Professor Elaine Chen, Director of the Derby Entrepreneurship Center at Tufts, will be joined by Sanna Gaspard, Ph.D., CoFounder & CEO of Rubitection in an interactive workshop on how to build the right solution that solves the right problems for your target customers. We will cover how to describe your solution concept so it speaks to your customers, how to think about your competitive advantage and how to position your solution so it is different and better than the alternative. We will use Sanna's company, Rubitection, a medical devices company, as a case study to see how these frameworks and skills apply in real life.
Jumbo Cafe "Innovating with Impact": Choosing Problems Worth SolvingElaine Chen
You are passionate about making a difference in the world – but there are so many problems you could solve. Which problem should you start with? How do you find your passion? Join Professor Elaine Chen, Director of Derby Entrepreneurship Center, in a fast-paced ideation session to find problems worth solving. We will use problem prompts to guide you through a brainstorming session to come up with problems worth solving, and give you tools to choose one to start with. You will also learn to use a virtual whiteboarding tool to facilitate your own brainstorming process and collaborate with others in real time. Open to all.
In today’s business environment, there is constant need to look for new opportunities. The risk of doing business as usual means failure. How can we take advantage of new emerging technologies? We get overload of new products and services, but it is not easy to see the real trends.
In this lecture we look at how to spot trends and how to recognize shift in people’s behaviour. We also explore some tactics we can apply to find new business models and introduce the Innovator's Method, a framework for starting a business in a lean way.
The Hive Think Tank: Machine Learning at Pinterest by Jure LeskovecThe Hive
Machine learning is at the core of Pinterest. Pinterest personalizes and ranks 1B+ pins, 700+ million boards for 100M+ users all over the world, using data gathered from collaborative filtering, user curation, web crawling, and more. At Pinterest we model relationships between pins, handle cold-start problems and deal with real-time recommendations.
In this presentation Jure gave an overview of the problems and effective solutions developed at Pinterest. He focused on systems and effective engineering choices made to enable productive machine learning development and enable multiple engineers effectively develop, test, and deploy machine-learned models.
Jumbo Cafe "Innovating with Impact": Choosing Problems Worth SolvingElaine Chen
You are passionate about making a difference in the world – but there are so many problems you could solve. Which problem should you start with? How do you find your passion? Join Professor Elaine Chen, Director of Derby Entrepreneurship Center, in a fast-paced ideation session to find problems worth solving. We will use problem prompts to guide you through a brainstorming session to come up with problems worth solving, and give you tools to choose one to start with. You will also learn to use a virtual whiteboarding tool to facilitate your own brainstorming process and collaborate with others in real time. Open to all.
In today’s business environment, there is constant need to look for new opportunities. The risk of doing business as usual means failure. How can we take advantage of new emerging technologies? We get overload of new products and services, but it is not easy to see the real trends.
In this lecture we look at how to spot trends and how to recognize shift in people’s behaviour. We also explore some tactics we can apply to find new business models and introduce the Innovator's Method, a framework for starting a business in a lean way.
The Hive Think Tank: Machine Learning at Pinterest by Jure LeskovecThe Hive
Machine learning is at the core of Pinterest. Pinterest personalizes and ranks 1B+ pins, 700+ million boards for 100M+ users all over the world, using data gathered from collaborative filtering, user curation, web crawling, and more. At Pinterest we model relationships between pins, handle cold-start problems and deal with real-time recommendations.
In this presentation Jure gave an overview of the problems and effective solutions developed at Pinterest. He focused on systems and effective engineering choices made to enable productive machine learning development and enable multiple engineers effectively develop, test, and deploy machine-learned models.
Customer Discovery within Lean LaunchPad augmented with a select number of design research tools speeds up deep empathy, and expands student and founder understanding of the core, deep-rooted unmet needs they are trying to solve.
The Hive Think Tank - Design Thinking by Bernie Roth, Professor at Stanford U...The Hive
Bernie Roth is a founder of Stanford's d.school and author of The Achievement Habit: how to stop wishing, start doing, and take command of life.
