Mobile value added services (VAS) are growing rapidly and enhancing the utility of mobile phones, assuming significant importance in the mobile industry. To shape the future of the industry, VAS will require creative and innovative approaches. The document discusses worldwide growth in mobile data service revenues and non-voice revenues across different countries. It also outlines some basic and special VAS currently offered by Azercell and proposes ideas for the future of VAS, including mobile commerce, mobile governance, mobile health, and mobile education.
Value added service (VAS) provider failures: insights from VAS product companiesBrowne & Mohan
Dr TR Madan Mohan, Managing partner addressed Network of ICT Entrepreneurs and Enterprises (NITEE), under the aegis of Foundation for MSME Clusters (www.msmefoundation.org), New Delhi on 27th August 2010 regarding “Value added service (VAS) provider failures: insights from VAS product companies”.
This document is a “distilled” version of the much larger report that Analysys Mason and IAMAI have prepared. The detailed report is available for purchase on IAMAI’s website – www.iamai.in and is an in-depth guide to each of the specific sub-segments within the mobile value added services ecosystem.
This summarised version of the report covers the following areas: The Indian mobile VAS opportunity, policy and market enablers, key trends in the mobile VAS industry in India, key growth areas in services and applications and mobile VAS industry growth forecasts
The key takeaways from this report summary are as follows:
• The Indian non-voice market is at an inflexion point, and the growth opportunity remains significant
• Similar to other mobile-first markets, mobile internet (handset plus dongles / CCDs) will drive growth in non-voice revenues while traditional services stabilize
• However, various market and policy enablers are required in on-deck VAS, off-deck VAS and SMS channels to realize this growth opportunity
• From a market perspective, a self-regulating body for settling issues between market participants can be an effective way to address on-deck challenges
• From a policy perspective, we believe that following a model of market determined revenue share with no special VAS license is the best route
• We recommend establishing an agency under the direction of TRAI to help address off-deck adoption issues and facilitate the allocation and management of a central short code registry system
• It is also recommended that a common standard for local language characters should be mandated on all handsets sold in India to facilitate growth in SMS
• Resolution of above issues also becomes imperative for maintaining market efficiency and balance of power in the evolving VAS value chain
• Among the emerging services, we believe that mobile commerce and utility services will have a significant social impact
• Finally, we believe that mobile internet adoption will result in a proliferation of data enabled services and applications around video, advertising, community, entertainment and enterprise mobility
A small secondary research on Mobile Value Added Services Industry in India. I did it during my Summer Internship as a area of interest. Data is collected through Internet.
Value added service (VAS) provider failures: insights from VAS product companiesBrowne & Mohan
Dr TR Madan Mohan, Managing partner addressed Network of ICT Entrepreneurs and Enterprises (NITEE), under the aegis of Foundation for MSME Clusters (www.msmefoundation.org), New Delhi on 27th August 2010 regarding “Value added service (VAS) provider failures: insights from VAS product companies”.
This document is a “distilled” version of the much larger report that Analysys Mason and IAMAI have prepared. The detailed report is available for purchase on IAMAI’s website – www.iamai.in and is an in-depth guide to each of the specific sub-segments within the mobile value added services ecosystem.
This summarised version of the report covers the following areas: The Indian mobile VAS opportunity, policy and market enablers, key trends in the mobile VAS industry in India, key growth areas in services and applications and mobile VAS industry growth forecasts
The key takeaways from this report summary are as follows:
• The Indian non-voice market is at an inflexion point, and the growth opportunity remains significant
• Similar to other mobile-first markets, mobile internet (handset plus dongles / CCDs) will drive growth in non-voice revenues while traditional services stabilize
• However, various market and policy enablers are required in on-deck VAS, off-deck VAS and SMS channels to realize this growth opportunity
• From a market perspective, a self-regulating body for settling issues between market participants can be an effective way to address on-deck challenges
• From a policy perspective, we believe that following a model of market determined revenue share with no special VAS license is the best route
• We recommend establishing an agency under the direction of TRAI to help address off-deck adoption issues and facilitate the allocation and management of a central short code registry system
• It is also recommended that a common standard for local language characters should be mandated on all handsets sold in India to facilitate growth in SMS
• Resolution of above issues also becomes imperative for maintaining market efficiency and balance of power in the evolving VAS value chain
• Among the emerging services, we believe that mobile commerce and utility services will have a significant social impact
• Finally, we believe that mobile internet adoption will result in a proliferation of data enabled services and applications around video, advertising, community, entertainment and enterprise mobility
A small secondary research on Mobile Value Added Services Industry in India. I did it during my Summer Internship as a area of interest. Data is collected through Internet.
