"Supercharge revenue with a value-based pricing strategy" by Patrick Campbell (CEO, Price Intelligently).
What you'll learn:
- The core principles that power the best pricing pages
- A framework for continually optimizing your pricing
- Easy changes that can boost your revenue
- The most common pricing mistakes
In his welcoming address at SaaSFest 2017, Patrick Campbell outlines the current state of the subscription economy and emplores everyone to focus on the fundamentals of developing quantified buyer personas and talking to your customers.
In the presentation we cover how it's important to track the
key metrics within a SaaS sales funnel and how to optimize them at each stage.
Many SaaS tools look at just number of sales and there are many stages both before and after the sale in which saas tools can work more efficiently and produce better results.
We also cover communication strategies and the important of using the behaviour of your consumers to model your sales strategy.
Salesforce on Salesforce: Building Marketing & Sales AlignmentKevin Baldacci
Ever wondered how Salesforce does sales enablement? Join us for a look behind-the-scenes at how we create, manage, and run internal campaigns designed to empower our sales reps. You will learn first-hand how we handle product launches and see examples of some of our most successful campaigns. This session is great for B2B marketers, enablement, and sales leaders looking for practical ways to improve their sales enablement strategy.
A High Growth SaaS Playbook - 12 Metrics to Drive SuccessSaaStock
Keynote by David Skok, ForEntrepreneurs Blog & General Partner, Matrix Partners, at SaaStock on Tour New York, 20th June 2018, KnockDown Center, Maspeth, NYC
In his welcoming address at SaaSFest 2017, Patrick Campbell outlines the current state of the subscription economy and emplores everyone to focus on the fundamentals of developing quantified buyer personas and talking to your customers.
In the presentation we cover how it's important to track the
key metrics within a SaaS sales funnel and how to optimize them at each stage.
Many SaaS tools look at just number of sales and there are many stages both before and after the sale in which saas tools can work more efficiently and produce better results.
We also cover communication strategies and the important of using the behaviour of your consumers to model your sales strategy.
Salesforce on Salesforce: Building Marketing & Sales AlignmentKevin Baldacci
Ever wondered how Salesforce does sales enablement? Join us for a look behind-the-scenes at how we create, manage, and run internal campaigns designed to empower our sales reps. You will learn first-hand how we handle product launches and see examples of some of our most successful campaigns. This session is great for B2B marketers, enablement, and sales leaders looking for practical ways to improve their sales enablement strategy.
A High Growth SaaS Playbook - 12 Metrics to Drive SuccessSaaStock
Keynote by David Skok, ForEntrepreneurs Blog & General Partner, Matrix Partners, at SaaStock on Tour New York, 20th June 2018, KnockDown Center, Maspeth, NYC
Startup Pitch Decks that Work: Creating a Winning Pitch DeckDavid Ehrenberg
This presentation walks you through a slide-by-slide approach to developing your pitch deck, drawn from real-life winning pitch decks. Takeaways include: crafting your positioning line, analyzing market size, pulling together your financials, and more. Content from Marc Phillips, Managing Partner of Arafura Ventures, and author of “Inside Silicon Valley: How the deals get done;” sponsored by Jim Fulton, partner in Emerging Companies practice group at Cooley, LLP; and Sirk Roh, COO for Early Growth Financial Services.
"We'll need an Apex trigger to do that." Sound familiar? Take your advanced Admin skills to the next level by developing Apex triggers to solve complex business requirements that can't be implemented using just the configuration-driven features of Force.com. Join us to learn when and how to write your first Apex trigger, and some best practices for making them effective.
SAAS Business Plan Example - CRM softwareupmetrics.co
Having a strong business plan for a SaaS startup is critical for success. Every business needs a strategy and plan that when implemented delivers a strong foundation, and this holds true for a software as a service startup as well.
According to a report published in The Gartner CRM Guide, more than 50 percent of CRM is deployed as SaaS, and the number continues to grow at a rapid rate.
While Saas as a business delivers high value to customers with high ROI, a startup in this domain needs to be executed right from the very beginning, and only a well-written business plan can help you get started, as well as sustain in this competitive market.
If you are tempted to jump in and develop your own Software as a Service business, the below tips on how to write a business plan for a SaaS startup will help you achieve your goals.
Sales Webinar | Opportunity Management in SalesforceAltify
"40% of sales reps struggle to uncover their customers' problems. With effective opportunity management, you can successfully navigate your buyer's organization and truly understand their decision criteria. Watch and learn how to: Uncover compelling events, Navigate the political power structure, and Focus only on qualified deals.
Matt Close, EVP Sales at The TAS Group, shares practical ideas on how to manage your opportunities so you can win more deals and grow deal sizes . "
Visualizing Business Models and Value Propositions In Private Banking And Wea...Alexander Osterwalder
Recently Arvetica facilitated a training workshop for a client on the topic of "Visualizing Business Models and Value Propositions in Wealth Management". The aim of the event was to train participants in applying innovative and visual methods to analyze and compare business models and offers in in wealth management.
Integrate Your Salesforce to SAP ERP. Learn how a 5-star AppExchange Certified Adapter and an SAP Certified Integration solution for SAP ERP can help your organization improve business processes and enhance customer experience.
Nubank embraces company-wide data usage as an important competitive advantage.
In this presentation we give an overview of data products developed by the data engineering team in the last few years. We also present key learnings and discuss similarities and differences between data product management and "classical" product management.
This was originally presented on TDC Porto Alegre 2018; the deck is in portuguese.
Introduction to Lightning Web Components (LWC)
Why Lightning Web Component (LWC)
Part 1 - Vanilla HTML5 Web Components
Benefits of Web Component
Pillars of Web Component
Demo of Custom Element and Templating
Part 2 - Lightning Web Component
Hello World
Demo of Lifecycle methods
Call Apex Class
Access Custom Label
Lightning Data Services
Communication between Lightning Component and LWC
Third party Callout from LWC
Customer Acquisition & Monetization - Keys to your Business ModelDavid Skok
Presentation describing how Cost of Customer Acquisition (CAC) and Monetization (LTV) are they key elements to get right for a successful business model. Also describes the latest techniques for reducing CAC, including Inbound Marketing, and the author's own methodology: Building a Sales & Marketing Machine.