Bernie brings to the d.school a wealth of experience in teaching design, an intimate knowledge of the functioning of Stanford University, and a worldwide reputation as a researcher in kinematics and robotics. Together with Doug Wilde and the late Rolf Faste, Bernie developed the concept of a Creativity Workshop. This has been offered to students, faculty and professionals around the world. These same techniques have been made available to d.school students and are described in his book The Achievement Habit. He has found that these types of learning experiences enhance students’ ability to make meaningful positive difference in their own lives. He is especially pleased that his activities at the d.school have contributed to creating an environment where students and coworkers get the tools and values for realizing the enduring satisfactions that come from assisting others in the human community.
Design Thinking: Finding Problems Worth Solving In HealthAdam Connor
Ideas for new devices and services can come from anywhere. But great ideas come from aligning solutions with real value and desirability for people. Design thinking provides a set of principles and structure that can act as scaffolding for teams to find and understand challenges and opportunities to focus on fan find solutions for.
One this is confirmed that if we want to progress in our career or sustain in our career, we have to identify and practice Soft Skills. Many of us confused about Soft Skills. In this presentation, we will be able to understand the 12 most important pillars of Soft Skills.
These are the often requested slides from a SXSW 2013 presentation by MIT Prof. Sanjay Sarma and I about the importance of space design and location for innovation, with very specific recommendations. One example is the often overlooked importance of a coffee system. Investing in a great central coffee system can promote serendipitous human collisions from multiple disciplines and thereby increase innovation.
Presenters:
Di Dang, POP, Emerging Tech Lead
Julia Copley, POP
Connections Strategist
To design, develop, and market inclusively is not just the right thing to do, it's the smartest business decision you can make. We'll discuss case studies and actionable takeaways for how you can be inclusive in your emerging tech focus. See how first movers are already owning market share, and learn how you can build your brand to thrive in this brave new world.
Interested in entrepreneurship? Learn how NYU helps founders become the next generation of startup leaders. The University’s teams of startup coaches offer educational programming and events and funding to support and accelerate entrepreneurs. This serves as an overview of all the programs and funds available to NYU students and faculty. An explanation of the Entrepreneurial Institute’s activities.
Disciplined Entrepreneurship: What can you do for your customer?Elaine Chen
In this class, we will explore how, given a target market and chosen user persona, we can come up with a solution that solves these problems and meets the needs and wants of the customer. We will discuss how to come up with ways to develop high level product concepts that can be tested in the field. We will cover hypothesis testing techniques, including classical quantitative techniques like usability benchmarks as well as modern techniques such as the use of landing pages to test product interest and purchase intent.
An inspiration session and workshop I gave to marketing and communication team, focusing on societal and digital trends. Focus on disconnecting, retail innovation, education, happiness and storydoing.
Pitch Like a Pro: Learn to Pitch Startup Ideas to the WorldDr. Melissa Sassi
How can you pitch like a pro? How can you share your business idea or startup with the world? What about your hackathon project? This is the formula I use for rocking all the pitches I do.
Customer Discovery within Lean LaunchPad augmented with a select number of design research tools speeds up deep empathy, and expands student and founder understanding of the core, deep-rooted unmet needs they are trying to solve.
The Hive Think Tank - Design Thinking by Bernie Roth, Professor at Stanford U...The Hive
Bernie Roth is a founder of Stanford's d.school and author of The Achievement Habit: how to stop wishing, start doing, and take command of life.
Bernie brings to the d.school a wealth of experience in teaching design, an intimate knowledge of the functioning of Stanford University, and a worldwide reputation as a researcher in kinematics and robotics. Together with Doug Wilde and the late Rolf Faste, Bernie developed the concept of a Creativity Workshop. This has been offered to students, faculty and professionals around the world. These same techniques have been made available to d.school students and are described in his book The Achievement Habit. He has found that these types of learning experiences enhance students’ ability to make meaningful positive difference in their own lives. He is especially pleased that his activities at the d.school have contributed to creating an environment where students and coworkers get the tools and values for realizing the enduring satisfactions that come from assisting others in the human community.
