International Journal of Humanities and Social Science Invention (IJHSSI) is an international journal intended for professionals and researchers in all fields of Humanities and Social Science. IJHSSI publishes research articles and reviews within the whole field Humanities and Social Science, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online
Marketing of agricultural crops in rural indian economy a case studyAlexander Decker
This document summarizes a study on the marketing of agricultural crops in rural markets in Ambedkarnagar District, India. Some key findings:
1. Vegetables accounted for the highest transaction volume (42.46%) due to their perishability. Wheat and rice also had high volumes.
2. Most farmers prefer local rural markets over specialized markets due to lack of transportation and infrastructure.
3. Prices varied across markets depending on location, demand, supply and transportation costs.
4. Non-producer sellers accounted for 69.99% of sellers on average, supplementing their incomes. Producer sellers were mainly marginal and small farmers.
11.marketing of agricultural crops in rural indian economy a case studyAlexander Decker
This document summarizes a study on the marketing of agricultural crops in rural markets in Ambedkarnagar District, India. Some key findings:
1. Vegetables accounted for the highest volume (42%) of crops sold in rural markets, followed by wheat (21%) and rice (17%), due to their perishability.
2. Most farmers prefer selling in local rural markets rather than farther markets due to lack of transportation and storage infrastructure.
3. Prices of crops varied across markets depending on location, demand, supply and transportation costs.
4. Non-producer sellers, including unemployed villagers, accounted for 70% of sellers on average, selling crops to supplement their income.
5
This document summarizes a research study comparing the production and marketing practices of vegetables in the Nainital and U.S. Nagar districts of Uttarakhand, India. The study examined the existing vegetable supply chains, marketing costs, efficiency and margins across different channels. It found that the most common supply chain involved producers selling to village agents or wholesalers and then retailers before reaching consumers. This channel was used by over 50% of producers in both districts. The study also analyzed factors affecting production and marketing and problems faced by farmers and middlemen. It determined that the most efficient supply chain was producers selling directly to consumers, as it had the lowest costs and highest return for producers.
This research article analyzes the marketing of major vegetables like tomato and brinjal in Cuddalore District of Tamil Nadu, India. Three marketing channels were identified: producer to wholesaler to retailer to consumer (Channel I), producer to wholesaler to consumer (Channel II), and producer to consumer (Channel III). Channel III was found to be the most efficient with producers receiving over 90% of the consumer rupee for their produce. Marketing costs were highest for wholesalers, primarily consisting of transportation costs. Producers' share of the consumer rupee and marketing efficiency was highest in Channel III where producers sold directly to consumers. The study concludes Channel III provides producers with the greatest returns and is the most efficient marketing
Assessment of Supply Chain Management of Sesame Seed in Pakokku Township, Mag...Premier Publishers
This study was carried out to examine the market performance of stakeholders along the sesame seed supply chain. The primary data were collected from 89 sesame farmers from four villages in Pakokku Township by using simple random sampling method and 11 traders or wholesalers at the crop exchange center in Pakokku, 5 sesame oil millers in Pakokku, 3 Mandalay wholesalers and 4 Yangon exporters were purposively selected in 2016-2017. Benefit and cost ratios in Pakokku were 1.22, it means that if the famer invest one MMK in sesame seed production, they will gain 0.22 MMK. Wholesalers and Chinese commission agents in Mandalay sell raw sesame products directly through the Muse exchange center, which is located on the border of Myanmar and China. Exporters in Yangon sell raw sesame products to Japan, Taiwan, and roasted sesame powder to Korea via Yangon port. The wholesalers/traders derive the greatest marketing margin and profit from the Sahmon Nat variety sold in Pakokku and Mandalay. The sesame supply chain was very weak in the study areas because of the profit by transacting the sesame without value adding and without any negotiating power by farmers.
Factors Influencing Smallholder Potato Farmers’ Choice Decisions of Market Ou...ijtsrd
Potato Solanum tuberosum L. is an important crop that plays a major role in food security and poverty reduction to a large proportion of rural farmers in the North West than other parts of Rwanda. However, potato is a perishable product which necessitates an effective choice decision of the market outlet. This paper presents factors influencing smallholder potato farmers’ choice decisions for market outlets in Rwanda. Through a multistage sampling technique, cross sectional data were collected from 585 smallholder potato farmers in Musanze and Nyabihu Districts.Both descriptive statistical methods and econometrics methods were used for data analysis. Multivariate probit model was used to determine the factors influencing smallholder potato farmers’ choice decision to sell to particular market outlets. Results showed that farming experiences, level of education of decision maker, household size, household income, household assets, access to market information and distance to market significantly influenced the smallholder potato farmers’ choice decisions of selling to consumer, retailer, wholesaler, cooperative, collection centres and processors market outlets. The study recommends establishment of structured market systems to improve access to potato market information. This should be supported by agricultural financingfor improved seeds acquisition and other productive inputs to enable farmers to increase surplus potato supplied to market. Improving the farmers’ education in marketing would also help them to effectively deliver potato to efficient market outlet. Patrice Mugenzi | George Owour | Hillary K. Bett "Factors Influencing Smallholder Potato Farmers’ Choice Decisions of Market Outlets in Musanze and Nyabihu Districts, Rwanda: A Multivariate Probit Model" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-4 , June 2021, URL: https://www.ijtsrd.compapers/ijtsrd43632.pdf Paper URL: https://www.ijtsrd.comengineering/agricultural-engineering/43632/factors-influencing-smallholder-potato-farmers’-choice-decisions-of-market-outlets-in-musanze-and-nyabihu-districts-rwanda-a-multivariate-probit-model/patrice-mugenzi
Agricultural extension needs of farmers in telfaria production and marketingGabriel Ken
This study aimed to determine the agricultural extension needs of farmers producing and marketing fluted pumpkin (Telfaria) in Enugu North Agricultural Zone of Enugu State, Nigeria. The study found that most Telfaria farmers had low levels of production and used poor marketing strategies. Majority of farmers lacked extension contact and information on improved production and marketing techniques. Key issues identified included a lack of farm inputs, inadequate marketing channels, and constraints like poor infrastructure, technical difficulties, and financial problems. The study concluded there was a need for greater agricultural extension support to help farmers boost production, access appropriate markets, and overcome constraints through training on better production and marketing practices.
Marketing of agricultural crops in rural indian economy a case studyAlexander Decker
This document summarizes a study on the marketing of agricultural crops in rural markets in Ambedkarnagar District, India. Some key findings:
1. Vegetables accounted for the highest transaction volume (42.46%) due to their perishability. Wheat and rice also had high volumes.
2. Most farmers prefer local rural markets over specialized markets due to lack of transportation and infrastructure.
3. Prices varied across markets depending on location, demand, supply and transportation costs.
4. Non-producer sellers accounted for 69.99% of sellers on average, supplementing their incomes. Producer sellers were mainly marginal and small farmers.
11.marketing of agricultural crops in rural indian economy a case studyAlexander Decker
This document summarizes a study on the marketing of agricultural crops in rural markets in Ambedkarnagar District, India. Some key findings:
1. Vegetables accounted for the highest volume (42%) of crops sold in rural markets, followed by wheat (21%) and rice (17%), due to their perishability.
2. Most farmers prefer selling in local rural markets rather than farther markets due to lack of transportation and storage infrastructure.
3. Prices of crops varied across markets depending on location, demand, supply and transportation costs.
4. Non-producer sellers, including unemployed villagers, accounted for 70% of sellers on average, selling crops to supplement their income.
5
This document summarizes a research study comparing the production and marketing practices of vegetables in the Nainital and U.S. Nagar districts of Uttarakhand, India. The study examined the existing vegetable supply chains, marketing costs, efficiency and margins across different channels. It found that the most common supply chain involved producers selling to village agents or wholesalers and then retailers before reaching consumers. This channel was used by over 50% of producers in both districts. The study also analyzed factors affecting production and marketing and problems faced by farmers and middlemen. It determined that the most efficient supply chain was producers selling directly to consumers, as it had the lowest costs and highest return for producers.
This research article analyzes the marketing of major vegetables like tomato and brinjal in Cuddalore District of Tamil Nadu, India. Three marketing channels were identified: producer to wholesaler to retailer to consumer (Channel I), producer to wholesaler to consumer (Channel II), and producer to consumer (Channel III). Channel III was found to be the most efficient with producers receiving over 90% of the consumer rupee for their produce. Marketing costs were highest for wholesalers, primarily consisting of transportation costs. Producers' share of the consumer rupee and marketing efficiency was highest in Channel III where producers sold directly to consumers. The study concludes Channel III provides producers with the greatest returns and is the most efficient marketing
Assessment of Supply Chain Management of Sesame Seed in Pakokku Township, Mag...Premier Publishers
This study was carried out to examine the market performance of stakeholders along the sesame seed supply chain. The primary data were collected from 89 sesame farmers from four villages in Pakokku Township by using simple random sampling method and 11 traders or wholesalers at the crop exchange center in Pakokku, 5 sesame oil millers in Pakokku, 3 Mandalay wholesalers and 4 Yangon exporters were purposively selected in 2016-2017. Benefit and cost ratios in Pakokku were 1.22, it means that if the famer invest one MMK in sesame seed production, they will gain 0.22 MMK. Wholesalers and Chinese commission agents in Mandalay sell raw sesame products directly through the Muse exchange center, which is located on the border of Myanmar and China. Exporters in Yangon sell raw sesame products to Japan, Taiwan, and roasted sesame powder to Korea via Yangon port. The wholesalers/traders derive the greatest marketing margin and profit from the Sahmon Nat variety sold in Pakokku and Mandalay. The sesame supply chain was very weak in the study areas because of the profit by transacting the sesame without value adding and without any negotiating power by farmers.