The presentation for a session I delivered internally to our team at WUZZUF about picking the suitable pricing strategy and techniques for a SaaS product startup
About EMS Consulting, A Salesforce PartnerBrittany Mays
Located in Tampa, Florida, EMS Consulting are dedicated industry experts leading the way for transformation with Salesforce. We pride ourselves on personalized service and expert delivery. We specialize in the Financial Services and Healthcare industries, delivering innovative solutions to help customers reduce time to market and add value to the Salesforce Platform. We value our employees and create an environment, both in-person and remotely, where our team can do their best work and experience professional growth.
Digital Transformation With MuleSoft : That Wins Customerspqrs1234
What is Digital Transformation?
Current Trends in Digital Transformation
Designing API Strategy
How Mulesoft helps in Digital Transformation?
Case Study
You can create simple and some complex logic using workflows in Force.com, but sometimes you may need something more. Apex triggers provide the ability to solve complex logic and are an essential part of any Salesforce implementation.
Learn how to build and manage triggers and best practices on when to use them. Lastly, we’ll also take a look at some debugging techniques and tools that will make coding Apex triggers a breeze.
Product is becoming the customer acquisition, retention and expansion channel. As the product becomes the experience channel, companies with a customer-centric approach are starting to adopt product-led-growth strategy.
Startup Pitch Decks that Work: Creating a Winning Pitch DeckDavid Ehrenberg
This presentation walks you through a slide-by-slide approach to developing your pitch deck, drawn from real-life winning pitch decks. Takeaways include: crafting your positioning line, analyzing market size, pulling together your financials, and more. Content from Marc Phillips, Managing Partner of Arafura Ventures, and author of “Inside Silicon Valley: How the deals get done;” sponsored by Jim Fulton, partner in Emerging Companies practice group at Cooley, LLP; and Sirk Roh, COO for Early Growth Financial Services.
"We'll need an Apex trigger to do that." Sound familiar? Take your advanced Admin skills to the next level by developing Apex triggers to solve complex business requirements that can't be implemented using just the configuration-driven features of Force.com. Join us to learn when and how to write your first Apex trigger, and some best practices for making them effective.
SAAS Business Plan Example - CRM softwareupmetrics.co
Having a strong business plan for a SaaS startup is critical for success. Every business needs a strategy and plan that when implemented delivers a strong foundation, and this holds true for a software as a service startup as well.
According to a report published in The Gartner CRM Guide, more than 50 percent of CRM is deployed as SaaS, and the number continues to grow at a rapid rate.
While Saas as a business delivers high value to customers with high ROI, a startup in this domain needs to be executed right from the very beginning, and only a well-written business plan can help you get started, as well as sustain in this competitive market.
If you are tempted to jump in and develop your own Software as a Service business, the below tips on how to write a business plan for a SaaS startup will help you achieve your goals.
Sales Webinar | Opportunity Management in SalesforceAltify
"40% of sales reps struggle to uncover their customers' problems. With effective opportunity management, you can successfully navigate your buyer's organization and truly understand their decision criteria. Watch and learn how to: Uncover compelling events, Navigate the political power structure, and Focus only on qualified deals.
Matt Close, EVP Sales at The TAS Group, shares practical ideas on how to manage your opportunities so you can win more deals and grow deal sizes . "
Visualizing Business Models and Value Propositions In Private Banking And Wea...Alexander Osterwalder
Recently Arvetica facilitated a training workshop for a client on the topic of "Visualizing Business Models and Value Propositions in Wealth Management". The aim of the event was to train participants in applying innovative and visual methods to analyze and compare business models and offers in in wealth management.
Integrate Your Salesforce to SAP ERP. Learn how a 5-star AppExchange Certified Adapter and an SAP Certified Integration solution for SAP ERP can help your organization improve business processes and enhance customer experience.
Nubank embraces company-wide data usage as an important competitive advantage.
In this presentation we give an overview of data products developed by the data engineering team in the last few years. We also present key learnings and discuss similarities and differences between data product management and "classical" product management.
This was originally presented on TDC Porto Alegre 2018; the deck is in portuguese.
Introduction to Lightning Web Components (LWC)
Why Lightning Web Component (LWC)
Part 1 - Vanilla HTML5 Web Components
Benefits of Web Component
Pillars of Web Component
Demo of Custom Element and Templating
Part 2 - Lightning Web Component
Hello World
Demo of Lifecycle methods
Call Apex Class
Access Custom Label
Lightning Data Services
Communication between Lightning Component and LWC
Third party Callout from LWC
Customer Acquisition & Monetization - Keys to your Business ModelDavid Skok
Presentation describing how Cost of Customer Acquisition (CAC) and Monetization (LTV) are they key elements to get right for a successful business model. Also describes the latest techniques for reducing CAC, including Inbound Marketing, and the author's own methodology: Building a Sales & Marketing Machine.
The presentation for a session I delivered internally to our team at WUZZUF about picking the suitable pricing strategy and techniques for a SaaS product startup
About EMS Consulting, A Salesforce PartnerBrittany Mays
Located in Tampa, Florida, EMS Consulting are dedicated industry experts leading the way for transformation with Salesforce. We pride ourselves on personalized service and expert delivery. We specialize in the Financial Services and Healthcare industries, delivering innovative solutions to help customers reduce time to market and add value to the Salesforce Platform. We value our employees and create an environment, both in-person and remotely, where our team can do their best work and experience professional growth.
Digital Transformation With MuleSoft : That Wins Customerspqrs1234
What is Digital Transformation?
Current Trends in Digital Transformation
Designing API Strategy
How Mulesoft helps in Digital Transformation?
Case Study
You can create simple and some complex logic using workflows in Force.com, but sometimes you may need something more. Apex triggers provide the ability to solve complex logic and are an essential part of any Salesforce implementation.
Learn how to build and manage triggers and best practices on when to use them. Lastly, we’ll also take a look at some debugging techniques and tools that will make coding Apex triggers a breeze.
Product is becoming the customer acquisition, retention and expansion channel. As the product becomes the experience channel, companies with a customer-centric approach are starting to adopt product-led-growth strategy.
The SaaS market has changed dramatically in the past two decades, but we haven’t done much to keep up with the changes.
We’ve seen inside more SaaS data than anyone else out there. But here's how we are screwing SaaS up from the Founder and CEO of ProfitWell, Patrick Campbell.
Patrick Campbell — Our Fundamental Strategy of Building a Business is Broken ...Turing Fest
We've reached the point in the market where the "best practices" we've been taught are no longer applicable when it comes to growth. Using data from millions of customers and thousands of companies, Patrick will debunk much of the dogma that drives our mental models around building a business, before offering up a practical guide around pricing, building the right product, retention, and targeting the right customers - all to ensure we're building a sustainable, thriving business.
