The document describes a magazine advertisement for a horror movie. It uses several techniques to attract consumers and convey a scary tone. These include using red letters and shadows on the villain's face, a dark background, and focusing closely on a character's serious and intense stare directly at the camera. The advertisement also promotes other horror movies and includes celebrity names and quotes to generate interest in the magazine's content and upcoming films. The overall color scheme, fonts, and proud pose of the main character are meant to intrigue consumers and draw them into the horror genre world portrayed.

1. The words horror are written in big
bald red letters to make it seem
scarier and overpowering for the
consumer as red is also the colour of
blood. The face of the main villain is
also covered by a dark mysterious
shadow as it makes him seem more
scary and mysterious. The green red
and white colour scheme also make
the magazine seem more clown
themed. The character also has a
very scary look as he is looking deep
into the camera. This make you feel
as if he is staring deep into you sole
and he is overpowering you.
The page also has other
advertisements of other horror
movies as the producers know their
target audience and who to pinpoint
as they are strictly sticking to one
genre. The background is also all
black which ties in with the
stereotypical theme of people being
scared of the dark.
The words home of modern horror
make this magazine seem like they
are saying this is the best ever
horror movie to come at this point
in time.

2. The camera focuses on the
characters face as he has a dead
serious look and a vigorous stare into
the camera. This tells you that it is a
serious movie being advertised and
that the magazine will also have a
serious vibe to it. This would most
probably be aimed at an older
audience as the colour scheme is not
bright and colourful. The title of the
movie is also very serious as it has a
gun sight on it to show that it is an
action movie and there may be some
violence. The spotlight is fully
focused on the characters face to
make the moment seem more
intense and to make the character
look cooler and more mysterious
The magazine also has many other
things spaced around it such as
advertisements for soon coming
movies. This draws the attention to
the consumer as they are getting
drawn in by more unique content
that could be inside the magazine.
The quote at the bottom states to
make sure that the new coming
movie will be better than the last
one. This also draws the consumer in
as they put their trust in these words
to get a much better outcome than
the last movie. At the top of the page
it also has celebrity names to make
people interested on the types of
actors that they are using in their
movie.
The shot of the image focuses on
the main character as she has a very
proud and notorious pose. This
makes you think that she is a very
good and interesting character. The
magazine also has many
advertisements around the edge to
draw the consumer in. the massive
title in the centre of the screen lets
you know the title of the movie and
it draws you in as you know it is very
serious in the style of font. The
background is also very dull as it
makes the main characters outfit
stand out all in red
The producers of the magazine also
have their name in bald running
along the top of the magazine to
give themselves some more self-
promotion and pride. They also have
quotes from the film on the bottom
to make you feel more drawn in as
you are interested to see how these
things will play out in the movie.
The words rise of the female are also
put on the magazine which goes
against female stereotypes of
women not being strong so this
magazine already holds a unique
touch to it.