Speakers
Myles Kleeger - President & CRO / Braze (formerly Appboy)
Ben Hindman - CEO / Splash & Formerly Director of Events / Thrillist
Maria Pergolino - Chief Marketing Officer / Anaplan
Vivek Sharma - Founder & CEO / Movable Ink
Description
These executives have built powerful programs to drive ARR at every stage of the funnel. From generating to accelerating to renewing key accounts, they all share one secret: they do it in-person. A new era of automation and measurement has transformed events from a cost center to a revenue engine.
Blake Bartlett - Partner / OpenView
Kyle Poyar - Sr. Director, Market Strategy / OpenView
Pricing and packaging is one of the most powerful, yet overlooked levers to drive growth in a SaaS business. In this session, you'll find out how to price and package your product from MVP to IPO.
Sean Ellis explains what a North Star Metric is and how your company can identify one to drive sustainable growth.
Original source of content in slides & link to discover your company's North Star Metric with Sean's help: https://blog.growthhackers.com/what-is-a-north-star-metric-b31a8512923f
Go Big or Get Rich: Liquidity Alternatives at $3M+ ARR with Turn/River Capitalsaastr
Join Joanne Yuan, Partner with Turn/River Capital on liquidity alternatives. Joanne is responsible for sourcing and executing new investments and working strategically with companies post-investment. She led the investment in and sits on the board of Acunetix and Netsparker. She has nearly a decade of experience investing in, scaling, acquiring, and selling enterprise software companies at Hellman & Friedman, Morgan Stanley, and Google.
Growth hacking is something that's been defined and re-defined over the years to the point that most of the tactics have become fairly weak. Suneet Bhatt, Help Scout's Chief Growth Officer, in his presentation at Price Intelligently's SaaSFest 2016 walks through how to properly model, evaluate, and understand growth, particularly when it comes to stepping on the gas and accelerating metrics across the board.
Blake Bartlett - Partner / OpenView
Kyle Poyar - Sr. Director, Market Strategy / OpenView
Pricing and packaging is one of the most powerful, yet overlooked levers to drive growth in a SaaS business. In this session, you'll find out how to price and package your product from MVP to IPO.
Sean Ellis explains what a North Star Metric is and how your company can identify one to drive sustainable growth.
Original source of content in slides & link to discover your company's North Star Metric with Sean's help: https://blog.growthhackers.com/what-is-a-north-star-metric-b31a8512923f
Go Big or Get Rich: Liquidity Alternatives at $3M+ ARR with Turn/River Capitalsaastr
Join Joanne Yuan, Partner with Turn/River Capital on liquidity alternatives. Joanne is responsible for sourcing and executing new investments and working strategically with companies post-investment. She led the investment in and sits on the board of Acunetix and Netsparker. She has nearly a decade of experience investing in, scaling, acquiring, and selling enterprise software companies at Hellman & Friedman, Morgan Stanley, and Google.
Growth hacking is something that's been defined and re-defined over the years to the point that most of the tactics have become fairly weak. Suneet Bhatt, Help Scout's Chief Growth Officer, in his presentation at Price Intelligently's SaaSFest 2016 walks through how to properly model, evaluate, and understand growth, particularly when it comes to stepping on the gas and accelerating metrics across the board.
Keynote by Jean-Christophe Taunay-Bucalo, VP Global Sales & Customer Success at TravelPerk from #SaaStock17, Traction Stage, RDS, Dublin, Ireland. Tuesday 19th September 2017
Beyond the Metrics: What Investors Look for in a Series A SaaS Companysaastr
Nakul Mandan - Partner / Lightspeed Venture Partners at SaaStr Annual 2018
What are the qualitative metrics VCs look for in a Series A? And how can you pre-emptively address those questions in your pitch?
A pitch deck is a brief presentation providing your audience a quick overview of your business. With regards to startups, founders are pitching for funding from angel investors and VCs. This can occur at various stages, but typically happens when cash becomes a constraint to your growth. The deck is a vehicle to either get to the first meeting or a follow-up to an interested investor. These slides are my advice on what early stage startups should consider to include when pitching to investors.
