This document discusses wine tourism in the Bardolino wine producing region of Italy. It provides details on the region's vineyard acreage, annual wine production, number of wineries and bottling facilities. It then outlines the history of wine tourism development in the region, starting in 1999 with 70 participating wineries and growing to include collaboration events, websites and maps. It focuses on the story of Zeni winery, how they started a wine museum in 1991 with 60 square meters and one employee, and have since expanded it to 1900 square meters and 7 employees, serving over 120,000 visitors annually. Their wine tourism activities now generate 1/4 of the winery's total turnover.

1. YES!
Wine Tourism
ZENI ELENA
helps
Presentation for selling more

2. BARDOLINO WINE
PRODUCING
AREA
• 25.000 hectares on the east
south shore of Lake Garda
• 16 towns
• 7 months of tourism/year.
Strong tourism region.
• 14.000.000 visitors/year
• Tourism started in 1970

3. BARDOLINO WINE
producing details
• 2700 Hectars of vineyards
• 240.000 Hectoliter wine/year
• 104 bottling wineries
• Most winery small size, 40.000
till 500.000 bottles/year
• Wine tourism started 1999

4. 2009 new
1984 approach
foundation
70 wineries
40 wineries
Collaboration
Collaborati events
on events
Bardolino wine Courses
street
website and map

5. 1986 Methanol Crisis
- 40% reduction of wine sells for few
years
- Big problems in our first market:
Germany
1990 Zeni has 2 option:
- stop the activity
- investments
1991 Gaetano Zeni founded the
BARDOLINO WINE MUSEUM
- among the first wine museum in Italy.
- 60 m2 inside area
- 1 person working

6. ZENI ENOTURISM
21 years activity
•1991 year of foundation. 60 m2
and 1 person working.
Simple venue to get in tach with
our wine culture, taste and
purchase wines. The person
working in is not a "wine
professional".
•1998~ 120 m2 and 2 person
working
Guided winery tours and small
tasting room for guided wine
tasting in Italian, German and
English languages. The tours
are guided by "wine
professional": Sommelier.

7. ZENI ENOTURISM
21 years activity
21 years activity
•2006 ~500 m2 and 4 person
working - 95.000 visitors/ year
The person working are "talking
brand ambassadors". Wine and
tourism knowledge, people-
friendly personal attributes.
•2009 ~1900 m2 7 person
working - 120.000 visitors
•Project for 2014 -2016~2300
m2 9 person working.
Foundation Wine Museum
Wine Park

8. ZENI ENOTURISM
•1/4 on the total turnover, realized
from this activities:
•WINE MUSEUM
•WINERY TOURS AND TASTING
•WINE EVENTS for:
Company
School
Ho.re.ca

9. WINE MUSEUM

10. WINE TOURS

11. WINE EVENTS

12. WINE EVENTS

13. WINE EVENTS

14. THANK YOU
FOR YOUR ATTENTION
FOR YOUR ATTENTION
LET'S KEEP ON
TRAVELING
FOR ENOTURISM
WINE IT'S
A SUPREME BEVERAGE
GIVES EMOTION
BRINGS CULTURE
ALLOW MEDITATION
CHEERS!