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Aisha Alanizi , Budoor Al-Nghaimshi , Haya Altwailai , Jomana Al-Hamidi , lamia Alsubaie , Muneera AL-Nufaisi , Salma Asiri
Supervised by:
Dr. Sulieman Alshuhri
• Prince Sultan Library of Science and knowledge is a library affiliated with the
University of Imam Muhammad bin Saud.
• The library subscribes to many online databases, e-journals and e-books, which
contain thousands of full-text materials. The online resources cover a wide range of
topics. They are accessible on and off campus.
1. Profiling The Information Industry :
2 .Segmentation Of The Institute Users :
o University students
o Faculty members
o University staff
o Students and researchers from outside the university
o Students of remote learning
o People with special needs
o Members of the community (Visitors)
3- Competitors and partners :
A - Competitors :
• Who are:
1. King Abdul-Aziz public library?
2. Prince salman library?
• What are they provide?
• What is prince sultan library characterized! And what are the competitors
characterized?

•

How To Turn Your Competitors Into Partners!
B - Partners:
•

The most important and the most prominent alliances in the Prince Sultan Library of Science and
knowledge :

1.
2.

Qatar National Library.
Saudi Digital Library .
4- PESTEL :
1. Political Factors:
• Adjust the development of information sources
• Ensure standard inhalers in the library
2. Economic Forces:
• Borrowing for students.
• The deduction of the amounts of fines and loss and damage
• Renewed of patron card
• Delayed.
3. Social Factors:
• Provide a variety of services for multiple categories of users and beneficiaries .
4- PESTEL – CONT.. :
4.

Technological Factors:

•
•
•
•
•
5.

Automatic indexing
Video
E-Scan
Share with DBs

Environmental Factors:

•
•
•
6.

Internet

The competitors
Economic, political and social factors

Country laws and the deanship of library

Legal Factors:

•
•
•
•

General Rules for the use of Library
Loan service
Borrowing service
Intellectual property and copy rights
5- The Library Products and Services :
A- Information Products of Prince Sultan Library:

• Books .
• Multimedia .
• Periodicals .
• Manuscripts .
• University prints .
B- Information services of Prince Sultan Library :
•
•

Manuscripts services:
IT Services:

1.Printing and copying .
2.Respond to inquiries by phone or e-mail.
3.Assistance in the use of Arabic and English databases.
4.Computers and Internet access .
•

Search services .

1.Information database .
2.Library catalog (Indexing services) .
•

Access services .
B- Information services of Prince Sultan Library - Cont :

• Gifting and exchange.
• indexing and Classification .
• Ask the library .
• Electronic forms.
• New Arrivals .
• Multimedia .
• Loan services .
B- Information services of Prince Sultan Library - Cont :

• Loan services :
Beneficiary
Faculty members and
PhD students

Number of books
25

Lecturers, Teaching
Assistants, and master
students

20

BSc students
University staff
Outside beneficiaries

15
10
5

Loan period
Month renewable
maximum
6- The Product Life Cycle to information search services :
Thank You 
Aisha Alanizi , Budoor Al-Nghaimshi , Haya Altwailai , Jomana Al-Hamidi , lamia Alsubaie , Muneera AL-Nufaisi , Salma Asiri
Supervised by:
Dr. Sulieman Alshuhri

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Prince sultan library marketing project

  • 1. Aisha Alanizi , Budoor Al-Nghaimshi , Haya Altwailai , Jomana Al-Hamidi , lamia Alsubaie , Muneera AL-Nufaisi , Salma Asiri Supervised by: Dr. Sulieman Alshuhri
  • 2. • Prince Sultan Library of Science and knowledge is a library affiliated with the University of Imam Muhammad bin Saud. • The library subscribes to many online databases, e-journals and e-books, which contain thousands of full-text materials. The online resources cover a wide range of topics. They are accessible on and off campus.
  • 3. 1. Profiling The Information Industry :
  • 4. 2 .Segmentation Of The Institute Users : o University students o Faculty members o University staff o Students and researchers from outside the university o Students of remote learning o People with special needs o Members of the community (Visitors)
  • 5. 3- Competitors and partners :
  • 6. A - Competitors : • Who are: 1. King Abdul-Aziz public library? 2. Prince salman library? • What are they provide? • What is prince sultan library characterized! And what are the competitors characterized? • How To Turn Your Competitors Into Partners!
  • 7. B - Partners: • The most important and the most prominent alliances in the Prince Sultan Library of Science and knowledge : 1. 2. Qatar National Library. Saudi Digital Library .
  • 8. 4- PESTEL : 1. Political Factors: • Adjust the development of information sources • Ensure standard inhalers in the library 2. Economic Forces: • Borrowing for students. • The deduction of the amounts of fines and loss and damage • Renewed of patron card • Delayed. 3. Social Factors: • Provide a variety of services for multiple categories of users and beneficiaries .
  • 9. 4- PESTEL – CONT.. : 4. Technological Factors: • • • • • 5. Automatic indexing Video E-Scan Share with DBs Environmental Factors: • • • 6. Internet The competitors Economic, political and social factors Country laws and the deanship of library Legal Factors: • • • • General Rules for the use of Library Loan service Borrowing service Intellectual property and copy rights
  • 10. 5- The Library Products and Services :
  • 11. A- Information Products of Prince Sultan Library: • Books . • Multimedia . • Periodicals . • Manuscripts . • University prints .
  • 12. B- Information services of Prince Sultan Library : • • Manuscripts services: IT Services: 1.Printing and copying . 2.Respond to inquiries by phone or e-mail. 3.Assistance in the use of Arabic and English databases. 4.Computers and Internet access . • Search services . 1.Information database . 2.Library catalog (Indexing services) . • Access services .
  • 13. B- Information services of Prince Sultan Library - Cont : • Gifting and exchange. • indexing and Classification . • Ask the library . • Electronic forms. • New Arrivals . • Multimedia . • Loan services .
  • 14. B- Information services of Prince Sultan Library - Cont : • Loan services : Beneficiary Faculty members and PhD students Number of books 25 Lecturers, Teaching Assistants, and master students 20 BSc students University staff Outside beneficiaries 15 10 5 Loan period Month renewable maximum
  • 15. 6- The Product Life Cycle to information search services :
  • 16. Thank You  Aisha Alanizi , Budoor Al-Nghaimshi , Haya Altwailai , Jomana Al-Hamidi , lamia Alsubaie , Muneera AL-Nufaisi , Salma Asiri Supervised by: Dr. Sulieman Alshuhri