SaaS/subscription businesses are much more complex than traditional businesses, and SaaS performance cannot be measured in the same way as traditional businesses are measured. Based on a talk given at the SaaStr Annual Conference in San Francisco, this slide deck offers a comprehensive and detailed look at the key metrics that are needed to understand and optimize a SaaS business, and how these can be used to drive SaaS success. This presentation includes information on:
- An intro to SaaS metrics
- Unit economics
- LTV and churn: An in-depth look
- Variable pricing axes
- Months to recover CAC
- The primary unit of growth: Sales
- Understanding public SaaS companies
5 common mistakes with sales incentive systems: Not ensuring that Sales and F...IBM Analytics
What are the most common mistakes in implementing sales performance management systems? Common mistake #2: Not ensuring that sales and finance teams are aligned. Nonalignment of the naturally conflicting priorities between sales and finance can have critical long-term consequences for an organization’s overall sales performance and growth if they are not addressed in the implementation stage of an SPM solution. Overcome SPM implementation mistakes by learning more about incentive compensation: http://ibm.co/incentivecompensation. Then explore IBM Sales Performance Management solutions and resources on our comprehensive webpage: http://ibm.co/spm.
Pricing is a SaaS company’s most efficient profit lever, but also one of the easiest to screw up. OpenView's Kyle Poyar explains the top 5 pricing mistakes companies make and how to avoid them in your own business.
Matching Price to Value: 3 Lessons in Monetization from Menlo Venturessaastr
SaaS is about creating long-term value for your customer, and being compensated appropriately for that value as a business. Learn actionable monetization tips from a Product/Growth operator turned VC.
From the Desk of Nylas' Co-Founder and CTO From 2 to 200: Best Practices and ...saastr
Whether you just raised a bunch of capital, closed a huge customer, or are expanding your global footprint, one thing all hyper-growth companies have in common is the need to scale their product and engineering organizations. But seamlessly transitioning from a small and scrappy team to a well-oiled enterprise-level organization doesn’t happen overnight. It takes strategic planning, ongoing communication, goal setting, and continued investment in team and company culture.
In this session, Nylas Co-Founder & CTO, Christine Spang will discuss the impacts and best practices for successfully scaling engineering teams. She’ll highlight how to think about priorities, metrics, and KPIs that align with the size and growth of your organization and business.
How Cisco Built a Best-In-Class Customer Success PracticeGainsight
Let's face it: the customer lifecycle has evolved irreversibly. Your business has no choice but to evolve to encompass it and the subscription economy head on. Join Ed Daly (Global Virtual Services and Customer Success Adopt and Expand team, Cisco), Jeff McEachern (Global Customer Success, Cisco), and Ashvin Vaidyanathan (Sr. Director, Client Outcomes, Gainsight) as they deep dive into how Cisco built a best-in-class Customer Success practice and how you can too.
Jumpstart: 10 Things I'd Do Even Better: More Lessons Learned with Shasta Ven...saastr
Phil Fernandez - Former CEO / Marketo at SaaStr Annual 2018
Marketo was, and continues to be, a wildly successful SaaS company -- the original T2D3. As co-founder and ex-CEO, I'm immensely proud of what we achieved. But now that I have retired from Marketo, I can look back and see some things we could have done even better -- to innovate more quickly, build an even better work place, and to grow even faster. In this session, I will talk about ten things that I would do even better if I founded another SaaS company. Which I don't plan to do!
From Startup to IPO: Lessons from the pricing trenches - Brad Coffey of HubSpotPrice Intelligently
Brad Coffey went from an MBA intern at the startup HubSpot to the Chief Strategy Officer of the Public Company HubSpot. While he used a lot of his talents to make this climb, one particularly important project that helped Coffey show his skills was taking on HubSpot's pricing. By making pricing strategy a core competency, Coffey learned an immense amount about business strategy and was able to propel HubSpot's revenue by picking the right customer. Here's his take on the lessons he learned over the years in the pricing trenches, presented at Price Intelligently's SaaSFest 2016.
Most people understand the importance of segmentation when it comes to building out your sales and marketing funnels, but Katie Rogers outlines the importance of post-sale segmentation in this presentation from SaaSFest 2017.
Less is More: How to Make Your Funding Go Further with Market Focus from Main...saastr
When going up against larger competitors, the temptation is to try to measure up, but the best strategy may be to pull back. Startups shouldn’t be too quick to forfeit the advantages of being small, namely the ability to thrive in smaller sub-markets. Small companies can “cheat” efficiencies of scale by defining their target market narrowly enough that they are the leader. In this session, Kate will share lessons learned from Mainsail’s portfolio of bootstrapped SaaS companies on how focus can make every dollar go further, and tricks for assessing whether you’re focused enough.