Factors Influencing Smallholder Potato Farmers’ Choice Decisions of Market Ou...ijtsrd
Potato Solanum tuberosum L. is an important crop that plays a major role in food security and poverty reduction to a large proportion of rural farmers in the North West than other parts of Rwanda. However, potato is a perishable product which necessitates an effective choice decision of the market outlet. This paper presents factors influencing smallholder potato farmers’ choice decisions for market outlets in Rwanda. Through a multistage sampling technique, cross sectional data were collected from 585 smallholder potato farmers in Musanze and Nyabihu Districts.Both descriptive statistical methods and econometrics methods were used for data analysis. Multivariate probit model was used to determine the factors influencing smallholder potato farmers’ choice decision to sell to particular market outlets. Results showed that farming experiences, level of education of decision maker, household size, household income, household assets, access to market information and distance to market significantly influenced the smallholder potato farmers’ choice decisions of selling to consumer, retailer, wholesaler, cooperative, collection centres and processors market outlets. The study recommends establishment of structured market systems to improve access to potato market information. This should be supported by agricultural financingfor improved seeds acquisition and other productive inputs to enable farmers to increase surplus potato supplied to market. Improving the farmers’ education in marketing would also help them to effectively deliver potato to efficient market outlet. Patrice Mugenzi | George Owour | Hillary K. Bett "Factors Influencing Smallholder Potato Farmers’ Choice Decisions of Market Outlets in Musanze and Nyabihu Districts, Rwanda: A Multivariate Probit Model" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-4 , June 2021, URL: https://www.ijtsrd.compapers/ijtsrd43632.pdf Paper URL: https://www.ijtsrd.comengineering/agricultural-engineering/43632/factors-influencing-smallholder-potato-farmers’-choice-decisions-of-market-outlets-in-musanze-and-nyabihu-districts-rwanda-a-multivariate-probit-model/patrice-mugenzi
Agricultural extension needs of farmers in telfaria production and marketingGabriel Ken
This study aimed to determine the agricultural extension needs of farmers producing and marketing fluted pumpkin (Telfaria) in Enugu North Agricultural Zone of Enugu State, Nigeria. The study found that most Telfaria farmers had low levels of production and used poor marketing strategies. Majority of farmers lacked extension contact and information on improved production and marketing techniques. Key issues identified included a lack of farm inputs, inadequate marketing channels, and constraints like poor infrastructure, technical difficulties, and financial problems. The study concluded there was a need for greater agricultural extension support to help farmers boost production, access appropriate markets, and overcome constraints through training on better production and marketing practices.
Marketing Analysis of onion in Bade and Geidam Local Government Areas of Yobe...IOSR Journals
1) The document analyzes the marketing of onions in Bade and Geidam Local Government Areas of Yobe State, Nigeria. It investigates the socioeconomic characteristics of onion traders, determines the profitability of onion marketing, and assesses the marketing efficiency of onion traders.
2) The majority of onion traders were between 25-54 years old, with most having 5-14 years of experience trading onions. Most traders were male and married.
3) Analysis found onion marketing to be profitable for both wholesale and retail traders during peak and off-peak periods. Marketing during off-peak periods was more efficient, with a total efficiency of 1,610.83% compared to 1,577.20%
Determinants of Market Facilitators Choice by Smallholder Farmers in Laikipia...iosrjce
Horticultural crop production is one of the major crops grown in arid and semi-arid lands especially
in Laikipia County, Kenya.Market facilitators’ help in linking smallholder farmers to high value market either
in rural or urban markets. The underpinning factors in choice of market facilitators by smallholder farmers are
not yet well understood. Therefore, this paper aims to determine those factors influencingchoice of market
facilitators by farmers while marketing their produce. A multi-stage sampling technique was used to select 396
farmers in Laikipia East district. Binary Logit model was used as the major analytical tool; it is applicable
when analyzing binary decision or response. The results showed that, household size, age of household head
and marketing through a group positively influenced choice of market facilitators by smallholder farmers. On
the other hand, number of members in the group, access to market information, purpose of farming and amount
of output produced negatively influenced choice of market facilitators. Based on these findings, policy was
drawn to improve access to facilitators by farmers that linked them to high value output market
Analysis of market participation by rice farmers in southern nigeria.Alexander Decker
This study analyzed factors affecting market participation among smallholder rice farmers in southern Nigeria. A survey was conducted with 150 farmers. Results showed that factors like higher crop production levels, larger land sizes, use of improved seeds, access to market information, group participation, and contractual agreements positively influenced farmers' ability to participate in output markets. However, lack of timely market information, transportation issues, and limited access to extension agents posed challenges. The study concluded that improving smallholder farmers' access to resources, market information, and group participation could help them better commercialize and contribute to economic growth in rural areas.
Problem of agricultural marketing in INDIA & challengesAditya Kumar
The document discusses problems and challenges of rural marketing in India. It outlines key issues such as heavy village sales by farmers due to indebtedness, a dislike of city markets, and the existence of many middlemen which leads to a lack of market information and standardization of produce. Additional challenges include inadequate transportation and storage facilities as well as a lack of institutional and producer organizations. The document also notes low literacy, inadequate infrastructure and financing as hindrances to rural development. Overall, the rural marketing challenges center around price determination, promotion, distribution channels, communication and reducing costs.
This study examines the price behavior of jasmine flowers in Erode District, Tamil Nadu. It finds that the main factor determining jasmine prices is supply. The months between March and June are considered peak periods with high yields, while October to February are lean periods with low yields. During peak periods, prices are very low at Rs. 10-15 per kg due to high supply, compared to Rs. 200-250 per kg during lean and wedding seasons when supply is lower. The study uses statistical analysis to examine price movements of jasmine in the Coimbatore and Mysore markets from 2005 to 2009.
Farmer’s Participation in Irish Potato Marketing in Njombe Urban and Wanging’...Ochuko Siemuri
Irish potato is one of the most important economic crops in Tanzania contributing to household food requirements and income. In order to ascertain the contributions of Irish potatoes to stakeholders involved, this study aimed at determining the factors influencing Irish potato farmers’ decision to participate in the marketing and the extent of participation in Southern Highlands of Tanzania. Multistage sampling technique was used to collect cross section data from 497 Irish potato farmers. Cragg’s two step model was used to analyze data. In the first step Probit model was used to determine the factors that influence decision to participate in the market, while in the second step Truncated regression model was used to determine factors that influence the proportion of output sold. The results showed that socio-economic factors significant in the first stage are not necessarily significant in the second stage. Factors such as farming experience, farm size, price, education, extension service, credit and gender significantly influence the decision to participate in the marketing and the extent of participation. Policies need to enhance capacity of farmers through adult literacy programmes and help farmers to adopt the modern farming techniques that will lead to increased Irish potatoes output and market participation.
The present study was conducted in Chinthamani, Kolar, Mulbagal and Srinivaspur
taluks of Kolar district of Karnataka state with a sample size of 120 tomato growers to
analyze the existing marketing practices followed by tomato growers and source of flow of
market information. The findings reveal that, 88.33% farmers indicated that they harvest at
the stage of half ripened, 85.84% of the farmers have used wooden box for packing, 71.67%
of the farmers used tempo to transport the produce, 64.17% of the farmers are not practicing
the grading and about 96.67% of farmer used 15kg box as standard weight. All the farmers
indicated that price of the produce is determined by open auction and 85.83% of farmers
indicated payment is made on the spot. Overall marketing practices of Tomato growers reveal
that 53.33% of the tomato growers belong to medium level of marketing practices category.
land holding, annual income, cosmopoliteness and infrastructure facilities were positively
significant relationship with marketing practices
This document discusses banana production, demand, supply, marketing and export potential in Pakistan. Some key points:
- Pakistan is a major banana producer, with most production occurring in Sindh province. However, production and exports face challenges like poor crop management, lack of cold storage and an inefficient price mechanism.
- There is potential to increase banana exports to nearby markets in the Middle East and Central Asia, as these regions currently import large volumes of bananas. However, Pakistan will need to address post-harvest handling and quality issues to compete internationally.
- Improving infrastructure for transportation, storage, and implementing quality standards could help make the banana industry more efficient and open new export opportunities.
This document analyzes the value chain of sesame in the Bench Maji Zone of Ethiopia. It identifies the major actors in the sesame value chain as producers, wholesalers, rural collectors, cooperatives, brokers, retailers, exporters, and NGOs. It uses survey data and statistical analysis to examine factors that influence farmers' choices of market outlets. The analysis finds that years of experience, cooperative membership, household size, education level, land area under sesame cultivation, quantity supplied, participation in training, and distance to the nearest market significantly impact farmers' decisions on where to sell their sesame. The study recommends strengthening farmers' cooperatives, improving infrastructure and access to transportation, enhancing farmers' knowledge through
This document provides background information on a proposed study of the banana value chain in Mlali Village, Morogoro, Tanzania. It will examine pricing, margins, and losses at different levels of the chain from producers to consumers. Bananas are an important crop in Tanzania, but small farmers face challenges including low prices paid by intermediaries. The study aims to evaluate the chain to help actors improve incomes and livelihoods. It will determine prices, margins, and losses to provide information to support banana farmers and other players in Tanzania and beyond.
