The document discusses the components of international promotional mix and integrated marketing communications, which usually include advertising, sales promotion, trade shows, personal selling, and public relations. It also covers considerations for international advertising such as deciding whether to standardize or adapt messages and selecting effective media channels. The document provides examples of different promotional and advertising strategies used in international markets.
This document discusses advertising, including its definition, types, media, nature, scope, advantages, and disadvantages. It defines advertising as mass communication used to promote products and services. The main types discussed are newspaper, magazine, radio, television, directories, outdoor/transit, direct mail, catalogs, and online advertising. It also describes various advertising media like newspapers, magazines, radio, television, films, and outdoor advertising. Key points made about advertising include that it has a unique selling proposition, is visually attractive, consumer-oriented, and uses various media platforms. The document also outlines the scope, advantages (increased sales, fights competition, enhances goodwill, educates consumers), and disadvantages (adds to costs, undermines social
globeone BRIC Branding Survey - China Editionglobe-one
The majority of urban consumers in China is highly aware of a multitude of German brands and holds a strong preference. Most interesting: The higher the income, the stronger the perceived appeal of German brands. However, some weaknesses also appear: In general, the recognition of the origin of German brands still holds improvement potential.
In total, over 1,000 Chinese consumers from Beijing, Shanghai, Canton, Wuhan and Chengdu have been interviewed. The China results are part of globeone’s comprehensive BRIC Branding Survey with 4,000 consumers-interviews in the 20 most important cities in China, India, Brazil and Russia.
This document provides information about Kerrang!, a weekly rock music magazine published in the UK by Bauer Media Group. Some key details include:
- Kerrang! was first published in 1981 and focuses on punk and hardcore rock music. It includes interviews, reviews, and charts.
- Bauer Media Group is a large, global publishing company that owns numerous magazines. It has a 56% share of the UK's popular magazine market.
- Kerrang!'s target audience is younger males interested in rock music. It aims to appeal to this group through its coverage of bands, styles, and issues relevant to rock fans.
- In addition to the print magazine, Kerrang! has an online presence and a
The document outlines Forever 21's social media goals which include expanding into international markets, utilizing social media to increase sales and engagement, and continuing partnerships. It discusses challenges like remaining the top brand for fashion value and growing traffic across social media sites. Metrics and a low budget for social media management are presented, with efforts increasing during peak times like holidays and back to school.
Nokia's social media strategy aims to increase product awareness, improve customer experience, and monitor brand health. The strategy selects YouTube, Facebook, and Twitter to generate buzz and create viral content. It establishes dedicated social media roles and policies. Success is measured using social media engagement metrics and business metrics like product mentions and customer service issues resolution time. The strategy monitors feedback and identifies opportunities for improvement, adapting the approach accordingly.
The campaign launched the largest Slovenian online cosmetics shop, Click2Chic.si, using a multi-channel communication strategy from October 12-31, 2012. The strategy included digital displays with unique SMS codes for discounts, branding locations with QR codes, TV, online, print, and social media advertising. Results after one week included nearly 250,000 visits, over 25,000 unique visitors spending on average 3.4 minutes on the site, with 20% on mobile. More than 2,400 users joined their Facebook application and gained over 9,000 new fans. The goals were to build brand awareness of Click2Chic.si, present their online products, generate buzz and promote online shopping across devices.
The document discusses the components of international promotional mix and integrated marketing communications, which usually include advertising, sales promotion, trade shows, personal selling, and public relations. It also covers considerations for international advertising such as deciding whether to standardize or adapt messages and selecting effective media channels. The document provides examples of different promotional and advertising strategies used in international markets.
This document discusses advertising, including its definition, types, media, nature, scope, advantages, and disadvantages. It defines advertising as mass communication used to promote products and services. The main types discussed are newspaper, magazine, radio, television, directories, outdoor/transit, direct mail, catalogs, and online advertising. It also describes various advertising media like newspapers, magazines, radio, television, films, and outdoor advertising. Key points made about advertising include that it has a unique selling proposition, is visually attractive, consumer-oriented, and uses various media platforms. The document also outlines the scope, advantages (increased sales, fights competition, enhances goodwill, educates consumers), and disadvantages (adds to costs, undermines social
globeone BRIC Branding Survey - China Editionglobe-one
The majority of urban consumers in China is highly aware of a multitude of German brands and holds a strong preference. Most interesting: The higher the income, the stronger the perceived appeal of German brands. However, some weaknesses also appear: In general, the recognition of the origin of German brands still holds improvement potential.
In total, over 1,000 Chinese consumers from Beijing, Shanghai, Canton, Wuhan and Chengdu have been interviewed. The China results are part of globeone’s comprehensive BRIC Branding Survey with 4,000 consumers-interviews in the 20 most important cities in China, India, Brazil and Russia.
This document provides information about Kerrang!, a weekly rock music magazine published in the UK by Bauer Media Group. Some key details include:
- Kerrang! was first published in 1981 and focuses on punk and hardcore rock music. It includes interviews, reviews, and charts.
- Bauer Media Group is a large, global publishing company that owns numerous magazines. It has a 56% share of the UK's popular magazine market.
- Kerrang!'s target audience is younger males interested in rock music. It aims to appeal to this group through its coverage of bands, styles, and issues relevant to rock fans.
- In addition to the print magazine, Kerrang! has an online presence and a
The document outlines Forever 21's social media goals which include expanding into international markets, utilizing social media to increase sales and engagement, and continuing partnerships. It discusses challenges like remaining the top brand for fashion value and growing traffic across social media sites. Metrics and a low budget for social media management are presented, with efforts increasing during peak times like holidays and back to school.
