This document outlines the process of market segmentation. It discusses the key steps of identifying groups of people with shared characteristics and combining them into larger market segments. There are several types of segmentation including behavioral, geographic, demographic, psychographic, and geodemographic segmentation. The document provides details on each type of segmentation and how variables like benefits sought, region, age, values and lifestyle can be used to define segments. Finally, it addresses limitations like oversimplifying consumers and challenges in estimating potential profits from targeting segments.
Market segmentation is the process of dividing a market of potential customers into groups, or segments, based on different characteristics. The segments created are composed of consumers who will respond similarly to marketing strategies and who share traits such as similar interests, needs, or locations.
Behavioural segmentation is a more focused subset of market segmentation that identifies and analyses the specific behavioural patterns of consumer groups, enabling vendors to know their customers better and to target their marketing strategies more precisely...
Market segmentation is the process of dividing a market of potential customers into groups, or segments, based on different characteristics. The segments created are composed of consumers who will respond similarly to marketing strategies and who share traits such as similar interests, needs, or locations.
Behavioural segmentation is a more focused subset of market segmentation that identifies and analyses the specific behavioural patterns of consumer groups, enabling vendors to know their customers better and to target their marketing strategies more precisely...
Marketing Segmentation
In detail about marketing segmentation and different types of segmentation
Different types of marketing segmentation with examples
Market Segmentation consist of taking the total
heterogeneous market for a product & dividing it
into several sub-market or segments, each of which
tends to be homogeneous in full significant
aspects.”
Marketing Segmentation
In detail about marketing segmentation and different types of segmentation
Different types of marketing segmentation with examples
Market Segmentation consist of taking the total
heterogeneous market for a product & dividing it
into several sub-market or segments, each of which
tends to be homogeneous in full significant
aspects.”
1. A Informative Slides On HERB + DRUG Interaction VANDANA JANGHEL Assistant Professor (M. Pharma, Pharmacognosy) (Siddhi Vinayaka Institute of Technology & Sciences, Bilaspur, C.G.) What comes from Nature + What we change in nature + What we don’t want
2. 1. What are Herb-drug interactions? 2. How herbs interact with other co administered drug ? 3. Whether they are diagnoised? 4. Are they neglected? 5. Any reports available ? 6. What is the significance of the study ? 7. Need for the study We will discuss on following points HERB + DRUG Interaction
3. Herb drugs + Allopathic drug = Some Reactions HERB + DRUG Interaction 1. When herbal medicinal products and western drugs administered together may interact each other in body leading to kinetic and dynamic alterations. 2. Herbs are often administered in combination with therapeutic drugs, raising the potential of herb-drug interactions. 3. Herbs or Herbal drugs often taken with the Allopathic drugs with belief that it will have some Beneficial effect. 4. Most of the herbal drugs are taken because of- Availability, Economic consideration and its safety
4. PharmacodynamicPharmacokinetics Herb may causes Additive Synergistic Antagonistic Unidentified Response activity in relation to conventional drug Change the Absorption Distribution Metabolism Protein binding Excretion of the drug thus changing blood level of drug HERB + DRUG Interaction
5. Diagnosis Evidence of Interaction Preclinical Trials Clinical Trials Case studies from pharmacovigilance 1 2 3
6. 1. Drug interaction is the 4th to 6th cause of death in the world. 2. About 70-80 herbs may increase the risk of bleeding. 3. Aristolochic acid from Kidamari (Aristolochia Bracteolata) is toxic. 4. Ephedra (Somlata) caused more than 54 deaths and 1600 cases of adverse reaction. Facts about Herbal Drug Interactions
7. 1. Clinician lack of adequate knowledge about Drug-herb Interaction 2. No quality control and assurance for the purity and safety. 3. No advance research in this field. 4. Blind believe or over believe in Ayurverdic medicine 5. Avoidance of patient history about drug sensitivity 6. Adulteration in herbal drug Reason for Herb-Drug Interaction Less Knowledge No Quality Control No Documentation Mythological Believe Herbal-Drug Interaction
8. PHARMACOKINETIC INTERACTION Parameter Increases Decreases Absorption Ginger Fibers Green tea Mucilage containing herb Black pepper Mucilage containing herb Metabolism Guggul Grape juice Elimination Laxative (Aloe) Liquorices Diuretics herbs