The Data-Driven Event: Battle-Tested Data Insights for Event Professionals Hubb
In this session, learn how to get strategic about collecting and analyzing the *right data* at your events to understand what efforts are working and what needs to be tweaked. You don’t need to be an analyst to make better decisions moving forward; the techniques are simple.
Keynote by Jean-Christophe Taunay-Bucalo, VP Global Sales & Customer Success at TravelPerk from #SaaStock17, Traction Stage, RDS, Dublin, Ireland. Tuesday 19th September 2017
Beyond the Metrics: What Investors Look for in a Series A SaaS Companysaastr
Nakul Mandan - Partner / Lightspeed Venture Partners at SaaStr Annual 2018
What are the qualitative metrics VCs look for in a Series A? And how can you pre-emptively address those questions in your pitch?
A pitch deck is a brief presentation providing your audience a quick overview of your business. With regards to startups, founders are pitching for funding from angel investors and VCs. This can occur at various stages, but typically happens when cash becomes a constraint to your growth. The deck is a vehicle to either get to the first meeting or a follow-up to an interested investor. These slides are my advice on what early stage startups should consider to include when pitching to investors.
SaaS/subscription businesses are much more complex than traditional businesses, and SaaS performance cannot be measured in the same way as traditional businesses are measured. Based on a talk given at the SaaStr Annual Conference in San Francisco, this slide deck offers a comprehensive and detailed look at the key metrics that are needed to understand and optimize a SaaS business, and how these can be used to drive SaaS success. This presentation includes information on:
- An intro to SaaS metrics
- Unit economics
- LTV and churn: An in-depth look
- Variable pricing axes
- Months to recover CAC
- The primary unit of growth: Sales
- Understanding public SaaS companies
5 common mistakes with sales incentive systems: Not ensuring that Sales and F...IBM Analytics
What are the most common mistakes in implementing sales performance management systems? Common mistake #2: Not ensuring that sales and finance teams are aligned. Nonalignment of the naturally conflicting priorities between sales and finance can have critical long-term consequences for an organization’s overall sales performance and growth if they are not addressed in the implementation stage of an SPM solution. Overcome SPM implementation mistakes by learning more about incentive compensation: http://ibm.co/incentivecompensation. Then explore IBM Sales Performance Management solutions and resources on our comprehensive webpage: http://ibm.co/spm.
Pricing is a SaaS company’s most efficient profit lever, but also one of the easiest to screw up. OpenView's Kyle Poyar explains the top 5 pricing mistakes companies make and how to avoid them in your own business.
Matching Price to Value: 3 Lessons in Monetization from Menlo Venturessaastr
SaaS is about creating long-term value for your customer, and being compensated appropriately for that value as a business. Learn actionable monetization tips from a Product/Growth operator turned VC.
From the Desk of Nylas' Co-Founder and CTO From 2 to 200: Best Practices and ...saastr
Whether you just raised a bunch of capital, closed a huge customer, or are expanding your global footprint, one thing all hyper-growth companies have in common is the need to scale their product and engineering organizations. But seamlessly transitioning from a small and scrappy team to a well-oiled enterprise-level organization doesn’t happen overnight. It takes strategic planning, ongoing communication, goal setting, and continued investment in team and company culture.
In this session, Nylas Co-Founder & CTO, Christine Spang will discuss the impacts and best practices for successfully scaling engineering teams. She’ll highlight how to think about priorities, metrics, and KPIs that align with the size and growth of your organization and business.
How Cisco Built a Best-In-Class Customer Success PracticeGainsight
Let's face it: the customer lifecycle has evolved irreversibly. Your business has no choice but to evolve to encompass it and the subscription economy head on. Join Ed Daly (Global Virtual Services and Customer Success Adopt and Expand team, Cisco), Jeff McEachern (Global Customer Success, Cisco), and Ashvin Vaidyanathan (Sr. Director, Client Outcomes, Gainsight) as they deep dive into how Cisco built a best-in-class Customer Success practice and how you can too.
