Introduction to 3D
  Virtual Worlds
    11 September 2009
Agenda
   • Introduction
   • History of 3D Web
   • The ‘analyst’s’ views
   • Where we are today
   • Worlds of possibilities


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Terry Thorpe
• Founder of KohdSpace
• Specialist 3D Web Consultancy
• Chartered with multiple Fellowships
• Global Ambassador of AVW
• Ex Unisys, Skipton BS, Coutts, etc.


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History of 3D Web
Habitat 1985                  Second Life 2008




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History of 3D Web
      • Active Worlds 1997
      • Second Life 2003
      • There 2003
      • Multiverse 2007
      • Sony Home 2007
      • Blue Mars 2009

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Virtual Worlds
   Avatar Centric                          Sports
                    Social Platforms

    Social                             Game
                                          MMORPG

                        Branded
     3D Chat                             Adult Games
                         Worlds

                     Virtual Worlds

Entertainment                          Business
                      Virtual World
    City Guides        Generators        Serious Games


                                                    Source:FredCavazza.net
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RealXtend




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Twinity




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Mirror Worlds...




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Cologne




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Dublin




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Analysts Views
• Gartner predict 80% of active
  internet users will have a “Second
  Life” by 2011
• The also have said it has reached
  the ‘peak’ of hype in education?
• ... and that it will be mainstream in
  2010/11

                                   Source: The Gartner Group
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“The Internet is on the cusp
   of its next major evolution”


  Forrester Research recently stated that
“The Internet is on the cusp of its next major
  evolution”, and urged its clients to start
  experimenting with 3D Web despite the
           infancy of the medium.




                                        Source: Forrester Research
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a leading global media company, with 5,000 staff
                in more than 30 countries.


UBM plans to move into ‘virtual events’
        The Daily Telegraph - 13 December 2008


          UBM is Listed on the London Stock
       Exchange. In 2007 or continuing business
          generated revenues of over £800m



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Source: The Gartner Group
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Source: The Gartner Group
Source: The Gartner Group
2007 let’s say 5-10 years away




                   Source: The Gartner Group
Source: The Gartner Group
2008 let’s say 2-5 years away




                  Source: The Gartner Group
Source: The Gartner Group
Source: The Gartner Group
Source: Crossing The Chasm,
                                     G.A.Moore
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On the other hand




“Virtual worlds have become a core technology for our teaching,
learning, research and collaboration.”


                                                      Source: virtualworldwatch.net
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On the other hand

Investment in Virtual Worlds:
• Oct ’06 - Oct ’07 = $1billion
• Oct ’07 - Mar ’09 = $918million
• ...now rising again



                                Source: Virtual Worlds Management
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Where are we now?
• Let’s say 130 million users
• 75% are 8-25 years old
• Then there is the 550 m social
  networking users
• “When Worlds Collide!”
              (be wary of all web statistics)




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What could you do?




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A sense of place




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Exhibitions




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Meetings




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Conferences




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Products and Brand




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Learning environments




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Networking




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Design




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Terraforming




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Recreation




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2012




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Sports




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Benefits of using 3d web

       • death of distance
       • the green agenda
       • the next big thing
       • cost savings
       • public relations




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Questions on
  Introduction?


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Introduction to Virtual Worlds