Nokia's social media strategy aims to increase product awareness, improve customer experience, and monitor brand health. The strategy selects YouTube, Facebook, and Twitter to generate buzz and create viral content. It establishes dedicated social media roles and policies. Success is measured using social media engagement metrics and business metrics like product mentions and customer service issues resolution time. The strategy monitors feedback and identifies opportunities for improvement, adapting the approach accordingly.
The campaign launched the largest Slovenian online cosmetics shop, Click2Chic.si, using a multi-channel communication strategy from October 12-31, 2012. The strategy included digital displays with unique SMS codes for discounts, branding locations with QR codes, TV, online, print, and social media advertising. Results after one week included nearly 250,000 visits, over 25,000 unique visitors spending on average 3.4 minutes on the site, with 20% on mobile. More than 2,400 users joined their Facebook application and gained over 9,000 new fans. The goals were to build brand awareness of Click2Chic.si, present their online products, generate buzz and promote online shopping across devices.
This document provides an overview and analysis of the brand identity of United Colors of Benetton (UCB). It discusses the company's history and founding in Italy in 1965. It also examines elements of UCB's brand identity like its name, logo, and slogan. Additionally, it analyzes UCB's brand personality and positioning through its use of controversial advertising campaigns featuring social and political issues. While these campaigns generated controversy, they also strengthened UCB's brand image as unconventional and aligned with progressive causes. However, this strategy may not be effective in more conservative markets. Overall, the document performs a comprehensive examination of how UCB has built and communicated its brand identity over time.
It is a presentation on the marketing strategies a hypothetical handicraft industry i.e. "FabBharat" can incorporate in order to maintain its market share and distrupt the post covid market.
This document discusses key aspects of advertising strategy and execution. It covers chapter objectives like explaining advertising objectives, mix, budget, and testing. The advertising mix involves deciding the message, copy strategy, media selection, scheduling, budget, and effectiveness measurement. Execution styles include slice of life, scientific evidence, and testimonials. Media planning considers television, radio, newspaper, and factors in the advertising budget. Testing divides consumers into recall, involvement, and persuasion categories to measure ad effectiveness.
United Colors of Benetton (UCB) is an Italian clothing brand known for its unique branding and marketing strategies. Some key points:
- Founded in 1965 in Italy and now has a presence in over 120 countries with over 6,500 stores worldwide.
- Known for its unique and impactful advertising campaigns featuring controversial social issues.
- Measures of brand equity show UCB has high brand differentiation through its distinctive style and use of color but lower brand awareness compared to competitors like Pepe Jeans.
- Customer surveys found UCB is seen as an expensive but affordable brand with high perceived quality though some felt it lacked differentiation from other brands.
- UCB does not currently rank
United Colors of Benetton (UCB) is extending its brand into underwear, beachwear, and sleepwear collections. UCB is a globally recognized brand known for its bright colors and provocative advertising campaigns that bring attention to social issues. The brand aims to target trendy men and women ages 20-29 looking for casual yet fashionable styles. UCB competes with brands like Zara, Gap, and H&M and will promote its new underwear line using social media to build awareness and drive market share growth in the underwear category.
Integrated Digital Campaign Planning for L'OréalRonak Soni
1) The document discusses L'Oreal's #DontBeShy campaign aimed at encouraging Indian women to feel confident experimenting with makeup and different looks instead of being shy.
2) It outlines the campaign strategy which includes launching a microsite called Lorealista, sharing real women's #DontBeShy stories, hosting influencer events, creating lookbooks, installing reflective surfaces in public with campaign messages, and following brand ambassadors in Cannes.
3) Key performance indicators include positive blogging responses, salon and outlet sales, conversations and buzz generated on social and traditional media. The campaign aims to position L'Oreal as a brand that empowers women rather than making
This document discusses digital marketing and media planning and buying in the 21st century. It covers various topics such as:
- Digital advertising trends with paid search being the number one trend
- The role of online media in the overall marketing mix, such as generating website traffic and brand awareness
- Various digital advertising options including search advertising, display advertising, social media, mobile, email, and native advertising
- How to buy online advertising through single site buys or ad networks
- An overview of social media categories and benefits for marketing
- Specific social media platforms like blogs, social networking sites, social bookmarking, social news, and video sharing
The document discusses the brand strategy of Gap. It notes that Gap epitomizes casual American style and positions itself in the mid-level apparel market, offering affordable yet high quality clothing. However, it faces competition from brands like Uniqlo that invest heavily in product research and development. The document suggests some areas Gap could improve like focusing its message and reducing its diverse product offerings that dilute its perceived quality.
Social Media Best Practice: Goethe-InstitutiCrossing GmbH
The Goethe-Institut campaign "German Jungle – Twist your tongue" aimed to promote interest in learning German across 9 countries. Over 11,000 participants uploaded 167 videos that received over 137,000 views. Winners from the Middle East and USA won trips to Berlin and language courses. Through Facebook ads and events, the campaign gained 29,000 new fans, increasing Goethe-Institut's total by 220%. The campaign was successful in engaging participants and growing Goethe-Institut's online audience across multiple countries.
Chic, modern and Danish, VERO MODA is all about rebooting your wardrobe with fresh basics and suped-up tailoring.Try out muted tones and relaxed pieces with a signature Scandi-cool vibe – we heart the fun prints, fuzzy knits and textured outerwear.
The TWIGA Group is a leading Russian communication group operating across the CIS since 1993. It owns 18 companies across 4 major business centers in Russia, Kazakhstan, Ukraine, and Armenia. TWIGA was an early innovator in the industry, establishing its own production facilities, the first CIS healthcare communication agency, an interactive agency, and SMS marketing company. It also established educational programs for staff and an annual creative awards program.
This document discusses geographic considerations in media planning and buying. It defines different geographic market philosophies and market definitions used, such as national, regional, designated market areas (DMAs), and retail trading areas. It also covers analyzing markets through metrics like category development index, brand development index, and comparing media cost efficiencies. Markets are prioritized based on size, sales, consumers, and whether the strategy is to support existing business or market development.
