The document discusses various topics related to evaluating the performance of non-profit organizations. It covers measuring performance, ethical decision making, the role of volunteers, governance, market competition, sales promotion, public relations, financial management, and donor marketing for non-profits. Key performance metrics for non-profits include dollars raised, membership growth, people served, and overhead costs. Ethical issues can arise in areas like compensation, conflicts of interest, financial integrity, and accountability. Volunteers assist with fundraising, administrative tasks, and spreading awareness of the organization's mission.

1. Performance of Non-Profit
Organization
UNIT IV
Dr. Prachi

2. Contents
• Performance of Non-Profit Organization:
Evaluating the performance of Non-profit Organizations,
Ethical Decision making in Non Profit Organizations,
Volunteers and their role in Non Profit organizations.
Incentives and control in the non-profit context.
Non-profit governance, Non-profit organizations and market
competition,
sales promotion and Public Relations for Non- profit Organization.
Managing Financial Resource, Donor Marketing.

3. Evaluating the performance of Non-
profit Organizations
• Most nonprofit groups track their
performance by metrics such as
dollars raised, membership
growth, number of visitors, people
served, and overhead costs.
• These metrics are certainly
important, but they don't measure
the real success of an organization
in achieving its mission.

4. Ethical Decision making in Non Profit
Organizations
• How are ethical decisions made in non profit organization .give
examples?
• There are six areas in particular where ethical issues arise in the
nonprofit sector:
compensation;
conflicts of interest;
publications and solicitation;
financial integrity;
investment policies; and accountability and strategic
management.

5. Volunteers and their role in Non
Profit organizations.
• Volunteers help with fundraising, administrative tasks and
operations, and they help spread the word about the mission of the
organization.

6. Non-profit governance, Non-profit
organizations and market competition
• Nonprofit governance is defined as the process of providing strategic
leadership to a nonprofit organization.
• It entails the functions of setting direction, making policy and strategy
decisions, overseeing and monitoring organizational performance,
and ensuring overall accountability.

7. Sales promotion and Public Relations for Non-
profit Organization
• Public relations is the process of creating a good public image. Some
ways public relations help a non-profit include:
• Finding volunteers, educating, and donating.
• Non-profit organizations often use effective communication, stories,
spokespersons, and social media as public relations methods to
promote their cause.

8. Managing Financial Resource, Donor
Marketing
• 7 Money Management Tips to
Improve Your Finances
• Track your spending to improve
your finances.
• Create a realistic monthly budget.
• Build up your savings—even if it
takes time.
• Pay your bills on time every month.
• Cut back on recurring charges.
• Save up cash to afford big
purchases.
• Start an investment strategy.
Donor Marketing
• Leverage A/B Testing In Your Nonprofit
Content Marketing.
• Monitor Website Behavior.
• Use Dynamic Lead Forms.
• Follow Social Shares to Improve Content
Marketing for Nonprofits.
• Automation Can Improve Nonprofit
Content Marketing.

9. References
• https://www.mckinsey.com/industries/public-and-social-sector/our-
insights/measuring-what-matters-in-nonprofits

10. THANK YOU