Abstract—In Ghana, rural people, mostly farmers, experience food insecurity. In bargaining with marketers, farmers tend to lose profits. The use of traditional weights and measures led to inefficient transactions. These difficulties have negatively affected farmers’ productivity, calories intake, and international competitiveness. This research investigates how standard weights and measures can secure farmers’ profits at local markets. Using a random selection of 312 farmers for the questionnaire survey at two markets, we examine the impact of current pricing methods on farmers’ profits and advantages of standard weights and measures for farmers. The results show that price decision-making was based on three primary methods: (1) traditional weights and measures, (2) negotiation with individual marketers, and (3) negotiation with market queens. Markets queens and traditional measures negatively influenced farmers’ profits. Farmers’ perceptions showed that standard weights and measures would not only increase their profits at local markets but also enhance their international competitiveness.
The document discusses various problems faced in agricultural marketing in India, including a large number of middlemen reducing farmers' profits, small landholdings, forced sales, lack of transportation and storage facilities, and issues with the APMC Acts. It provides suggestions to improve the situation such as establishing regulated markets, improving marketing channels through direct sales, contract farming, improving grading/standardization, handling/packing, transportation, and providing market information, training and credit access to farmers. Amending the APMC Acts and increasing government investment in agricultural infrastructure are also recommended.
The document summarizes a study on vegetable handling practices, distribution, and wholesale profitability in Abinchi night market in Kumasi, Ghana. It finds that vegetables are transported from farms to the night market by open and closed trucks, mini vans, and taxis. At the market, vegetables are packed in jute sacks and have a shelf life of 3-7 days depending on the vegetable. The study analyzes the financial records of wholesalers and finds that vegetable wholesale was most profitable in July, August, and September.
Determinants of Tomato Smallholder Farmers Market Outlet Choices in West Shew...Premier Publishers
This document analyzes the determinants of market outlet choices for tomato smallholder farmers in West Shewa, Ethiopia. A survey was conducted with 300 farmers across 12 villages and 3 districts selected based on tomato production. Descriptive statistics found retailers were the most common outlet. A multivariate probit model was used to analyze the effects of variables on choices for wholesalers, retailers, and consumers. The model found 5 variables significantly affected wholesaler choices, 4 variables affected retailer choices, and 3 variables affected consumer choices. The model showed good fit and explanatory power. Distance to market, access to credit, family size, education, and tomato production volume were among the factors found to significantly influence farmers' outlet choices.
Estimating NTBs costs of Maize Production and Marketing for Smallholder Farme...Premier Publishers
This paper estimated Non-Tariff Barriers (NTBs) costs of maize production and marketing of smallholder famers in Mbozi and Momba districts of Mbeya region in Tanzania. A cross sectional design survey was used in collecting data from farmers in the two districts using structured questionnaires. Stratified and simple random sampling procedures were used in selecting a total of 120 smallholder farmers. Descriptive measures were used in summarizing the NTBs costs incurred by farmers. Results indicated that, estimated NTBs costs of farmers in Mbozi district were higher when compared to those in Momba district. It also observed that, farmers in Mbozi district paid a total of TZS. 73/Kg as NTBs costs to reach the Tunduma maize market while farmers in Momba district paid TZS.48/Kg to reach the same maize market. The difference was explained by spatiality being that Momba district is closer to Tunduma market. Based on these results, it can be concluded that, effects of NTBs costs were higher for farmers of Mbozi district than those of Momba district. It recommended that, protective food policy such as weighing bridges and road blocks should be reduced in order to maintain reasonable high prices in rural and low prices in urban deficit areas.
Value Chain Analysis of Banana in Mizan Aman Town of Benchi Maji Zone, Southw...AI Publications
This study was aimed at analyzing value chain of banana in Mizan-Aman town, Bench Maji zone with specific objectives of describing important marketing channels and actors involved on banana value chain, dealing the determinant of supply of banana and identify constraints in value chain of the banana. The data were collected from both primary and secondary sources. The primary data for this study were collected through application of appropriate statistical procedures. The data were analyzed by using both descriptive and Econometric models. Accordingly, the value chain activities in the survey period were production, marketing and consumption. To identify factors affecting farm level marketable supply of banana, OLS regression analysis was employed. About 10 variables were hypothesized to affect farm level of marketable supply of banana in the study area. Age of respondent, experience, family size, education level of the household head, market information and distance to the market affects farm level marketable supply of banana positively and negatively. The study result exhibited also that banana producers are faced lack market, lack of cooperatives and low price of banana. The result revealed that banana passes through several intermediaries with little value being added before reaching the end users. Therefore, farmers are forced to capture a lower share of profit margin. The highest marketing cost is incurred by wholesalers and the highest market profit is shared by retailers. The value chain analysis revealed that the major actors in the area are producers, local collectors, wholesalers, retailers and consumers. The study showed that Input Suppliers, Improved infrastructure and strengthening the linkage/interaction among value chain actors is necessary for good marketing of banana.
This document provides an overview of the Domestic & Export Market Intelligence Cell (DEMIC) in India. It discusses:
1. The importance of market intelligence for farmers to make informed production and sales decisions.
2. How DEMIC was established to collect and disseminate timely price and market data on agricultural commodities to help farmers and other stakeholders.
3. DEMIC's objectives of forecasting supply/demand and future prices, studying domestic and export market situations, and disseminating information to support farmers' planning.
Price Determinant of Kolanut in Selected Markets in Ibadan, Oyo State, NigeriaAI Publications
The study was carried out to examine the price determinants of Kolanuts in selected markets in Ibadan, Oyo State. Eighty(80) Kolanuts sellers were randomly selected from four(4) urban Local Government Areas in Ibadan where four(4) Kolanut markets center were also visited. The data collected were subjected to descriptive statistics, Gross Margin and multiple Regression analysis. The results indicated that majority (97%) of Kolanut sellers in the study area were females. It was observed that (48%) of the respondents belong to the age bracket of 41-50years while (66.3%) of the respondents had primary and secondary education. Gross margin analysis showed that seven hundred and twenty three thousand, three hundred and fifty naira (₦723, 350.00) was realized as profit margin after the total variable cost(TVC) of two hundred and three thousand, four hundred and fifty naira(₦203,450.00) have been deducted as cost obtained. The results of multiple regression shows that the R2 (0.67) is high and that E-statistics further explained the ability of the independent variables in explaining the variations in the dependent variable. It was found out that slight changes in any of the explanatory variable will result in downward / upward movement in the market price of kolanut in the study area. It is imperative that more research should be carried out for more varieties of kolanut which could enhance more demand and marketing.
This study analyzed the potato value chain in Dedo district of Ethiopia. It identified the key actors as input suppliers, producers, collectors, wholesalers, retailers, small scale processors and consumers. It found that small scale processors capture the largest share of margins (65.01%) and profits (63.52%) in the chain. Producers obtain 12.29% of margins and 15.16% of profits. Major constraints included high seed costs, poor infrastructure, and disease/pests. Recommendations were to strengthen links between actors, support small scale processors, provide training on storage/disease control, and improve producers' bargaining power.
Analyzing Marketing Margins and the Direction of Price Flow in the Tomato Val...Agriculture Journal IJOEAR
This document analyzes the tomato value chain in Limpopo Province, South Africa. It finds that farmers receive a low portion of the final consumer price for tomatoes, with about 85% of the consumer's rand going towards marketing margins. Examining prices at different levels of the chain, it determines that both wholesale and retail prices are "caused by" or dependent on farm gate prices through Granger causality tests. Therefore, the farm level plays a key role in price determination for tomatoes in Limpopo Province. Policies to improve the tomato farming sector may help enhance other sectors in the value chain.
The study analyzed the marketing practices of 120 tomato growers in Kolar district of Karnataka, India. It found that most farmers (88%) harvest tomatoes at half-ripe stage and use wooden boxes (86%) for packing. Most transport their produce by tempo (72%) and determine prices through open auction (100%). Over half (53%) were categorized as having medium-level marketing practices. Farmers primarily get market information from friends (93%) and neighbors (81%). The study concluded that more farmers should be educated on the importance of grading to receive higher prices.
Marketing Analysis of onion in Bade and Geidam Local Government Areas of Yobe...IOSR Journals
1) The document analyzes the marketing of onions in Bade and Geidam Local Government Areas of Yobe State, Nigeria. It investigates the socioeconomic characteristics of onion traders, determines the profitability of onion marketing, and assesses the marketing efficiency of onion traders.
2) The majority of onion traders were between 25-54 years old, with most having 5-14 years of experience trading onions. Most traders were male and married.