The SaaS market is moving rapidly, to the point that we're noticing a hard transition from the first wave of SaaS, which focused on function, infrastructure, etc, to the second wave of SaaS, which is squarely focused on the customer. In this opening presentation at Price Intelligently's SaaSFest 2016, Patrick Campbell walks through the data in the market that's showing we're in a world of transition where we'll need to heed data to properly evolve.
Both buying and selling have changed radically over the last few years. Companies without a true differentiation in the market place are finding themselves in more price driven situations dramatically impacting their profitability. Find out how your sales force can differentiate you while you work on defining a business strategy that will tell customers why they should do business with you.
Today’s marketing leadership is being tasked with creating lasting relationships and loyalty among their customer base.
Yet so much of how we engage with customers and prospects is campaign driven, activating specific actions in a single moment in time.
As the development of a robust and connected customer experience strategy becomes the linchpin to CMO success, the question is now more important than ever: Can loyalty and advocacy be built…and how?
This presentation walks through some of the challenges and considerations CMO need to explore in order to reframe how their brands engages their customers like never before.
Annual b2b marketing data benchmark report 2015Toni Wijaya
The marketing database sits at the heart of this machine and now has an inextricable linkage to your success in building interest, driving engagement and ultimately creating revenue. While enhanced analytics are increasingly seen as a key tool to identifying new sales opportunities and improving efficiency, so much of your success as marketers still boils down to how well your contact and company data is maintained, and how well it aligns with your go-to-market strategy. More than ever, you are measured by your ability to serve up content that helps customers prioritize and accelerate through the buyer journey. But you have to make sure there is a good fit for your offerings and a valid person on the other end of the line. Your relationship with your sales teams and your CEO depends on it.
SaaS (Software as a Service) has singlehandedly emerged as the single largest disruption in business model in the last decade. SaaS companies suddenly made available enterprise quality technology to people (and businesses) across the world. SaaS public companies made ~$70Bn (at a ~70% gross profit) while adding ~$700Bn in MCap on the Nasdaq.
But there is one thing that sets SaaS apart. A 70% gross profit means that the every $1 of revenue can add $0.70 to your profits & $9.5 to your enterprise value. Which makes for – Pricing, the single largest needle spinner (after the product and service, of course) in a SaaS companies life. Looking for that one small thing that makes a big change? Start here.
Disclaimer: Please note that these are our views are based on our experience in being advisors and working hands-on with various organizations. They are for the limited purpose of educating the leaders of a company. The rationale and the procedure to be followed can vary significantly based on the context, stage, exact nature & size of the business.
Mastering SaaS Pricing - The Top 5 Mistakes + How to Avoid ThemCodeScience
OpenView Venture Partners pricing experts, Partner Blake Bartlett and Senior Director of Market Strategy Kyle Poyar, join host and CodeScience CEO Brian Walsh to share real-life examples and actionable pricing strategies that position SaaS businesses for success.
Learn:
- Why pricing can make or break your business
- The 5 most common pricing mistakes for SaaS companies
- Pricing examples both good and bad from other SaaS organizations
- What roles and teams in your company should own pricing
- Key takeaways for optimal pricing
- Gotchas to avoid when pricing for the AppExchange
- And more!
Watch the recording at https://youtu.be/emDzLKq1f5g
Getting Started with Online-to-Offline Measurementbrandonwishnow
Although most marketers would agree that online-to-offline measurement is important for the future success of their business, it’s hard to know what steps to take to adopt this strategic initiative.
Ovative/group has found that when done correctly, online-to-offline addresses many of the most complex business problems by providing answers to questions such as: What is the impact of an online visit on offline sales? Does this impact vary by category or product type? What marketing channels influence offline most? And, can I use these channels to drive offline acquisition?
But how do you get started and ensure online-to-offline is a success for your organization? After attending this webinar featuring Ovative/group and LiveRamp you’ll understand:
– Why online-to-offline is important and how to prioritize it among other strategic initiatives
– Who within your organization needs to be involved and how to structure your team
– What technology is required to build online-to-offline measurement capabilities
– How to make digital marketing decisions based on enterprise metrics
Net Promoter Score - A 10 Slide IntroductionGenroe
We talk to lots of people about Net Promoter Score and there are many mis-conceptions about it. So we put together this brief introduction to answer the questions we hear most often.
How to Drive Top-Line Growth with Customer Success Management MetricsGainsight
This presentation is all about growing your top-line revenue by leveraging Customer Success Management metrics.
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
Maximize How You Individualize: because the Journey and Outcome Matter Nicholas Kontopoulos
According to research from the Corporate Executive Board, 57% of the buying process is being completed before the first interaction with a sales person.
In recent years, a fundamental sea change has been occurring between buyers and sellers, with the former now ceasing control of the buying process. This paradigm shift has been digitally powered with todays buyers only one touch away from connecting with content or peers that can help guide them on their purchasing journey.
This presentation will explore the challenges that not only lay ahead for todays marketers, but also explore some of the ways in which innovative brands are adapting to this 'New Reality’.
Drilling Down Into Big Data to Manage Variable Incentive RisksProformative, Inc.
As a CFO, you are accustomed to checking ratios in regards to expenses, COGS, net income and more. Comparing ratios from publicly available information is a key part of the monthly, quarterly and annual review of firm performance. Some information, however, is not as easily visible when peer comparisons are being made. Take the over $800 billion spent annually on sales compensation. Visibility to variable compensation ROI is hard for companies to measure, let alone drawing comparisons against the marketplace. For example:
- Do you know what percentile you are paying your sales reps compared others in your industry?
- How does your quota setting practices match up to your industry peers?
- What is the optimal compensation plan for your industry?
This session will share new insights into how companies are leveraging empirical big data from Xactly to check their plans, spending levels, and performance to analyze benchmark internal performance against the peers.
Speaker: Marisa Massie, Controller, Bazaarvoice
Presentation delivered at ProformaTECH 2014 - http://www.proformatech.com
Track: Change Anticipation & Readiness | Session: 3
Visit SAP NRF Resource Center to see how SAP helps drive infinite opportunity in Retail.
http://global.sap.com/campaign/na/usa/CRM-XU16-RET-NRF16ME/post/index.html
This deck reviews the strategic drivers for Retail Omni Commerce and how managing this digital transformation requires a new retail mindset.
Similar to SaaS Pricing: Supercharge revenue with a value-based pricing strategy by Patrick Campbell (CEO, Price Intelligently) (20)
Mobile App Development Company In Noida | Drona InfotechDrona Infotech
Looking for a reliable mobile app development company in Noida? Look no further than Drona Infotech. We specialize in creating customized apps for your business needs.
