The document summarizes the key challenges facing the mobile VAS industry in India and how some of these challenges may be addressed going forward. The major challenges discussed include operators focusing on subscriber acquisition over VAS promotion, spectrum constraints limiting high-end VAS, high costs of GPRS handsets, ongoing revenue sharing disputes between operators and VAS players, lack of localized content, and low user awareness of VAS offerings. The document suggests that new opportunities like mobile advertising, partnerships between VAS players and handset makers, and solutions like IVR may help address some of these challenges in the future.