Advertising is defined as a paid form of non-personal communication from an identified sponsor to promote ideas, goods, or services. It provides information to consumers through mass media such as television, radio, newspapers and magazines. The goals of advertising include introducing new products to the market, increasing demand, and stimulating sales. While it benefits manufacturers, retailers, and society, it also has some disadvantages such as increasing costs and potentially creating consumer confusion.

2.  MEANING
 DEFINITION
 IMPORTANCE
 SCOPE
 DISADVANTAGES.

3.  Advertising is the glamorous element of the
promotion mix. It cover all activities connected
with the giving of publicity regarding goods
and services offered for sales. It is a paid form
of non verbal communication that is
transmitted through mass media such as
television ,radio, newspapers, magazines,
direct mail and outdoor display.

4.  According to HALL, Advertising is
salesmanship in writing, print or picture or
spreading information by means of the written
or printed words and the pictures”
 American Marketing Association Define as
"any paid form of non-personal presentation
and promotion of ideas, goods or services by
an identified sponsor”

5.  It is a non personal communication to target
audience.
 It is a paid form of communication by an
identified sponsor.
 It provide information about product or
services.
 It may be visual, spoken or written.
 It is salesmanship in print
 It is a mass communication medium.
 It stimulates sales.

6.  To introduce product in to the market
 To create attraction and create interest among the
consumers towards a product
 To strengthen other promotion mix elements
 To raise the standard of living of society
 To capture a share in the market
 To create, maintain and increase the demand of a
product
 To communicate various information
 To induce consumer to purchase a particular
product

7.  To the manufacturers
 To the wholesalers and retailers.
 To the salesman
 To the consumers
 To the society.

8.  Increase the demand for the product.
 It helps to maintain the existing demand and to
create new demand for the product
 It increase the goodwill of the company.
 It helps easy introduction of product in to the
market.
 It protect the manufacturers from undue
dependence on middleman.

9.  It helps the dealers to have more sales.
 Inform the consumers the quality and feature
of the product.
 It increase the prestige of the dealers.
 Well advertised products can be sold without
much salesmanship.

10.  Adverting prepares a back ground fora
salesman to begin his work.
 It reduce his burden of job.
 It makes the salesman self-confidence.

11.  It inform the consumer about quality and price
of the product
 It establish direct contact with the consumer
 It avoid the presence of middleman
 It helps them to know when and where the
products are available.
 It helps the consumer for intelligent buying.

12.  It leads to large scale production
 It create a employment opportunity for the
professional artist.
 Increase standard of living of the society by
facilitating to make use of a variety of product
s
 It educate the public regarding use and benefits
of different products
 It helps the press to enable it to sell newspapers
and magazines at a lower price.

13.  It is unnecessary and wasteful
 It increases the cost and price of a product
 It create monopolies
 It create unhealthy competition
 It create confusion in the mind of consumer
for buying a product
 It create clashes in the family

14.  THANK YOU………………