The document provides an overview of Pearson Schools, a division of Pearson Education Services Pvt. Ltd. that operates a chain of schools in India and abroad. It includes an executive summary, factsheet, offices/centers, key people, SWOT analysis, financial profile and industry analysis sections. The SWOT analysis indicates strengths in area 1 and weaknesses in area 2, while opportunities exist in area 3 and threats relate to area 4. The financial profile shows revenues grew from A mn in FY 20-- to B mn in FY 20--, with a net profit of C mn in 20--.

1. Pearson Schools
September 2011

2. Contents
Executive Summary
Factsheet
Offices & Centres
Key People
SWOT Analysis
Expansion Plans
Pearson Schools Financial Profile
Industry Analysis
Competitive Landscape
Competitive Benchmarking
Recent News
Appendix
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3. Executive Summary
• Pearson schools is a division Pearson Education Services Pvt. Ltd. operates a chain of schools across India
Company • The company runs a chain of around X in India and abroad
Description • The company’s schools are affiliated to the Y board
• Strength 1 is one of its major strengths; however weakness 1 is one of the key areas of concern
• The company can reap significant benefits owing to opportunity 1while threat 1 may have an adverse affect
SWOT Analysis on the strategic initiatives and growth prospects of the organization
• Pearson Education Services Pvt. Ltd. generated total revenues of INR A mn in the fiscal year (FY) 20‐‐
registering a y‐o‐y growth of B times over the previous fiscal year. It earned a net profit of INR C mn in FY
20‐‐ as compared to a net loss INR D mn in FY 20‐‐
Financial Profile • The financial profile of the company includes the balance sheet, profit and loss a/c and the key ratios
depicting the key financial figures for FY 20‐‐, 20‐‐, 20‐‐ and 20‐‐, giving an insight into the company's
financial performance
• Indian education industry is currently estimated to be valued at INR G bn and is broadly divided into
education systems namely, A and B
• Formal education system includes segments such as C and D, whereas the informal education system
includes key segments such as G, H and I
Industry Analysis
• The F alone accounts for x per cent of the overall Indian education industry and is expected to grow at a
CAGR of y per cent to reach INR A mn by 20‐‐
• The government’s contribution towards public spending on education is r per cent of the GDP
• Key competitors for the company can be enlisted as: Competitor 1 and Competitor 2
Competitive • Competition in the K‐12 industry is increasing steadily with many private chains opening their schools in
Landscape different regions of the country
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4. Factsheet (1/3)
Basic Information Brief Description
Industry ‐‐ • Pearson Schools (Pearson) is a division of Name 1 formerly
known as Name 2, provides services in the X of the education
sector
Corporate Address ‐‐
 Name 2 was formerly known as Name 3
 It operates Y in India and abroad
LE
 Pearson is affiliated to Z board
P
• Name 2 is a joint Venture between Name 4 and Name 5
• Name 4: offers A tutoring to the students
M
Tel No. ‐‐ • It provides G and H courses
A
Fax No. ‐‐ • Pearson encompasses P, Q and R segment
Website
Year Founded
Year of Incorporation
Ownership
‐‐
‐‐
‐‐
‐‐
S
 It also has certain unique courses named C and D
 C provides P based learning for children
 D offers a range of T for the students such as:
• ‐‐
• ‐‐
• ‐‐
• ‐‐
Revenue ‐‐
• It follows the E and F approaches to teach its students
Fiscal Year End ‐‐ • Pearson organizes events such as U and V for students
Auditor ‐‐
Competitors ‐‐
Brief History
• 2008:
Source:
4