9. ALOE VERA Interferes with drug absorption through Laxative action (Aloe latex) Decrease transit time Decrease Intestinal Fluids GINGKO BILOBA Decrease effectiveness of Alprazolam by decreasing its absorption. Ginkgo decreases absorption of Alprazolam rather than inducing hepatic metabolism of alprazolam. GINGER Enhance the absorption of sulfaguanidine and decreases blood sugar PHARMACOKINETIC INTERACTION Herbal drugs which shows Interaction related to Absorption
1
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
1. THE PROCESS OF
SEGMENTING THE CONSUMER
MARKET
Rebecca Hermetz
MRK-2100-100
17 February 2019
Market
Segmentati
on
demograp
hic
geograph
ic
behaviori
stic
psychograp
hic
2. INTRODUCTION
2 important steps in the market segmentation process:
1. Identifying groups of people or organizations with shared needs and
characteristics
2. Combining the groups into larger market segments by their interest in product’s
utility
Utility: product’s ability to satisfy functional needs and symbolic wants
Results in market segments large enough to target and reachable
through a mix of marketing activities
Target market: market segment that all marketing activities will be
directed towards
Advertisers try to reach these markets through media outlets that overlap with the
target market
Target audience: specific group of individuals the advertising
message is directed to
The group available to advertisers through the chosen media outlet
3. TYPES OF SEGMENTATION
Behavioristic segmentation: method of segmenting consumers based
on purchasing behavior
Geographic segmentation: method of segmenting markets by
geographic regions based on shared characteristics of people within a
region
Demographic segmentation: based on a population’s statistical
characteristics
Psychographic segmentation: method of defining consumer markets
based on psychological variables
4. BEHAVIORISTIC SEGMENTATION
Determined by variables such as:
User status: reflects varying degrees of brand loyalty
Sole users: most brand loyal; requires least amount of advertising
Semisole users: typically use Brand A but may buy Brand B if it’s discounted
Discount users: typically use Brand B but may buy Brand A if it’s discounted
Aware nontriers: use competitive products in the category but dislikes Brand A
Trial/rejectors: tried Brand A but didn’t like it; only a reformulation will bring
them back
Repertoire users: brand switchers and respond to persuasive advertising based on
wants/desires; a primary target for brand advertising
Usage rate: extent to which consumers use a product (light, medium, heavy)
Easier to increase usage by heavy user vs. light user
5. BEHAVIORISTIC SEGMENTATION
(CONT)
Variables cont.:
Purchase occasion: segmenting on the basis of when consumers buy and use a
good/service
Might be affected by frequency of need, a fad, or seasons
Benefit segmentation: segmenting consumers based on benefits being sought
Benefit: particular product attributes offered to customers (i.e. high quality, low
price, status, etc.)
6. GEOGRAPHIC SEGMENTATION
People in one region of the country or the world have specific needs,
wants, and purchasing habits that are different from those in other
regions
Analysis of geographic data includes sales by:
Regions
Country size
City size
Specific locations
Types of stores
Marketers want to advertise in areas where sales potential is best
8. GEODEMOGRAPHIC
SEGMENTATION
Combination of demographic and geographic segmentations
Based on:
People who live in the same neighborhood often demographically similar
Neighborhoods can be categorized in terms of characteristics of populations
Neighborhoods can be placed in the same category even though they are
geographically separate
9. PSYCHOGRAPHIC SEGMENTATION
Psychographics groups people by their values, attitudes, personality,
lifestyle, etc.
Appealing to emotions and cultural values can be persuasive to
consumers
Enables marketers to see people as individuals with emotions and
inclinations
Consumers can be classified according to what they feel and believe,
how they live, and what products, services, media they use
Values and Lifestyles typology (VALS) is best-known classification
system
Assigns consumers to one of eight groups based on:
Primary motivation: can be motivated by ideals, achievement, or self-expression
10. AGGREGATING MARKET
SEGMENTS
Second step of market segmentation process
Involves 2 substeps:
1. Selecting groups with mutual interest in product’s utility
2. Reorganizing and aggregating (combining) into larger market segments based on
potential for sales and profit
1. Company needs to know primary demand trend: projection of
future consumer demand for a category based on past demand and
other influences
11. LIMITATIONS AND CHALLENGES
Psychographics sometimes add little value for some products
Oversimplifies consumer personalities and purchase behavior
Classification systems are sometimes criticized for being too
complicated
Estimating profits the company might realize if it aims at the whole
market vs. caters to specific segments