Design Thinking: Finding Problems Worth Solving In HealthAdam Connor
Ideas for new devices and services can come from anywhere. But great ideas come from aligning solutions with real value and desirability for people. Design thinking provides a set of principles and structure that can act as scaffolding for teams to find and understand challenges and opportunities to focus on fan find solutions for.
One this is confirmed that if we want to progress in our career or sustain in our career, we have to identify and practice Soft Skills. Many of us confused about Soft Skills. In this presentation, we will be able to understand the 12 most important pillars of Soft Skills.
These are the often requested slides from a SXSW 2013 presentation by MIT Prof. Sanjay Sarma and I about the importance of space design and location for innovation, with very specific recommendations. One example is the often overlooked importance of a coffee system. Investing in a great central coffee system can promote serendipitous human collisions from multiple disciplines and thereby increase innovation.
Presenters:
Di Dang, POP, Emerging Tech Lead
Julia Copley, POP
Connections Strategist
To design, develop, and market inclusively is not just the right thing to do, it's the smartest business decision you can make. We'll discuss case studies and actionable takeaways for how you can be inclusive in your emerging tech focus. See how first movers are already owning market share, and learn how you can build your brand to thrive in this brave new world.
Interested in entrepreneurship? Learn how NYU helps founders become the next generation of startup leaders. The University’s teams of startup coaches offer educational programming and events and funding to support and accelerate entrepreneurs. This serves as an overview of all the programs and funds available to NYU students and faculty. An explanation of the Entrepreneurial Institute’s activities.
Disciplined Entrepreneurship: What can you do for your customer?Elaine Chen
In this class, we will explore how, given a target market and chosen user persona, we can come up with a solution that solves these problems and meets the needs and wants of the customer. We will discuss how to come up with ways to develop high level product concepts that can be tested in the field. We will cover hypothesis testing techniques, including classical quantitative techniques like usability benchmarks as well as modern techniques such as the use of landing pages to test product interest and purchase intent.
An inspiration session and workshop I gave to marketing and communication team, focusing on societal and digital trends. Focus on disconnecting, retail innovation, education, happiness and storydoing.
Pitch Like a Pro: Learn to Pitch Startup Ideas to the WorldDr. Melissa Sassi
How can you pitch like a pro? How can you share your business idea or startup with the world? What about your hackathon project? This is the formula I use for rocking all the pitches I do.
How to position your company to go to market successfully right from the start. Early stage branding plays a key role in attracting investors, partners and licensees as well as customers. This PPT targets "New Ag" and cleantech but can also be applied to any company that wants to reposition itself in changing market.
A Summary Of Findings & Respondent Verbatim Comments From A Recent Study Of Innovation Culture, Orientation, And Performance Inside Fortune 1000 Companies
The Undeniable Power of Design ✨ by Lorenzo Cercelletta, Designer @Quiet.asTheFamily
✊Lorenzo Cercelletta spent 3 years as Lead Designer at Clue. More than a tracking app, it became a flagship brand for woman health and has gathered millions of women across the world. Lorenzo now runs his own independent agency Quiet, one of the the only in Europe specialized exclusively on digital end-to-end design, with clients like Volkswagen, Soundcloud, Adidas, Monoqi, and numerous startups.
He explains how you can translate your culture & values into your design, and how design can in turn feed your DNA. He also shows how you can use design to conquer or create new markets, putting design at the service of real user pains. Lorenzo draws from several use cases he's worked on at several early stage startups.
Press Ahead: How Modern Tribe Helped Take University Events VirtualWP Engine
What if you spent months planning a huge event, only for it to be impossible? In the highly competitive world of college recruiting, admit weekends have taken on an outsized role due to COVID-19, and universities have had to cancel or postpone annual, sought-after events. Learn how Reid Peifer, Partner and Chief Creative Officer at Modern Tribe helped an Ivy League university find their breakthrough moment to create a virtual admitted-students weekend and a commencement celebration using WP Engine and WordPress.
Focus on strategies that raise ourselves, our customer's confidence and turnaround our businesses.
This down to earth and focused presentation will inspire you to take action and turn challenges from darkness to brightness. You will learn to implement strategies with little cost and improve the way you market your business.
