This document discusses human diversity and globalization. It defines diversity as differences among individuals in race, ethnicity, gender, beliefs, etc. and defines globalization as the integration of economies and cultures worldwide. The document explores how globalization and diversity are interconnected through communication, travel, popular culture, and economic impacts. While globalization can spread cultural aspects, some argue it may lead to loss of local cultural identity as cultures homogenize. Solutions to preserve diversity could include respecting differences and pluralism.
This topic introduces the cultural diversity in tourism and hospitality industry. it also discusses the types of culture and the advantages of cultural diversity in the hospitality industry.
This topic introduces the cultural diversity in tourism and hospitality industry. it also discusses the types of culture and the advantages of cultural diversity in the hospitality industry.
Presentation is about cultural diversity in Hospitality industry. This gives an idea about how to make an organisation culturally diverse and advantages.
Cultural diversity is the term used to describe many different cultures co-existing within one larger culture. The fact that we can eat so many different types of cuisine in the United States is because people from other countries have immigrated to the US and brought aspects of their own cultures with them. This means that under the umbrella of American culture there are actually many different ethnic traditions being practiced in communities around the country.
As an abstract concept, cultural diversity is actually pretty straightforward; however, finding a concrete definition of culture can be a little bit tricky. This is because the definition of culture can change depending on who's using it and the context in which it's being used. For example, some people use the term to describe the creative arts, like dancing or painting, while others use it in a much broader context to refer to all of the traditions, practices, and belief systems of a particular population of people. For the purposes of this lesson, we are going to look at culture as the latter of these two definitions.
Our current conversations about Diversity are incomplete,
and too narrowly construed, without addressing Cultural
Diversity. New terminology - "plurality of diversity."
10. Perilaku Wisatawan - Sub Culture & Consumer BehaviourIrwan Haribudiman
What Is Subculture?
Nationality Subcultures
Religious Subcultures
Geographic and Regional Subcultures
Racial Subcultures
Age subcultures
Sex as a Subculture
The paper was presented international conference in Uinversity of Kerela,Thiruvananthapuram,India regarding Culture,language,anld globalization.February,2008.
Presentation is about cultural diversity in Hospitality industry. This gives an idea about how to make an organisation culturally diverse and advantages.
Cultural diversity is the term used to describe many different cultures co-existing within one larger culture. The fact that we can eat so many different types of cuisine in the United States is because people from other countries have immigrated to the US and brought aspects of their own cultures with them. This means that under the umbrella of American culture there are actually many different ethnic traditions being practiced in communities around the country.
As an abstract concept, cultural diversity is actually pretty straightforward; however, finding a concrete definition of culture can be a little bit tricky. This is because the definition of culture can change depending on who's using it and the context in which it's being used. For example, some people use the term to describe the creative arts, like dancing or painting, while others use it in a much broader context to refer to all of the traditions, practices, and belief systems of a particular population of people. For the purposes of this lesson, we are going to look at culture as the latter of these two definitions.
Our current conversations about Diversity are incomplete,
and too narrowly construed, without addressing Cultural
Diversity. New terminology - "plurality of diversity."
10. Perilaku Wisatawan - Sub Culture & Consumer BehaviourIrwan Haribudiman
What Is Subculture?
Nationality Subcultures
Religious Subcultures
Geographic and Regional Subcultures
Racial Subcultures
Age subcultures
Sex as a Subculture
The paper was presented international conference in Uinversity of Kerela,Thiruvananthapuram,India regarding Culture,language,anld globalization.February,2008.
These slides tell about what is culture, cultural universal, culture shock, cultural relativism, norms, values, mores, and culture from functionalist, conflict, feminist and interactionist perspective
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This is a compilation of the reports made by group 1 about what is culture, its components and the Filipino culture.
---USEP CED-BSED TLE 3
Understanding the ConsumerCulture and Cultural Change1.docxmarilucorr
Understanding the Consumer
Culture and Cultural Change
1
Understanding Culture
Culture is the lens through which consumers view products and try to make sense of their own and other people’s behaviour..
Culture dictates the manner of how people consume, the priority of needs and wants they attempt to satisfy.
Consumption choices cannot be understood without considering the cultural context in which they are made.
Therefore:
Culture determines
the overall priorities that a consumer attaches to different activities and products
the success or failure of specific products and services.
What is Culture?
Culture is “that complex whole which includes knowledge, belief, art, law, morals, custom, and any other capabilities and habits acquired by man as a member of society.”
(Edward B. Tylor, 1871)
What is the difference between the two?
Culture is "the collective programming of the mind which distinguishes the members of one group or category of people from another."