Changing Telecom trends with VAS- Value Added ServicesMahindra Comviva
Service assurance is the systematic process of maintaining & improving the service quality provided to customers. It ensures that services offered over networks deliver an optimal subscriber experience.
Read more: http://www.mahindracomviva.com/services/managed_services/managed-vas-services.htm
Mobile vas markets, applications, and opportunities third edition - Reports...Reports Corner
Mobile Value-added Service (VAS) applications represent a key aspect to the ongoing success of mobile network operators and everyone in the mobile communications value chain. With core services, such as bear voice and data communications becoming commodity offerings, wireless service providers are dependent on VAS applications to drive additional revenue and improved margins.
https://www.reportscorner.com/reports/15019/Mobile-VAS-Markets,-Applications,-and-Opportunities---Third-Edition/
For the full report download of “Future of Mobile Value Added Services (VAS) in India”, Go to
http://www.bdaconnect.com/WebUI/ContactUs.aspx?dl_id=B714C0AFB863A41E3E5377BCF18A3D81
VAS Content and Service provider in BangladeshShariful Islam
This is short report of VAS Content & Service provider in Bangladesh. Bangladesh regulatory status. You can find present and future VAS and its value chain. Challenges for starting this businesses.
Mobile Value Added Services (MVAS) is indeed a mounting Industry. In this time of economic recession, this industry stands strong. Investments flowing in this sector are enormous.
Developing Multimedia and Value Added Services (VAS) on 4G and 4.5G for Telec...Ali Saghaeian
The topics covered in this master slide deck:
* Mobile VAS and Multimedia Ecosystem and Value‐Chain over 4G and 4.5G Network: Key Drivers and Critical Success Factors
* New Service Development and Service Delivery Innovation in Mobile VAS and Multimedia
* World’s Best Practices and Success Stories in Launching Multimedia and Value Added Services
* Optimizing Strategies to Stimulate Mobile VAS Usage and Maximize Operators’ Revenues
* Driving Mobile VAS Adoption and Creating a Sustainable VAS Proposition in New Mobile Generations
* Exploring Mobile Apps Categories and Successful Mobile VAS and Multimedia Applications
* Strategies for Monetizing the Mobile Content, Services and Applications in 4G and 4.5G Market
* Value Creation and Customer Experience Management in Mobile VAS for an Enhanced Customer Journey
* Deploying Value-Added Service (VAS) Applications over LTE Network as an Advantage against Over-The-Top (OTT) Players
* Next Generation Service Platforms for Multimedia and Value Added Services
* Offering Rich Communications Services (RCS) as a Multimedia Application to combat OTT Competition
* Applications of Internet of Things (IoT), Big Data and Cloud Services in 4G-based Mobile VAS
I'd appreciate if you leave a comment on the slideshow. You are free to use to use the information as long as you mention the source although I would not be able to share the originals with you since it is not under my ownership alone.
Developing Value Added Services (VAS) and Product Roadmap for Telecoms OperatorsAli Saghaeian
Please email me "saghaeian [at] gmail.com" for any research, consulting and training request on Developing Value Added Services (VAS) and Product Roadmap.
This presentation includes topics such as:
Reference framework for VAS product and platform launch
VAS customer value proposition (CVP) design
Service Management Life Cycle
VAS categorization for different business models
VAS function in the organization
Sample VAS Product Descriptions
The framework and Principles to design the product roadmap
Developing Product Ideas and shortlisting for future development
Template for Operator’s 5-year Product Roadmap
Business of Value Added Services in New Mobile Era: From Strategy and Busines...Ali Saghaeian
Please email me "saghaeian [at] gmail.com" for any request on VAS research, consulting and training.
