Jorge Remuiñán, Dirección General de Redes de Comunicación, Contenido y Tecnologías de la Comisión Europea.

1. El Mercado Único
Digital
Xurxo Remuiñán, DG CONNECT

2. Digital
Single Market 2
e-Commerce
Evolution of total and online retail sales in goods in the EU,
2000-2014 (EUR billion)
Source: Duch-Brown and Martens (2015)
0.0
50.0
100.0
150.0
200.0
250.0
2700.0
2750.0
2800.0
2850.0
2900.0
2950.0
3000.0
3050.0
200020012002200320042005200620072008200920102011201220132014
Total Online (right scale)

3. Digital
Single Market 3
Integration of Digital Technology:
SMEs selling online
In Spain 16% of SMEs sell online (15% in the EU).
4.5% of Spanish SMEs sell online to other EU countries (6.5% in the EU).
Source: Eurostat - Community survey on ICT usage and eCommerce in Enterprises

4. Digital
Single Market 4
Summary of existing EU consumer
contract law rules
CONTRACT LAW RULES TANGIBLE GOODS DIGITAL CONTENT
Pre-contractual
information
Fully harmonised
rules
Fully harmonised
rules
Right to withdraw Fully harmonised
rules
Fully harmonised
rules
Unfair contract terms Minimum harmonisation
EU rules
Minimum harmonisation
EU rules
Conformity Minimum harmonisation
EU rules
No EU rules
Remedies Minimum harmonisation
EU rules
No EU rules
Delivery Fully Harmonised
rules
No EU rules
Damages No EU rules No EU rules

5. Digital
Single Market 5
e-Commerce in the EU
Household
Appliances
Footwear Clothing Consumer
electronics
Most expensive country MT = 147 DK = 129 SE = 121 MT = 116
Cheapest country HU = 74 BG = 73 HU = 70 CZ = 85
Difference 73 56 51 31
Cheapest country/most
expensive country, in %
50% 57% 58% 73%
Differences in price levels for consumer goods
across the EU (EU-28 average=100)
Source: Eurostat 2015, Statistics explained, Comparative price levels of consumer goods and services

6. Digital
Single Market 6
Digital Single Market
3 pillars
16 actions
18 months

7. Digital
Single Market 7
Better access for consumers and businesses
to goods and services across Europe
Unlocking the e-commerce potential
15 % of consumers bought online from other EU countries in 2014,
while 44% did so domestically.
EU consumers could save €11.7 billion each year
if they could choose from a full range of EU goods
and services when shopping online.
• Small online businesses wishing to trade in
another EU country face around €9,000 extra
costs for having to adapt to national laws.

8. Digital
Single Market 8
Geo-blocking

9. Digital
Single Market 9
Modernising copyright
1 in 3 Europeans is interested in watching or
listening to content from their home
country when abroad
1 in 5 Europeans is interested in
watching or listening to content
from other EU countries

10. Digital
Single Market 10
Shaping the right environment for
digital networks and services to flourish
Strong European data protection rules to boost the
digital economy
72% of Internet users in Europe still worry that they are being asked for
too much personal data online

11. Digital
Single Market 11
Creating a European Digital Economy
and society with growth potential
Big data and cloud
Digital data stored in cloud:
2013: 20% - 2020: 40%
The use of big data by the top 100 EU manufacturers could lead to
savings worth €425 billion

12. Digital
Single Market 12
Innovation
Europe as an innovation actor
Finding the balance between innovation
promotion and rules
Regulations for new business models
Main objectives for Member States
Data protection for consumers and cyber-
security
Digital infrastructure
Boosting e-commerce
Improving access and connectivity
Improving innovation

13. Digital
Single Market 13
Timing

14. Digital
Single Market 14
ec.europa.eu/priorities/digital-single-
market/index_en.htm
ec.europa.eu/digital-agenda/en/digital-single-
market
@DigitalAgendaEU
#DigitalSingleMarket
Digital Agenda for
Europe
Gracias por su atención