup
  server
 50 concurrent users
 Low exposure in industry
 Physics engine is limited
What can help solve our
  current technology
        issues….
and can help raise enrollment…

   while making it convenient
for the user and the University?
http://www.3dvirtualcampustours.com
3D Virtual Campus Tours is a fully collaborative
sales tool aimed at increasing enrollment
through accessibility, interactivity, and
engagement.


Designing Digitally, Inc. had a contract with the
U.S. Air Force Academy to build a Virtual
Campus MMO in 2010 and built a product for
Universities.
 Fully Brower Based
 3MB plug-in for your browser
 Web-based admin system
 Track events, users, chat logs,
  etc.
 Analytical data
 500 Concurrent Users
 Specialized for Enrollment
  Recruiting
 Admin reps can take control of
  student avatar for guided tours
 High quality graphics
 We do the modeling (you focus on
  your job and we will do ours)
 Modeling is done in Maya & 3DSM
 Simplicity of use ( 1 Click Load )
 Adobe Flash VOIP System
 Text Chat Logs between students
 Built-in simulations and games on
  your campus
 Points systems for incentives
 Able to be placed on your website
 Runs on dedicated server
 Able to replicate your campus from
  pictures alone
 Able to create custom clothing with
  your apparel
 Launching to the public April 4th
   Downfalls:
     Pricing is higher than other VW’s
     Not connected to other grids
     Not used for collaboration
     No edit terrain tools
     No build tools
     Specialized for assistance in
     enrollment
http://www.3dvirtualcampustours.com/request-full-
demo
Andrew Hughes
            Instructor
      University of Cincinnati
          513-360-8042
       hughesaw@uc.edu

                OR
          Andrew Hughes
             President
       Designing Digitally, Inc.
           866-316-9126
andrew.hughes@designingdigitally.com

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Product Based Virtual Worlds For College Recruiting

  • 1. Andrew M Hughes Instructor University of Virtual Worlds Best Practices In Education 2011 Cincinnati & President / CEO Designing Digitally, Inc.
  • 2. Started in 2001 and Incorporated in 2006  Gold Solution Provider in Second Life  “A” Rating with BBB  Member of E-Learning Guild  GSA IT Schedule 70 Contract Holder  SBA Small Business  Located In Franklin, Ohio  B2B Services:  Virtual Worlds & MMOs  Serious Games & Simulations  E-learning & Web-based Training  Content & Learning Management Systems  http://www.designingdigitally.com
  • 3. Commercial Virtual Worlds…  More stable due to R&D  More cutting edge features  Technical support and updates provided by vendor  You become dependant upon the vendor to assist
  • 4. Open Source Virtual Worlds…  Cost Effective  Easily updated by multiple developers  Large community for assistance  More control over the server side of the system  Can host it yourself  Sometimes not as stable as commercial virtual worlds (you get what you pay for)
  • 5. Application Based Virtual Worlds…  Large application download  Open ports in your network to use all features  Many features for building and developing  Application approved for your institution  R&D Monies spent wisely on desired features
  • 6. Browser Based Virtual Worlds…  No application download (usually a small browser plug-in)  Becoming more robust each and every year  Able to render high quality  Able to implement interactions and simulations  Google is now supporting Unity3d in its next update release of Chrome  WebGL will change the game big time!
  • 7. Commercial Virtual Worlds…  Azivia, Activeworlds, Amazing Worlds, Blue Mars, Club Cooee, Empire of Sports, Football Superstars, Free Realms, HiPiHi, IMVU, Just Leap In, Kaneva, Meet-Me, Moondo, Moove, Novoking, OnVerse, PS3, Protosphere, Prototerra, Red Light Center, Second Life, There.com, Twinity, Vivaty, vSide, Worlds.com, 3DXplorer, Multiverse, OLIVE, Habbo, web.alive, and many many more! There are over 450 Virtual Worlds to choose from!