Forever 21 needs to update its branding and marketing strategies to remain competitive. The document proposes targeting females ages 15-24 and emphasizing Forever 21's inexpensive styles over its reputation for copying designs. It suggests launching a mobile app for consumers to rate items, improving social media presence, updating keyword targeting, and allocating most of the budget to the new app. The goal is to gain consumer insights, engage customers, and measure campaign effectiveness through analytics to help Forever 21 evolve with changing media landscapes.
Winner European Effectiveness Award 2005: Synoptikrfs2211
The document summarizes an advertising campaign run by Synoptik Holding A/S, an optical retail chain, across Denmark, Norway, and Sweden from March to May 2004. The campaign objectives were to increase combined net turnover in the three markets by 10% compared to the previous year's promotion, and maintain the average price per sold item above index 100. Through offering age-based discounts on frames and creative ads that highlighted this, the campaign achieved a 24% increase in net turnover and maintained the average price at index 110, exceeding both objectives.
XXI is a large American retail store that sells fashionable clothing and accessories targeted towards females aged 16-25. The document proposes developing a new business casual clothing line to expand the store's offerings and increase annual revenue through social media promotion and Google advertising targeted at their key demographic audience. It allocates 40% of a $1 billion budget towards public relations, advertising, and promotional campaigns to support the new product line launch in stores by March 2012.
Benetton is currently perceived as an exciting brand focused on color and style. To increase customer equity, the document proposes leveraging Benetton's brand personality through self-expression, relationships, and functional benefits. It also discusses Benetton's utilitarian, hedonic, link, and ethical values for customers. Going forward, the document recommends segmenting Benetton stores to target specific audiences and reposition the brand as a full lifestyle brand offering fashion and quality options worldwide.
This document discusses the major changes and trends impacting media planning and buying in the 21st century. It outlines the rise of integrated marketing communications (IMC) and the need for accountability and ROI measurement. It also describes the proliferation and fragmentation of media options due to factors like convergence and addressable advertising. Finally, it notes the changing demographics in America and the impacts of globalization on media planning.
The document discusses various elements of international product strategies, including standardization, adaptation, and invention. It analyzes factors for standardizing products globally versus adapting products for local markets. Additionally, it examines strategic alternatives for products and communications in international markets and considerations for choosing a standardization or adaptation approach.
This document discusses the debate between standardization and customization in global marketing. It notes that while standardization allows companies to achieve economies of scale, full standardization may not be appropriate given variations across markets in customer preferences and regulations. Companies must determine the best combination of global and local activities. The document provides several examples of companies that take different approaches, such as McDonald's using a global brand but some localized products, and concludes that adjusting strategies to account for market variations enhances success.
McDonald's is the largest fast food chain founded in 1940 in California. It introduced franchising in the 1950s and Ronald McDonald in 1963. The company aims for sustainable profitable growth through increasing visits and loyalty. It is committed to quality, service, cleanliness and value. McDonald's faces competition and uses strategies like tier pricing, green initiatives, and restaurant remodels to attract customers. It has over 32,000 restaurants globally serving 60 million daily customers.
Global products aim to standardize core features while localizing additional elements to suit local tastes. While standardization enables economies of scale, it risks poor positioning if market research is insufficient. Successful global brands require balancing global management with localization. New global products depend on replicating key success factors across markets through commitment and synergy with existing brands.
The document discusses several topics related to marketing including product quality, market share, product line breadth, vertical integration, expenditures, marketing communication elements, new products, research and development expenditures, standardization vs adaptation, the 4Ps of marketing, and people, process and physical aspects. It provides information on how these topics relate to profitability and competitive advantage.
This document provides an overview and analysis of the brand identity of United Colors of Benetton (UCB). It discusses the company's history and founding in Italy in 1965. It also examines elements of UCB's brand identity like its name, logo, and slogan. Additionally, it analyzes UCB's brand personality and positioning through its use of controversial advertising campaigns featuring social and political issues. While these campaigns generated controversy, they also strengthened UCB's brand image as unconventional and aligned with progressive causes. However, this strategy may not be effective in more conservative markets. Overall, the document performs a comprehensive examination of how UCB has built and communicated its brand identity over time.
It is a presentation on the marketing strategies a hypothetical handicraft industry i.e. "FabBharat" can incorporate in order to maintain its market share and distrupt the post covid market.
This document discusses key aspects of advertising strategy and execution. It covers chapter objectives like explaining advertising objectives, mix, budget, and testing. The advertising mix involves deciding the message, copy strategy, media selection, scheduling, budget, and effectiveness measurement. Execution styles include slice of life, scientific evidence, and testimonials. Media planning considers television, radio, newspaper, and factors in the advertising budget. Testing divides consumers into recall, involvement, and persuasion categories to measure ad effectiveness.
United Colors of Benetton (UCB) is an Italian clothing brand known for its unique branding and marketing strategies. Some key points:
- Founded in 1965 in Italy and now has a presence in over 120 countries with over 6,500 stores worldwide.
- Known for its unique and impactful advertising campaigns featuring controversial social issues.
- Measures of brand equity show UCB has high brand differentiation through its distinctive style and use of color but lower brand awareness compared to competitors like Pepe Jeans.
- Customer surveys found UCB is seen as an expensive but affordable brand with high perceived quality though some felt it lacked differentiation from other brands.
- UCB does not currently rank
United Colors of Benetton (UCB) is extending its brand into underwear, beachwear, and sleepwear collections. UCB is a globally recognized brand known for its bright colors and provocative advertising campaigns that bring attention to social issues. The brand aims to target trendy men and women ages 20-29 looking for casual yet fashionable styles. UCB competes with brands like Zara, Gap, and H&M and will promote its new underwear line using social media to build awareness and drive market share growth in the underwear category.