Jumpstart: 10 Things I'd Do Even Better: More Lessons Learned with Shasta Ven...saastr
Phil Fernandez - Former CEO / Marketo at SaaStr Annual 2018
Marketo was, and continues to be, a wildly successful SaaS company -- the original T2D3. As co-founder and ex-CEO, I'm immensely proud of what we achieved. But now that I have retired from Marketo, I can look back and see some things we could have done even better -- to innovate more quickly, build an even better work place, and to grow even faster. In this session, I will talk about ten things that I would do even better if I founded another SaaS company. Which I don't plan to do!
From Startup to IPO: Lessons from the pricing trenches - Brad Coffey of HubSpotPrice Intelligently
Brad Coffey went from an MBA intern at the startup HubSpot to the Chief Strategy Officer of the Public Company HubSpot. While he used a lot of his talents to make this climb, one particularly important project that helped Coffey show his skills was taking on HubSpot's pricing. By making pricing strategy a core competency, Coffey learned an immense amount about business strategy and was able to propel HubSpot's revenue by picking the right customer. Here's his take on the lessons he learned over the years in the pricing trenches, presented at Price Intelligently's SaaSFest 2016.
Most people understand the importance of segmentation when it comes to building out your sales and marketing funnels, but Katie Rogers outlines the importance of post-sale segmentation in this presentation from SaaSFest 2017.
Less is More: How to Make Your Funding Go Further with Market Focus from Main...saastr
When going up against larger competitors, the temptation is to try to measure up, but the best strategy may be to pull back. Startups shouldn’t be too quick to forfeit the advantages of being small, namely the ability to thrive in smaller sub-markets. Small companies can “cheat” efficiencies of scale by defining their target market narrowly enough that they are the leader. In this session, Kate will share lessons learned from Mainsail’s portfolio of bootstrapped SaaS companies on how focus can make every dollar go further, and tricks for assessing whether you’re focused enough.
The Data-Driven Event: Battle-Tested Data Insights for Event Professionals Hubb
In this session, learn how to get strategic about collecting and analyzing the *right data* at your events to understand what efforts are working and what needs to be tweaked. You don’t need to be an analyst to make better decisions moving forward; the techniques are simple.
Many small businesses struggle with filling their events and marketing correctly. Here are some tips provided by Laura Huddle, Head of Marketing (Australia) at Eventbrite. This presentation was shared at Hub Australia's Small Teams, Big Dreams event on May 1. http://snip.ly/o20a
Five Ways Analytics Empowers Marketing LinkedIn eMetrics Jimmy WongJimmy Wong
As presented at the eMetrics Summit in Chicago on June 10, 2015, in this fast-paced session, Jimmy Wong from LinkedIn shares five ways in which marketers at the world’s biggest professional social networking company use custom-built analytical tools and techniques to acquire, delight, and retain B2B customers. See how a combination of open-source and commercial technologies can be leveraged to hack together optimal solutions for marketing. Learn how these in-house techniques can be applied to your own organization.
Jimmy Wong heads up the business analytics team for LinkedIn’s B2B marketing. At the intersection of marketing and technology, Jimmy has extensive experience in building scalable analytical products and optimizations for B2B marketing and sales. He also runs the local Toastmasters club and mentors college students on starting their careers in marketing and analytics. Jimmy is passionate about empowering marketers to succeed through analytics.
Take advantage of Digital Assets to increase the value of your sponsorship offers to improve sponsor satisfaction by providing meaningful data, longer and better engagement. This presentation introduces 3 examples of digital sponsorship tools and addresses how to sell sponsorship with the data you gather from these strategies.
For the first time ever digital advertising will become 50% of the total global spend for advertising. Yet, within all sponsorship categories it is only 3% of the total spend. There is a huge opportunity for event owners to increase revenue and improve sponsor satisfaction utilizing digital assets as a part of your sponsorship offers. In this session, we will review the digital landscape of opportunities, with detailed examples. You will come away with ideas that are practical and straightforward to implement.
Increase AUM with Marketing Automation Part 3: Marketing Analytics to Prove ROIMarketo
For too long, financial services marketing departments have been seen as a cost center. It's time to prove—and improve—marketing's contribution to the bottom line using marketing automation and metrics that matter. Watch "Increase Assets Under Management with Marketing Automation: Marketing Analytics to Prove ROI" to learn how leveraging marketing automation can help you prove ROI on marketing programs and grow AUM.
