Morning Star was founded in 1970 as a transport company and has since grown to become one of the largest tomato processors in California, processing 760 tons of tomatoes per hour. The company uses a self-management system where employees create annual goals and responsibilities (CLOUs) and are evaluated based on team and individual performance rather than having traditional top-down management roles. This system aims to give employees autonomy, accountability, and incentive through performance-based premium pay. However, the document notes some limitations in the lack of defined roles, accountability, and career growth prospects under the self-management model.