Visit Us For : https://www.dronainfotech.com/mobile-application-development/
Top Features to Include in Your Winzo Clone App for Business Growth (4).pptxrickgrimesss22
Discover the essential features to incorporate in your Winzo clone app to boost business growth, enhance user engagement, and drive revenue. Learn how to create a compelling gaming experience that stands out in the competitive market.
Providing Globus Services to Users of JASMIN for Environmental Data AnalysisGlobus
JASMIN is the UK’s high-performance data analysis platform for environmental science, operated by STFC on behalf of the UK Natural Environment Research Council (NERC). In addition to its role in hosting the CEDA Archive (NERC’s long-term repository for climate, atmospheric science & Earth observation data in the UK), JASMIN provides a collaborative platform to a community of around 2,000 scientists in the UK and beyond, providing nearly 400 environmental science projects with working space, compute resources and tools to facilitate their work. High-performance data transfer into and out of JASMIN has always been a key feature, with many scientists bringing model outputs from supercomputers elsewhere in the UK, to analyse against observational or other model data in the CEDA Archive. A growing number of JASMIN users are now realising the benefits of using the Globus service to provide reliable and efficient data movement and other tasks in this and other contexts. Further use cases involve long-distance (intercontinental) transfers to and from JASMIN, and collecting results from a mobile atmospheric radar system, pushing data to JASMIN via a lightweight Globus deployment. We provide details of how Globus fits into our current infrastructure, our experience of the recent migration to GCSv5.4, and of our interest in developing use of the wider ecosystem of Globus services for the benefit of our user community.
Need for Speed: Removing speed bumps from your Symfony projects ⚡️Łukasz Chruściel
No one wants their application to drag like a car stuck in the slow lane! Yet it’s all too common to encounter bumpy, pothole-filled solutions that slow the speed of any application. Symfony apps are not an exception.
In this talk, I will take you for a spin around the performance racetrack. We’ll explore common pitfalls - those hidden potholes on your application that can cause unexpected slowdowns. Learn how to spot these performance bumps early, and more importantly, how to navigate around them to keep your application running at top speed.
We will focus in particular on tuning your engine at the application level, making the right adjustments to ensure that your system responds like a well-oiled, high-performance race car.
E-commerce Application Development Company.pdfHornet Dynamics
Your business can reach new heights with our assistance as we design solutions that are specifically appropriate for your goals and vision. Our eCommerce application solutions can digitally coordinate all retail operations processes to meet the demands of the marketplace while maintaining business continuity.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Unleash Unlimited Potential with One-Time Purchase
BoxLang is more than just a language; it's a community. By choosing a Visionary License, you're not just investing in your success, you're actively contributing to the ongoing development and support of BoxLang.
Understanding Nidhi Software Pricing: A Quick Guide 🌟
Choosing the right software is vital for Nidhi companies to streamline operations. Our latest presentation covers Nidhi software pricing, key factors, costs, and negotiation tips.
📊 What You’ll Learn:
Key factors influencing Nidhi software price
Understanding the true cost beyond the initial price
Tips for negotiating the best deal
Affordable and customizable pricing options with Vector Nidhi Software
🔗 Learn more at: www.vectornidhisoftware.com/software-for-nidhi-company/
#NidhiSoftwarePrice #NidhiSoftware #VectorNidhi
First Steps with Globus Compute Multi-User EndpointsGlobus
In this presentation we will share our experiences around getting started with the Globus Compute multi-user endpoint. Working with the Pharmacology group at the University of Auckland, we have previously written an application using Globus Compute that can offload computationally expensive steps in the researcher's workflows, which they wish to manage from their familiar Windows environments, onto the NeSI (New Zealand eScience Infrastructure) cluster. Some of the challenges we have encountered were that each researcher had to set up and manage their own single-user globus compute endpoint and that the workloads had varying resource requirements (CPUs, memory and wall time) between different runs. We hope that the multi-user endpoint will help to address these challenges and share an update on our progress here.
Enterprise Resource Planning System includes various modules that reduce any business's workload. Additionally, it organizes the workflows, which drives towards enhancing productivity. Here are a detailed explanation of the ERP modules. Going through the points will help you understand how the software is changing the work dynamics.
To know more details here: https://blogs.nyggs.com/nyggs/enterprise-resource-planning-erp-system-modules/
May Marketo Masterclass, London MUG May 22 2024.pdfAdele Miller
Can't make Adobe Summit in Vegas? No sweat because the EMEA Marketo Engage Champions are coming to London to share their Summit sessions, insights and more!
This is a MUG with a twist you don't want to miss.
OpenMetadata Community Meeting - 5th June 2024OpenMetadata
The OpenMetadata Community Meeting was held on June 5th, 2024. In this meeting, we discussed about the data quality capabilities that are integrated with the Incident Manager, providing a complete solution to handle your data observability needs. Watch the end-to-end demo of the data quality features.
* How to run your own data quality framework
* What is the performance impact of running data quality frameworks
* How to run the test cases in your own ETL pipelines
* How the Incident Manager is integrated
* Get notified with alerts when test cases fail
Watch the meeting recording here - https://www.youtube.com/watch?v=UbNOje0kf6E
Graspan: A Big Data System for Big Code AnalysisAftab Hussain
We built a disk-based parallel graph system, Graspan, that uses a novel edge-pair centric computation model to compute dynamic transitive closures on very large program graphs.
We implement context-sensitive pointer/alias and dataflow analyses on Graspan. An evaluation of these analyses on large codebases such as Linux shows that their Graspan implementations scale to millions of lines of code and are much simpler than their original implementations.
These analyses were used to augment the existing checkers; these augmented checkers found 132 new NULL pointer bugs and 1308 unnecessary NULL tests in Linux 4.4.0-rc5, PostgreSQL 8.3.9, and Apache httpd 2.2.18.
- Accepted in ASPLOS ‘17, Xi’an, China.
- Featured in the tutorial, Systemized Program Analyses: A Big Data Perspective on Static Analysis Scalability, ASPLOS ‘17.
- Invited for presentation at SoCal PLS ‘16.
- Invited for poster presentation at PLDI SRC ‘16.
Navigating the Metaverse: A Journey into Virtual Evolution"Donna Lenk
Join us for an exploration of the Metaverse's evolution, where innovation meets imagination. Discover new dimensions of virtual events, engage with thought-provoking discussions, and witness the transformative power of digital realms."