Integrated Digital Campaign Planning for L'OréalRonak Soni
1) The document discusses L'Oreal's #DontBeShy campaign aimed at encouraging Indian women to feel confident experimenting with makeup and different looks instead of being shy.
2) It outlines the campaign strategy which includes launching a microsite called Lorealista, sharing real women's #DontBeShy stories, hosting influencer events, creating lookbooks, installing reflective surfaces in public with campaign messages, and following brand ambassadors in Cannes.
3) Key performance indicators include positive blogging responses, salon and outlet sales, conversations and buzz generated on social and traditional media. The campaign aims to position L'Oreal as a brand that empowers women rather than making
This document discusses digital marketing and media planning and buying in the 21st century. It covers various topics such as:
- Digital advertising trends with paid search being the number one trend
- The role of online media in the overall marketing mix, such as generating website traffic and brand awareness
- Various digital advertising options including search advertising, display advertising, social media, mobile, email, and native advertising
- How to buy online advertising through single site buys or ad networks
- An overview of social media categories and benefits for marketing
- Specific social media platforms like blogs, social networking sites, social bookmarking, social news, and video sharing
The document discusses the brand strategy of Gap. It notes that Gap epitomizes casual American style and positions itself in the mid-level apparel market, offering affordable yet high quality clothing. However, it faces competition from brands like Uniqlo that invest heavily in product research and development. The document suggests some areas Gap could improve like focusing its message and reducing its diverse product offerings that dilute its perceived quality.
Social Media Best Practice: Goethe-InstitutiCrossing GmbH
The Goethe-Institut campaign "German Jungle – Twist your tongue" aimed to promote interest in learning German across 9 countries. Over 11,000 participants uploaded 167 videos that received over 137,000 views. Winners from the Middle East and USA won trips to Berlin and language courses. Through Facebook ads and events, the campaign gained 29,000 new fans, increasing Goethe-Institut's total by 220%. The campaign was successful in engaging participants and growing Goethe-Institut's online audience across multiple countries.
Chic, modern and Danish, VERO MODA is all about rebooting your wardrobe with fresh basics and suped-up tailoring.Try out muted tones and relaxed pieces with a signature Scandi-cool vibe – we heart the fun prints, fuzzy knits and textured outerwear.
The TWIGA Group is a leading Russian communication group operating across the CIS since 1993. It owns 18 companies across 4 major business centers in Russia, Kazakhstan, Ukraine, and Armenia. TWIGA was an early innovator in the industry, establishing its own production facilities, the first CIS healthcare communication agency, an interactive agency, and SMS marketing company. It also established educational programs for staff and an annual creative awards program.
This document discusses geographic considerations in media planning and buying. It defines different geographic market philosophies and market definitions used, such as national, regional, designated market areas (DMAs), and retail trading areas. It also covers analyzing markets through metrics like category development index, brand development index, and comparing media cost efficiencies. Markets are prioritized based on size, sales, consumers, and whether the strategy is to support existing business or market development.
Forever 21 needs to update its branding and marketing strategies to remain competitive. The document proposes targeting females ages 15-24 and emphasizing Forever 21's inexpensive styles over its reputation for copying designs. It suggests launching a mobile app for consumers to rate items, improving social media presence, updating keyword targeting, and allocating most of the budget to the new app. The goal is to gain consumer insights, engage customers, and measure campaign effectiveness through analytics to help Forever 21 evolve with changing media landscapes.
Winner European Effectiveness Award 2005: Synoptikrfs2211
The document summarizes an advertising campaign run by Synoptik Holding A/S, an optical retail chain, across Denmark, Norway, and Sweden from March to May 2004. The campaign objectives were to increase combined net turnover in the three markets by 10% compared to the previous year's promotion, and maintain the average price per sold item above index 100. Through offering age-based discounts on frames and creative ads that highlighted this, the campaign achieved a 24% increase in net turnover and maintained the average price at index 110, exceeding both objectives.
XXI is a large American retail store that sells fashionable clothing and accessories targeted towards females aged 16-25. The document proposes developing a new business casual clothing line to expand the store's offerings and increase annual revenue through social media promotion and Google advertising targeted at their key demographic audience. It allocates 40% of a $1 billion budget towards public relations, advertising, and promotional campaigns to support the new product line launch in stores by March 2012.
Benetton is currently perceived as an exciting brand focused on color and style. To increase customer equity, the document proposes leveraging Benetton's brand personality through self-expression, relationships, and functional benefits. It also discusses Benetton's utilitarian, hedonic, link, and ethical values for customers. Going forward, the document recommends segmenting Benetton stores to target specific audiences and reposition the brand as a full lifestyle brand offering fashion and quality options worldwide.
This document discusses the major changes and trends impacting media planning and buying in the 21st century. It outlines the rise of integrated marketing communications (IMC) and the need for accountability and ROI measurement. It also describes the proliferation and fragmentation of media options due to factors like convergence and addressable advertising. Finally, it notes the changing demographics in America and the impacts of globalization on media planning.
The document discusses various elements of international product strategies, including standardization, adaptation, and invention. It analyzes factors for standardizing products globally versus adapting products for local markets. Additionally, it examines strategic alternatives for products and communications in international markets and considerations for choosing a standardization or adaptation approach.
This document discusses the debate between standardization and customization in global marketing. It notes that while standardization allows companies to achieve economies of scale, full standardization may not be appropriate given variations across markets in customer preferences and regulations. Companies must determine the best combination of global and local activities. The document provides several examples of companies that take different approaches, such as McDonald's using a global brand but some localized products, and concludes that adjusting strategies to account for market variations enhances success.