(Hofstede, 1991, p.5)
3
Definitions of Culture
“Culture may be defined as a set of values, ideas, artefacts, and other meaningful symbols that help individuals to communicate, interpret, and evaluate as members of society.“ (Engel, Blackwell & Miniard, 1990, p. 3).
‘Culture is a society’s personality and describes what people have in common. It is the total sum of learned beliefs, values, and customs that direct the consumer behaviour of members of a particular society’ (Schiffman et al., pp. 282)
4
(adapted from Douglas & Craig, 2011)
Consumer
CULTURE
Cognition
Attitude
Values
Patterns of
Consumption
Choices
Information seeking
Disposal?
Macro
Micro
Meso
Situational Factors
Macro: The types of macroenvironmental variables, which condition consumer behavior, include economic variables such as GNI per capita, income distribution,
GNP, income distribution, government exp, population- purchasing power and variety of options available
The demographic factors such as population size and rate of growth, levels of education, socio-cultural factors such as cultural values, religion and geographic factors such as climate or topography. While each of these different factors can be clearly identified, it is important to remember that they interact with each other, as well as conditioning variables at other levels of context.
Meso: within country differences in ethics groups, language, lifestyle, culture, topography
In China, for example, there are marked differences in the economic infrastructure, consumer purchasing power and distribution channels between different regions (Batra, 1997; Cui and Liu, 2000).
Micro: Local level info on market, economy
This is defined here as consisting of the basic physical infrastructure in a village, town or city, including roads, water, electricity, the market infrastructure, i.e. the number and type of stores avail ...
Culture is the characteristics and knowledge of a particular group of people, encompassing language, religion, cuisine (style of cooking), social habits, music and arts.
Culture encompasses religion, food, what we wear, how we wear it, our language, marriage, music, what we believe is right or wrong, how we sit at the table, how we greet visitors, how we behave with loved ones, and a million other things.
Definition of Culture Essay
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Culture : A Cultural Perspective Essay
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Problems of human diversity - Cultural Identity
1. Problems of Human Diversity
Globalization and the Loss of Cultural Identity
2. Definition of “Diversity”
The state or fact of being different. The concept of diversity
encompasses acceptance and respect. It means understanding
that each individual is unique, and recognizing our individual
differences. These can be along the dimensions of
race, ethnicity, gender, sexual orientation, socio-economic
status, age, physical abilities, religious beliefs, political beliefs, or
other ideologies.
3. Diversity is more then understanding
just the definition…
Understanding and appreciating interdependence of
humanity, cultures, and the natural environment.
Practicing mutual respect for qualities and experiences that
are different from our own.
Understanding that diversity includes not only ways of being
but also ways of knowing;
Recognizing that personal, cultural and institutionalized
discrimination creates and sustains privileges for some while
creating and sustaining disadvantages for others;
Building alliances across differences so that we can work
together to eradicate all forms of discrimination.
5. Definition of “Globalization”
Growth to a global or
worldwide scale. The
worldwide movement
towards
economic, financial, trade,
and communications
integration.
6. Globalization results in…
Globalization results in the expansion of international
cultural, economic, and political activities.
increased international trade
a company operating in more than one country
greater dependence on the global economy
freer movement of capital, goods, and services
recognition of companies such as McDonalds and Starbucks in
LEDCs
10. Communication
News can be shown about different country’s all over the world
People can read information about foreign countries as easily as
they read about their local news
Can interact with people around the world for either business or
personal use
Approximately 60% of people use cell phones all around the world
Phones, internet, media (t.v, commercials), radio
Social networks such as Facebook, Skype Twitter
11. Travel
Many people can move to one country to another to try and
find work
People also travel around the world to different countries to
experience the culture and traditions, they also go for a
vacation get away
Travelers are exposed to new ideas about food, which may
change what they buy at the store at home
Influences trade, taste and culture
12. Popular Culture
Music is a traveling hit around the world; people in North American be
enjoy South African music while people in China can enjoy North
American pop music
Media or film industries publish their creations that can be shown in each
country. All films are similar in actors. They also translate films in order for
other languages and cultures to be able to experience and understand
the movie
Clothing styles have become more traditional in sense
that business individuals wear suits and the younger people
are more common to wear jeans and a t-shirt
Exchange of foods across the globe with fast food
being the biggest contributors around the world
(ex. Starbucks, McDonalds, KFC, etc.) and also
traditional foods from cultures can be see in other
countries such as sushi, tai food, etc.
13. Economy
International trade is vital to the economies of most countries
around the world
American software companies, such as Microsoft, rely on
international trade to make large profits
To increase trade, many countries have created free trade
agreements with other countries. Under free trade
agreements, countries agree to remove trade barriers
The corporation can pay lower wages,
because the standard of living in less
developed countries is much lower
Economic markets are global
16. “Americanization”
To make or become an American in character. Assimilate to the
customs, culture and institutions of the United States of America.