AI Fusion Buddy Review: Brand New, Groundbreaking Gemini-Powered AI AppGoogle
AI Fusion Buddy Review: Brand New, Groundbreaking Gemini-Powered AI App
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https://sumonreview.com/ai-fusion-buddy-review
AI Fusion Buddy Review: Key Features
✅Create Stunning AI App Suite Fully Powered By Google's Latest AI technology, Gemini
✅Use Gemini to Build high-converting Converting Sales Video Scripts, ad copies, Trending Articles, blogs, etc.100% unique!
✅Create Ultra-HD graphics with a single keyword or phrase that commands 10x eyeballs!
✅Fully automated AI articles bulk generation!
✅Auto-post or schedule stunning AI content across all your accounts at once—WordPress, Facebook, LinkedIn, Blogger, and more.
✅With one keyword or URL, generate complete websites, landing pages, and more…
✅Automatically create & sell AI content, graphics, websites, landing pages, & all that gets you paid non-stop 24*7.
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✅Say goodbye to wasting time logging into multiple Chat GPT & AI Apps once & for all!
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✅Commercial License included!
See My Other Reviews Article:
(1) AI Genie Review: https://sumonreview.com/ai-genie-review
(2) SocioWave Review: https://sumonreview.com/sociowave-review
(3) AI Partner & Profit Review: https://sumonreview.com/ai-partner-profit-review
(4) AI Ebook Suite Review: https://sumonreview.com/ai-ebook-suite-review
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#HowDoesAIFusionBuddyWorks
Climate Science Flows: Enabling Petabyte-Scale Climate Analysis with the Eart...Globus
The Earth System Grid Federation (ESGF) is a global network of data servers that archives and distributes the planet’s largest collection of Earth system model output for thousands of climate and environmental scientists worldwide. Many of these petabyte-scale data archives are located in proximity to large high-performance computing (HPC) or cloud computing resources, but the primary workflow for data users consists of transferring data, and applying computations on a different system. As a part of the ESGF 2.0 US project (funded by the United States Department of Energy Office of Science), we developed pre-defined data workflows, which can be run on-demand, capable of applying many data reduction and data analysis to the large ESGF data archives, transferring only the resultant analysis (ex. visualizations, smaller data files). In this talk, we will showcase a few of these workflows, highlighting how Globus Flows can be used for petabyte-scale climate analysis.
Check out the webinar slides to learn more about how XfilesPro transforms Salesforce document management by leveraging its world-class applications. For more details, please connect with sales@xfilespro.com
If you want to watch the on-demand webinar, please click here: https://www.xfilespro.com/webinars/salesforce-document-management-2-0-smarter-faster-better/
SaaS Pricing: Supercharge revenue with a value-based pricing strategy by Patrick Campbell (CEO, Price Intelligently)
1. Brought to you by
How Growth is Changing
WEBINAR - JANUARY 2018
2. Housekeeping Items
• What this webinar IS:
• A look into:
• Why Pricing is so Important right now in your business
• How to quantify your buyer personas to set you on a path of value based pricing
• A detailed playbook for increasing your revenue substantially
• What this webinar IS NOT:
• A magic formulas that requires zero effort on your part that whimsically makes you a m/billionaire
• A pitch zone
• Some answers to frequently asked questions:
• The webinar is being recorded and the recording will be distributed
• All slides and reference materials will be distributed
• We will have time for questions
#PricingParty Brought to you by your friends at@PriceIntel
4. Churn Insights
Attribution Data
Financial Data
Unit Economics
Demographics
Price Sensitivity
Survey Data
Willingness to Pay
In-App Usage Data
Drastically reduce churnRETAINTM
Actionable, accurate insights to make
you smarter about your business
SAAS METRICS
Proprietary pricing software for
monetization
MONETIZE
5. We’ve seen inside more software
companies than anyone else on the planet.
6. Brought to you by
What we think works doesn’t actually work.
This has dire consequences for your business.
HOW GROWTH IS CHANGING
9. CONSUMERS ARE GETTING HAMMERED
Number of Competitors in First Year in Business
Companies started more than a year ago had far fewer competitors in their space than companies
started today.
AVERAGE#OFCOMPETITORSINTHEIR1STYEAR
AGE OF COMPANY
2016 SOFTWARE MARKET SURVEY
0
5
10
5 YEARS OLD 3 YEARS OLD 1 YEAR OLD
9.7
4.8
2.6
N = 1432 software founders and executives
Brought to you by your friends at
12. MARKETING CHANNELS ARE PLENTIFUL
Number of Sales & Marketing Channels Utilized
Sales & Marketing channel utilization has expanded rapidly, giving the rise of more opportunities to
acquire customers from numerous different places.
AVERAGE#OFCHANNELSUTILIZED
YEARS AGO
SOURCE: 2017 MARKETING STUDY
0
5
10
15
15 YEARS OLD 10 YEARS OLD 5 YEARS OLD 3 YEARS OLD 1 YEAR OLD TODAY
13.89
13.22
12.43
8.31
4.72
2.31
N = 1168 software founders and executives
N
1168
Brought to you by your friends at
15. UNIT ECONOMICS AREN’T WHAT THEY USED TO BE
Customer acquisition cost has increased significantly
Customer acquisition cost has increased significantly over the years due to market saturation of
marketing vying for consumer attention.
BLENDEDCACRELATIVETOFOURYEARSAGO
SOURCE: 2017 CAC STUDY
-18%
0%
18%
35%
53%
70%
5 YEARS AGO 4 YEARS AGO 3 YEARS AGO 2 YEARS AGO 1 YEARS AGO Today
B2B
B2C
WHEN MEASUREMENT WAS TAKEN
N
743
N = 743 companies
Brought to you by your friends at
17. THE MARKET IS DROPPING OUT BENEATH US
Consumer Willingness to Pay has Declined Over Time
Software willingness to pay has declined significantly over the past few years due to increased options
and higher demands.
WTPAS%OFWTP4YEARSAGO
SOURCE: 2017 CONSUMER WILLINGNESS TO PAY STUDY
0%
30%
60%
90%
120%
5 YEARS AGO 4 YEARS AGO 3 YEARS AGO 2 YEARS AGO 1 YEAR AGO TODAY
Core Features
Single Sign On
Integrations
Analytics
WHEN MEASUREMENT WAS TAKEN
N = Varies by line, but minimum of 10,000 customer respondents per line
N
921k
Brought to you by your friends at
19. THE MARKET IS DROPPING OUT BENEATH US
Despite Amazing Advances, NPS is Actually Down Overall
Average NPS scores are actually falling pretty dramatically over the past five years, indicating either
we’re just getting worse at our jobs or consumers re expecting more
AVERAGENPSSCORE
YEARS AGO
SOURCE: 2017 SAAS STUDY
0
7
13
20
27
33
40
5 YEARS AGO 3 YEARS AGO 1 YEAR AGO
10.2
19.5
33.8
N = 1,784 software companies
N
1,784
Brought to you by your friends at
20. Brought to you by
What once worked is no longer working.