McDonald's is the largest fast food chain founded in 1940 in California. It introduced franchising in the 1950s and Ronald McDonald in 1963. The company aims for sustainable profitable growth through increasing visits and loyalty. It is committed to quality, service, cleanliness and value. McDonald's faces competition and uses strategies like tier pricing, green initiatives, and restaurant remodels to attract customers. It has over 32,000 restaurants globally serving 60 million daily customers.
Global products aim to standardize core features while localizing additional elements to suit local tastes. While standardization enables economies of scale, it risks poor positioning if market research is insufficient. Successful global brands require balancing global management with localization. New global products depend on replicating key success factors across markets through commitment and synergy with existing brands.
The document discusses several topics related to marketing including product quality, market share, product line breadth, vertical integration, expenditures, marketing communication elements, new products, research and development expenditures, standardization vs adaptation, the 4Ps of marketing, and people, process and physical aspects. It provides information on how these topics relate to profitability and competitive advantage.
The document discusses product design concepts and the product design process. It defines product design as conceptualizing an idea for a product and transforming it into reality by considering constraints and analyzing all aspects of the product. The objectives and features of good product design are listed, including functionality, reliability, quality and cost-effectiveness. Concepts discussed include research and development, reverse engineering, and concurrent engineering. The steps of product design are outlined as synthesis, sketching, analysis, selection, engineering, prototyping, and manufacturing.
International business notes Chapter 11Sumit Palwe
The document summarizes a chapter about promotion decisions for global products and services. It discusses the nature of global promotion, challenges in international promotion due to language and cultural differences, and the basic steps to design a promotion campaign, including setting objectives and budgets, selecting messages and media, and evaluating the campaign. It also provides an example case study of the successful global promotion of Zambezi Lager from Zimbabwe.
This document discusses integrated marketing communications and international advertising. It covers promotional mix, sales promotions, public relations, and advertising in international markets. Cultural differences must be considered when developing advertising campaigns for international markets. The message must be encoded and transmitted through appropriate media channels for the target culture. Legal, linguistic, cultural, production and cost constraints also vary between countries and must be addressed. Selection of advertising agencies depends on needs for local expertise or global sophistication.
Communication essay sample from assignmentsupport.com essay writing services https://writeessayuk.com/
1. Intercultural communication is important for international marketing success but can pose challenges if cultural differences are not understood and addressed.
2. Marketing supervisors play a key role in developing cultural awareness and ensuring effective intercultural communication within international marketing teams and with local customers.
3. Common issues that can arise include language barriers, differences in interaction and non-verbal communication styles, and lack of understanding of cultural values, norms and business practices.
Uniplan Live Trends 2007, German marketing managers on the trends and strategies of personal communication — results of a survey of 422 companies conducted by Uniplan and the HHL-Leipzig Graduate School of Management
The document discusses various concepts related to global marketing, including different approaches to entering international markets, adapting marketing mixes for other countries, and the three major forms of international marketing organization. It also provides examples of how companies like Coca-Cola have successfully expanded globally by balancing standardization with local adaptation. The overall roadmap previews how international trade systems, economic, political-legal, and cultural factors influence global marketing decisions.
Integrated Marketing Communications and International Advertising (1).pdfKarlVincentSalinas
Integrated marketing communications (IMC) are composed of advertising, sales
promotions, trade shows, personal selling, direct selling, and public relations.
International promotion strategies consider both global and local promotion approaches. The type of promotion used depends on the distribution systems in foreign markets. A company's country brand image and consumer habits in foreign cultures are also important factors to consider. Common mistakes in international promotion include losing sight of objectives, inappropriate targeting of audiences, and failing to deliver promised benefits. Case studies show how companies like IKEA and Under Armour have adapted their promotion strategies when expanding into new international markets like China.
This document provides an introduction to understanding ad tech. It begins by explaining that ad tech fuels the global economy through billions in investment, employment, and ad spend. It then defines ad tech as using technology to make advertising faster, easier, and more effective. The document aims to help readers understand this complex industry so they can confidently invest in it through employment, financial backing, or informed conversations. It then outlines the guide's contents which will cover why ad tech is important, how it works, and a glossary of terms.
global communications advertising and sales.pptramkesavan9
The document discusses global communications strategies and challenges with international advertising. Some key points:
1. There are various approaches to international advertising campaigns, from fully standardized global campaigns to fully customized local campaigns, with "pattern advertising" being an intermediate approach of using a broadly similar message and positioning with some local adaptation.
2. Cultural differences, legal restrictions, infrastructure limitations, and differences in consumer needs and behaviors across countries make developing truly global campaigns difficult. Messages intended may not be interpreted as intended in other cultures.
3. Public relations, sales promotions, and choosing appropriate media also require local adaptation and partnerships with local entities abroad. Overall, an approach of "thinking globally but acting locally" is often most effective.
This document discusses constraints on global advertising campaigns. It identifies cultural diversity, limited or excessive media, and government regulations as factors that affect international advertising. Specifically, it notes that advertising must be tailored to different cultures' meanings, values, and languages. Media limitations in some markets restrict advertising to print, radio, and television. Regulations also vary globally, with some countries imposing strict controls on advertising content and format. Effectively reaching international audiences requires understanding these constraints.
Global advertising, advertising all over the world, sales promotion in international market, international advertising, constraints to advertising campaigns
The presence of physical borders between countries has become meaningless for business organizations to much extent due to globalization of markets. In today’s rapidly changing market environments it has become crucial for organizations in general and marketers and advertisers in particular to recognize the significance of cultural anthropology and local values to effectively communicate brand messages across borders. Despite the fact that many marketers prefer to have standardized marketing mix variables, elements of corporate visual identity (CVI) too are often tailored when firms cross their home-country boundaries to establish a desired image. In this paper, how attractive “Sense and Simplicity” – Philips Electronics’ standardized central message – is in two different cultures is analyzed.