3) Analysis found onion marketing to be profitable for both wholesale and retail traders during peak and off-peak periods. Marketing during off-peak periods was more efficient, with a total efficiency of 1,610.83% compared to 1,577.20%
Determinants of Market Facilitators Choice by Smallholder Farmers in Laikipia...iosrjce
Horticultural crop production is one of the major crops grown in arid and semi-arid lands especially
in Laikipia County, Kenya.Market facilitators’ help in linking smallholder farmers to high value market either
in rural or urban markets. The underpinning factors in choice of market facilitators by smallholder farmers are
not yet well understood. Therefore, this paper aims to determine those factors influencingchoice of market
facilitators by farmers while marketing their produce. A multi-stage sampling technique was used to select 396
farmers in Laikipia East district. Binary Logit model was used as the major analytical tool; it is applicable
when analyzing binary decision or response. The results showed that, household size, age of household head
and marketing through a group positively influenced choice of market facilitators by smallholder farmers. On
the other hand, number of members in the group, access to market information, purpose of farming and amount
of output produced negatively influenced choice of market facilitators. Based on these findings, policy was
drawn to improve access to facilitators by farmers that linked them to high value output market
Analysis of market participation by rice farmers in southern nigeria.Alexander Decker
This study analyzed factors affecting market participation among smallholder rice farmers in southern Nigeria. A survey was conducted with 150 farmers. Results showed that factors like higher crop production levels, larger land sizes, use of improved seeds, access to market information, group participation, and contractual agreements positively influenced farmers' ability to participate in output markets. However, lack of timely market information, transportation issues, and limited access to extension agents posed challenges. The study concluded that improving smallholder farmers' access to resources, market information, and group participation could help them better commercialize and contribute to economic growth in rural areas.
Problem of agricultural marketing in INDIA & challengesAditya Kumar
The document discusses problems and challenges of rural marketing in India. It outlines key issues such as heavy village sales by farmers due to indebtedness, a dislike of city markets, and the existence of many middlemen which leads to a lack of market information and standardization of produce. Additional challenges include inadequate transportation and storage facilities as well as a lack of institutional and producer organizations. The document also notes low literacy, inadequate infrastructure and financing as hindrances to rural development. Overall, the rural marketing challenges center around price determination, promotion, distribution channels, communication and reducing costs.
This study examines the price behavior of jasmine flowers in Erode District, Tamil Nadu. It finds that the main factor determining jasmine prices is supply. The months between March and June are considered peak periods with high yields, while October to February are lean periods with low yields. During peak periods, prices are very low at Rs. 10-15 per kg due to high supply, compared to Rs. 200-250 per kg during lean and wedding seasons when supply is lower. The study uses statistical analysis to examine price movements of jasmine in the Coimbatore and Mysore markets from 2005 to 2009.
Farmer’s Participation in Irish Potato Marketing in Njombe Urban and Wanging’...Ochuko Siemuri
Irish potato is one of the most important economic crops in Tanzania contributing to household food requirements and income. In order to ascertain the contributions of Irish potatoes to stakeholders involved, this study aimed at determining the factors influencing Irish potato farmers’ decision to participate in the marketing and the extent of participation in Southern Highlands of Tanzania. Multistage sampling technique was used to collect cross section data from 497 Irish potato farmers. Cragg’s two step model was used to analyze data. In the first step Probit model was used to determine the factors that influence decision to participate in the market, while in the second step Truncated regression model was used to determine factors that influence the proportion of output sold. The results showed that socio-economic factors significant in the first stage are not necessarily significant in the second stage. Factors such as farming experience, farm size, price, education, extension service, credit and gender significantly influence the decision to participate in the marketing and the extent of participation. Policies need to enhance capacity of farmers through adult literacy programmes and help farmers to adopt the modern farming techniques that will lead to increased Irish potatoes output and market participation.
The present study was conducted in Chinthamani, Kolar, Mulbagal and Srinivaspur
taluks of Kolar district of Karnataka state with a sample size of 120 tomato growers to
analyze the existing marketing practices followed by tomato growers and source of flow of
market information. The findings reveal that, 88.33% farmers indicated that they harvest at
the stage of half ripened, 85.84% of the farmers have used wooden box for packing, 71.67%
of the farmers used tempo to transport the produce, 64.17% of the farmers are not practicing
the grading and about 96.67% of farmer used 15kg box as standard weight. All the farmers
indicated that price of the produce is determined by open auction and 85.83% of farmers
indicated payment is made on the spot. Overall marketing practices of Tomato growers reveal
that 53.33% of the tomato growers belong to medium level of marketing practices category.
land holding, annual income, cosmopoliteness and infrastructure facilities were positively
significant relationship with marketing practices
This document discusses banana production, demand, supply, marketing and export potential in Pakistan. Some key points:
- Pakistan is a major banana producer, with most production occurring in Sindh province. However, production and exports face challenges like poor crop management, lack of cold storage and an inefficient price mechanism.
- There is potential to increase banana exports to nearby markets in the Middle East and Central Asia, as these regions currently import large volumes of bananas. However, Pakistan will need to address post-harvest handling and quality issues to compete internationally.
- Improving infrastructure for transportation, storage, and implementing quality standards could help make the banana industry more efficient and open new export opportunities.
This document analyzes the value chain of sesame in the Bench Maji Zone of Ethiopia. It identifies the major actors in the sesame value chain as producers, wholesalers, rural collectors, cooperatives, brokers, retailers, exporters, and NGOs. It uses survey data and statistical analysis to examine factors that influence farmers' choices of market outlets. The analysis finds that years of experience, cooperative membership, household size, education level, land area under sesame cultivation, quantity supplied, participation in training, and distance to the nearest market significantly impact farmers' decisions on where to sell their sesame. The study recommends strengthening farmers' cooperatives, improving infrastructure and access to transportation, enhancing farmers' knowledge through
This document provides background information on a proposed study of the banana value chain in Mlali Village, Morogoro, Tanzania. It will examine pricing, margins, and losses at different levels of the chain from producers to consumers. Bananas are an important crop in Tanzania, but small farmers face challenges including low prices paid by intermediaries. The study aims to evaluate the chain to help actors improve incomes and livelihoods. It will determine prices, margins, and losses to provide information to support banana farmers and other players in Tanzania and beyond.
Abstract—In Ghana, rural people, mostly farmers, experience food insecurity. In bargaining with marketers, farmers tend to lose profits. The use of traditional weights and measures led to inefficient transactions. These difficulties have negatively affected farmers’ productivity, calories intake, and international competitiveness. This research investigates how standard weights and measures can secure farmers’ profits at local markets. Using a random selection of 312 farmers for the questionnaire survey at two markets, we examine the impact of current pricing methods on farmers’ profits and advantages of standard weights and measures for farmers. The results show that price decision-making was based on three primary methods: (1) traditional weights and measures, (2) negotiation with individual marketers, and (3) negotiation with market queens. Markets queens and traditional measures negatively influenced farmers’ profits. Farmers’ perceptions showed that standard weights and measures would not only increase their profits at local markets but also enhance their international competitiveness.
The document discusses various problems faced in agricultural marketing in India, including a large number of middlemen reducing farmers' profits, small landholdings, forced sales, lack of transportation and storage facilities, and issues with the APMC Acts. It provides suggestions to improve the situation such as establishing regulated markets, improving marketing channels through direct sales, contract farming, improving grading/standardization, handling/packing, transportation, and providing market information, training and credit access to farmers. Amending the APMC Acts and increasing government investment in agricultural infrastructure are also recommended.
The document summarizes a study on vegetable handling practices, distribution, and wholesale profitability in Abinchi night market in Kumasi, Ghana. It finds that vegetables are transported from farms to the night market by open and closed trucks, mini vans, and taxis. At the market, vegetables are packed in jute sacks and have a shelf life of 3-7 days depending on the vegetable. The study analyzes the financial records of wholesalers and finds that vegetable wholesale was most profitable in July, August, and September.
Determinants of Tomato Smallholder Farmers Market Outlet Choices in West Shew...Premier Publishers
This document analyzes the determinants of market outlet choices for tomato smallholder farmers in West Shewa, Ethiopia. A survey was conducted with 300 farmers across 12 villages and 3 districts selected based on tomato production. Descriptive statistics found retailers were the most common outlet. A multivariate probit model was used to analyze the effects of variables on choices for wholesalers, retailers, and consumers. The model found 5 variables significantly affected wholesaler choices, 4 variables affected retailer choices, and 3 variables affected consumer choices. The model showed good fit and explanatory power. Distance to market, access to credit, family size, education, and tomato production volume were among the factors found to significantly influence farmers' outlet choices.
Estimating NTBs costs of Maize Production and Marketing for Smallholder Farme...Premier Publishers
This paper estimated Non-Tariff Barriers (NTBs) costs of maize production and marketing of smallholder famers in Mbozi and Momba districts of Mbeya region in Tanzania. A cross sectional design survey was used in collecting data from farmers in the two districts using structured questionnaires. Stratified and simple random sampling procedures were used in selecting a total of 120 smallholder farmers. Descriptive measures were used in summarizing the NTBs costs incurred by farmers. Results indicated that, estimated NTBs costs of farmers in Mbozi district were higher when compared to those in Momba district. It also observed that, farmers in Mbozi district paid a total of TZS. 73/Kg as NTBs costs to reach the Tunduma maize market while farmers in Momba district paid TZS.48/Kg to reach the same maize market. The difference was explained by spatiality being that Momba district is closer to Tunduma market. Based on these results, it can be concluded that, effects of NTBs costs were higher for farmers of Mbozi district than those of Momba district. It recommended that, protective food policy such as weighing bridges and road blocks should be reduced in order to maintain reasonable high prices in rural and low prices in urban deficit areas.
