Heinz aims to sell condiments and canned goods to families, promoting easy meal solutions. Their bright, simple advertising features families to appear approachable to working classes. Occasionally campaigns were criticized, like one promoting playing with cans that caused injuries. Toni&Guy sells hair products and salon services, targeting styles for mid-20s. Advertising shows hairstyles from products/salons. Representation of people of color could be more inclusive to attract wider customers. Huawei uses vibrant colors and celebrities to seem innovative and attract middle-aged phone users. Advertising promotes phone cameras to attract those wanting photo quality. Representation has been mostly white models, coming across as elitist.

1. Heinz

2. Heniz’s aim to sell their products which are condiments and canned goods.
Their target audience is parents with children, mainly as they are seen as a family brand,
they also run themed products during film launches. A bit more middle/working class, as
they are readily available.
Their messages are to live well, you have to eat well. They encourage the easy usage of
their products and the ease that they promote. They also promote their high protein
values in their canned goods.
Their approach is very bright and colours as to attract children. By keeping it simple it also
makes it more approachable to working class. As it is a family brand that has been running
for years they have a good reputation, so don’t tend to do anything very risky to keep up
their appearance.
Their print adverts don’t have people in them often and when they do it is often a mixture
of families.
Their adverts are displayed year round, occasionally with seasonal twists for summer and
winter.
Their adverts are displayed on billboards and magazines most often, when looking at their
print form. The call to action that these posters promote is the consumption of their
products and ensure they are bought.
There was an issue with one of their advert campaigns which was the can song, as whilst
they did say to be safe and tape the edges of the tin can, many people still injured
themselves. This was pulled up by the ASA

3. Toni & Guy

4. Toni&Guy’s aim is to sell their hair styling products and promote their salons to
new and existing customers. They target their products to those looking for a
strong hold to keep crazy and unique styles. This tends to include those in their mid
twenties.
Their main message is that by using their products you can look as good as those in
their advertisements. The approach that they follow with their adverts is a strong
look at the possible hairstyles that can be achieved by their products or by visiting
their salons.
The representation in their adverts is mainly white people with occasionally using
people of colour, which whilst it does not put a bad name on the company, it might
make people of colour less attracted to the brand, and might dissuade them from
buying their products.
The adverts are shown all year round, with occasional seasonal twist, and student
discounts highlighted during september. Their print adverts are often seen in
magazines with appropriate content that they believe would attract their
customers.
They also have their adverts on billboards and in stations. Their adverts are done
to encourage the purchase of their products. Their typography is bold and stays the
same font, with additional writing in a smaller size.
The adverts have never had any legal issues as they don’t cover controversial
topics. Whilst their diversity is not large, it has not been pulled up as an issue. The
regulatory body for the print adverts is the ASA (Advertising Standards Agency

5. Huawei

6. Huawei aim to attract new users to the brand by having dynamic and flashy adverts. The
use of bright vibrant colours on both the product and the backgrounds is how they try to
attract people
Their target audience is all phone users, with a specific target of the middle age, as the
phones are sleek and the celebrities that are used in the adverts are often favourites of
that age group
The messages that Huawei’s adverts put forward is that they are a brand of class and
innovation, as the sleek designs and cohesive advertising help to deliver that message
In their print advertising they often show off the photos that would be achievable if a
person were to use the phone ands its camera. This is a good approach as for those who
want a high quality camera, this would make the brand attractive
When they have actors or models in their adverts, they are often white and of a high
social ranking. This helps the brand to branch ot, but could make it seem elitist if they
don’t have a more diverse range of people to endorse their brand
They run campaigns when in the run up to the public release of a new product as this is a
good way to build awareness that a new product is coming out and to gain the audience
for it when it does release insuring high sales
The adverts are often on billboards or in magazines as that is where they are most likely
to reach their clientele with print media. They use simple but stylish typography to make
their product appear highly fashionable
Their call to action which they have for their adverts is to purchase their latest tech
product.
Huawei have not had any legal or ethical issues from their adverts, however the brand
faced controversy as it was thought to be used as spy products for China