Ucok Durian Business Presentation (English)

•

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Ananda Perwira

potency of durian Medan business: demand, strategies, strength, marketing, growth and traction.

Small Business & Entrepreneurship

To provide fresh durian Medan to all cities
across Indonesia.
VISION

Products
WHOLE DURIAN
PACKED DURIAN PANCAKE DURIAN DURIAN FILLET

Why We’re Here
Keywords:
Indonesian's favorite fruit of all time
• Sumatra Utara, largest durian producing state in Indonesia –
579.000 tons / year (2013).
• Difficulties in distribution and reaching markets outside
Medan, Sumatra Utara.
• Huge demand for durian Medan from all parts of Indonesia..
• Easy solution to order durian Medan online.

Demand and Reach
JAKARTAMEDAN
BANDUNG
BATAM SEMARANG
SURABAYA
YOGYAKARTA
SOLO
MALANG
PALEMBANG
JAMBI
Bandar Lampung
Pekanbaru
Padang
Bekasi
Tangerang
Bengkulu
MAKASSAR
MANADOBANJARMASIN
BALIKPAPAN
PONTIANAK
DENPASAR
LOMBOK
Offline
Online

Market Projection
Source http://pusdatin.setjen.pertanian.go.id

Traction
Online order from other cities / islands in the last few months (2016)
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
Online order (in Kilogram)
Online order (Kg)

Traction
Revenue growth by online sales from other cities / islands
in the last few months (2016)
0
50000
100000
150000
200000
Revenue (converted into USD)
Revenue (USD)

Our Strengths
• Zero Moment of Truth (ZMOT)
• Responsive and persuasive customer service
• The power of word of mouth
• Google My Business and Google Maps
• Social media approach
• Good quality durian (ripe and fresh)
• Money back guarantee
Visit https://www.thinkwithgoogle.com/collections/zero-moment-truth.html

Our Strengths
durian
pancake durian medan
durian medan
durian ucok medan
ucok durian
daging durian
durian ucok
daging durian medan
durian kupas

Our Strengths
Looking for durian Medan?
Just Google it! – Google My Business

Our Strengths
Google My Business Insights

Our Strengths
Share location,
share photos,
share happiness.

Our Strengths
Facts:
New customers and recurring customer at least invite two
or three friends for a collective order.
And every customer at least order twice with a larger
quantity.
The power of word of mouth

Distribution
TRANSIT
WAREHOUSE AT
JAKARTA (CGK)
We are able to deliver durian to:
Samarinda, Maluku, Ternate,
and even the eastern part of Papua
DISTRIBUTION
WAREHOUSE
JABODETABEK
We are able to deliver durian to:
Tangerang, Bekasi, Banten, Bogor,
Sukabumi, Serang, Depok,
dan kota lain sekitar Jakarta.
“WE CREATE DISTRIBUTION SOLUTION”

Our Team
Johan Hasibuan (supply & production)
Ananda Hasibuan (marketing)
Yudha Hasibuan (customer support)
Bahrinel Hasibuan (distribution)
With more than 30 employees under management.

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Ucok Durian Business Presentation (English)

1. Horas! Welcome to Medan

2. To provide fresh durian Medan to all cities across Indonesia. VISION

3. Products WHOLE DURIAN PACKED DURIAN PANCAKE DURIAN DURIAN FILLET

4. Why We’re Here Keywords: Indonesian's favorite fruit of all time • Sumatra Utara, largest durian producing state in Indonesia – 579.000 tons / year (2013). • Difficulties in distribution and reaching markets outside Medan, Sumatra Utara. • Huge demand for durian Medan from all parts of Indonesia.. • Easy solution to order durian Medan online.

5. Demand and Reach JAKARTAMEDAN BANDUNG BATAM SEMARANG SURABAYA YOGYAKARTA SOLO MALANG PALEMBANG JAMBI Bandar Lampung Pekanbaru Padang Bekasi Tangerang Bengkulu MAKASSAR MANADOBANJARMASIN BALIKPAPAN PONTIANAK DENPASAR LOMBOK Offline Online

6. Market Projection Source http://pusdatin.setjen.pertanian.go.id

7. Traction Online order from other cities / islands in the last few months (2016) 0 5000 10000 15000 20000 25000 30000 35000 40000 45000 Online order (in Kilogram) Online order (Kg)

8. Traction Revenue growth by online sales from other cities / islands in the last few months (2016) 0 50000 100000 150000 200000 Revenue (converted into USD) Revenue (USD)

9. Our Strengths • Zero Moment of Truth (ZMOT) • Responsive and persuasive customer service • The power of word of mouth • Google My Business and Google Maps • Social media approach • Good quality durian (ripe and fresh) • Money back guarantee Visit https://www.thinkwithgoogle.com/collections/zero-moment-truth.html

10. Our Strengths durian pancake durian medan durian medan durian ucok medan ucok durian daging durian durian ucok daging durian medan durian kupas

11. Our Strengths Looking for durian Medan? Just Google it! – Google My Business

12. Our Strengths Google My Business Insights

13. Our Strengths Share location, share photos, share happiness.

14. Our Strengths

15. Our Strengths durian pancake durian medan durian medan durian ucok medan ucok durian daging durian durian ucok daging durian medan durian kupas

16. Our Strengths Facts: New customers and recurring customer at least invite two or three friends for a collective order. And every customer at least order twice with a larger quantity. The power of word of mouth

17. Website as a Weapon

18. Visitors Growth

19. Distribution TRANSIT WAREHOUSE AT JAKARTA (CGK) We are able to deliver durian to: Samarinda, Maluku, Ternate, and even the eastern part of Papua DISTRIBUTION WAREHOUSE JABODETABEK We are able to deliver durian to: Tangerang, Bekasi, Banten, Bogor, Sukabumi, Serang, Depok, dan kota lain sekitar Jakarta. “WE CREATE DISTRIBUTION SOLUTION”

20. Our Team Johan Hasibuan (supply & production) Ananda Hasibuan (marketing) Yudha Hasibuan (customer support) Bahrinel Hasibuan (distribution) With more than 30 employees under management.

21. Thanks

Ucok Durian Business Presentation (English)

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