Coca-Cola announced in 2000 that it would shift from a global marketing approach to a more localized "multi-domestic" strategy. This raised questions about whether marketing globalization may be reaching its limits. While globalization allows for scale benefits, it can also lead to insensitivity to local needs, poor local execution, and damage to brand equity from over-standardization. Coca-Cola felt it had become too big, slow, and insensitive in its global approach. Its shift back emphasizes empowering local teams to be more responsive to local markets through customized advertising, brands, and products.
This document discusses new trends in international marketing communication. It begins by noting that marketing communication must be integrated and multidimensional to be effective, given rising customer demands, competition, and new technologies. Several new trends in marketing communication are identified, including ambient advertising, mobile marketing, social media, internet of things, and guerrilla marketing. The document then examines the concept of international marketing communication and provides an overview of the international marketing communication market and key trends, such as the rising power of online/digital advertising and social media marketing.
The document discusses the process of international marketing research in 6 steps:
1) Define the research objective and problem to be solved
2) Determine the appropriate research design and method such as surveys, interviews, or experiments
3) Design the specific research instrument such as a survey questionnaire
4) Implement the research by collecting data
5) Analyze the collected data through methods like summaries or regression analysis
6) Present the findings in a report to inform business decisions
MBM6104 INTERNATIONAL MARKETING862.docx revision notes sortedahimbisibwelamed
This document provides an overview of international marketing. It discusses several reasons why firms seek international business opportunities, including market saturation at home, trade deficits, and increasing foreign competition. Globalization is integrating markets worldwide as barriers to trade decrease and consumer needs converge. Emerging markets in developing countries are expected to provide major growth opportunities for international businesses in the coming decades. The document outlines the content to be covered in the course, including international marketing research, product development, pricing, distribution, promotion strategies, and developing an export market plan.
Chapter 8 & Chapter 9 of the TextbookSource Keegan, W. J., & GrJinElias52
The document summarizes the key differences between export selling and export marketing. Export selling involves minimal adaptation of products for foreign markets, while export marketing fully adapts the marketing mix to different country needs. It also outlines the typical stages a company goes through in gaining export experience, from initially unwilling to fully global in perspective. Finally, it describes the various national policies that can both support exports through incentives and subsidies or restrict imports through tariffs and quotas.
Integrated Marketing Communication Plan for Folli Follie Spyros Langkos
This document provides an integrated marketing communications plan for the FF Group of Companies focusing on their expansion into China. It includes a situation analysis of the luxury goods market and competitors in China. The objectives are to strengthen FF's reputation, attract new customers, and create positive buzz in the industry. The strategies proposed include consistent branding, reusable digital content, and metrics to measure activities and inform future decisions. If implemented, this plan aims to successfully introduce the FF brand in China while respecting local needs and expectations.
International marketing involves planning and executing marketing strategies across national borders. There are some key differences between domestic and international marketing. For international marketing, companies must consider various legal, political, cultural, economic and technological factors in different countries. When developing marketing strategies, companies segment target markets and aim to "think globally but act locally". Successful international marketing requires an understanding of cultural and structural differences between countries.
Globalization is the increasing integration of economies and societies globally through trade and cultural exchange. It has led businesses to operate internationally and markets to become more interconnected. Key factors driving globalization include improved communication, transportation, trade agreements, and the growth of multinational corporations. While globalization creates new market opportunities, it also presents threats from increased competition and requires adaptation of marketing strategies to different cultural and economic environments around the world.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
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Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
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Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
3. Global strategies emphasize how firms can develop
a competitive advantage operating in
interdependent national markets
focuses on the role and the importance of
international marketing and the
deployment of country-specific marketing
strategies
Sheth supports the view that the traditional
orientations of international marketing will
be replaced by integrated global
marketing, which involves a global-wide
integration of all global marketing
activities, as well as the focus strictly on
transnational market similarities.
1) focus on transnational similarities; focus
more on transnational similarities for target
markets across national boundaries and less on
international differences.
2) cross-functional global integration of
operations and activities, focus more on crossfunctional integration and coordination as
opposed to functional adjustments across
national boundaries
4. The first shift, the search for similar transnational target markets rather than
international market differences, is a result of the increased globalization of
markets and industries in order to reap the benefits that are involved
The second shift, the tendency towards a greater cross-functional and global
integration, is a result of the global markets targeted.
8. Promotional tools
The company’s total marketing communications mix, also referred to as the
promotional mix, consists of a blend of marketing tools that include the following
five main promotional tools: Advertising, Personal selling, Sales promotion,
Public relations, Direct marketing.
9.
10. Cross-functional view of marketing communication
Example: Levi’s campaign “live unbuttoned”
Francia
http://www.youtube.com/watch?v=m92Dy9yDBGQ
Germania
http://www.youtube.com/watch?feature=player_embed
ded&v=5TIttG_h41I#t=2
English+Francia !!!
http://www.youtube.com/watch?v=3hTRbqJmjj0
14. Searching for growth-mobile ads
UK digital advertising market
continues unstoppable growth as
mobile doubles market share
New figures from the IAB and
PwC show that digital ads pend
grew £435 million to £3.04
billion in the first half of 2013, a
17.5 percent increase year on
year
15. Searching for growth- internet ads
Search remains the
leading category with 59
percent, or £1.8 billion, of
the total, but display is the
fastest growing, with a 23
percent like-for-like
growth on last year, to a
total of £738 million.
16. 44 percent is spent on
old-fashioned banner ads
Mobile advertising
grew 127 percent
• Advertising via social
media isn't significant,
reaching £250 million in
the first half of 2013
17. • Advertisers Will Spend As
Much On Social Media As
They Do On Online Video Ads
By 2015
• spending on social media
ads shown on mobile
devices is expected to
increase 170% over last
year
18. •
Mobile Advertising Revenue In 2013
• worldwide mobile advertising revenue in 2013 will
crossover $11.4 billion figure, up 18.75%
22. Etymax- Offer a solution that
includes concept
checking, transcreation , incountry copy
consultancy, subbing and
artwork in every language.