22. WE MAKE MATTER SO MUCH WORSE
Which Pillar is the Most Important in Your Business
Founders and software executives overwhelmingly put their support behind acquisition based growth
instead of caring about monetization or retention.
%OFTOTALRESPONDENTS
PILLAR OF THE BUSINESS
2017 SOFTWARE MARKET SURVEY
0%
50%
100%
MORE LOGOS MORE $ PER CUSTOMER KEEP CUSTOMER LONGER
21.1%
7.58%
71.32%
N = 1578 software founders and executives
N
1578
Brought to you by your friends at
24. WE FOCUS ON THE WRONG FUNDAMENTALS
Impact of Improving Each Pillar of Your Business
Monetization and retention based growth far outpaces acquisition based growth. This impact is getting
greater over time.
%IMPACTONREVENUE
SOURCE: 2016 STUDY ON COMPANY UNIT ECONOMICS
0%
5%
10%
15%
20%
ACQUISITION MONETIZATION RETENTION
3.32%
2008 - 2012 2013 - 2016
N
734
N = Data from 734 software companies
PILLAR OF THE BUSINESS
Brought to you by your friends at
25. WE FOCUS ON THE WRONG FUNDAMENTALS
Impact of Improving Each Pillar of Your Business
Monetization and retention based growth far outpaces acquisition based growth. This impact is getting
greater over time.
%IMPACTONREVENUE
SOURCE: 2016 STUDY ON COMPANY UNIT ECONOMICS
0%
5%
10%
15%
20%
ACQUISITION MONETIZATION RETENTION
2.35%
3.32%
2008 - 2012 2013 - 2016
N
734
N = Data from 734 software companies
PILLAR OF THE BUSINESS
Brought to you by your friends at
26. WE FOCUS ON THE WRONG FUNDAMENTALS
Impact of Improving Each Pillar of Your Business
Monetization and retention based growth far outpaces acquisition based growth. This impact is getting
greater over time.
%IMPACTONREVENUE
SOURCE: 2016 STUDY ON COMPANY UNIT ECONOMICS
0%
5%
10%
15%
20%
ACQUISITION MONETIZATION RETENTION
2.35%
6.71%
12.7%
3.32%
2008 - 2012 2013 - 2016
N
734
N = Data from 734 software companies
PILLAR OF THE BUSINESS
Brought to you by your friends at
27. WE FOCUS ON THE WRONG FUNDAMENTALS
Impact of Improving Each Pillar of Your Business
Monetization and retention based growth far outpaces acquisition based growth. This impact is getting
greater over time.
%IMPACTONREVENUE
SOURCE: 2016 STUDY ON COMPANY UNIT ECONOMICS
0%
5%
10%
15%
20%
ACQUISITION MONETIZATION RETENTION
9.32%
15.89%
2.35%
6.71%
12.7%
3.32%
2008 - 2012 2013 - 2016
N
734
N = Data from 734 software companies
PILLAR OF THE BUSINESS
Brought to you by your friends at
28. It was ok to be lazy
with customer development.
29. WE FOCUS ON THE WRONG FUNDAMENTALS
Customer Development Conversations Per Month
SaaS founders and executives indicated that their companies are primarily only talking to less than 10
customers in a cust dev capacity per month.
%OFTOTALRESPONDENTS
# OF CUSTOMER DEVELOPMENT CONVERSATION PER MONTH
2016 SOFTWARE MARKET SURVEY
0%
50%
100%
10 or less 11 to 25 26 to 50 51+
3.9%
10.1%
17.7%
68.3%
N = 1647 software founders and executives
N
1647
Brought to you by your friends at
30. WE FOCUS ON THE WRONG FUNDAMENTALS
Experiments and Tests Per Month
SaaS founders and executives indicated that their companies are overwhelmingly running less than 10
experiments per month.
%OFTOTALRESPONDENTS
# OF EXPERIMENTS OR TESTS PER MONTH
2016 SOFTWARE MARKET SURVEY
0%
50%
100%
0 1 to 3 4 to 10 11+
2.71%
12.1%
37.81%
47.8%
N = 1647 software founders and executives
N
1647
Brought to you by your friends at
32. -50%
-40%
-30%
-20%
-10%
0%
10%
20%
30%
40%
50%
-0.5 -0.4 -0.3 -0.2 -0.1 0 0.1 0.2 0.3 0.4 0.5
Revenue Drivers
2017 SOFTWARE MARKET SURVEY
THE MARKET IS DROPPING OUT BENEATH US
Measuring consumer sentiment to what we’re building
DEVIATIONFROMMEDIANWTP
RELATIVE PREFERENCE MAGNITUDE
Brought to you by your friends at
33. -50%
-40%
-30%
-20%
-10%
0%
10%
20%
30%
40%
50%
-0.5 -0.4 -0.3 -0.2 -0.1 0 0.1 0.2 0.3 0.4 0.5
Revenue Drivers
2017 SOFTWARE MARKET SURVEY
WE’RE BUILDING THE WRONG PRODUCT
Calculating the expected impact of product on growth
DEVIATIONFROMMEDIANWTP
RELATIVE PREFERENCE MAGNITUDE
Differentiable Features
High Value/High WTP
Brought to you by your friends at
34. -50%
-40%
-30%
-20%
-10%
0%
10%
20%
30%
40%
50%
-0.5 -0.4 -0.3 -0.2 -0.1 0 0.1 0.2 0.3 0.4 0.5
Revenue Drivers
2017 SOFTWARE MARKET SURVEY
WE’RE BUILDING THE WRONG PRODUCT
Calculating the expected impact of product on growth
DEVIATIONFROMMEDIANWTP
RELATIVE PREFERENCE MAGNITUDE
Differentiable Features
High Value/High WTP
Add-Ons
Low Value/High WTP
Brought to you by your friends at
35. -50%
-40%
-30%
-20%
-10%
0%
10%
20%
30%
40%
50%
-0.5 -0.4 -0.3 -0.2 -0.1 0 0.1 0.2 0.3 0.4 0.5
Revenue Drivers
2017 SOFTWARE MARKET SURVEY
WE’RE BUILDING THE WRONG PRODUCT
Calculating the expected impact of product on growth
DEVIATIONFROMMEDIANWTP
RELATIVE PREFERENCE MAGNITUDE
Differentiable Features
High Value/High WTP
Add-Ons
Low Value/High WTP
Core Features
High Value/Low WTP
Brought to you by your friends at