Learn how to: rethink opportunities, open doors to new trends and ideas, generate enthusiasm with simple metrics, increase customer loyalty.
Product Camp - Dangerous Animals of Product Management presented by Dean PetersDean Peters
Picture this. You are a forward-thinking product manager with a clear product vision, a value-driven prioritization framework, and a context-rich roadmap. You make it a point to listen to customer needs and incorporate feedback from many different perspectives. Yet, throughout the product management process, stakeholders come to the table with unvalidated requests. “This must be built,” they insist, “and right away.” How do we avoid having our vision & strategy stampeded by such stakeholders & situations? In this webinar, Dean Peters will offer helpful insights and approaches to identifying and taming these dangerous animals who might otherwise trample your carefully planned product vision and strategy.
Examination of three companies (IDEO, frog and GravityTank) that have positioned themselves at the crossroads of industry change. They are leaders in applying innovation to the altered landscape of business strategy.
Review of the frameworks they use when helping their clients and how they differentiate themselves from traditional consulting organizations.
Brand Box 4 - What's The Big Idea? The Marketer's Ultimate ToolkitAshton Bishop
http://www.stepchangemarketing.com/
In this Slideshare presentation:
1. Brand Box 4 - What's the big idea? 2. Actions from insights 3. Why Innovation? 4. Innovation context 5. Bill Gates 6. Corporate and Social Responsibility 7. Successful Innovation 8. Purpose of creativity 9. Importance of Innovation 10. Importance of Innovation cont. 11. Innovation driving growth 12. Applied Innovation 13. Limitations of accepting status quo 14. Knowledge vs. Creativity 15. Innovation as a habit 16. 5 roles in ideas development 17. The triangle for successful innovation 18. Sources of inspiration 19. Crowd sourcing 20. Where's your suggestion box? 21. What is crowd sourcing? 22. Consumer generated content 23, Share with the masses 24, Generation C(ash) 25 User generated content radar 26. Case study: Smith's "Do us a flavour" 27. Case study: Goldcorp 28. Case study: Mitsubishi 29. Case study: InnoCentive 30. Case study: Wikipedia 31. Case study: the London bombing 32. Innovation tools 33. Scamper 34. Scamper: An example 35. Scamper: Adapt something to it 36. Scamper: Magnify it 37. Scamper: Modify it 38. Scamper: Put it to some other use 39. Scamper: Eliminate something 40. Scamper: Reverse it 41. Scamper Rearrange it 42. Parameter analysis 43. Sensory overload 44. Future casting ideas generation 45. Process review 46. Using experience to drive innovation 47. Innovation platforms 48. The Phoenix checklist 49. The Phoenix checklist cont. 50. Six thinking hats by Edward de Bono 51. Six thinking hats cont. 52. Evaluation methods 53. Potential impact plotting 54. "Yes" reasons
To help visionary clients achieve unprecedented growth through a unique return on their strategic relationships.
Unprecedented Growth: Revenue, New Customers, Market Share
Unique Return: Quantifiable Return on Customer Relationships
Strategic Relationships: Customers, Partners, Employees
In this workshop, Elaine Chen, Cummings Family Professor of the Practice in Entrepreneurship and the Director of the Derby Entrepreneurship Center at Tufts, will be talking about how to use primary market research techniques to learn about the market and customer for innovative new venture creation.
At the Derby Entrepreneurship Center, we develop an entrepreneurial mindset and skillset among Tufts students, alumni, faculty, staff and community members. We empower you to embrace your purpose and become impactful leaders through an innovative and entrepreneurial approach.
Introduction to the Tufts Entrepreneurship Center - we help Tufts students, alumni and community members acquire an entrepreneurial mindset and skillset
Antifragile: Entrepreneurial Thinking in a Rapidly Changing WorldElaine Chen
In this talk, we explore the concept of "Antifragility" - the ability to survive and thrive under stress, becoming stronger and better than before a crisis. We explore how entrepreneurs fundamentally have to be antifragile, and how we might adopt this mindset and help others in our organizations to do the same.
In this talk, Elaine dispells three myths about robots taking jobs from humans, and reflects on the future of work with robots and humans working in collaboration.
