Strategic planning is an essential part of any business – even a nonprofit organization. This may sound like an intimidating prospect for a variety of reasons. Yet, it is not a step that can be overlooked. Strategic planning allows organizations to plan ahead – not just for the following year but for any potential emergencies. If 2020 taught us anything, it’s that everyone needs an emergency plan in place.

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Strategic Planning Tips for Non Profit
Organizations
by Shaun Dallas Dance | Jul 14, 2021 | shaun dallas dance, strategic planning
Strategic planning is an essential part of any business – even a nonprofit organization. This
may sound like an intimidating prospect for a variety of reasons. Yet, it is not a step that
can be overlooked.
Strategic planning allows organizations to plan ahead – not just for the following year but
for any potential emergencies. If 2020 taught us anything, it’s that everyone needs an
emergency plan in place.
In simple terms, all nonprofit organizations should have a process for identifying and
achieving their goals. Further organization of this core concept allows for the development
of a strategic plan.
Choose a Strategic Plan Model
While there is no requirement to choose from these options, most nonprofits find it easier
to choose from one of several predesigned strategic plan models. Options include:
a
a

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Standard Strategic Planning Model
Issue-Based Strategic Model
Organic Strategic Planning Model
Real-Time Strategic Planning Model
Alignment Strategic Planning Model
Each model has a time when it is best used. For example, the standard strategic planning
model is best applied during calm conditions, while the real-time strategic planning model
is best used during a crisis (either internal or external).
Four Key Elements
According to Prosper Strategies, all nonprofits must master four key elements to achieve
success. These elements are; focus, strategy, people, and progress. Focus requires an
understanding of the nature of the nonprofit organization, including what makes it stand
out.
Strategy requires the nonprofit to choose a plan (either one of the ones listed above or a
customized alternative). In comparison, people means that there must be a focus on the
very people, workers, and volunteers that would implement the plan and keep the
organization running. Finally, there’s progress. Progress element encourages
accountability within the organization. It helps to create coordinated action by following
one concise and clear plan.
Outline the Details
One of the best first steps to creating any strategic plan is to take the time to identify key
details such as the organization’s strengths, challenges, vulnerabilities, and opportunities.
By starting here, it’s easier to identify possible growth opportunities and where to focus on
strengthening the organization.
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