36. -50%
-40%
-30%
-20%
-10%
0%
10%
20%
30%
40%
50%
-0.5 -0.4 -0.3 -0.2 -0.1 0 0.1 0.2 0.3 0.4 0.5
Revenue Drivers
2017 SOFTWARE MARKET SURVEY
WE’RE BUILDING THE WRONG PRODUCT
Calculating the expected impact of product on growth
DEVIATIONFROMMEDIANWTP
RELATIVE PREFERENCE MAGNITUDE
Differentiable Features
High Value/High WTP
Add-Ons
Low Value/High WTP
Core Features
High Value/Low WTP
Trash Land
Low Value/Low WTP
Brought to you by your friends at
37. -50%
-40%
-30%
-20%
-10%
0%
10%
20%
30%
40%
50%
-0.5 -0.4 -0.3 -0.2 -0.1 0 0.1 0.2 0.3 0.4 0.5
Revenue Drivers
2017 SOFTWARE MARKET SURVEY - N = 5K+ INPUTS FROM 1282 DIRECTOR, VP, OR C-LEVEL PRODUCT LEADERS
WE’RE BUILDING THE WRONG PRODUCT
What we think we're building
DEVIATIONFROMMEDIANWTP
RELATIVE PREFERENCE MAGNITUDE
Brought to you by your friends at
38. -50%
-40%
-30%
-20%
-10%
0%
10%
20%
30%
40%
50%
-0.5 -0.4 -0.3 -0.2 -0.1 0 0.1 0.2 0.3 0.4 0.5
Revenue Drivers
2017 SOFTWARE MARKET SURVEY - N = COMPOSITE DATA FROM 1.2M CUSTOMER INPUTS
WE’RE BUILDING THE WRONG PRODUCT
What we're actually building
DEVIATIONFROMMEDIANWTP
RELATIVE PREFERENCE MAGNITUDE
Brought to you by your friends at
39. Brought to you by
There are clear winners and losers
in this environment.
40. CLEAR WINNERS AND LOSERS
Comparing Cust Dev Strategies of Companies
Acquisition based growth companies grow at a smaller rate than those with a balanced growth
approach (growth from all three pillars of growth).
YOYGROWTHRATE
SOURCE: 2017 STUDY ON CUST DEV
0%
25%
50%
75%
100%
2012 2017
44.821%
31.72%
Minimal Customer Development
Aggressive Customer Development
N
687
N = Minimum of 687 companies per segment pulled from the middle 2/3 of companies in terms of
growth rate. This, along with a dampening model was used to control for outlier spikes in growth rate.
Brought to you by your friends at
41. CLEAR WINNERS AND LOSERS
Comparing Cust Dev Strategies of Companies
Acquisition based growth companies grow at a smaller rate than those with a balanced growth
approach (growth from all three pillars of growth).
YOYGROWTHRATE
SOURCE: 2017 STUDY ON CUST DEV
0%
25%
50%
75%
100%
2012 2017
59.08%
44.821%
17.43%
31.72%
Minimal Customer Development
Aggressive Customer Development
N
687
N = Minimum of 687 companies per segment pulled from the middle 2/3 of companies in terms of
growth rate. This, along with a dampening model was used to control for outlier spikes in growth rate.
Brought to you by your friends at
43. Buyers are the central tenet of your business
POINT OF CONVERSION
DRIVE CUSTOMERS
OFFER PRODUCT A
JUSTIFY PRICE A
OFFER PRODUCT B
JUSTIFY PRICE B
OFFER PRODUCT C
JUSTIFY PRICE C
$ $$
Brought to you by your friends at
44. Brought to you by
Too many of us acquire all we can
without thinking of the customer.
53. QUANTIFIED BUYER PERSONAS
PRICING STRATEGY
DATA COLLECTION & SEGMENTATION ANALYSIS & DECISIONSEXPERIMENTAL DESIGN
Your pricing process needs to be data driven
DATA DRIVEN PRICING
Basic Statistical
Models
Brought to you by your friends at
54. DATA COLLECTION & SEGMENTATION ANALYSIS & RECOMMENDATIONS
Data Collection & Segmentation
PHASE TWO
EXPERIMENTAL DESIGN
Basic Statistical
Models
Brought to you by your friends at
56. Brought to you by
What do people value?
RELATIVE PREFERENCE
57. When utilizing Max Diff, you get both rank order and magnitude, which
allows you to save yourself from costly false positives on preferences.
WHAT TYPE OF FEEDBACK WILL YOU GET WITH MAX DIFF?
— RELATIVEPREFERENCEDATA
Brought to you by your friends at
58. When utilizing Max Diff, you get both rank order and magnitude, which
allows you to save yourself from costly false positives on preferences.
WHAT TYPE OF FEEDBACK WILL YOU GET WITH MAX DIFF?
-0.4 -0.3 -0.2 -0.1 0 0.1 0.2 0.3 0.4
ProfitWell is built and supported by
a team with strong expertise
ProfitWell has great uptime,
reliability, and speed
ProfitWell gives me actionable
insights
ProfitWell is free
ProfitWell is the most accurate
solution out there
MORE IMPORTANTLESS IMPORTANT
— RELATIVEPREFERENCEDATA
Brought to you by your friends at
59. When utilizing Max Diff, you get both rank order and magnitude, which
allows you to save yourself from costly false positives on preferences.
WHAT TYPE OF FEEDBACK WILL YOU GET WITH MAX DIFF?
-0.4 -0.3 -0.2 -0.1 0 0.1 0.2 0.3 0.4
0-50K MRR
51-100
101-250
251-500
501+
ProfitWell has great uptime,
reliability, and speed
ProfitWell gives me actionable
insights
ProfitWell is free
ProfitWell is the most accurate
solution out there
MORE IMPORTANTLESS IMPORTANT
— RELATIVEPREFERENCEDATA
Brought to you by your friends at
60. When utilizing Max Diff, you get both rank order and magnitude, which
allows you to save yourself from costly false positives on preferences.
WHAT TYPE OF FEEDBACK WILL YOU GET WITH MAX DIFF?