Value Chain Analysis of Banana in Mizan Aman Town of Benchi Maji Zone, Southw...AI Publications
This study was aimed at analyzing value chain of banana in Mizan-Aman town, Bench Maji zone with specific objectives of describing important marketing channels and actors involved on banana value chain, dealing the determinant of supply of banana and identify constraints in value chain of the banana. The data were collected from both primary and secondary sources. The primary data for this study were collected through application of appropriate statistical procedures. The data were analyzed by using both descriptive and Econometric models. Accordingly, the value chain activities in the survey period were production, marketing and consumption. To identify factors affecting farm level marketable supply of banana, OLS regression analysis was employed. About 10 variables were hypothesized to affect farm level of marketable supply of banana in the study area. Age of respondent, experience, family size, education level of the household head, market information and distance to the market affects farm level marketable supply of banana positively and negatively. The study result exhibited also that banana producers are faced lack market, lack of cooperatives and low price of banana. The result revealed that banana passes through several intermediaries with little value being added before reaching the end users. Therefore, farmers are forced to capture a lower share of profit margin. The highest marketing cost is incurred by wholesalers and the highest market profit is shared by retailers. The value chain analysis revealed that the major actors in the area are producers, local collectors, wholesalers, retailers and consumers. The study showed that Input Suppliers, Improved infrastructure and strengthening the linkage/interaction among value chain actors is necessary for good marketing of banana.
This document provides an overview of the Domestic & Export Market Intelligence Cell (DEMIC) in India. It discusses:
1. The importance of market intelligence for farmers to make informed production and sales decisions.
2. How DEMIC was established to collect and disseminate timely price and market data on agricultural commodities to help farmers and other stakeholders.
3. DEMIC's objectives of forecasting supply/demand and future prices, studying domestic and export market situations, and disseminating information to support farmers' planning.
Price Determinant of Kolanut in Selected Markets in Ibadan, Oyo State, NigeriaAI Publications
The study was carried out to examine the price determinants of Kolanuts in selected markets in Ibadan, Oyo State. Eighty(80) Kolanuts sellers were randomly selected from four(4) urban Local Government Areas in Ibadan where four(4) Kolanut markets center were also visited. The data collected were subjected to descriptive statistics, Gross Margin and multiple Regression analysis. The results indicated that majority (97%) of Kolanut sellers in the study area were females. It was observed that (48%) of the respondents belong to the age bracket of 41-50years while (66.3%) of the respondents had primary and secondary education. Gross margin analysis showed that seven hundred and twenty three thousand, three hundred and fifty naira (₦723, 350.00) was realized as profit margin after the total variable cost(TVC) of two hundred and three thousand, four hundred and fifty naira(₦203,450.00) have been deducted as cost obtained. The results of multiple regression shows that the R2 (0.67) is high and that E-statistics further explained the ability of the independent variables in explaining the variations in the dependent variable. It was found out that slight changes in any of the explanatory variable will result in downward / upward movement in the market price of kolanut in the study area. It is imperative that more research should be carried out for more varieties of kolanut which could enhance more demand and marketing.
This study analyzed the potato value chain in Dedo district of Ethiopia. It identified the key actors as input suppliers, producers, collectors, wholesalers, retailers, small scale processors and consumers. It found that small scale processors capture the largest share of margins (65.01%) and profits (63.52%) in the chain. Producers obtain 12.29% of margins and 15.16% of profits. Major constraints included high seed costs, poor infrastructure, and disease/pests. Recommendations were to strengthen links between actors, support small scale processors, provide training on storage/disease control, and improve producers' bargaining power.
Analyzing Marketing Margins and the Direction of Price Flow in the Tomato Val...Agriculture Journal IJOEAR
This document analyzes the tomato value chain in Limpopo Province, South Africa. It finds that farmers receive a low portion of the final consumer price for tomatoes, with about 85% of the consumer's rand going towards marketing margins. Examining prices at different levels of the chain, it determines that both wholesale and retail prices are "caused by" or dependent on farm gate prices through Granger causality tests. Therefore, the farm level plays a key role in price determination for tomatoes in Limpopo Province. Policies to improve the tomato farming sector may help enhance other sectors in the value chain.
The study analyzed the marketing practices of 120 tomato growers in Kolar district of Karnataka, India. It found that most farmers (88%) harvest tomatoes at half-ripe stage and use wooden boxes (86%) for packing. Most transport their produce by tempo (72%) and determine prices through open auction (100%). Over half (53%) were categorized as having medium-level marketing practices. Farmers primarily get market information from friends (93%) and neighbors (81%). The study concluded that more farmers should be educated on the importance of grading to receive higher prices.
VALUE CHAIN ANALYSIS OF TOMATO: A CASE STUDY IN ANIS DISTRICT - DHAMAR GOVE...ijmvsc
This study considered an analysis of the value chain of tomato production and its related activities,
conducted in Anis district - Dhamar governorate, to carry out a financial analysis of the whole chain in
order to assess the added value and the distribution of profit margins between the different actors. This
article maps and analyzes the tomato value chain in Anis District . Primary data was collected through a
survey method adopting a multistage random sampling technique. The value chain highlighted the
involvement of various actors, who directly or indirectly participated in the value chain. The different
actors identified in the study area were input suppliers, farmers, traders, wholesalers, retailers and finally
consumersThe result revealed that the main actors in the value chain are input suppliers, tomato
producers, tomato pickers, small and large traders, processors and consumers. The market share of the
producers shows that the producers get the largest share, which is 1350 YER. The main problems facing
the tomato value chain are found to be low prices, high perishable nature, lack of access to credit,
inadequate storage and processing facilities, lack of market information, and lack of financing for
cultivation. While farmers rated low price as the most worrisome constraint, poor transportation facilities
for the region producing tomatoes were rated as the most pressing constraint for value chain players.
VALUE CHAIN ANALYSIS OF TOMATO: A CASE STUDY IN ANIS DISTRICT - DHAMAR GOVERN...ijmvsc
This study considered an analysis of the value chain of tomato production and its related activities,
conducted in Anis district - Dhamar governorate, to carry out a financial analysis of the whole chain in
order to assess the added value and the distribution of profit margins between the different actors. This
article maps and analyzes the tomato value chain in Anis District . Primary data was collected through a
survey method adopting a multistage random sampling technique. The value chain highlighted the
involvement of various actors, who directly or indirectly participated in the value chain. The different
actors identified in the study area were input suppliers, farmers, traders, wholesalers, retailers and finally
consumersThe result revealed that the main actors in the value chain are input suppliers, tomato
producers, tomato pickers, small and large traders, processors and consumers. The market share of the
producers shows that the producers get the largest share, which is 1350 YER. The main problems facing
the tomato value chain are found to be low prices, high perishable nature, lack of access to credit,
inadequate storage and processing facilities, lack of market information, and lack of financing for
cultivation. While farmers rated low price as the most worrisome constraint, poor transportation facilities
for the region producing tomatoes were rated as the most pressing constraint for value chain players.
Value chain analysis of tomato sub-sector in lamjung district, NepalSagar Bista
This document summarizes a study on the value chain analysis of tomato production in Lamjung District, Nepal. The study aimed to analyze the tomato value chain and identify constraints faced by actors. It found that farmers obtain the highest profit margin at 73% but production is insufficient to meet demand. The value chain faces issues like high input costs, price competition, losses during transport and lack of organized farmer groups. Recommendations include increasing area and number of tomato farmers, improving infrastructure like markets and storage, strengthening extension services, and promoting product diversification.
This document summarizes a study that examined the determinants of profit in tomato marketing in Ghana's Ashanti Region. The study analyzed data from 200 tomato traders, including 100 wholesalers and 100 retailers. It found that wholesalers had higher margins of 99.7% compared to retailers' margins of 75.4%. Key determinants of marketing profit for both groups were labor costs, purchase price, transportation costs, and selling price. The document calls for policies to stabilize currency and eliminate illiteracy among traders, as well as enable retailers to increase their scale of operations.
Price spread analysis of cattle in hadiya pastoral areasAlexander Decker
This document summarizes a study on the cattle marketing system and price spreads in the pastoral areas of Hadiya zone, Ethiopia. The study found that rural collectors made the largest profit per head of cattle sold at 542 Birr, followed by butchers at 506 Birr. Butchers incurred the highest costs per head of cattle purchased at 94 Birr. Producers received the largest share of the consumer price when selling directly to consumers or butchers. The study recommends vertically integrating the cattle marketing system and providing training, information and capital to pastoralists to improve their profits from cattle marketing.
11.price spread analysis of cattle in hadiya pastoral areasAlexander Decker
This document summarizes a study on the cattle marketing system and price spreads in the pastoral areas of Hadiya zone, Ethiopia. Key findings include:
1. The marketing chain involves pastoralists, rural collectors, amateur traders, itinerant traders, brokers, and butchers. Rural collectors make the largest profit per head while butchers incur the highest costs.
2. Producers receive the largest share of the consumer price from direct sales to consumers or butchers. To improve producer gains, vertical integration is recommended along with training, information provision, and access to capital.
