Integrated marketing communications & distribution strategy of patanjaliNeha Gujar
Presented by the F.Y MBA - Core A, students of Dy.Patil University School of Management, Belapur.
Presentation completed under the guidance of Proffessor Mr.Neel ratna chowbal.
It is a marketing presentation on the FMCG sector company MDH PVT. LTD. which tells about the company profile, its market, CSR activities, and its future scope.
Integrated marketing communications & distribution strategy of patanjaliNeha Gujar
Presented by the F.Y MBA - Core A, students of Dy.Patil University School of Management, Belapur.
Presentation completed under the guidance of Proffessor Mr.Neel ratna chowbal.
It is a marketing presentation on the FMCG sector company MDH PVT. LTD. which tells about the company profile, its market, CSR activities, and its future scope.
Best ranked sales manager recognized for contributions to record-setting sales figures, territory expansion and new account development. Proven ability to lead sales teams to achieve revenue gains. Offer an in-depth understanding of the sales cycle process and remain focused on customer satisfaction throughout all stages. Experienced, “fearless” cold-caller and expert presenter, negotiator and closer.
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Solving the B2B Digital Puzzle with the Marketplace ModelMirakl
In 2018, B2B digital commerce surpassed $1 trillion, driven by buyers who demand the same ease of use and price transparency they experience with personal purchases on marketplaces like Amazon.
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It is my humble attempt to put forth a marketing and growth plan for the online food delivery company. The presentation focuses on capturing the existing market and also proposes expansion into the online grocery retailing.
This presentation puts forth my own marketing plan for a newer version of the foodpanda app. This presentation summarizes the action plan in the G-STIC format
95% of manufacturers invest in digital marketing...
But your sales and marketing process doesn’t need to be complicated.
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A college project of evaluating an ecommerce company.
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porter's five forces
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Key challenges
A second year presentation made by my team. We were asked by our faculty to be the board of directors of an agency and we were tasked to make a detailed marketing plan to brand the "Gola". We named it "Go-la-la"
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
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Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
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As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
Godrej
1. SUBMITTED TO:
DILPREET SINGH
(Lecturer in Sales and
Distribution Management)
SUBMITTED BY:
HARDIK JAIN
GAGAN THAKUR
HITESH SHARMA
NAWARAJ
LOVINIA GULATI
MITAKSHA CHAUDHARY
RICHA SODHI
SNOW BALL
2.
3. COMPANY INTRODUCTION
• Founded in 1897 ; Chairman Mr. Adi Godrej
• last year turnover (interio) Rs. 1400 crore
• Head office in Bombay
2 Verticles
Godrej & Boyce
Mfg. Co. Ltd
( 14 Divisions)
Godrej Consumer
Products Ltd
4. VALUE CHAIN OF THE COMPANY
Manufacture
r
Distributor
Exclusive dealers (80%-90%) /
Retailers
End Consumer
5. MANAGEMENT OF SALES QUOTA
On the basis of market growth
On the basis of sales made last year
Budget allocation
Quota – quarterly as well as annual
Distributor sets quota for dealers ; scheme decided
by the company
Addition of approximate 25%
6. MANAGEMENT OF SALES TERRITORY
1 dealer can cover 3000 – 4000 square feet of an
area.
Mr. Ajay Dhawan (distributor) covers the whole
TRI city
3 distributors in Chandigarh
SALES TERRITORY
7. SALES FORCE TRAINING
On going Process ; training in KRA’s
20 days – fresher ; product knowledge
training calendar : In – bound profile = 2-3 days
outside profile = 3-4 days
Hierarchy bands – prior experience
Written tests
Products , say locks, half day 11 a.m – 4 p.m
Retailer and his salespersons
8. SALES FORCE MOTIVATION
As targets are set quarterly as well as annually so incentives are
received accordingly
a) Non – Monetary b) Monetary
No hire and Fire policy
Pension plan
Retention Rate high. People attached for 40 years and above
Quaterly incentives are specific ; annual incentives include
options. ( LED TV / Cash)
Eligibility for next promotion 2 – 3 years
official parties / award functions “Interio Samman”
9. CHANNEL MANAGEMENT
After consumer places the order with the dealer he can place
order with the distributor via two means:
a) Telephone b) Internet
Delivery of the material also depends upon the truck load
Sometimes the also go for Clubbing of Material
In order to provide Better Services to their consumers and
cater to a larger market they came up with COCO Model
and Franchisee
10. SWOT ANALYSIS ON THE BASIS OF REAL LIFE
PROBLEMS FACED BY COMPANY
STRENGHTS:
• Brand Name
• Government dealings more
• Company Ethics
• Brand Loyalty
WEAKNESS:
• DID NOT DISCLOSE
OPPORTUNITIES:
• LCD TV’s yet to enter
• Green Furniture
• Booming Market
• FDI
THREATS:
• Chinese products
• Unorganized people
• Competition
11. SATISFACTION LEVEL OF DISTRIBUTORS
AND PROBLEMS FACED BY THEM
The people working with them do not have a wish to leave
the organization
They have head office in Mumbai which means the Lead
Time is very high
4 – 6 WEEKS
No warehouses
No Stocking of goods.
12. SATISFACTION LEVEL OF RETAILERS
AND PROBLEMS FACED BY THEM
The satisfaction level of retailers is very high.
We could even see the loyalty of the retailers as they were not
ready to disclose any negatives. They assured that the
problems are quiet miniscule and are worth not disclosing.
Equality among employees
The only problem retailers are facing is with the quality of
the Mattress which is not up to the consumers mark.
13. RECOMMENDATIONS
Major part of revenue of Godrej is from Government
Dealings so they should focus on targeting the consumer
market also.
The company is coming up with a new concept of GREEN
BULIDING BY GODREJ - GREEN FURNITURE, which
means controlling the harmful emissions from the gadgets
that we use at places.