  • 8. Open Source Virtual Worlds & Gaming Engines…  Open Wonderland / Chainsaw, Project Cobalt, OpenSim, Sirikata, Open Croquet, Darkstar Engine, realXtend, Vastpark, Syntensity, Unreal Engine, and many many more! There are over 450 Virtual Worlds to choose from!
  • 9.
  • 10.
  • 11.
  • 12. Perceived Value To The General Public  Case Studies  Value  Parents Acceptance  More Funding  More Users  More Venture Capitalists  Ease of use  Bandwidth  Virtual goods is becoming easier  Computer hardware  IEEE and IED are working on Virtual Worlds Standards
  • 13. Student will want to explore 3D models such as this will Students need to feel the campus virtually. This not impress the video immersed in the virtual exploration will be a game generation. By taking campus to help them determining factor in a cost effective route you obtain familiarity. They do choosing a campus to could be hurting your this with maps in video attend. University more than games now. helping.
  • 14. Spark interest in the campus  Reduce travel expenses for candidates  Show the student the campus for familiarity  Get the student to enroll!
  • 15. OpenSim  Second Life  Open Wonderland  3D Virtual Campus Tours
  • 17.  You’re the creator  Large population of users  Great collaboration tools  Large marketplace  Can obtain analytical data
  • 18.  Content easily Implemented  Large University population  VOIP and text chat  Strong Community
  • 19.  Time to learn and create?  Large application download  Overwhelming for new users  Models are not cross compatible
  • 20.  Permission issues with content  Lower detail quality than gaming engines  Port opening issues  Security risks
  • 22.  Based off of Second Life  Freedom of owning your own world  Able to host yourself  Able to assign URL to dedicated server
  • 23.  Able to create your own grid  Can make a private world  VOIP and Text Chat  Growing Community
  • 24.  Do you REALLY have time?  Setup grid info in browser  Overwhelming for new users  Limitations on concurrent users
  • 25.  Graphic limitations  Lighting limitations  Port issues  Security risks  Small development community
  • 27.  Runs via Java client  Great for collaboration  Can import models from 3D programs  Able to use voice & text chat
  • 28.  Able to tie into existing databases  Flexible system  Helpful online community  Runs via Windows or Linux servers
  • 29.  No light rendering  Loss of 3D quality when imported  High level of skills to setup server  50 concurrent users  Low exposure in industry  Physics engine is limited
  • 30. What can help solve our current technology issues…. and can help raise enrollment… while making it convenient for the user and the University?
  • 32. 3D Virtual Campus Tours is a fully collaborative sales tool aimed at increasing enrollment through accessibility, interactivity, and engagement. Designing Digitally, Inc. had a contract with the U.S. Air Force Academy to build a Virtual Campus MMO in 2010 and built a product for Universities.
  • 33.  Fully Brower Based  3MB plug-in for your browser  Web-based admin system  Track events, users, chat logs, etc.  Analytical data  500 Concurrent Users
  • 34.  Specialized for Enrollment Recruiting  Admin reps can take control of student avatar for guided tours  High quality graphics  We do the modeling (you focus on your job and we will do ours)
  • 35.  Modeling is done in Maya & 3DSM  Simplicity of use ( 1 Click Load )  Adobe Flash VOIP System  Text Chat Logs between students  Built-in simulations and games on your campus  Points systems for incentives
  • 36.  Able to be placed on your website  Runs on dedicated server  Able to replicate your campus from pictures alone  Able to create custom clothing with your apparel  Launching to the public April 4th
  • 37. Downfalls:  Pricing is higher than other VW’s  Not connected to other grids  Not used for collaboration  No edit terrain tools  No build tools  Specialized for assistance in enrollment
  • 38.
  • 39.
  • 40.