-0.4 -0.3 -0.2 -0.1 0 0.1 0.2 0.3 0.4
STARTUP STEVE
MIDERPRISE MARY
MORE IMPORTANTLESS IMPORTANT
ProfitWell is built and supported by
a team with strong expertise
ProfitWell has great uptime,
reliability, and speed
ProfitWell gives me actionable
insights
ProfitWell is free
ProfitWell is the most accurate
solution out there
— RELATIVEPREFERENCEDATA
Brought to you by your friends at
61. Quantified buyer personas are data driven profiles of the
customers you’re targeting or choosing to ignore.
FIRST DRAFT OF YOUR BUYER PERSONAS
Startup Steve
VALUED FEATURES
‣ Price
‣ Design
LEAST VALUED
‣ Actionability
‣ Depth
LIFETIME VALUE $XXX
WILLINGNESS TO PAY $XX/month
CUSTOMER ACQUISITION COST $XXX
TARGET PERSONA
Miderprise Meredith
VALUED FEATURES
‣ Accuracy
‣ Depth
LEAST VALUED
‣ Price
‣ Design
LIFETIME VALUE $XXXX
WILLINGNESS TO PAY $XXX/month
CUSTOMER ACQUISITION COST $XXXX
IGNORED PERSONATARGET PERSONA
Brought to you by your friends at
62. Brought to you by
How much are people willing to pay?
PRICE SENSITIVITY
63. • At what (monthly) price point does [PRODUCT] become too expensive that you’d never
consider purchasing it?
• At what (monthly) price point does [PRODUCT] start to become expensive, but you’d still
consider purchasing it?
• At what (monthly) price point does [PRODUCT] a really good deal?
• At what (monthly) price point does [PRODUCT] too cheap that you question the quality of it?
HUMANS THINK ABOUT VALUE AS A
SPECTRUM - WE CAN USE THIS EFFICIENTLY
— YOUREXPERIMENTALDESIGN
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64. Ranged questions allow your to get the best answers from respondents,
but also ensure you’re able to properly segment and measure elasticity.
WHY IS ASKING IN RANGES THE MOST EFFECTIVE WAY TO ASK PRICING QUESTIONS?
Optimal Price Band
$363.86 - $434.58
$406.01
Indifference Price Point
POTENTIAL PRICE
%OFRESPONDENTS
PRICE POINT
%OFSALESLOST
— OURMETHODTOCUSTOMERVALUE
HIGHLOW
Profits lost Customers lost
PRICE
Optimal Price Band
Brought to you by your friends at
65. EATING OUR OWN DOG FOOD
Buyer WTP for a SaaS Metrics Products
Customers weren’t willing to pay as much as we thought for a SaaS Metrics solution. This was especially
bad when looking at the multiple between the lower end customers and the upper end customers.
WTPFORASAASMETRICSSOLUTION
SOURCE: 2017 CONSUMER WILLINGESS TO PAY
$0
$75
$150
$225
$300
$0 - $50k $51k - $100k $101k - $250k $251k - $500k $501k+
Upper
Lower
Median
COMPANY’S MRR
N = ~300 companies
Brought to you by your friends at
66. • Body Level One
• Body Level Two
• Body Level Three
• Body Level Four
• Body Level Five
0
25
50
75
100
0 200 400 600 800 1000 1200 1400
MAXIMIZE
PROFITABILITY
Top 25% Sensitivity Curve
MAXIMIZE
ACQUISITION
67. Quantified buyer personas are data driven profiles of the
customers you’re targeting or choosing to ignore.
FIRST DRAFT OF YOUR BUYER PERSONAS
Startup Steve
VALUED FEATURES
‣ Price
‣ Design
LEAST VALUED
‣ Actionability
‣ Depth
LIFETIME VALUE $XXX
WILLINGNESS TO PAY $50/month
CUSTOMER ACQUISITION COST $XXX
TARGET PERSONA
Miderprise Meredith
VALUED FEATURES
‣ Accuracy
‣ Depth
LEAST VALUED
‣ Price
‣ Design
LIFETIME VALUE $XXXX
WILLINGNESS TO PAY $150 - $200/month
CUSTOMER ACQUISITION COST $XXXX
IGNORED PERSONATARGET PERSONA
Brought to you by your friends at
68. Quantified buyer personas are data driven profiles of the
customers you’re targeting or choosing to ignore.
FIRST DRAFT OF YOUR BUYER PERSONAS
Startup Steve
VALUED FEATURES
‣ Price
‣ Design
LEAST VALUED
‣ Actionability
‣ Depth
LIFETIME VALUE $600
WILLINGNESS TO PAY $50/month
CUSTOMER ACQUISITION COST $550
TARGET PERSONA
Miderprise Meredith
VALUED FEATURES
‣ Accuracy
‣ Depth
LEAST VALUED
‣ Price
‣ Design
LIFETIME VALUE $1,500
WILLINGNESS TO PAY $150 - $200/month
CUSTOMER ACQUISITION COST $3,000
POOR PERSONAPOOR PERSONA
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69. EATING OUR OWN DOG FOOD
Consumer WTP for a SaaS Retention Solution
Customers were willing to pay much more for a SaaS Retention solution. Of particular note is the fact
that low end customer who weren’t willing to pay much for metrics were willing to pay 2-4x more for a
performance based solution.
WTPFORASAASRETENTIONSOLUTION
SOURCE: 2017 CONSUMER WILLINGESS TO PAY
$0
$1,250
$2,500
$3,750
$5,000
$0 - $50k $51k - $100k $101k - $250k $251k - $500k $501k+
Upper
Lower
Median
COMPANY’S MRR
N = 612 companies
Brought to you by your friends at
70. Brought to you by
Bringing it all together
DATA CONSOLIDATION & ANALYSIS
71. DATA COLLECTION & SEGMENTATION ANALYSIS & RECOMMENDATIONSEXPERIMENTAL DESIGN
Your “Pricing Profiles” for your target market, ensure you
properly identify how customers will grow with you
YOUR BUYER GROWTH JOURNEY IS CRUCIAL
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76. • Quarterly research process run by a PM for XX% of their
time
• Make changes every 6-9 months
• Don’t “grandfather” your pricing
• Use a value metric of some kind
• Freemium is not a pricing model
OTHER KEY PRICING PIECES FOR
SUCCESS
— RETENTIONINTHENEWECONOMY
Brought to you by your friends at
77. Brought to you by
What we think works doesn’t actually work.
This has dire consequences for your business.
HOW GROWTH IS CHANGING