This presentation includes topics such as:
The mobile 3.0 – The trends for Multimedia Services and Value Added Services
The 4th revenue curve of mobile communication – The business of Value Added Services.
Differences in doing business with Multimedia and Value Added Services than voice, messaging and access (data) services.
Mobile Operator Strategy and implications for the ecosystem
The Impact of 4th curve on mobile operator’s financials
Investing in the 4th Curve
How can Operators become Digital Lifestyle Solution Providers (DLSP)?
This report was meant to identify the mobile phone industries of Bangladesh based on major mobile brands in Bangladesh, company analysis, present situation etc.
Changing Telecom trends with VAS- Value Added ServicesMahindra Comviva
Service assurance is the systematic process of maintaining & improving the service quality provided to customers. It ensures that services offered over networks deliver an optimal subscriber experience.
Read more: http://www.mahindracomviva.com/services/managed_services/managed-vas-services.htm
Mobile vas markets, applications, and opportunities third edition - Reports...Reports Corner
Mobile Value-added Service (VAS) applications represent a key aspect to the ongoing success of mobile network operators and everyone in the mobile communications value chain. With core services, such as bear voice and data communications becoming commodity offerings, wireless service providers are dependent on VAS applications to drive additional revenue and improved margins.
https://www.reportscorner.com/reports/15019/Mobile-VAS-Markets,-Applications,-and-Opportunities---Third-Edition/
For the full report download of “Future of Mobile Value Added Services (VAS) in India”, Go to
http://www.bdaconnect.com/WebUI/ContactUs.aspx?dl_id=B714C0AFB863A41E3E5377BCF18A3D81
VAS Content and Service provider in BangladeshShariful Islam
This is short report of VAS Content & Service provider in Bangladesh. Bangladesh regulatory status. You can find present and future VAS and its value chain. Challenges for starting this businesses.
Mobile Value Added Services (MVAS) is indeed a mounting Industry. In this time of economic recession, this industry stands strong. Investments flowing in this sector are enormous.
Developing Multimedia and Value Added Services (VAS) on 4G and 4.5G for Telec...Ali Saghaeian
The topics covered in this master slide deck:
* Mobile VAS and Multimedia Ecosystem and Value‐Chain over 4G and 4.5G Network: Key Drivers and Critical Success Factors
* New Service Development and Service Delivery Innovation in Mobile VAS and Multimedia
* World’s Best Practices and Success Stories in Launching Multimedia and Value Added Services
* Optimizing Strategies to Stimulate Mobile VAS Usage and Maximize Operators’ Revenues
* Driving Mobile VAS Adoption and Creating a Sustainable VAS Proposition in New Mobile Generations
* Exploring Mobile Apps Categories and Successful Mobile VAS and Multimedia Applications
* Strategies for Monetizing the Mobile Content, Services and Applications in 4G and 4.5G Market
* Value Creation and Customer Experience Management in Mobile VAS for an Enhanced Customer Journey
* Deploying Value-Added Service (VAS) Applications over LTE Network as an Advantage against Over-The-Top (OTT) Players
* Next Generation Service Platforms for Multimedia and Value Added Services
* Offering Rich Communications Services (RCS) as a Multimedia Application to combat OTT Competition
* Applications of Internet of Things (IoT), Big Data and Cloud Services in 4G-based Mobile VAS
I'd appreciate if you leave a comment on the slideshow. You are free to use to use the information as long as you mention the source although I would not be able to share the originals with you since it is not under my ownership alone.
Developing Value Added Services (VAS) and Product Roadmap for Telecoms OperatorsAli Saghaeian
Please email me "saghaeian [at] gmail.com" for any research, consulting and training request on Developing Value Added Services (VAS) and Product Roadmap.
