Reporting marketing

1. WORLD OF IDEAS: GLOBAL
MEDIA CULTURES AND GLOBAL
OF RELIGION
PRESENTED BY:
EPANIS, DICERIE NICOLE
CUYA, APRAIL SHINE
ESPINO, FREDERICK LOREN
DASMARIÑAS, JHENYVIBE
GUETA, EMMANUEL
FUENTES, RONA JEAN

2. GLOBAL MEDIA AND CULTURE

3. Media
refers to the communication channels through which we
disseminate news, music, movies, education, promotional
messages and other data
Culture
Can be defined as all the ways of life including arts, beliefs and
institutions of a population that are passed down from
generation to generation

4. Media and Culture
✓ Globalization entails the spread of
various cultures.
✓ Globalization also involves the
spread of ideas.
✓ Globalization relies on media as its
main conduit for the spread of global
culture and ideas.

5. Media and Culture
 Media, which delivers ideas, information, values, etc. across borders, affects one’s culture. Much globalized
media content comes from the West, particularly from the United States. Some believe that this will
“contribute to a one-way transmission of Ideas and values that result in the displacement of indigenous
cultures.”
 Examples: Filipinos subscribing to Netflix and Viu tend to emulate or adopt the ideas, practices and values
show in these media platform.
 • Most people who are exposed to Western media content tend to be more accepting of liberal ideas which
originated in the West (e.g. gender equality, divorce, same-sex relationships, etc.).
 In a way, the globalization of media leads to homogenization or heterogenization of cultures.
 Example: Just like how we use products and technology from other countries in our everyday lives, we are
able to adopt and personalize the culture that comes with media.

6. Globalization of Media
 Media is the "main means of mass communication
(broadcasting, publishing, andthe Internet) regarded
collectively."It is a cultural product. Transferring such product
will likely influence the recipient's culture.
 Types of Media are:
 Broadcast Media, Print Media, Digital media

7. Relationship of media and technology
 Technology allows for quick communication, fast and coordinated
transport, and efficient mass marketing, all of which have allowed
globalization especially globalized media-to take hold.
 It complements and drives media forward. Improvements in
technology haspropelled media to greater heights.

8. Media and Economy
 Just as media influence culture, media also influences the economy.
 Examples: Driven by advertising, U.S. culture and media have a strong
consumerist bent (meaning that the ever-increasing consumption of
goods is encouraged as an economic virtue), thereby possibly causing
foreign cultures to increasingly develop consumerist ideals. Therefore, the
globalization of media could not only provide content to a foreign
country but may also create demand for U.S. products.

9. Dynamics of local and global culture
 Culture Global flows of culture tend to move more easily around the globe than ever before,
especially through non-material digital forms.
3 PERSPECTIVES ON GLOBAL CULTURAL FLOWS
1. Cultural differentialism
Emphasizes that cultures are essentially different and are onlysuperficially affected by
global flows. "Catastrophic collision" maypotentially occur when different cultures interact.
Ex: After Cold War, increasing interaction among different "civilizations" (e.g. Sinic,
Islamic, Orthodox fl Western) would lead to intense clashes, especially the economic conflict
between Western and Sinic civilizations.

10. 3 PERSPECTIVES ON GLOBAL CULTURAL FLOWS
2. Cultural hybridization
Emphasizes the integration of local and global cultures.
Globalization is considered to be a creative process which creates hybrid entities
that are not either global or local.
Ex: glocalization
3. Cultural convergence
Emphasizes homogeneity. Cultures are deemed to be greatly altered
by strong flows.
Ex: cultural imperialism – this happens when one culture imposes itself
on and tends to destroy at least parts of another culture.

11. Globalization
Of
religion

12. Religion has the most difficult
relationship with globalism
Religious people are less concerned with
wealth and all that comes along with it.
Globalist are less worried about whether
they will end up in heaven or hell.

13. What is the relation
of religion to
globalization?

14. There is the way in which
globalization flattens out
cultural differences, erodes local
customs and beliefs, and
spreads a secular, capitalist way
of life that us at odds with
religions of all sorts.

15. In both of these
views, the
relationship
between religion
and globalization
is antagonistic
one of struggle
and conflict.
At the same time,
there is the way in
which religion serves
as the source of
globalization’s
greatest resistance
and as a haven for
those standing in
opposition to its
ubiquitous yet often
subtle power.

16. WHEN DID GLOBALIZATION
STARTED TO INFLUENCE
RELIGION?
Evolving trade routes led to the
colonization of the Asia, Africa, Central and
South America. Religion became an integral
part of colonization and later on
globalization.

17. The Impact of Globalization
✓ flattens cultural differences
✓erodes local customs and beliefs
✓ spreads secular, capitalist way of life

18. “
”
What is Religion Nowadays?
▪ it’s no longer a set of beliefs that people arrive by reflection
▪ it’s a symbolic system which carries our identity and marks out social/ethic and other boundaries
▪ it marks crucial moments in the life cycle with rituals
▪ it provides powerful mechanisms for psychological and social tension

19. Role of Religion in Promoting
World Peace

20. The moral principles and values
contained in the teachings of
great religious teachers are
essential factors for the reduction
of and ultimate eradication of
greed, hatred, and delusion-which
form the root cause of various
conflicts and wars

21. The preamble to
UNESCO's
constitution says:
"Since wars begin in
the minds of men, it is
in the minds of men
that the defenses of
peace must be
constructed."

22. The world cannot have
peace until nations and
people begin to reduce
their selfish desires for
more and more material
possessions, give up their
racial arrogance, and
eliminate their madness
for worldly power.

23. Differences in
religious beliefs
and practices
should not
hinder the
progress of
various
religionists
working for a
common cause,
for world peace.
“Religion not only inspires
and guides people but
also provides them with
the necessary tools to
reduce greed with the
practice of charity; to
overcome hate and
aversion with loving
kindness; and to remove
ignorance with the
development of wisdom
and insight in order to
understand the true
nature of beings and “see
things as they really are.”