To effectively structure a business presentation, the document recommends starting with a specific, measurable, attainable, relevant, and timely objective. It suggests grabbing the audience's attention, establishing credibility, outlining a problem, and creating a vision of success the audience can buy into. The middle should use problem/opportunity and cause and effect models to structure the content. Benefits should be summarized and a call to work together made to achieve benefits and realize the vision. The presentation should close by restating the vision and a call to action to meet the objective.