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Freakends
- 1. Victoria India Servicedesign JAM 2011 Theme: Growth Team one, two, three, four prashasti | purva | ritika | tanvi
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- 3. Kids Growth Streamlining our approach social cultural psychological physical major WHY KIDS??? mouldable development period energetic explorative need correct to start at guidance curious root level
- 4. Concept development what? why? how? • freakends • develop • workshops • exploratory • to connect with • events learning other kids • outings •group of kids • to find your interests • internet • fun learning • to get exposure • interaction • kid’a • discover new things • stress free • general environment awareness • no worry for parents where? when? • at freakend • weekends centres •2/3 hours/day • Globally
- 5. Building connections andSharing The need: To give the kids a broader perspective of the world and expand their horizons. to make them aware of the diversity that exists and make them more receptive to varied experiences Interactions: Medium: Sharing Internet Presentations Video Interactions Making friends Exhibtions of creatives Activities involving Online Portal more than 1 centers
- 6. Personas Name: Adit ______________________ Age: 12 yrs. ___________ Where: Ahmedabad, India ____________________________ Gender: ___________ Male Family Context: Parents working in MNC’s ___________________________________________________ ___________________________________________________ Financial Situation: Well to do ___________________________________________________ Skills: Sports, public speaking _____________________________________ Personality: Outgoing, experimental ___________________________________________________ Likes: Football, Tabble tennis, video games ___________________________________________________ ___________________________________________________ Wants: ___________________________________________________ A transformer kit ___________________________________________________ Needs: Attention ___________________________________________________ Team one, two, three, four Team/Project:_____________________________ ___________________________________________________ © Design Providence - V ictoria India Service Design Jam 201 1
- 7. Personas Name: Joe ____________________________ Age: 12 yrs. ___________ Where: Sydney, Australia ____________________________ Gender: ___________ Male Family Context: Professional ___________________________________________________ ___________________________________________________ Financial Situation: Sound ___________________________________________________ Skills: Sports, playing musical instruments _____________________________________ Personality: Funloving, outgoing. ___________________________________________________ Likes: Cricket, video games ___________________________________________________ ___________________________________________________ A guitar Wants: ___________________________________________________ ___________________________________________________ Needs: Adventure ___________________________________________________ Team one, two, three, four Team/Project:_____________________________ ___________________________________________________ © Design Providence - V ictoria India Service Design Jam 201 1
- 8. Personas Name: Kritika ____________________________ Age: 10 yrs. ___________ Where: Delhi, India ____________________________ Gender: ___________ Female Family Context: Parents are chartered accounatnts ___________________________________________________ ___________________________________________________ Financial Situation: Sound ___________________________________________________ Skills: Dancing, singing ____________________________________________ Personality: Enthusiastic, curious. ___________________________________________________ Likes: Acting, Playin games,chocolates, ice-creams ___________________________________________________ ___________________________________________________ Wants: Entertainment, friends ___________________________________________________ ___________________________________________________ Computer, space to play Needs: ___________________________________________________ Team one, two, three, four Team/Project:_____________________________ ___________________________________________________ © Design Providence - V ictoria India Service Design Jam 201 1
- 9. Personas Name: Neil ____________________________ Age: 8 yrs. ___________ Where: London, UK ____________________________ Gender: ___________ Male Family Context: Father is the Editor in chief of a leading newspaper ___________________________________________________ Mother is an active social worker ___________________________________________________ Financial Situation: Well to do ___________________________________________________ Skills: Sports ____________________________________________ Personality: Mischeivious ___________________________________________________ Likes: Cartoon, chocolates, video games ___________________________________________________ ___________________________________________________ PS3 Wants: ___________________________________________________ ___________________________________________________ Needs: TV, games and play buddies ___________________________________________________ Team one, two, three, four Team/Project:_____________________________ ___________________________________________________ © Design Providence - V ictoria India Service Design Jam 201 1
- 10. Personas Name: Rhea ____________________________ Age: 10 yrs. ___________ Where: Karachi, Pakistan ____________________________ Gender: ___________ Female Family Context: Government o cers ___________________________________________________ ___________________________________________________ Financial Situation: Middle class ___________________________________________________ Skills: Singing, playing tabla _____________________________________ Personality: Shy, introvert ___________________________________________________ Likes: Playing indoor games ___________________________________________________ ___________________________________________________ Doll house Wants: ___________________________________________________ ___________________________________________________ Needs: friends and dolls ___________________________________________________ Team/Project:_____________________________ Team one, two, three, four ___________________________________________________ © Design Providence - V ictoria India Service Design Jam 201 1
- 11. Final Concept The Idea Ourintention to address growth at a very initial stage led us to develop a service that aims at building connections for the kids world-wide to encourage social, cultural and psychological development of the kids. These connections are built through activities that stimulate their curiosity and encourage them to explore the world around them. These experiences are shared with other kids across the globe through various media.
- 12. Business Model Starting the journey: By pamphlets, posters, promotion events at public spaces Enroll at Freakends age group: 5-10 years Activities: •Indoors: craft, performing arts, role playing act, personality development, exploratory learning •Outdoors: educational visits, zoo, museums, picnics, team Connect / Share games, self defence Every month freakers share their experiences and work across the world by common sharing, video interactions, exhibitions etc
- 13. Thank you Team one,two, three, four