3. Analysis of marketing margins found that rural collectors profit the most per head, followed by butchers
The role of middlemen in fresh tomato supply chain in Kilolo district, Tanzania Premier Publishers
The paper aimed to analyze the role of middlemen in linking smallholder tomato farmers with Dar-es-salaam markets, Tanzania. Semi-structured questionnaires were administered to 133 small vegetable farmers and 109 traders. Data analysis was done using descriptive statistics such as frequencies, percentage, chi-square and one way analysis of variance. The study revealed that majority (58%) of smallholder tomato farmers sold their produce to middlemen due to being geographical separated from the markets, poor local road network and poor access to market information. This study concluded that the use of middlemen to sell tomato produce cannot be avoided unless smallholder farmers are linked with urban markets. In order to enhance farmer’s access to markets, it is recommended that the government should strive to improve feeder roads. Improvement in feeder roads is likely to bring about large welfare gains in terms of large volumes of tomatoes traded and can make assembling of tomatoes easier and less costly for traders.
This document provides information on India's agricultural sector, with a focus on crops with export potential. It discusses:
- Agriculture's importance to India's economy and employment.
- India's diverse climate and soil types allow for varied crop production.
- Mango is India's most important fruit, with India the world's largest mango producer. However, India lags in agricultural productivity and export competitiveness compared to other countries.
- The study profiles 16 crops including various fruits, vegetables, spices and commercial crops to understand their export potential based on production, demand, and market requirements. It aims to build industry capacity and establish an online database to promote Indian agricultural exports.
1. The study tests three common perceptions about food value chains using data on the teff supply chain in Ethiopia.
2. The study finds that the teff supply chain is relatively short, with on average three intermediaries between farmers and consumers. Farmers obtain around 80% of the final retail price.
3. Distress sales, where farmers would accept a lower price, make up 19% of transactions, and extreme distress sales 10% of transactions. Farmers store teff and release it smoothly over the year. These findings contradict the common perceptions of inefficient, exploitative supply chains driven mostly by distress sales.
Analyzing the economic benefit of fresh tomato production at the tono irrigat...Alexander Decker
This document analyzes the economic benefit of fresh tomato production at the Tono Irrigation Scheme in Ghana from 2006 to 2010. It finds that while the market value of tomatoes increased over this period, the profitability declined significantly. The average return on investment decreased from 4.22 in 2006 to 2.34 in 2010. A time series analysis was conducted to forecast profits for the next 5 years, which confirmed the declining trend. Interventions are needed from the government and policymakers to address the challenges facing the industry and help alleviate poverty in the region.
Nigerseed Value Chain Analysis in Toke-Kutaye District, West Showa Zone, Orom...Premier Publishers
The study was designed to analyze factors that affect marketable supply of Nigerseed, and Nigerseed market chain; and to estimate value addition and marketing margin distribution of actors in Toke-Kutaye district, Oromia National Regional State. The data were collected from both primary and secondary sources. The primary data were collected from 148 producer and 37 other market chain actors. Descriptive statistics for analysis of data and Multiple Linear Regression Model was used to determine determinants of Nigerseed supply in the study area. The study showed that averagely 2.67 and 2.55 quintals of Nigerseed were produced and marketed per household, respectively. Nigerseed produce had four market outlets and seven channels with poor values addition before reaching to the final consumers. Out of the total produce 92.4% of Nigerseed were marketed by producers. Nigerseed supply in the district is positively affected by education of household, land size, number of oxen owned, access to input and market information. Producers and traders got a profit share of 63.79 and 36.21 %, respectively. In all channels, producers’ gross market margin and net market margin were higher, while in multipurpose farmers primary cooperatives was with the least values. The crop has potential to serve as sources of livelihood, and farmers were the major contributor in the value addition process with better profit share margin followed by processers. Therefore, policy aiming to strengthening cooperatives, facilitating inter-linkage of stakeholders, and supporting the local processors are recommended to speed up the Nigerseed market chain in the district.
Structure conduct-performance of malawi maize market IFPRIMaSSP
In this seminar, we will present the preliminary findings of an ongoing study investigating the structure, conduct and performance of the maize market in Malawi. The purpose of this study is to understand how interactions within the maize marketing environment influence the availability, accessibility and affordability of maize, and to suggest ways to improve the functioning of maize marketing system while fostering. A mixed method approach was employed, with semi-structured interviews of 555 traders of various types along with focus group discussions with maize farmers in 28 locations. The fieldwork was done in 7 districts and 14 EPAs from Mulanje in the south to Chitipa in the north. It will be argued that the ‘solution space’ for promoting a well-functioning maize market which ensures Malawi’s food security involves a policy mix that: (i) fosters productivity growth among small farmers; (ii) encourages larger farms to expand production of non-seed maize; and, (iii) broadening the scope and depth of private sector involvement in maize marketing.
"Explaining Smallholder Maize Marketing in Eastern and Southern Africa: The Roles of Market Access, Technology, and Resource Endowments", David Mather, Duncan Boughton, and T.S. Jayne, Workshop on Transformation of Agri-food Systems and Commercialization of Smallholder Agriculture in Mozambique: Evidence, Challenges and Implications Maputo, Mozambique, December 9, 2013
Determinants of Market outlet Choice for Major Vegetables Crop: Evidence from...Premier Publishers
This study was initiated to investigate factors affecting market outlet choices by smallholder farmers’ in Ambo and Toke-Kutaye districts. A total of 150 sample households were randomly selected for an interview using a semi-structured questionnaire. The Descriptive statistics and multinomial logit regression model were used for data analysis. Hence, 49.33% of sampled respondents choice direct sell to market while the remaining 31.33% and 19.33% of respondents choice wholesaler and retailer channel respectively. On the other hand, the multinomial logit regression analysis result showed that family size and access to market negatively affecting choice of retailer channel. Similarly, dummy model farmer, education level, and access to credit decrease the probability choice of retailer channel while it increases probability choice of wholesaler channel. Livestock in TLU and access to market decreases the probability choice of wholesaler channel. Finally, the study suggested that being model farmer, allocating more land for vegetables production, efficient use of family labor, access to market, and access to credit services would help to enhance smallholders capacity to produce vegetables that aligned to improve vegetables value chain in the study areas.
Postharvest orange losses and small scale farmers’ perceptions on the loss ca...Alexander Decker
This document summarizes a study on postharvest orange losses and the perceptions of small-scale farmers in Rusitu Valley, Zimbabwe on the causes of losses. On average, small-scale farmers in the valley own 1 acre of land with 55 orange trees, harvesting 1,200 kg per tree (66,000 kg total). However, farmers reported losing an average of 480 kg per tree (26,400 kg or 40% of total harvest). The total estimated loss across all valley farmers was 89.5 million kg, valued at $8.95 million. Farmers perceived fruit flies (54%) and red weaver ants (36%) as the main causes of losses. Trapping identified the invasive fruit fly Bactrocer
Value Chain Analysis of Large Cardamom in Taplejung District of NepalIEREK Press
This study assessed the value chain analysis of large cardamom (Amomum subulatum Roxb) in Taplejung district, Nepal and explored the functional linkage and upgrading strategies among the key value chain actors. One hundred and sixty farmers weresurveyed purposely along with 5 local and district level traders, 5 regional level traders and exporters and 5 enablers who were sampled using rapid market appraisal in March 2018. The study presents a comparative analysis among large holders (n=72) and smallholders (n=88) large cardamom farmersusing SPSS and MS-Excel. The majority of farmers used suckers as propagating materials which was a major source of disease conduction. 62.5% of farmers adopted traditional dryers for curing, which reduced the quality of large cardamom whereas about 30% of them used improved dryers for curing that enhanced quality. The majority of farmers had not adopted value addition practices like tail cutting, grading and packaging which were carried out at trader level. Large cardamom prices were normally determined by the export market of India. The average land area of large cardamom per household was 21.56 ropani with 36.74 ropani for the large landholder farmers and 9.14 ropani for the smallholders. The key problems faced by farmers and traders were high price swing, lack of disease-free propagating materials, reliance on the Indian market, aged orchards, shrinking productivity, and minimal collaboration among the chain actors. Therefore, adoption of Good Management Practices (GMPs)-upgraded bhattis, transfer of tail cutting technology and storage management, along with value addition activities like grading (color and size), tail cutting and packaging need to be adopted with strong adherence to export quality. This study revealed that necessary action needs to be taken to maintain a high level of collaboration among the value chain actors thereby increasing the value chain efficiency of Nepalese large cardamom
Similar to International Journal of Humanities and Social Science Invention (IJHSSI) (20)
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
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Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
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van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Mind map of terminologies used in context of Generative AI
International Journal of Humanities and Social Science Invention (IJHSSI)
1. International Journal of Humanities and Social Science Invention
ISSN (Online): 2319 – 7722, ISSN (Print): 2319 – 7714
www.ijhssi.org Volume 2 Issue 8ǁ August. 2013ǁ PP.37-42
www.ijhssi.org 37 | P a g e
A study on Marketable surplus and Price Spread of Tomato in
Mokokchung District of Nagaland
Sashimatsung1
, Giribabu M2
, Lanusunep3
1
Doctoral Fellow, Department of Economics, Nagaland University, Lumami, 798627
2
Assistant Professor, Department of Economics, Nagaland University, Lumami, 798627
3
Doctoral Fellow, Department of Botany, Nagaland University, Lumami, 798627
ABSTRACT: The present study is carried out on June-September 2011 to access production, market arrival,
cost, price spread and efficiency of tomato in Mokokchung District. Longkhum village was purposively selected
for the study because of high economics in tomato production. A sample of 50 farmers’ cultivating tomato and
20 market intermediaries (10 retailers; 5 wholesalers; 5 Local traders) has been selected on purposive random
sampling technique. The marketable surplus was 206.69 quintals (91.23%) after retaining 19.85 quintal
(8.78%) for family consumption, religious payment and gift to friends and relatives. Marketed surplus was
196.83 quintal (86.88 %). Losses due to mishandling, breakage and spoilage were 4.35 percent. The most
effective marketing channel for tomato was channel III (65.16%) followed by channel IV (20.4%), channel II
(9.32%) and channel I (5.08%). In channel I, producers incurred all the expenses went through streets as
vendors and sold the fresh tomato directly to the consumers. High marketing cost of local traders are their
expenditure on transport, packing, labour, loading, unloading, communication, losses, tax, fees, and other
miscellaneous cost. The producers share in consumers’ rupee was highest in channel I (94%) and the lowest
was in channel IV (48.07%). Producers share is directly related to the number of market intermediaries
involved in the marketing of tomato. The percentage share of gross marketing margin in consumers rupee was
(6%), (27.78%), (43.78%) and (51.93%) respectively in channel I, II, III and IV. Marketing efficiency ratio was
found to be highest in channel I.
