“Bodh” means Self Realization and “abhiyaan” means a mission. The aim of this service is to shorten the gap between educations spread among different section of society in India and to create a skilled labor force for the future India.Bodh looks at bringing students from different section of society on a common platform so that they can share their strengths and get away with their weakness. The three identified type of schooling in India are existing in urban, rural and tribal India. The strengths of the students in these areas are very different. The Urban students are strong intellect and get the best sources of the society. The rural kids get the basic education and mostly are drop outs after their primary education. The tribal society is strongly based on skills and very close to nature. They are closely connected to the resources that have been provided on this earth. The idea is to share these strengths with each other and provide vocational training and exchange with each other.

1. Service Jam
Bodh Abhiyaan
National Institute of Design
Submitted By:
Nidhi Gupta
Raghvendra Singh
Sanjay Kumar
Vikas Kumar
Sunil Kumar
Sunday 24 July 2011

2. Table of Contents
Title of content
• Concept
• Business Model
• Service and Logo
• Concept Story
Sunday 24 July 2011

3. SCENARIO
India has two broad communities existing which are the Rural India and Growing
Urban India. The disparity in growth of the two communities is very high. The current
scenario demands an equal distribution of opportunities and resources. This journey is
to take an initiative to create a balance in “Growth” in India which is a crucial
scenario.The aim is to connect the rural and urban India.
Sunday 24 July 2011

4. INSIGHTS
Biggest constrain is to bring both the kinds of children to a single platform. Convincing
parents and teachers that the initiative is fruitful for the future of not only the kids but
also the nation.Language is also a barrier along with Food and Lifestyle.
Sunday 24 July 2011

5. Service Model
The model aims
at bringing
three different
levels of school
existing in India
into one
platform. The
interaction will
encourage
exchange of
vocational skills
among kids
who have their
individual
strength and
knowhow.
Sunday 24 July 2011

6. VISION
Thinking and Inspiring is the
initial process of this service
model. This would involve
encouraging school to be a
part of this movement.
The connection between the
schools and kids which
would lead to exchange of
skills and Vocational
Training.
The Innovation and
creativity will be used to
make products that could be
sold in the market and
generate revenue from
them.
Sunday 24 July 2011

7. Process Chart
Sunday 24 July 2011

8. Business Model
Summer Camps
Course Learning
Modules Output
Structured Training
Regular Course
Registered School List
Exhibition Retail NGO’S
Urban Schools Rural Schools Tribe’s/NGO’S Promotion
Sunday 24 July 2011

9. Revenue Model
Investment
Government Funding Social NGO Support Private Companies Funding
Product Sale Brand Tie- Up
Revenue Model
Sponsorship
Social Events
Sunday 24 July 2011

10. Persona Building
Urban Tribal
Rural
Sunday 24 July 2011

11. Persona 1. Urban
Demographics
Teen, 13-19 yrs old, Lives in a Metro City, studies in a CBSE
Affiliated school, Parents supporting education
Updated with New technologies and studies on International
based school system.
Pampered, demanding, well exposed, Competitive approach,
Open interaction with opposite sex, family dependent.
Touch Points
Social Barrier/ language barrier/human, nature, animal love/
stereotypes/lifestyle
Sunday 24 July 2011

12. Persona 2. Rural
Demographics
Teen, 13-19 yrs old, Lives in B or C town cities, studies in state
board school / Hindi or regional medium school,
Govt. supported education.
Basic Primary Education and Outdoor activities participation.
Naive, easily influenced, Inferiority complex, hard working, self -
driven, enthusiastic, learners.
Touch Points
Conceptual thinking/Narrow mind/Self motivation/ awareness/
lack of resources
Sunday 24 July 2011

13. Persona 3. Tribal
Demographics
Teen, 13-19 yrs old, Lives in Tribes, Skills learned from their
parents .Creative bent, culturally rich, Strong inclination towards
rich history
Exposed to nature, close to nature, worship nature,
Extremely Naive, Scared of new school of thought and changes,
Skill based learning, Hard working , basic living standards,
satisfied with life.
Believe in supernatural powers.
Touch Points
Skills, Attitude, Awareness, Nature love, Education
Sunday 24 July 2011

14. Logo
“Bodh” meaning
self realization
and “Abhiyaan”
means mission
The logo
communicates
the education
system and
realization in
form of a tree
which is a
symbol of growth
Sunday 24 July 2011

15. Concept Story
“Bodh” means Self Realization and “abhiyaan” means a mission. The aim of this service is to shorten the gap
between educations spread among different section of society in India and to create a skilled labour force for
the future India.
Bodh looks at bringing students from different section of society on a common platform so that they can share
their strengths and get away with their weakness. The three identified type of schooling in India are existing in
urban, rural and tribal India. The strengths of the students in these areas are very different. The Urban students
are strong intellect and get the best sources of the society. The rural kids get the basic education and mostly are
drop outs after their primary education. The tribal society is strongly based on skills and very close to nature.
They are closely connected to the resources that have been provided on this earth. The idea is to share these
strengths with each other and provide vocational training and exchange to each other.
Sunday 24 July 2011

16. THANK YOU !
Sunday 24 July 2011