  • 42. Andrew Hughes Instructor University of Cincinnati 513-360-8042 hughesaw@uc.edu OR Andrew Hughes President Designing Digitally, Inc. 866-316-9126 andrew.hughes@designingdigitally.com

Editor's Notes

  1. Do you mean like no dependency to purchase a system, you can download and set up on your own? Because there is still some dependency if they don't know what they are doing...I have changed it to say Can host it yourself
  2. These all seem negative. Are there any positives that could be added? Maybe at least change the wording so its not so negative..?I think you should avoid using “must” because that is not ALWAYS the case (maybe that’s also why it sounds so negative to me)I have changed them around. Let me know. :D
  3. My comments are still on this slide:1 – You listed VastPark on the previous slide alsoChanged it.. Took it off commercial
  4. Perceived Value To The General PublicMore Case Studies are providing outcomes Companies are realizing the value of Virtual WorldsParents are allowing children to spend more time in virtual worldsMore FundingWith an increase of users becomes an increase in funding for projects.More venture capitalists are willing to invest in virtual worldsEase of useBandwidth is increasing exponentiallyPurchasing of virtual goods is becoming easierComputer hardware is becoming cheaperVirtual Worlds are becoming more user friendlyIEEE and IED are working on Virtual Worlds Standards
  5. Your line “they do this with maps in Call of Duty right now” is that what your showing in the image? I don’t really understand the relevance. If your just wanting to point out that the do that with videos games I think you should say that, rather than naming a specific game.Change it to just video games
  6. Spark interest from the video game generations entering collegeAllow for a personal connection via distance for the admissions rep and the potential student
  7. ProsAble to build the University yourself, but then have a learning curve to build it and quality might not be as high as if you hired a company that did it solelyAble to have representative within the worldTools like media on a prim. voice and other collaboration tools more widely availableAvailability of resources like the marketplaceAble to have analytical data about who came in
  8. Able to provide content material for the students to learnDifficulty with the platform such as firewalls and port restrictions that will hinder your potential students from getting into this space quickly and effectivelyMy note is still on this one: I don’t understand the last bullet because Avatars can be anything. They are controlled by people, but they don’t have to be “human”I have changed to Strong Community
  9. Have to create an account online then download a client to access the world (not browser based)Cumbersome to get into the world, Create account online, learn basics, leave tutorial space, find destination.Prim based creation of SL is unique to itself/OS, no cross compatibility on 3d models (Until Mesh imports)Second life permissions system can get in the way of basic interactions. Pop ups to allow an object to animate your avatar.Without more substantial lighting/shadows SL often looks graphically outdated.All world/items are server based, meaning networking with many clients can be slower/less stable
  10. Have to create an account online then download a client to access the world (not browser based)Cumbersome to get into the world, Create account online, learn basics, leave tutorial space, find destination.Prim based creation of SL is unique to itself/OS, no cross compatibility on 3d models (Until Mesh imports)Second life permissions system can get in the way of basic interactions. Pop ups to allow an object to animate your avatar.Without more substantial lighting/shadows SL often looks graphically outdated.All world/items are server based, meaning networking with many clients can be slower/less stable
  11. Able to build the University yourselfIs similar to Second Life, doesn’t have all the same tools and abilities, but also gives you more freedom to “own” your own virtual world / grid (may want to highlight somehow that is similar to having a website..?)Able to host OpenSim yourself via dedicated server (behind firewall?)