KEYWORDS: production, marketed surplus, cost, price spread, marketing margin and efficiency
I. INTRODUCTION
Nagaland1
has basically an agricultural economy. Agricultural activities predominates the State
economy. Traditionally, Jhum cultivation is the main occupation of the people. The Total area under tomato
cultivation during 2003-04 was 679 hectares which increased to 810 hectares during 2010-11. Production was
702 MT and 4600 MT respectively. Area under tomato cultivation in Mokokchung District during 2003-04 was
77 hectares with the total production of 50 MT. During 2010-11, its area increased to 100 hectares while
production increased by 1.11 percent from 2003-04 to 2010-11. Tomato is highest grown by cultivators in
certain pockets only.
Though the marketing system is more concerned with the surplus which enters the market, the quantum
of total production is essential for this surplus because larger the production, larger will be the surplus.
Marketing of the surplus is crucial from the farmer’s point of view. The net return to the farmers from the sale
of its product through different marketing channels will determine the efficiency of the marketing system in the
market. Unless marketing efficiency improves, cultivators will not be attracted to increase production. Higher
share in consumer’s rupee and attractive terms of trade will motivate the farmers for commercial production of
tomato.
1
The State of Nagaland covers an area of 16,579 Sq. Km is located between 25°6'N - 27°4'N and between
93°20'E - 95°15'E. Topographically, the State is mountainous and the altitude varies approximately between 194
meters and 3048 meters above sea level. The Naga villages are usually situated on the hill top and at a higher
elevation because of security reasons. The indigenous people of Nagaland, the ‘Nagas’ are primarily of
Mongoloid race. According to 2011 census, the population of Nagaland is 19, 80,602. It recorded a negative
growth rate of 0.47 %.The literacy rate was 80.11 percent of which male, 83.29 %; female, 76.69 %. 71.03
percent of the population lives in rural areas. The density of population is 199 per Sq. Km. The State has eleven
Districts – Kohima, Mokokchung, Tuengsang, Wokha, Zunheboto, Phek, Mon, Dimapur, Peren, Longleng and
Kiphire.
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II. STUDY AREA
Longkhum village covering an area of 29 Sq. Km. is one of the most tomatoes producing area in the
District. It has 350 house-holds with 3,477 populations as per 2011 census (provisional, Nagaland). 85 percent
of the population works on land. The present study is carried out on June-September 2011 to access production,
market arrival, cost, price spread and efficiency of tomato in Mokokchung District.
III. OBJECTIVES
The present study has been designed with the following specific objectives
1) To estimate production, farm level retention, marketable and marketed surplus of tomato.
2) To study the marketing channels and to analyze the marketing cost and price spread in the marketing of
tomato.
3) To analyze the efficiency in marketing of tomato.
IV. METHODOLOGY
The present study was conducted in Mokokchung District of Nagaland. Longkhum village is
purposively selected for the study because of high economics in tomato production. A sample of 50 farmers
involved in tomato cultivation and 20 market intermediaries (10 retailers; 5 wholesalers; 5 Local traders) has
been selected on purposive random sampling technique.
The cultivators were classified into three categories viz. small (below 2.02 Ha.), Medium (2.03 – 2.83
Ha.) and large (2.84- 4.01 Ha.) based on land holding size of the farmers using cumulative square root
frequency method (Table 1). The collection of information is based on a structured questionnaire designed to
collect relevant information on family size, land holding, cropping pattern, production, farm level retention,
marketable surplus, marketed surplus, losses, marketing facilities etc. The primary data relating to market
arrival, cost and price spread by different marketing agencies was collected from the year 2011-12.
Marketing cost (assembling, transport, packing, market fees, fooding, labour, loading, unloading, tax,
losses) at various level of tomato marketing was calculated serially and the final total marketing cost is
estimated. Marketing margin at each stage of marketing is calculated as:
Where, Mg - Marketing margin of ith
middlemen
SP - Sale Price of ith
middlemen
PP - Purchase price of ith
middlemen
MC - Marketing cost at each stage of marketing
The producer’s price is worked out as:
Where, PF - Producer’s price
SP - Sale price of producers
MC - Marketing cost of producers
Producer’s share in consumers Rupee is worked out as:
Where, PS - Producer’s share
RP - Retail price
The marketing efficiency (ME) is worked out applying Shepherd’s formula
Where, V- Value of goods sold (in consumers’ rupee)
I- Total Marketing Cost
V. RESULTS AND DISCUSSION
1. Production, farm retention and marketed surplus
Marketed surplus may be more, less or equal to marketable surplus because of cash requirement,
hoarding or perishable nature. The overall production of tomato was 226.57 quintals (Table 2) of which
marketable surplus was 206.69 quintals (91.23%) after retaining 19.85 quintal (8.78%) for family consumption,
3. A study on Marketable surplus and Price…
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religious payment and gift to friends and relatives. Marketed surplus was 196.83 quintal (86.88 %) and losses
due to mishandling, breakage and spoilage accounted 4.35 percent of total quantity.
Of the total farm level retention, religious payment has the greater share (78.81%) followed by home
consumption (13.21%) and gift (7.98%). The study found out that with increase in farm size increases home
consumption decreasing marketable surplus.
2. Marketing channel
Marketing channels indicate how market intermediaries are set to accomplish the movement of a
product from producer to the final consumer. Four marketing channels were indentified in the study area for
marketing of tomato.
Channel I : producer-consumer
Channel II : producer-retailer/shopkeeper- consumer
Channel III : producer-wholesaler-consumer
Channel IV : producer-local trader-retailer-consumer
Table 3 presents total quantity marketed through the identified marketing channels. It is observed from
the table that out of the total quantity of tomato (590.50 quintals) marketed, channel III is the most effective
marketing channel for tomato through which small, medium and large farmers marketed 72.91, 63.93 and 58.86
percent respectively
.
For all farms, the maximum quantity of tomato was passed through channel III (65.16%) followed by
channel IV (20.4%), channel II (9.32%) and channel I (5.08%). The study shows that only the small and
medium farmer uses channel I while large farmers do not use marketing channel I; even sale through the
retailers was 5.28 percent. Figure 1 depicts sale pattern of tomato.
3. Marketing Cost
The cost incurred by different marketing intermediaries is given in Table 4. From the table, per quintal
marketing cost of tomato incurred by the producer was highest in channel I (Rs. 44.97/quintal) followed by
channel II, III and IV. In channel I, producers incurred all the expenses went through streets as vendors and sold
the fresh tomato directly to the consumers. Labour is the only cost of producers in this channel. In channel II,
11.40 percent to total cost was incurred by the retailers. In channel III, out of total Rs. 2566.29/quintal,
producers percentage cost was 46.98 percent to total while the remaining percent were obtain by wholesalers
(53.02%). The symmetrical cost of producers was 15.12 percent in channel IV; retailers (8.04%); local traders
(76.84%). Low cost of producers in channel IV is the local traders purchase tomato directly at farm whilst high
marketing cost of local traders are their cost on transport, packing, labour, loading, unloading, communication,
losses, tax, fees, and other miscellaneous.
4. Marketing margin and price spread
Price spread is the difference on ultimate price paid by the consumer and the net price received by the
producer for an equivalent quantity of farm product. It consists of marketing cost and margins of the
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intermediaries that determines the overall effectiveness of marketing system. The producers share in consumers’
rupee (Table 5) was highest in channel I (94%) and lowest in channel IV (48.07%). Large percentage share of
producer in channel I are the absence of any middlemen between producers and consumers. Next profitable
channel of producers for sale of tomato was through retail market (channel II, 72.22%). Producers share is
directly related to the number of market intermediaries involved in the marketing of tomato as revealed by the
study table.
The net margin of local traders was 23.51 percent (channel IV) while the share of wholesaler in
consumers rupee was 21.55 percent (channel III). The local traders have higher margin than the wholesalers. All
market activities come to rest with retailers whose share in consumers’ rupee was 15.24 percent and 15.64
percent in channel II and IV respectively.
The percentage share of gross marketing margin in consumers rupee was (6%), (27.78%), (43.78%) and
(51.93%) respectively in channel I, II, III and IV. The gross marketing margin was recorded the highest in
channel IV and lowest in channel I.