The State of the Industry, by Grass Roots Meetings & EventsGrass Roots
Results and insight from a survey of over 1,000 meetings and events professionals from corporations in Europe and the US, as presented at the Meetings Show on 15th June 2017.
Presented by David Taylor, MD of Grass Roots Meetings and Events, with Technology slides presented by product manager Philip Staines.
This research will be published in full in the Grass Roots Meetings Industry Report to be released in Autumn 2017.
Find out more at http://meetingsindustry.report.
Results and insight from a survey of over 1,000 meetings and events professionals from corporations in Europe and the US, as presented at the Meetings Show on 15th June 2017.
Presented by David Taylor, MD of Grass Roots Meetings and Events, with Technology slides presented by product manager Philip Staines.
This research will be published in full in the Grass Roots Meetings Industry Report to be released in Autumn 2017.
Find out more at http://meetingsindustry.report.
Data Health is Wealth: A Deep Dive on Capturing Clean Data For Better ResultsMarketo
This webinar explores how to get great marketing data — data that is not only reliable and accurate, but also actionable. The webinar discusses sources for data capture, the importance of unifying and normalizing the data, and gets into how to take the next step and leverage sophisticated tools to make your data quality even better. For those of you starting your marketing data journey, this webinar is a great blueprint, and for those of you who have been in this day-in and day-out for years, this is a great reminder of best practices that are easy to fall out of if you’re not intentional about keeping up.
Outbound and Event Marketing MasterclassPaul Fifield
Marketing to the customer is just as important as marketing to a stranger
To reduce the average digital event drop out (avg 30%) - create connection with your audience
Track meaningful conversations at live-events, don't just limit ROI to booth scans
Segment your follow-ups to events, VIP prospects should get 1:1 follow ups, even if they didn't show.
Formalise a follow-up plan and hold people accountable for their leads
At Tradeshows make sure your teams are using the event networking apps such as Brello, to lock in meetings before the day
SaaStr Workshop Wednesdays: From Operator to Founder: What I’m Learning as a ...saastr
SaaStr Workshop Wednesdays: From Operator to Founder: What I’m Learning as a 1st Time Founder after 20+ Years of Operating
Speaker: Jeffrey Yoshimura, Former CMO at Synk
Territory Assignment Innovation: High-Velocity Techniques to Maximize Sales with Gusto’s CRO and Head of GTM Ops
Speakers: Tolithia Kornweibel, CRO @ Gusto and Jamie Edwards, Head of Go-to-Market Operations and Tools @ Gusto
SaaStr Workshop Wednesdays: Dropbox, Klaviyo, Lightspeed Commerce: 10 Things ...saastr
SaaStr Workshop Wednesdays: Dropbox, Klaviyo, Lightspeed Commerce: 10 Things that Change in Marketing as you Scale with Lightspeed Commerce's CMO
Speaker: Kady Srinivasan, CMO @ Lightspeed Commerce
Special Workshop Tuesday: The Future of Customer Success in 2024 with Gainsig...saastr
Special Workshop Tuesday: The Future of Customer Success in 2024 with Gainsight and SaaStr
Speakers: Nick Mehta, Gainsight CEO and Jason Lemkin, SaaStr CEO
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
6. 1. AHendee data
• Name
• Email
• Title
• Social
• Photo
• Phone
• Slack
• Location
• Company
• Industry
• Title
• Relationship
Contact Data
• Tracking Links
• Acquisition History
• Source
• Device
• IP Address
Digital Footprint
• Event Type
• Sessions
• Appointments
• Encounters
• Questions
• Surveys
• Topics
• Social
Interests
• Clicks
• Opens
• Attendance
• Customer Journey
• Sentiment
Intent
What would you do if you had 30 critical data-points on every single person that every showed up at an event?
7. Recap Report &
Post Event Analy3cs
Onsite
Check-in
First
Reminder
Track RSVP’s
Event Page
Design
Event Strategy
Second
Reminder
Post-Event
Page
Post Event
Survey
Invite Email
Event
Track AEendees
Day-of
Reminder
Thank You
Email
Social
Sharing
2. Program data
Iterate & Personalize
Optimize your efforts by measuring what’s working, and what’s not.
