The document discusses the entrepreneurial decision-making process, highlighting how managers and entrepreneurs respond to opportunities and threats through analysis and determination of goals. It emphasizes the rise of women entrepreneurship, noting that the growth rate of women entrepreneurs has surpassed that of men due to emerging opportunities, with a focus on women-owned enterprises and micro enterprises. Definitions are provided for key concepts related to women entrepreneurs and their businesses.

1. The Entrepreneurial Decision
Making process

2. Decision Making
The process by which managers/entrepreneurs
respond to opportunities and threats that confront
them by analyzing options and making
determinations about specific organizational goals
and courses of action.
2

3. The Process

4. Sources of Organizational and
Entrepreneurial Decisions
Managers/ Entrepreneurs are faced with
decisions when a problem occurs or when an
opportunity arises.

5. Sources of Organizational and
Entrepreneurial Decisions
• Problem
▫ A situation in which some aspect of
organizational performance is less than
desirable.
• Opportunity
▫ A situation that has the potential to provide
additional beneficial outcomes.

6. WOMEN
ENTREPRENEURSHIP

7. Introduction
• Entrepreneurship is an important factor for the
economic growth of a nation.
• Preference to men than women earlier.
• Women empowerment

8. Global Scenario of Women
Entrepreneurship
• Women entrepreneurship rate has grown faster than
men.
• Reason is that women started emerging whereas men
have already reached saturation.
• Women who came from different background
running the business successfully.

9. Definitions of Concepts
• Women Entrepreneur
An adult woman who undertakes to organize, own
and run an enterprise.
• Women Enterprise
Those enterprises which are primarily owned and
controlled by women, either supported by other
members or individually managed.

10. • Micro Enterprises
It is an enterprise where the size of investment is
within 1 lakh including the cost of the plant and
the machinery. In these enterprises, the
entrepreneur would be owner and laborer,
mostly employing family members along with
hired laborers. In some cases, the entrepreneur
is self-employed.