This presentation includes topics such as:
Reference framework for VAS product and platform launch
VAS customer value proposition (CVP) design
Service Management Life Cycle
VAS categorization for different business models
VAS function in the organization
Sample VAS Product Descriptions
The framework and Principles to design the product roadmap
Developing Product Ideas and shortlisting for future development
Template for Operator’s 5-year Product Roadmap
Business of Value Added Services in New Mobile Era: From Strategy and Busines...Ali Saghaeian
Please email me "saghaeian [at] gmail.com" for any request on VAS research, consulting and training.
This presentation includes topics such as:
The mobile 3.0 – The trends for Multimedia Services and Value Added Services
The 4th revenue curve of mobile communication – The business of Value Added Services.
Differences in doing business with Multimedia and Value Added Services than voice, messaging and access (data) services.
Mobile Operator Strategy and implications for the ecosystem
The Impact of 4th curve on mobile operator’s financials
Investing in the 4th Curve
How can Operators become Digital Lifestyle Solution Providers (DLSP)?
This report was meant to identify the mobile phone industries of Bangladesh based on major mobile brands in Bangladesh, company analysis, present situation etc.
It comprises the study of Hydrogen Chemistry and their applications.
Apart from these, It contains The stoarge, transportation of hydrogen along with the preparation of hydrogen.
IT CONTAINS ALL INFORMATION REGARDING TO HYDROGEN
THE PROJECT IS MADE FOR SEMINAR OF CHEMISTRY OF MOLEDINA JUNIOR COLLEGE , PUNE. FROM THE STUDENT OF 11TH SCIENCE, SPECIALLY EFFORTS OF SHAHRUKH ISAQUE PATHAN.
Mobile VAS and Multimedia Ecosystem and Value‐Chain over 4G and 4.5G Network ...Ali Saghaeian
The slides cover a broad range of topics, including:
4G and 4.5G as the Next Uplift of Growth
The Evolution of Mobile Operators' Business Model
Possible Changes in the Value Chain
How to take the Smart Pipe VAS Strategy
Data as the key to create Competing Value
Key Drivers and Success Factors in Future Networks
Operators' Strategies in the Value Chain
Digital Economy and the Evolving Ecosystem
DEVELOPMENT OF MOBILE FINANCIAL SERVICES IN THAILANDIAEME Publication
Thailand is seeing a rapid technology transformation to mobile broadband networks and the increased adoption of smart mobile devices. The increasing use of mobile broadband-enabled smartphones has changed consumer experiences and behaviors in many aspects of daily life, as well as creating new business opportunities and services. With spectrum licensing in mobile service and supportive telecommunications regulatory framework, the mobile industry will continue to grow and drive positive impacts on national economy. In Thailand, mobile banking enrollment rose steadily between 2010 and 2013. To accelerate adoption of mobile financial services and to ensure that they fulfil their promise, it is important to put in place supportive policies and regulations. Furthermore, the supportive policies will require collaboration between regulators and policy-makers in both financial and mobile communications industries. The objective of this paper is to study mobile financial services in Thailand.
Financial Services: The next Mobile challengeAlan Quayle
Financial Services: The next Mobile challenge
Presented at TADSummit Lisbon, 18th November 2015
Daniel Sendin
COO
NAKA Mobile
MVNOs showed the industry that new services and revenue streams could be possible. Convergence of services is a reality that operators are bringing to the market. Naka developed a convergence platform of Mobile services and now also Financial Services. The noi [BOX] service allows a customer to benefit of having multiple mobile identities with Remittance and peer2peer digital cash transactions.
Globally, there were 3.4 billion unique mobile
subscribers and 6.9 billion SIM connections in 2013, with an average of 1.8 active SIM cards per unique subscriber.
The number of mobile broadband connections has also grown astoundingly to well over two billion in 2013 from 364 million in 2009. This growth is expected to continue and India is predicted to be the second largest mobile broadband market by 2016, with 367 million connections, following China with 639 million connections.