MEMSI 2019: Disciplined Entrepreneurship overview | Building a Winning TeamElaine Chen
We review the Disciplined Entrepreneurship framework which helps entrepreneurs approach venture building in 3 phases: Defining who the customer is, deciding what they can do for the customer, and figuring out how to make money. We then talk about how to build an effective team, including roles and responsibilities, effective team process and conflict resolution.
Primary Market Research in Emerging MarketsElaine Chen
In this interactive workshop, we explore best practices in performing primary market research in an emerging/frontier market where the researchers themselves may not speak the language or know the culture or use case.
Introduction to Primary Market ResearchElaine Chen
In this talk, we follow the early journey of Aavia, an MIT femtech startup, and learn how they used best practices to conduct primary market research in three areas: Discovery research, solution research, and willingness to pay. We wrap up the session with an in-class exercise to practice the technique of open ended interviews.
Introduction to Disciplined EntrepreneurshipElaine Chen
In this talk, we follow the story of Spyce, an MIT startup featuring restaurants with a robot kitchen, and look at how they navigated the key themes in Disciplined Entrepreneurship: Who is your customer, What can you do for your customer, and Making Money.
In this lighthearted talk, Elaine looks at what's changed between when she graduated from MIT and when fresh graduates will hit the workforce next June - and discusses strategies for smaller companies, or companies that are not in one of the tech hubs, to attract MIT talent to go work for them.
In this ideation workshop, we start with a warmup exercise to practice the following skills: Structured independent brainstorming with sticky notes, the "check-in" method of team discussion and sharing, and the process of organizing sticky notes into categories. In the second part, we ideate problems each person wants to solve in the FinTech realm, and go through the check-in process for sharing. Participants then classify the ideas, down select to 2, then practice the "yes, and" rule in building on those 2 ideas.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Jumbo Cafe: Building the right solution with Dr. Sanna Gaspard
1.
2. Fall: Innovation focus,
culminating in the
Ideas Competition
Impact via Innovation &
Entrepreneurship @ DEC
Fall:
Innovation
Spring:
Entrepreneurship
Summer:
Acceleration
Spring:
Entrepreneurship focus,
culminating in the
$100k
Summer: Accelerate
your progress and get
ready to launch
Elaine Chen
Dir, DEC
Karen Donohue
Founder, Humanlogic
Sanna Gaspard
Founder & CEO,
Rubitection
Alex Zorniger
VP, Power to
Hydrogen
Idicula Mathew
EIR, DEC & Cofounder &
CEO, Hera Health
Virtual Events: Wednesdays 12-1pm
Innovating with
Impact series
12. Differentiation & Competitive advantage
The #1 thing the customer cares about, in their words
(not a feature or specification but a benefit)
Good
Bad
The
#2
thing
the
customer
cares
about
Status quo:
“do nothing”
Competitive
solution
Competitive
solution
Competitive
solution
Competitive
solution
Competitive
solution
Competitive
solution
Competitive
solution
Competitive
solution
Competitive
solution
Competitive
solution
Your solution:
Always up and to the right
(flip the axes if necessary! Eg.
instead of saying “Cost”, say
“Affordability”)
13. Moore’s positioning statement
For [target customer]
Who wants/needs [a compelling reason to buy]
The [product name] is a [product category]
That provides [these key benefits].
Unlike [the main competitor],
The [product name] [provides these key differentiation
points].
14. Recap
No one cares about a bag
of features. Always ask:
“What’s in it for them?”
Create a solution that is
different and better than all
the alternatives out there
Build your core to make
it difficult or impossible
for fast followers to
catch up with you
Know your benefits &
unique value
proposition (UVP)
Differentiate
Make your solution
protectible
15. Elaine Chen
Dir, DEC & POP
Gus
Robinson, A23
Student
coordinator
Nicole
Frankel, A22
Student
coordinator
Gracie
Jendrezak, A22
Student
coordinator
Carol Denning
Head of Program
Administration
Idicula Mathew
EIR, DEC
Connect with us!
go.tufts.edu/
entrepreneurship