creativity in advertising.....

1. Creativity in advertisement
Prepared by:
Yogiraj bhandari

2. Why creative advertisement?
 The purpose of an ad is to interest potential customers in
your product ,service, and to get them to remember you.
 A creative ad sticks out and increases the likelihood that
a customer will recall information about your company.

3. Creative advertising makes your company likeable,
and this likeability is an important marketing tool.
A creative advertising idea often doesn't cost any
more than a dull one, and it can bring in considerably
more return for your money.
Your advertising should demonstrate that
you can provide worthy content and enjoyment
to clients who want to entertain their guests
or draw attention to their own products
and services.

4. Impacts of creative advertising
 It creates quick demand for newly introduced product.
 It creates awareness about the product in the mind of
prospects.
 Creative advertising creates desire and motivate consumers to
purchase the product.
 Creative advertising quickly draws the attention of people
towards the strong points of the product and promotes its sales.
 Creative advertising makes consumers conscious of their
needs.

5. Some brilliant example of creative advertisement

7. For a product demo break the glass.

10. For joint account in union bank.

16. Fed Ex always ahead of DHL

20. Even straw prefers Pepsi over coca cola

21. Nobody would dare to seat on fevicol.

22. Stretchable band aid ………………………………..just like his pants.

23. Aggressive Advertisement wars
between rival companies

24. AUDI
V/S
BMW

25. Audi: your move, bmw

26. Bmw : checkmate.

27. Audi: your pawn is no match for our king.

28. Bmw: game over.

29. Audi: chess? No thanks.
I’d rather be driving.

31. Subaru: well done to audi and bmw for winning the beauty contest.
from the winner of the international engine of the year.

33. Times of India
v/s
the Hindu

34. It all started with TOI, asking the Chennai newspaper readers
(predominantly The Hindu readers), if they are stuck to news
that puts them to sleep, then they should wake up to TOI.

35. Reply from the Hindu
For current affairs that go
beyond bollywood affairs
Sense not sensational

36. Because government malfunction matter
more than wardrobe malfunctions.

37. Also has pages 1,2,4,5,6,7

38. cosmpolitan
Wanted: groom who reads the hindu. because the Hindu reports
the truth. The writing is Crisp and brilliant and they read their
ads before they post them.

39. Thank you!!!