Mobile banking is a new tool to give all services to customer on their mobile. The earliest mobile banking services were offered over SMS. In 1999, the first European banks offer mobile banking to their customers with the use of WAP enabling mobile. Now, Banks use this service to attract the potential customers.
The expansion of Mobile Banking industry in last 5 years has a great impact on the economic growth of the banking sector in India. The rural mobile connections have reached the 46.5 million mark as against 42.2 million in the previous years(according to Aite Group’s report ). This study is undertaken to provide a systematic analysis of
Tips for the Food sector: To keep up with this constantly shifting consumer behavior, look for early signs by using Google Trends to see how demand for certain food products or delivery services is changing to meet people’s needs.
Tips for Travel marketers: Our APAC travel recovery itinerary revealed that people have local trips and safety in mind, so marketers should seek to provide safety information upfront and present local product offerings and fun activities.
Tips for keeping people entertained: Though some people who signed up for a new entertainment source might stay, there’s also a higher likelihood of churn when their trial period ends. If you saw an increase in people signing up for your online products and services, focus on retention to keep them coming back, especially if you offered a free trial during the pandemic.
Tips for merchants: Make sure you integrate digital payment options for your consumers. Digital payments are expected to see a continued boost post-COVID-19, and trust in e-Wallets will likely increase.
Although there is still some instability, the internet sector in SEA is set to emerge stronger than ever in a post-COVID-19 world. The digital economy remains a bright spot in a very challenging economic environment, and e-Commerce remains a key driver of growth. The biggest takeaway for brands and marketers is the need to focus on people and their changing habits online, as well as keeping up with changing trends, as we continue to understand what our new normal will look like in the future.
Relatório anual sobre Internet. Mary Meeker. conCensação do que está acontecendo, e o que está para acontecer no mundo digital. Dados à beça, insights preciosos, sempre sólido, sempre surpreendente
1) Global Internet Trends
2) Global Macro Trends
3) Advertising / Commerce + Brand Trends
4) Re-Imagining Communication – Video / Image / Messaging
5) Re-Imagining Human-Computer Interfaces – Voice / Transportation
6) China = Internet Leader on Many Metrics
(Provided by Hillhouse Capital)
7) Public / Private Company Data
8) Data as a Platform / Data Privacy
Мэри Микер (Mary Meeker), известный веб-аналитик и партнёр венчурной компании Kleiner Perkins Caufield and Byers, на конференции Code Conference представила отчёт об интернет-трендах за 2016 год.
State of the Web in 2016 - Mary MeekerOliver Grave
Mary Meeker of Kleiner Perkins Caufield & Byers puts together a fascinating and influential presentation each year on the state of the web.
The report, chock-full of insights and stats, delves into the biggest trends in digital.
She just released 2016's presentation at Vox Media's Code Conference.
Big themes this year include how search is changing, the impact of messaging apps, and the future of transportation.
INTERNET TRENDS 2016 –
CODE CONFERENCE
Mary Meeker
June 1, 2016
kpcb.com/InternetTrends
Outline
1) Global Internet Trends
2) Global Macro Trends
3) Advertising / Commerce + Brand Trends
4) Re-Imagining Communication – Video / Image / Messaging
5) Re-Imagining Human-Computer Interfaces – Voice / Transportation
6) China = Internet Leader on Many Metrics
(Provided by Hillhouse Capital)
7) Public / Private Company Data
8) Data as a Platform / Data Privacy
Similar to VAS – The Future of Mobile Industry (20)
1. VAS – The Future of Mobile
Industry
Suleyman Aliyev
2. Mobile Value Added Services are
showing rapid and dynamic growth in
recent times and enhancing the utility of
mobile phones , thus have assumed
significant importance in Mobile Industry.
Therefore VAS require creative approach
and innovative ideas to shape the
Future of Mobile Industry.