5. Marketing efficiency
Marketing efficiency ratio was found to be highest in marketing channel I (Table 6). This high ratio
indicates the absence of market middlemen accept the labour cost of the producers. Applying shepherds
formula, marketing efficiency in channel I, 15.67; II, 6.97; IV, 6.82; III, 3.49. Channel I is the most efficient
marketing channel of tomato while channel II was second most efficient channel. The study depicts that higher
marketing margins pocketed by the intermediaries resulted in poor marketing efficiency of tomato.
VI. CONCLUSION AND SUGGESTIONS
The study concludes that small farmers marketed 153.28 quintals (87.09%); medium, 308.92 quintals
(86.85%); large, 128.30 quintals (86.69%) of their total marketable surplus. Percentage loss due to breakage and
spoilage was high among the large farmers. The study also shows that major portion of marketable surplus was
transacted through producer-wholesaler-consumer channel (65.16%). The least was recorded in channel I
(5.08%). The highest marketing cost incurred by the producers was in channel I and II while wholesaler
(53.02%) and the local traders (76.84%) derive high cost in channel III and IV. The percentage cost of retailers
to total were 11.40 percent (channel I) and 8.04 percent (channel II). Producers share in channel I was 94
percent; it was 48.07 percent in channel IV. Low percentage share of producers in channel IV attributes to high
net margin of local traders (23.51%). Gross market margin at this channels were 6 percent (channel I) and 51.93
percent (channel IV). Producers share in consumers’ rupee decreases as market intermediaries increases. In the
marketing of tomato, producer-consumer is the most efficient channel in the study area. Channel III recorded the
lowest efficient market. Lower the market efficiency, poorer the marketing system.
Post harvest losses (4.35%) due to poor storage facilities are high in the case of tomato because of its
perishabilty. To minimize post-harvest losses, proper storage facilities need to be established in the production
area. Wooden/plastic crates at low price will help to reduce packing cost and losses due to mishandling,
breakage and squeeze. Daily/weekly regulated local markets near the production area need to be established.
Marketing loan, education facilities, roads and transport, soil testing, market information on price and arrival,
and measures to prevent pre-harvest losses due to insects/pest and climate may help in increasing marketing
efficiency of tomato. High market margin of local traders (23.51%) and wholesaler (21.55%) shows how
inefficiency is the marketing of tomato in the study area. This is because of its perishable nature with no better
storage infrastructure and market operation on the part of the farmers: a reason of fear that gives advantage to
the intermediaries and another reason are lack of/non coordination among the concern farmers. Establishing co-
operative societies and collective decision among farmers relating to price and arrival will help reduce the gross
market margin of tomato.
REFERENCES
[1]. A. Alam, Production, processing and marketing of fruits and vegetables by small farmers: Problems and prospects in Ajit Singh
(Ed.), Problems of Small and Marginal Farmers in Marketing of Fruits and Vegetables, (New Delhi: Farmers’ Education and
Welfare Society, 2001) 11-23
[2]. S.H. Baba, M.H. Wani, S.A. Wani and Shahid Yousuf, Marketed surplus and price spread of vegetables in Kashmir Valley,
Agricultural Economics Research Review, 23, 2010, 115-127
[3]. A.J. Barakade, T.N. Lokhande and G.U. Todkari, Economics of Onion cultivation and its marketing pattern in Satara District of
Maharashtra, International Journal of Agriculture Sciences, 3(3), 2011, 110-117
[4]. S.K. Chauhan, and Amit Chabra, Marketable surplus and Price spread for maize in Hamirpur District of Himachal Pradesh,
Agricultural Economics Research Review, 18, 2005, 39-39
5. A study on Marketable surplus and Price…
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[5]. V.M. Chole, J.M. Talathi and V.G. Naik, Price spread in Marketing of Brinjal in Maharashtra State, Quarterly Journal on
Agricultural Marketing, GOI, XLVI, No.2, 2003, 5-8
[6]. Richard L. Kohls, Marketing of Agricultural products, The MacMillan Company, 1967, 1
[7]. A Kumar, S.K. Sharma, and G.D. Vashist, Vegetable farming holds potential in hills: A case study of hilly region of Himachal
Pradesh. Bihar Journal of Agricultural Marketing, 10(4), 2002, 355-361
[8]. D.S. Murthy, T.M. Gajanana, and M. Sudha, Postharvest loss and its impact on marketing cost, margins and efficiency: A study
on grapes in Karnataka. Indian Journal of Agricultural Economic, 59(4), 2004, 772-786
[9]. Jagdish Prasad, Marketable surplus and Market performance: A study with special reference to Muzaffarpur foodgrain market in
Bihar (Delhi: Mittal publication, 1989), 44-107
[10]. K.V. Subrahmanyam, Post harvest losses in horticultural crops: An appraisal, Agricultural situation India, 41, 1996, 349-343
[11]. Bela R. Sadhu, Marketable surplus of Potato, International Referred Journal, 2(25), 2011, 65-66
Table 1: Category of Tomato cultivators according to size of holdings
SI.
No
Category No. of cultivators Holding Size (in Hectares)
1 Small 18 0-2.02
2 Medium 25 2.03-2.83
3 Large 07 2.84-4.05
4 Total 50 -
Source: Based on Field Survey, 2011-12
Table 2: Production, Farm retention and marketed surplus of Tomato (In quintals)
SI. No Particulars Small Medium Large Overall
1 Production
176.00
(100.00)
355.70
(100.00)
148.00
(100.00)
226.57
(100.00)
2 Farm retention
16.66
(9.47)
30.98
(8.71)
12.00
(8.11)
19.88
(8.78)
Home Consumption
2.72
16.33*
4.08
13.17*
1.08
9.00*
2.63
13.21*
Religious payment**
12.70
76.23*
24.30
78.44*
10.00
83.33*
15.67
78.81*
Gift
1.24
7.44*
2.60
8.40*
0.92
7.67*
1.59
7.98*
3 Marketable surplus
159.34
(90.53)
324.72
(91.30)
136.00
(91.90)
206.69
(91.23)
4 Losses
6.06
(3.44)
15.80
(4.44)
7.70
(5.20)
9.85
(4.35)
5 Marketed Surplus
153.28
(87.09)
308.92
(86.85)
128.30
(86.69)
196.83
(86.88)
Source: Based on Field Survey, 2011-12
Note: Figure in parentheses is in percentage to total production
*are in percentage to farm level retention
**Religious payment is made in the form of tithes and offering to local church. This is both in
cash and kind.
Table 3: Marketing channels and sale pattern of Tomato by size group (Quantity in quintals)
Sl.
No
Category
Channel
Channel I Channel II Channel III Channel IV Total
1 Small
12.42
(8.10)
15.87
(10.35)
111.76
(72.91)
13.23
(8.63)
153.28
(100.00)
2 Medium
17.56
(5.68)
32.37
(10.48)
197.50
(63.93)
61.49
(19.90)
308.92
(100.00)
3 Large -
6.78
(5.28)
75.52
(58.86)
46.00
(35.85)
128.30
(100.00)
4 All Farms
29.98
(5.08)
55.02
(9.32)
384.78
(65.16)
120.72
(20.40)
590.50
(100.00)
Source: Based on Field Survey, 2011-12
Figure in parentheses indicates percentage to the Total
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Table 4: Marketing Cost met by various intermediaries in the study area (Rs/qtls)
Sl.
No
Intermediaries
Marketing Cost
Channel I Channel II Channel III Channel IV
1 Producer
44.97
(100.00)
183.42
(88.60)
1205.66
(46.98)
70.00
(15.12)
2 Retailer -
23.60
(11.40)
-
37.20
(8.04)
3 Wholesaler - -
1360.63
(53.02)
-
4 Local Trader - - -
355.68
(76.84)
5 Total Marketing Cost
44.97
(100.00)
207.02
(100.00)
2566.29
(100.00)
462.88
(100.00)
Source: Based on Field Survey, 2011-12
Figure in parentheses indicates percentage to the Total
Table 5: Per quintal Price spread and returns of Tomato obtained through different channels (Rs/qntls)
SI.
No
Particulars Channel I Channel II Channel III Channel IV
1
Net price realized by
producers
704.53
(94.00)
1192.08
(72.22)
6489.94
(56.22)
1740.80
(48.07)
2 Net Margin of Retailers -
251.50
(15.24)
-
566.40
(15.64)
3
Net Margin of
Wholesaler
- -
2487.17
(21.55)
-
4
Net Margin of Local
Traders
- - -
851.52
(23.51)
5 Total Marketing Cost
44.97
(6.00)
207.02
(12.54)
2566.29
(22.23)
462.88
(12.78)
6 Consumers Rupee
749.50
(100.00)
1650.60
(100.00)
11543.40
(100.00)
3621.60
(100.00)
7 Gross Marketing Margin
44.97
(6.00)
458.52
(27.78)
5053.46
(43.78)
1880.80
(51.93)
Source: Based on Field Survey, 2011-12
Figure in parentheses indicates percentage to consumers’ rupee.
Table 6: Marketing Efficiency in Marketing of Tomato
SI.
No
Particulars
Marketing Channels
Channel I Channel II Channel III Channel IV
1
Value of goods sold
(consumers Rs/qntl)
749.50 1650.60 11543.40 3621.60
2 Total Marketing Cost 44.97 207.02 2566.29 462.88
3 Marketing Efficiency 15.67 6.97 3.49 6.82
Source: Compiled by researcher