5. Offices & Centres – India
LE
MP
S A
HQ Office
Pearson Schools
Source: Note:
5

6. Offices & Centres – Global
LE
MP
Source:
S A Pearson Schools
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7. Key People (1/3)
CEO and Managing Director President
Mrs. X Mr. Y
Chief Executive Officer and Managing Director President
Age : ‐‐ Age : ‐‐
Since: ‐‐‐‐ Since: ‐‐‐‐
Current Position: • ‐‐ Current Position: • ‐‐
Professional History: • ‐‐ Professional History: • ‐‐
Qualification: • ‐‐ Qualification: • ‐‐
Others: • ‐‐ Others • ‐‐
LE
MP Director
S A Mr. Z
Director
Age : ‐‐
Since: ‐‐‐‐
Current Position: • ‐‐
75% Professional History: • ‐‐
Qualification: • ‐‐
Source:
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8. SWOT Analysis
Strengths Weaknesses
• Strength 1: • Weakness 1:
• Strength 2:
LE
• Weakness 2:
• Strength 3:
MP
S A
Opportunities Threats
• Opportunity 1:
• Threat 1:
• Opportunity 2:
• Threat 2:
Source:
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9. Ratio Analysis
Key Ratios Key Ratio Analysis
y‐o‐y
Particulars change 2010 2009 2008 2007
• Analysis Point 1
(2010‐09)
Profitability Ratios ‐ ‐ ‐ ‐ ‐
• Analysis Point 2
E
Operating Margin ‐ ‐ ‐ ‐ ‐
L
Net Margin ‐ ‐ ‐ ‐ ‐
P
Profit Before Tax Margin ‐ ‐ ‐ ‐ ‐ • Analysis Point 3
Return on Equity ‐ ‐ ‐ ‐ ‐
M
Return on Capital Employed ‐ ‐ ‐ ‐ ‐
Return on Working Capital ‐ ‐ ‐ ‐ ‐
A
• Analysis Point 4
Return on Assets ‐ ‐ ‐ ‐ ‐
Return on Fixed Assets
Cost Ratios
Operating costs (% of Sales)
Interest costs (% of Sales)
Liquidity Ratios
‐
‐
‐
‐
‐
‐
‐
‐
‐
‐
‐
‐
‐
‐
‐
‐
‐
‐
‐
‐
‐
‐
‐
‐
‐
S
• Analysis Point 5
• Analysis Point 6
Current Ratio ‐ ‐ ‐ ‐ ‐
Cash Ratio ‐ ‐ ‐ ‐ ‐
• Analysis Point 7
Leverage Ratios ‐ ‐ ‐ ‐ ‐
Debt to Equity Ratio ‐ ‐ ‐ ‐ ‐
Debt to Capital Ratio ‐ ‐ ‐ ‐ ‐
Interest Coverage Ratio ‐ ‐ ‐ ‐ ‐
Efficiency Ratios ‐ ‐ ‐ ‐ ‐
Fixed Asset Turnover ‐ ‐ ‐ ‐ ‐
100%
Asset Turnover ‐ ‐ ‐ ‐ ‐
Current Asset Turnover ‐ ‐ ‐ ‐ ‐
Working Capital Turnover ‐ ‐ ‐ ‐ ‐
Capital Employed Turnover ‐ ‐ ‐ ‐ ‐
Source: Improved Decline Note:
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10. Industry Analysis
K‐12 Market – Overview Size & Growth
• The K12 Market in India is expected to grow at a CAGR of a per
cent reaching INR Y bn by 20‐‐ INR mn
E
• It accounts for approximately z per cent of the overall education 2,000
L
market in India a % Y
P
• Among the total students enrolled in this space, c% of students 1,500
M
access private K12 institutions while d % of the revenues are X
1,000
generated by private unaided schools
S A
• The market is regulated by the Ministry of Human Resource
Development with institutions required to operate as not‐for‐
profit institutes set up under a Trust/ Society
• Government has taken various initiatives towards developing
500
0
2008 2012e
the market which includes:
• Initiative 1 Market Segmentation – No. of Schools
• Initiative 2
• Some of the major drivers identified in the market include: Private
• Driver 1 g%
• Driver 2
• Driver 3
• Driver 4
h %
Public
Source:
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11. Competitive Landscape (2/2)
Competitive Scenario
Company Name Billabong Edify Pearson Shemford Shemrock
Number of Centres
Study Centres ‐ ‐ ‐ ‐ ‐
Financial Information (INR mn – FY 2010)
Total Revenue ‐ ‐ ‐ ‐ ‐
Net Profit/(loss) ‐ ‐ ‐ ‐ ‐
Geographic Presence (India)
Zone 1 M NA M H H
Zone 2 NA L NA M NA
Zone 3 H M L L NA
Zone 4 L H H M NA
Major Market Segmentation (courses/subjects)
Courses Offered:
Kindergarten     
Junior     
Secondary     
Higher Secondary     
Source: SAMPLE H: High; L: Low; M: Medium  Offered  Not Offered
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