2
3. Worldwide MVAS Revenues
Industry analysts believe that mobile data services revenue
totaled $314.7 billion in 2011, a 22.5 percent increase from
2010 revenue of $257
Mobile Data Service Revenues billion.*
worldwide (US dollars ‘billion)**
400 356 387
314
300 257
200
100
0
2010 2011 2012* 2013*
*Source: Iqbal Siraj, U-Mobile, Malaysia, New Products Head http://goo.gl/r04FK
**Source: Informa Telecoms & Media; 2010 http://goo.gl/qntIi
3
4. Non-voice Revenues, worldwide
Despite of big percentage of VAS in developed countries, in
Azerbaijan (Based on
Non-voice revenues across countries Azercell numbers) VAS
(% of overall mobile revenues)** forming about 15% of
total revenue.*
Singapore 32
USA 30
China 27
This number indicates
Japan 27
Korea 26 potential future growth
of UK 21 of MVAS in Azerbaijan.
Germany 21
Avarage 23
Italy 17
India 10
*Source: Tural Nabizade, VAS Management, Azercell, “Successful Partnering initiation” http://goo.gl/whIlS
**Source: IAMAI Paper, BWA – Analyst Presentation, June 2010 http://goo.gl/TfYmb
4
5. Worldwide MVAS growth rate
Growth rate of revenues from Mobile Data Services in
different regions indicates that the VAS usage will be more
intensive.
Mobile Data Service revenue growth
rate (2012, compared to 2011)*
25%
20% 19%
16,10%
15% 13,30%
10% 8,40%
5%
0%
Worldwide EU USA BRIC
*Source: EITO, IDATE, Statista 2012 http://goo.gl/XePK3
5
6. MVAS in Azercell
BASIC SERVICES * SPECIAL SERVICES *
0.Facebook service Itemized Bills via Internet
"3 in 1" Service Fleet Management
Azercell Wi-Fi Fixed GSM
Portal 111 Bulk SMS
Azercell BlackBerry SMS profile
Messaging Mobile Marketing
Mobile Internet services Virtual Office
Call Management
Infotainment
Payment and Balance
SIM-card operations
MobilMetro service *Source: Azercell, http://azercell.com/services/
6
8. Future Perspective
1 M-Commerce
Retail, Banking, and transactions over the mobile phone.
Current implementation of M-Commerce initiatives*
Service Category Service
Mobile Banking Alerts
Information Information Services such as
Stock Quotes
Mobile Banking transactions
Application
Mobile Ticketing
Savings Account
Enablement
Enable Payments
*Source: Deloitte ASSOCHAM MVAS Study, pg. 28 http://goo.gl/TfYmb
8
9. Future Perspective
2 M-Governance
Strategy and utilization of all kinds of mobile technology services, applications and
devices for improving the delivery of effective governance services for all citizens.
Current implementation of M-Commerce initiatives*
Service Category Service
Direct Messages to citizens
Information about tax, transport, emergency
situations, etc.
Reporting Criminal Offence
Application
Citizens' Tax Payments
Enablement mVoting on various issues
*Source: Deloitte ASSOCHAM MVAS Study, pg. 46 http://goo.gl/TfYmb
9
10. Future Perspective
3 M-Health
M-Health is the use of mobile devices in health solutions such as personal apps,
patient monitoring systems, updates and alerts, etc.
Current implementation of M-Commerce initiatives*
Service Category Service
Education and awareness around
Information chronic, widespread diseases
Disease surveillance and epidemic
Application outbreak tracking
Telemedicine
Diagnostic and treatment support
Enablement
Remote Monitoring, data collection
*Source: Deloitte ASSOCHAM MVAS Study, pg. 41 http://goo.gl/TfYmb
10
11. Future Perspective
4 M-Education
Training and learning related content for organizations, educational
institutions, citizens etc.
Current implementation of M-Commerce initiatives*
Service Category Service
Exam alerts/ results/ issuance of
Information registration id/ question papers etc.
Language training - Audio
Application and Text based
Mobile reading
Teacher Training
Enablement
Distant Education
*Source: Deloitte ASSOCHAM MVAS Study, pg. 34 http://goo.gl/TfYmb
11
12. Thank You !
Contacts
Suleyman Aliyev
Tel: +994 50 750 4724
E-mail: suleyman.aliyev@yahoo.com
26 October 2012
12