  12. Able to build the University yourselfEverything must be built from scratch, tools must be either created or imported into the systemIs similar to Second Life, doesn’t have all the same tools and abilities, but also gives you more freedom to “own” your own virtual world / grid (may want to highlight somehow that is similar to having a website..?)Able to host OpenSim yourself via dedicated server (behind firewall?)Able to assign a URL to the IP address of your dedicated serverAble to conduct tours of the campusWill not get high quality as you can with other virtual worldsHave to download Client to run it - entire user registration system must be created, and can be difficult for novice users to get into the worldHave to setup grid which takes time and technical expertise for a userHave to open a bunch of ports for users to be able to use it
  13. Have to create an account online then download a client to access the world (not browser based)Prim based creation of SL is unique to itself/OS, no cross compatibility on 3d models (Until Mesh imports)Second life permissions system can get in the way of basic interactions. Pop ups to allow an object to animate your avatar.Without more substantial lighting/shadows SL/OS often looks graphically outdated.All world/items are server based, meaning networking with many clients can be slower/less stable
  14. Not sure what you mean the last bullet, but assuming you do. (in my comment: not sure what you mean here? Like not bots? have you asked Devon about that?)I have taken it out and changed it to Small development community
  15. Able to download and run if you have Java on your computerGreat for showing presentations due to collaboration toolsHas the ability to import 3D models from applications like Maya, 3D Studio Max, Google WarehouseAble to use voice and text chat to communicateLarge number of collaboration tools available
  16. More convenient than SL and Opensim as it can run via javaAble to download and run if you have Java on your computerGreat for showing presentations but the quality of the 3D is poorHas the ability to import 3D models from applications like Maya, 3D Studio Max, Google Warehouse, etc. but lack of high end graphics rendering cause a considerable loss in qualityAble to use voice and text chat to communicateLarge number of collaboration tools availableRequires highest level of programming / computer skills to set-up, run, and develop
  17. 3D Virtual Campus ToursFully browser based3mb plug-in to your browser with no DLL’s installed on your computerWeb-based admin system that tracks events, users, chat history logs, etc. Able to track analytical data to find out where students wentMMO software so we can handle 500 concurrent usersOnly used for enrollment recruitingAble to allow admissions reps to take control of your avatar to show you around (auto follow)Able to provide a much higher quality than you can get from SL, OS, OW can provide3D models are done by the expert so your team can focus on their jobs and not have to learn how to build a 3D models of your campus3D models are done in maya and 3DSM and not google earth ans Google Sketchup cannot provide the quality you need to represent your campus effectivelyAble to change avatars appearance and outfits with a simple click rather than attaching to body partsAble to use Flash based Voice system so no voice system needs installed on your computerAble to use text chat that logs all communication between studentsAlbe to play simulations built using gaming engine to provide a higher quality of interaction than you would get from SL, OW, OSAble to have point systems to provide incentive to explore the campus
  18. 3D Virtual Campus ToursOnly used for enrollment recruitingAble to allow admissions reps to take control of your avatar to show you around (auto follow)Able to provide a much higher quality than you can get from SL, OS, OW can provide3D models are done by the expert so your team can focus on their jobs and not have to learn how to build a 3D models of your campus3D models are done in maya and 3DSM and not google earth ans Google Sketchup cannot provide the quality you need to represent your campus effectivelyAble to change avatars appearance and outfits with a simple click rather than attaching to body partsAble to use Flash based Voice system so no voice system needs installed on your computerAble to use text chat that logs all communication between studentsAlbe to play simulations built using gaming engine to provide a higher quality of interaction than you would get from SL, OW, OSAble to have point systems to provide incentive to explore the campus
  19. My note is still on this one: if your going to talk about simplicity I don't think avatar appearance is a highlight of that. Need to highlight how easy it is to get in and use.Change it. :D Works?3D Virtual Campus ToursOnly used for enrollment recruitingAble to allow admissions reps to take control of your avatar to show you around (auto follow)Able to provide a much higher quality than you can get from SL, OS, OW can provide3D models are done by the expert so your team can focus on their jobs and not have to learn how to build a 3D models of your campus3D models are done in maya and 3DSM and not google earth ans Google Sketchup cannot provide the quality you need to represent your campus effectivelyAble to change avatars appearance and outfits with a simple click rather than attaching to body partsAble to use Flash based Voice system so no voice system needs installed on your computerAble to use text chat that logs all communication between studentsAlbe to play simulations built using gaming engine to provide a higher quality of interaction than you would get from SL, OW, OSAble to have point systems to provide incentive to explore the campus
