ProEd Training Pvt. Ltd. offers eLearning courses to students and professionals. It provides services such as P,Q,R,S,T,U and V and has strengths such as Strength 1, but also weaknesses such as Weakness 1. The company generated total revenues of INR A mn in FY 20--, registering a y-o-y increase of x% and earned a net profit of INR B mn, compared to a prior net loss. The Indian education industry is valued at INR A bn between formal segments like C,D and informal like D,E,F,G, while the e-Learning market is worth INR M bn and expected to grow at CAGR of y%

1. ProEd Training Pvt. Ltd.
September 2011

2. Contents
Executive Summary
Factsheet
Offices & Centres
Business Model
Key People
ProEd Training Pvt. Ltd. SWOT Analysis
Financial Profile
Industry Analysis
Competitive Benchmarking
Recent News
Appendix
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3. Executive Summary
Company • ProEd Training Pvt. Ltd. offers eLearning courses to students and professionals
Description • The company is a wholly owned subsidiary of company X
Business Model • It provides services such as P,Q,R,S,T,U and V
• Strength 1 is one of its major strengths; however weakness 1 is one of the key areas of concern
SWOT Analysis • The company can reap significant benefits owing to opportunity 1 while threat 1 may have an adverse
affect on the strategic initiatives and growth prospects of the organization
• ProEd Training Pvt. Ltd. generated total revenues of INR A mn in the fiscal year (FY) 20-- registering a y-o-y
increase of x per cent. It earned a net profit of INR B mn in FY 20-- as compared to a net loss of INR C mn in
FY 20--
Financial Profile • The financial profile of the company includes the balance sheet, profit and loss a/c and the key ratios
depicting the key financial figures for FY 20-- and 20--, giving an insight into the company's financial
performance
• Indian education industry is currently estimated to be valued at INR A bn and is broadly divided into
education systems namely, P and Q
• Formal education system includes segments such as C and D, whereas the informal education system
Industry Analysis includes key segments such as D, E, F and G
• e-Learning market in India is estimated worth INR M bn in 20-- and is expected to grow at a CAGR of y per
cent to reach INR N bn in 20--
• The market is divided into segments such as J, K and L
Competitive • Competitor 1. is one of the key competitors of the company
Landscape
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4. Factsheet (1/2)
Basic Information Brief Description
• ProEd Training Pvt. Ltd. (ProEd) is a wholly owned subsidiary of
Industry --
company A
Corporate Address -- • ProEd offers its services under two heads, A and B
• ProEd offers various benefits such as:
• benefit A
• benefit B
• benefit C
Tel No. --
• benefit D
Website -- • benefit E
• The company is associated with more than 50 corporate houses
Year Founded -- and its clients include P, Q , R, S, T, U, V, W, etc.
Year of Incorporation -- • The company is actively involved in H wherein it contributes x
per cent of its total revenues and encourages its employees to
Ownership -- contribute y per cent of their salary to company T which imparts
E
education to B
L
Revenue --
Fiscal Year End
Auditor
--
--
MP
Key Private Players in
the e-Learning
Industry
--
SA
Source:
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5. Offices & Centres – India
PLE
SAM
HQ Office
ProEd Centres
Note:
Source:
5

6. Offices & Centres – Global
PLE
SAM ProEd Offices
Source:
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7. Business Model (1/3)
Services
Segment Service Description Eligibility Criteria
Offerings
Segment 1 Offering 1 •A •G
•B •H
•C •I
•D •J
LE
•K
•E
MP
SA
Offering 2 •M •G
•N •H
•O •I
•P •J
•K
Source:
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8. Key People (1/2)
Director Director
Mr. X Mr. Y
Director Director
Age : -- Age : --
Since: -- Since: --
Current Position: • -- Current Position: • --
Professional History: • --
Professional History: • --
Qualification: • --
Qualification: • --
Others: • --
LE
Others: • --
MP
SA
Source:
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9. SWOT Analysis
Strengths Weaknesses
• Strength 1 • Weakness 1
• Strength 2
PLE
• Weakness 2
SAM
Opportunities Threats
• Opportunity 1 • Threat 1
• Opportunity 2 • Threat 2
Source:
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10. Ratio Analysis
Key Ratios Key Ratio Analysis
y-o-y change • Analysis Point 1
Particulars 2010 2009
(2010-09)
Profitability Ratios • Analysis Point 2
Operating Margin
Net Margin
Profit Before Tax Margin
-
-
-
-
-
-
-
-
-
PLE
• Analysis Point 3
M
Return on Equity - - -
• Analysis Point 4
A
Return on Capital Employed - - -
S
Return On Working Capital - - -
Return on Assets - - -
Return on Fixed Assets - - -
• Analysis Point 5
Cost Ratios - - -
Operating costs (% of Sales) - - - • Analysis Point 6
Administrative costs (% of Sales) - - -
Liquidity Ratios - - -
Current Ratio - - -
Cash Ratio - - -
Efficiency Ratios - - -
Fixed Asset Turnover - - -
Asset Turnover - - -
Current Asset Turnover - - -
Working Capital Turnover - - -
Capital Employed Turnover - - -
Source: Improved Decline Note:
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11. Industry Analysis
e-learning Market – Overview Size & Growth (2008 -2012e)
• e-learning market in India is estimated worth INR A bn in 20--
and is expected to grow at a CAGR of x per cent to reach INR B
bn in 20-- INR bn
• E-learning comprises – 200
• Segment 1 Q
• Segment 2 150 +u%
• Segment 3 100
LE
• Segment 4
50 P
P
• Some of the major drivers identified in the market include:
• Factor 1 0
M
• Factor 2
SA
• Factor 3
• The major trends observed in the e-learning market are:
• Trend 1
• Trend 2
20--
Education Market Segmentation
20--e
A
• Trend 3 p% B
• Trend 4 w%
C
u% v% x%
t% y% D
12% E
q% 49%
F
s%
G
H
I
r%
J
Source: Note:
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12. Thank you for the attention
ProEd Training Pvt. Ltd. is a part of Netscribes’ Education Company Profile Series.
For more detailed information or customized research requirements please contact:
Gagan Uppal Jitendra Punjabi
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