These aspects of “Americanization” can be categorized by:
- Clothing
- Food (fast food restaurants)
- Music
- Languages (Slag, ex. “Selfie”)
- Media
- Technology
17. Mirror Images of Each Other
Across each nation, everyone is developing into one
culture, “Americanization.” This can be illustrated by the clothing we
purchase, the food we consume, the music we listen to, and the media we
view. We are all distinctively becoming one as a culture on both and
economic and social level. This has contributed to the loss of culture and
traditions of many country’s. Many traditional and cultural aspect which
include historical ethnicities; music, dance, language, clothing, food, etc.
18.
19. “The Magic Bean Shop” & “The Fries
that bind us” (from previous slide)
a more in depth understanding
The picture shown on previous slide illustrates two of America's major
francizes:
Starbucks & McDonalds
STARBUCKS: The Starbucks image (on the left side) represents data
that has been collected to demonstrate the understanding of how
many stores are being put up on a daily basis and how many have
been built worldwide and the locations they have been built. It also
shows the different countries that contribute to the making of a
Starbucks coffee from where the bean has been extracted, where
the paper cups are imported from and the sugar source.
McDonald’s: The McDonald’s image (on the right side) represents
data that has been collected to demonstrate the understanding of
how many McDonald’s have been built worldwide and the location
of where each has been built. It also illustrates the comparison of
sales between different francizes that are popular fast food
restaurants.
20. According to Wang
“Sociologists have frequently pointed out that while religion loses
the dominant position and modernity has led to a differentiation of
social institutions, modernity has not managed to become a
substitute for religions for most people” (Wang, 2007)
21. Structural Functionalism Theory
Is a sociological perspective
that views society as a system
of interconnected parts that
work together in harmony to
maintain a state of balance
and social equilibrium for the
whole. It focuses on how each
part of society influences and
it influenced by other parts.
22. How does this theory relate?
By understanding the different cultures and traditions of various
countries around the world, individuals of society are able to
better understand and expand their knowledge on useful tools
that country’s may use that another country had yet to
discover.
It makes us (societies) aware of the negative and positive
aspects of certain countries and issues that we could help
prevent or solve.
It also enables the world to connect internationally on a
personal and business level. It makes it possible for us to enjoy
the different aspects of different countries in our own country
that we live in, such as the food we eat, the clothing we
wear, the music we listen to, the technology we use, etc.
23. Pluralism
Each cultural aspects have been brought to other countries in order to spread cultural diversity
This means that country’s have gained different cultural traditions to share the knowledge and
understanding of different country’s cultures
Traditions spread throughout the world include:
- Religion
- Language
- Clothing
- Food
- Technology
- Media
24. Global Homogenization
New age of globalization, people provide the uniqueness of their own
culture
Obtains the global significance of locality and the self, community and
nation
Globalization brings more sensitivity of cultural identity than before
Globalization brings out the may lead to a sense of togetherness
Therefore togetherness is not contrary to diversity
When the system respects to diversity of people and their cultures in this
new age, global community can be marked by pluralism
The cultures are no longer local in the traditional area, they are still
diversified
25. Probable solutions to the negative
aspects of globalization that leads to
the loss of cultural identity
26. References
"Definition of Diversity." Definition of Diversity. N.p., n.d. Web. 29 Mar. 2014. <http://
gladstone.uoregon.edu/~asuomca/diversityinit/definition.html>.
"Definition for Diversity." Definition for Diversity. N.p., n.d. Web. 29 Mar. 2014. <http://
www.qcc.cuny.edu/diversity/definiti
"Salon Salomanje." : The Impact of Globalization on Cultural Identity. N.p., n.d. Web. 29 Mar.
2014. <http://salonsalomanje.blogspot.ca/2009/11/impact-of- globalization-
on-cultural.html>.
"Globalization." edu.gov.. N.p., n.d. Web. 29 Mar. 2014. <http://www.edu.gov.mb.ca/k12/ cur/
socstud/frame_found_sr2/blms/4-6.pdf>.
Pagel, Mark . "BBC Future." BBC Future. N.p., n.d. Web. 29 Mar. 2014. <http://
www.bbc.com/f uture/story/20120522-one-world-order>.
"Human Diversity." Human Diversity. N.p., n.d. Web. 29 Mar. 2014. <http://www.co-
intelligence.org/I-diversity.html>.
"globalization." - National Geographic Education. N.p., n.d. Web. 29 Mar. 2014. <http://
education.nationalgeographic.com/education/encyclopedia/globalization/?
ar_a=1>.