  20. 3D Virtual Campus ToursOnly used for enrollment recruitingAble to allow admissions reps to take control of your avatar to show you around (auto follow)Able to provide a much higher quality than you can get from SL, OS, OW can provide3D models are done by the expert so your team can focus on their jobs and not have to learn how to build a 3D models of your campus3D models are done in maya and 3DSM and not google earth ans Google Sketchup cannot provide the quality you need to represent your campus effectivelyAble to change avatars appearance and outfits with a simple click rather than attaching to body partsAble to use Flash based Voice system so no voice system needs installed on your computerAble to use text chat that logs all communication between studentsAlbe to play simulations built using gaming engine to provide a higher quality of interaction than you would get from SL, OW, OSAble to have point systems to provide incentive to explore the campus
  21. 3D Virtual Campus ToursOnly used for enrollment recruitingAble to allow admissions reps to take control of your avatar to show you around (auto follow)Able to provide a much higher quality than you can get from SL, OS, OW can provide3D models are done by the expert so your team can focus on their jobs and not have to learn how to build a 3D models of your campus3D models are done in maya and 3DSM and not google earth and Google Sketchup cannot provide the quality you need to represent your campus effectivelyAble to change avatars appearance and outfits with a simple click rather than attaching to body partsAble to use Flash based Voice system so no voice system needs installed on your computerAble to use text chat that logs all communication between studentsAlbe to play simulations built using gaming engine to provide a higher quality of interaction than you would get from SL, OW, OSAble to have point systems to provide incentive to explore the campus
  22. 3D Virtual Campus ToursOnly used for enrollment recruitingAble to allow admissions reps to take control of your avatar to show you around (auto follow)Able to provide a much higher quality than you can get from SL, OS, OW can provide3D models are done by the expert so your team can focus on their jobs and not have to learn how to build a 3D models of your campus3D models are done in maya and 3DSM and not google earth ans Google Sketchup cannot provide the quality you need to represent your campus effectivelyAble to change avatars appearance and outfits with a simple click rather than attaching to body partsAble to use Flash based Voice system so no voice system needs installed on your computerAble to use text chat that logs all communication between studentsAlbe to play simulations built using gaming engine to provide a higher quality of interaction than you would get from SL, OW, OSAble to have point systems to provide incentive to explore the campus
  23. 3D Virtual Campus ToursOnly used for enrollment recruitingAble to allow admissions reps to take control of your avatar to show you around (auto follow)Able to provide a much higher quality than you can get from SL, OS, OW can provide3D models are done by the expert so your team can focus on their jobs and not have to learn how to build a 3D models of your campus3D models are done in maya and 3DSM and not google earth ans Google Sketchup cannot provide the quality you need to represent your campus effectivelyAble to change avatars appearance and outfits with a simple click rather than attaching to body partsAble to use Flash based Voice system so no voice system needs installed on your computerAble to use text chat that logs all communication between studentsAlbe to play simulations built using gaming engine to provide a higher quality of interaction than you would get from SL, OW, OSAble to have point systems to provide incentive to explore the campus
  24. 3D Virtual Campus ToursOnly used for enrollment recruitingAble to allow admissions reps to take control of your avatar to show you around (auto follow)Able to provide a much higher quality than you can get from SL, OS, OW can provide3D models are done by the expert so your team can focus on their jobs and not have to learn how to build a 3D models of your campus3D models are done in maya and 3DSM and not google earth ans Google Sketchup cannot provide the quality you need to represent your campus effectivelyAble to change avatars appearance and outfits with a simple click rather than attaching to body partsAble to use Flash based Voice system so no voice system needs installed on your computerAble to use text chat that logs all communication between studentsAlbe to play simulations built using gaming engine to provide a higher quality of interaction than you would get from SL, OW, OSAble to have point systems to provide incentive to explore the campus
  25. 3D Virtual Campus ToursOnly used for enrollment recruitingAble to allow admissions reps to take control of your avatar to show you around (auto follow)Able to provide a much higher quality than you can get from SL, OS, OW can provide3D models are done by the expert so your team can focus on their jobs and not have to learn how to build a 3D models of your campus3D models are done in maya and 3DSM and not google earth ans Google Sketchup cannot provide the quality you need to represent your campus effectivelyAble to change avatars appearance and outfits with a simple click rather than attaching to body partsAble to use Flash based Voice system so no voice system needs installed on your computerAble to use text chat that logs all communication between studentsAlbe to play simulations built using gaming engine to provide a higher quality of interaction than you would get from SL, OW, OSAble to have point systems to provide incentive to explore the campus