Involve the creative process
of a global campaign meansensure translated copy reads
as if originated in the local
target language and that copy
retains the style and tone of
the original creative source
language copy
23. Global ads
AT&T recently launched a
colorful and creative
advertising campaign using
painted hands to represent
familiar images from
various countries around
the world where they offer
mobile phone and data
coverage
27. Standartization -attributes of a truly global
brand:
1) Consistent, easy to pronounce name in all markets
2) Dispersed sales, not a dominant market
3) Possible to develop the same brand positioning in all markets and
cultures
4) Satisfying same consumer needs or serving the same target market
everywhere
5) Consistently presenting the brand through packaging, pricing, adv in all
markets
Standardization depends on
1) Type of brand
2) Nature of the category
3) Level of aspiration
4) Nature of the local culture
28. China Shampoo Ad - Values of Success and Strength:
http://www.youtube.com/watch?v=imWeRR2GtxU
The All New Garnier Fructis Long & Strong 2011 India
Commercial:
http://www.youtube.com/watch?v=YoV_xfvTViA Great
Job !!!
Chinese Pizza Hut Ad: Created in Italy
http://www.youtube.com/watch?v=HXPNTUt763U&feature=r
elated
Indian Pizza Hut Ad:
http://www.youtube.com/watch?NR=1&v=XvfyPJ3Q5b4
29.
30.
31.
32. Adaptation
The globalization of economies and trade intensification lead
companies to communicate with consumers of different
languages and cultures. Within the framework of
international marketing strategies, advertising plays a key role.
It has to resolve a dilemma which can be summarized in the
following question: How can we sell a standardized product
to local and different consumers?
International advertising consists of using the same
strategy of communication in all targeted countries. The
advantage of this approach lies mainly in the economies of
scale generated because of the standardization of the
campaign
33.
34. The debate between the upholders of global standardization
and those of local adaptation
•The standardization of consumer behaviors in many countries (a
tangible evidence of the cultural homogenization).
•The emergence of similar new categories of consumers on the
international level (new transnational markets).
•The introduction of international themes and icons thanks to the
television networks and the pop music (movie stars and
supermodels)
The risks of a forced standardization are not insignificant.
The relevance and the influence of the local culture are still
very substantial in numerous countries around the globe
including in Western Europe. It is indeed very risky not to
adapt communication to some local markets.
35.
36.
37.
38. Every part of these could be a problem when transferring it from
one language to another. And every one reflects a facet of the
cultural issues. To understand the stakes of the problem, one should
think in semiotic terms , that is to say that culture is embedded in
linguistic, plastic, graphic and pictorial signs that constitute the
message.
1.The first example of international advertising is what we can
call the "graphic adaptation". In the advertisement for the
perfume Tuscany the adaptations of the advertising image can
be divided in two categories:
a) Regarding the iconography: we find the same graphic
elements in the French and Arabic versions
b) Regarding the meaning: this graphic stratification renders
the background elements that are decisive in determining the
meaning of the advertising message
39. http://www.youtube.com/watch?v=6HBiD3mNZew Tuscany per
Donna – Donna protagonista
http://www.youtube.com/watch?v=6e41xA_Y7Lw Tuscany per
Uomo classico Europa
http://www.youtube.com/watch?v=ZLZyW5KvGJE Tuscany
Francia e paesi Arabi Protagonista Uomo
2.Textual adaptation that illustrates, among other things, the ideological
dimension of advertising message. This textual adaptation is visible on two
levels.
A. Adaptation of Text + Image + Praxis = Localization
The striking graphic adaptations in this version can be summarized in three
prominent points:
•Dealing with nudity and adapting it to the culture ("blurring" the model's
chest).
•The writing style (the undulating and colored calligraphy)
•The layout of the catching line (writing/reading direction)
40. B.The cultural “added-value” -the translator/ localizer of the
21stcentury is a professional of culture able to decode and encode
the cultural signs within the advertising communication. His role
has become all the more important since globalization has
paradoxically exacerbated the feelings of local identity in a
culturally globalized era.
As example, we shall take the advertisement of the luxurious watches
Tissot
http://www.youtube.com/watch?v=HFU32E9GSfI Tissot English
Europa
http://www.youtube.com/watch?v=GPnJkEeqlIE Tissot Cinese !!
http://www.youtube.com/watch?v=quzPUKbE7DM Tissot Italiano
versione corta
http://www.youtube.com/watch?v=yMl57Mx7Zmw Tissot Italiano
versione non censurata !!!
41. Esample of adaptations ads Reno
Reno Twingo
http://www.youtube.com/watch?v=2QnF6JKyMQQ
Reno Twingo due donne FATA IN ITALIA- Forbitten in
Italy, can see in Est Europa.
http://www.youtube.com/watch?v=C8FTngdO18c
Reno Twingo due uomini – in Francia.
http://www.youtube.com/watch?v=8auqWp00bck Reno
Twingo in Italia. ! Tattuaggio
Reno Clio
http://www.youtube.com/watch?v=mLD1plXHmLY
Reno Clio Stati Uniti –drive the change!!!
http://www.youtube.com/watch?v=z5TldgHUQnM
Reno Clio – Europe – drive the change !!
