To effectively structure a business presentation, the document recommends starting with a specific, measurable, attainable, relevant, and timely objective. It suggests grabbing the audience's attention, establishing credibility, outlining a problem, and creating a vision of success the audience can buy into. The middle should use problem/opportunity and cause and effect models to structure the content. Presenters should summarize benefits for the audience, call for working together to achieve benefits and realize the vision, and restate the vision before closing with a clear call to action that enforces the objective.

1. How to Structure A Business PresentationBy Graham Young

2. To StartThink about what you want to happen after your presentation

3. Have a SMART ObjectiveSpecificMeasurableAttainableRelevantTimely

4. Don’t ThinkWhat I have to say

5. ThinkWhat do I want to hear???

6. Grab Their Attention

7. Establish Credibility

8. Outline A Problem

9. Create A Vision of SuccessWhich your audience can buy into

10. Structure the MiddleUse Problem/OpportunityandCause and Effect models

11. Summarise the BenefitsWhat’s in it for your audience?

12. Call to Work TogetherTo achieve benefits and realise vision

13. Restate Vision

14. Close withYour call to action to enforce your objective

15. Give it with:EnthusiasmVarietyPurpose

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