The document summarizes an advertising campaign run by Synoptik Holding A/S, an optical retail chain, across Denmark, Norway, and Sweden from March to May 2004. The campaign objectives were to increase combined net turnover in the three markets by 10% compared to the previous year's promotion, and maintain the average price per sold item above index 100. Through offering age-based discounts on frames and creative ads that highlighted this, the campaign achieved a 24% increase in net turnover and maintained the average price at index 110, exceeding both objectives.