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Gamification & Game-Based Learning
Andrew Hughes
President
Designing Digitally, Inc.
andrew.hughes@ddincmail.com
1-866-316-9126
Serious Games & Gamification Awards
Gamification
• Gamification is the use of game thinking and
game mechanics in a non-game context to
engage users and solve problems
Gamification is used
in applications and
processes to improve
user engagement
What is NOT Gamification?
What is NOT Gamification?
What is Gamification?
Mechanics
• Points
• Levels
• Progress Bars
• Leader Boards
• Badges
• Feedback is constant
Badges
• https://credly.com/
• http://info.badgr.io/
• https://www.canvabadges.org/
• https://badges.p2pu.org/en/
• http://openbadges.org/
• http://www.classdojo.com
Measurement
• Player Reputation
• Performance
• Completion Time
• Time Invested
• Was Content Absorbed?
Rewards
• Recognition
• Status
• Access
• Virtual Goods
• Performance Rewards
Behavior
• Game Loyalty
• Mastery (Novice – Expert)
• User Engagement
Original Gangster of Gamification
Gamification Example
Gamification Example
Gamification Example
Serious Games Can Be Free Training!
Infographic Sources
• https://www.designingdigitally.com/infographics
Whitepaper Sources
• https://www.designingdigitally.com/white-papers
Gamification & Serious Game ROI Stats
• 90 ROI Examples of Gamification:
http://yukaichou.com/gamification-examples/gamification-stats-figures/
• ROI Examples of Serious Games
https://www.designingdigitally.com/blog/2015/03/serious-games-and-serious-
roi-0
• Should you invest in Gamification?
https://www.hr.com/en/magazines/training_development_excellence_essential
s/december_2016_technology_enabled_learning/should-you-invest-in-
gamification-for-learning-you_iwdbwarl.html?s=DtRGYoHu92pKJ8t8k
ANY QUESTIONS?
Andrew Hughes
President
Designing Digitally, Inc.
andrew.hughes@ddincmail.com
1-866-316-9126
Andrew Hughes
Professor
University of Cincinnati
Andrew.hughes@uc.edu
1-513-360-8042

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Gamification & Serious Game Return on Investment

Editor's Notes

  1. Game Thinking - Using a rubric from games to create interactivity and engagement Game Mechanics - The systematic forumals used to create an entertaining and equal advantage game. All games use mechanics; however, theories and styles differ as to their ultimate importance to the game.
  2. “The use of game attributes,” which includes game mechanics/dynamics, game design principles, gaming psychology, player journey, game play scripts and storytelling, and/or any other aspects of games “To drive game-like player behavior,” such as engagement, interaction, addiction, competition, collaboration, awareness, learning, and/or any other observed player behavior during game play “In a non-game context,” which can be anything other than a game (e.g. education, work, health and fitness, community participation, civic engagement, volunteerism, etc.)
  3. “The use of game attributes,” which includes game mechanics/dynamics, game design principles, gaming psychology, player journey, game play scripts and storytelling, and/or any other aspects of games “To drive game-like player behavior,” such as engagement, interaction, addiction, competition, collaboration, awareness, learning, and/or any other observed player behavior during game play “In a non-game context,” which can be anything other than a game (e.g. education, work, health and fitness, community participation, civic engagement, volunteerism, etc.)
  4. Frequent Flyer miles are the most obvious form of gamification.
  5. There are many educational games that teach various subjects in school through game play. As students play these games, they get practice and reinforcement with a particular concept. As a result, they learn and retain the knowledge better.
  6. This item uses Game Thinking to Improve specific behaviors and engagement by awarding and recording real-time feedback through the band and through social competitiveness.
  7. This item uses Game Thinking to Improve specific behaviors and engagement by awarding and recording real-time feedback through the band and through social competitiveness.
  8. https://www.designingdigitally.com/infographics