8. Nurture
Awareness
Expand
Close
3. Impact data
Generation
New Opps Created
Engagement
Opportunities Engaged
Opportunity in the Room
Dollars Represented by Attendees
Efficiency
Cost Per Opportunity
Conversion
Closed Won % Delta
Acceleration
Sales Cycle Progression
Concentration
Average Contract Value
Impact
Projected Closed/Won
ROI
Weighted / Unweighted
When you measure funnel-influence and slice it by event type, you get a more complete picture of the event’s effect.
12. VIP Dinner London
This Event
Impact: Closed/Won Pipe (Open Pipe) $383K
ROI: Unweighted 70x
“Opportunity in the Room” $483K
Generation: New Opps Created 0 New
Influence: Opportunities Engaged 9 Existing
Effectiveness: Closed / Won Opps 3 Wins
Conversion: Closed Won % 33%
Acceleration: Sales Cycle 188 Days
Concentration: ACV $128K
Efficiency: Cost per Opp $722
Dinner with 15 Attendees
45 Days Ago
$6,500 cost
13. Think Summit 2017
This Event
Impact: Closed/Won Pipe $3.8M
ROI: Unweighted (including open pipe) 19x
“Opportunity in the Room” $1.19M
Generation: New Opps Created 30 New
Influence: Opportunities Engaged 52 Existing
Effectiveness: Closed / Won Opps 35 Wins
Conversion: Closed Won % 43%
Acceleration: Sales Cycle 140 Days
Concentration: ACV $111K
Efficiency: Cost per Opp $3,110
Annual User Summit with 225 Attendees
110 Days Ago
$255,000 Cost
14. Email Transformation Tour
This Event
Impact: Closed/Won Pipe (Open Pipe) $3.3M
ROI: Unweighted 29x
“Opportunity in the Room” (Avg) $300K
Generation: New Opps Created 44 New
Influence: Opportunities Engaged 93 Existing
Acceleration: Sales Cycle 48 Days
Concentration: ACV $54K
Road Show
14 Events with ~50 Attendees Each
$110,000 Cost Total
15. 2017 Sponsored Events
This Event
Impact: Closed/Won Pipe (Open Pipe) $4.2M
ROI: Unweighted 16x
Generation: New Opps Created 20 New
Influence: Opportunities Engaged 80 Existing
$245,000 Cost
17. 4 core types of events are woven into the
en3re customer lifecycle
to drive net new leads & boost pipeline and CW business.
65%
1. Corporate owned events
2. Regional/field ac5vi5es
3. Speaking Events
4. Global tentpolesMarke5ng Sourced ACV
18.
19.
20. At Braze, event success
is measured based on
Pipeline source (5x)
+
Influence (10x)
+
# Matched Leads
21. #1
#1
70%
matched leads source
at target accounts and for key
personas.
closed won source
based on lead crea5on.
of top ten campaigns
that drove SQLs were event
program engagements.
22. The magic happens when four
ingredients come together
Thought
leadership
Audience
development
Creative
experience
activations
Follow through
& retrospective
27. “Full-Court Press” Conference Playbook & Data Flow
Cocktail Party
Promoted to prospects
before or at Trade show
Pre-Event Registra3on
Private Dinner
Specific List
or apply to aQend.
Full List Provided
Trade show sends list as
part of sponsorship.
At Booth Registra3on
Simple Signup,
Sweepstakes/Offer
Business card scan.
No Registra3on
Upload aUer list Event
(No Splash)
Online Registra3on
Capture RSVP Ques5ons & Source Data
Ads / NewsleHer / Invita3ons
Contact Database
Automa5c Segmenta5on &
Enhancement
Marke3ng Stack
Marke5ng automa5on, CRM,
Digital Retarge5ng, More
Invita5ons, Analysis etc.
Confirma3on / Nurture Sequence
Capture Intent Data
Roaming Registra3on
Manual entry or business
card scanning
Sales-Rep Encounters
Serendipitous connect &
capture.
Scheduled Demos
Promoted Pre Event
and Onsite
Appointment Se`ng
Specific 5mes and account Reps
(If hos5ng a Satellite Event)
Booth (Scanner)
Trade show sends list of
booth visitors.
Badge Scan
Sync-as scanned
(No Splash)
Booth (No Scanner)
Trade show does not
provide contacts
On-site Registra3on
Check-in to event
Capture AQendance Data
28. in advance for the VIP invitations to your
wildly profitable events.
Thanks!
@VivSharma
@BennyDotEvents
@InboundMarketer
@MylesKleeger