42. Panadol
http://www.youtube.com/watch?v=6aEz4K_EMNc this video
was shown in Sudit Aarabia on Tv
http://www.youtube.com/watch?v=Lvh5S2oEb_o Panadol in
Europ
Mcdonald
http://www.youtube.com/watch?v=twUk31_R0Ls Saudi Arabia
– India 2013 (big mac!) Do anything for Love
http://www.youtube.com/watch?v=Ff9T4q2RkVI UK Parallel
lives
Happy Meal
http://www.youtube.com/watch?v=iuy0MSCDHk8 Philipianes
2013 Nanny (happy meal)!!
http://www.youtube.com/watch?v=Bhafv55-Qzc Global 2013
Angry (happy meal)!!!
43. General ads Mcdonald
http://www.youtube.com/watch?v=igLxzl5V14c Big pack Fannny
Mcdonald – wish your chicken was bigger? !!!
http://www.youtube.com/watch?v=h2HmAoaQgV4 comemrcial
macdonald Usa 2013 spasy chiccen
http://www.youtube.com/watch?v=U4vfbtCpTck I am love in it !
Francia !!!
IKEA
http://www.youtube.com/watch?v=vFJNPfpK2Tk Ikea Saudi Arabia !
http://www.youtube.com/watch?v=fFHRAuvjOtQ Ikea Europa – Up for
your girlfriend !
http://www.youtube.com/watch?v=09ThzESqNC0 IKEA Franca! War !
http://www.youtube.com/watch?v=lQwrpmUmVeo Ikea start something
new !!! Created for Spanish market- great Global Job !!!!!!
http://www.youtube.com/watch?v=9-_503Jf0L8 Ikea Trasgers Scandalous
!!!!
44.
45.
46. Cigarette
Italia vieta di fumare in tutti i locali, utilizzabili a qualunque titolo
dalla pubblica amministrazione e dalle aziende pubbliche, nonché
dai privati esercenti di servizi pubblici
Pubblicità delle sigarette divieti in Europa.
Francia: proibita dal 1 gennaio 1993;
Austria: limitata dalla legislazione vigente e in parte da un codice volontario; consentita sul punto
vendita.
Germania: consentita e disciplinata in parte da una legge dello Stato, in parte da codici di
autoregolamentazione.
Olanda: consentita e disciplinata in parte dalla legge e in parte da codici di autoregolamentazione;
vietata a mezzo di affissioni.
Gran Bretagna: consentita e limitata da leggi statali e in parte da codici di autoregolamentazione.
Irlanda: consentita sulla stampa se non diretta a un pubblico inferiore ai 18 anni; consentite le
sponsorizzazioni ma con restrizioni; le industrie produttrici devono indicare il contenuto di condensato e
nicotina.
Svezia: quasi totalmente vietata da una legge statale; soggetta a restrizioni sul punto vendita e per i
prodotti diversi dalle sigarette (tabacco da pipa, sigari, tabacco da fumo).
Italia: vietata dal 1962.
Belgio: limitata da una legge dello Stato
47. Pubblicita di cigarete
Serbia
http://www.youtube.com/watch?v=2tu_DscvPxY
Lucky strike Bulgaria
http://www.youtube.com/watch?v=EsZJ44v7obc
Don Korleone Bulgaria !!! Smoking Kills! Esagerata !
http://www.youtube.com/watch?v=saxEWkmUCPE
Marlboro
http://www.youtube.com/watch?feature=player_embed
ded&v=-3EPOnvANOs
48.
49.
50.
51.
52.
53.
54.
55. Amsterdam To Weed Smokers:
Party On
In The Netherlands, and especially Amsterdam, coffee shops are
the only establishments that the police ‘allow’ to sell small
quantities of cannabis. The sale of other drugs or of alcohol is
prohibited in these coffee shops, however most of them do serve
food and soft drinks. Pure weed is still allowed to be smoked inside
coffee shops in Amsterdam The only limitation now in place
is in relation to tobacco. If you
prefer smoking weed mixed with
tobacco products then you will
either have to smoke in an upstairs
or downstairs room in the coffee
shop, or, if the cafe is small, not at
all.
56. Coffee Shop Law
•no advertising
•no hard drug sales on the premises
•no sales to children (under Dutch
law that is people under the age of
18)
•no sales transactions exceeding a
quantity threshold (5 grams)
•no public disturbances
Because of the ban on advertising
your shop as selling cannabis,
most coffee shops have symbols or
artwork associated
57. In the United
Alcohol
States, spirits advertising
has self-regulatory bodies
that create standards for
the ethical advertising of
alcohol. The standard is
that alcohol advertisements
can only be placed in
media where 70% of the
audience is over the legal
drinking age
58. Countries with Alcohol
Prohibition to drink
Afghanistan,
Bangladesh,
Brunei,
India (only in the states of Gujarat, Manipur, Mizoram
and Nagaland, and the union territory of
Lakshadweep.)
Iran, Kuwait, Libya, Saudi Arabia, Sudan, UAE (only
Sharjah),
Yemen Pakistan (only for Muslims).
59. Advertising of alcohol
http://www.youtube.com/watch?v=vRsTz8MvsoU Vodka
Russia- Vodka sempre vi crea buon umore- comprate !
http://www.youtube.com/watch?v=A8nbFguyUto
Russian standart vodka
http://www.youtube.com/watch?v=7WCxa9X6rQ4 Vodka
Poland
60. Advertising of beer
http://www.youtube.com/watch?v=zqYypvW2UJo Ariana
Birra with Maria
http://www.youtube.com/watch?v=pXL3-WwHRsQ
Zagorka and calico
http://www.youtube.com/watch?v=W_cQTpCaW2Y
Amstel The name is the game!!! Great ad!
http://www.youtube.com/watch?v=XMkI_06jvuo
Heineken great ads!!!
61. What ads don’t show?
http://www.youtube.com/watch?v=qFENyemgk8 Deadly Persuasion: The
Advertising of Alcohol & Tobacco Conference
http://www.youtube.com/watch?v=eOF37qFkS
qA Bad effects of drinking!