Maya Payne Smart and Joe Grimm present "How to be an Entrepreneur as a Business Journalist," a free, week-long Webinar hosted by the Donald W. Reynolds National Center for Business Journalism. For more information, please visit http://businessjournalism.org.
As part of a weeklong webinar called 'How to be an Entrepreneur as a Business Journalist', Joe Grimm walked participants through ways to be successful building a professional brand.
If money making is a sin, welcome to hell!Pipeliner CRM
The document discusses key lessons and challenges for entrepreneurs. It emphasizes that starting a business takes hard work, challenging the entrepreneur to be the first to jump into their business idea. Success requires having a profitable business model that meets customer needs through commercial insight and sales. Entrepreneurs must constantly learn, work hard, and overcome fears of failure to achieve their goals.
The document provides an overview of the "Sniper" sales profile, which is characterized by a high hit rate, being a customer confidante, and extreme focus. It then lists 16 steps for becoming a sniper sales specialist, including making an impression, expressing value, qualifying leads, differentiating from competitors, addressing objections, engaging senior customers, developing communication and negotiation skills, asking for orders and referrals, and engaging in constant education. The document is a workshop on becoming a sales specialist with a focus on the sniper profile.
Marie Franklin discusses the process of rebranding Portland Roasting coffee. The company's old look was dated and there was no clear focus or competitive edge. Through discovery work, they identified authenticity and a desire for longevity as core values to focus their new brand messaging on telling their story. The rebranding involved developing a warmer, more inviting and classic look focused on earth and growing coffee. Beyond visuals, the brand encompasses all aspects of the business from staff and products to materials and practices. Lessons included narrowing their target audience, seeking professional help, establishing brand guidelines, and not being afraid to let go of the old brand. Branding increases sales, loyalty, saves money, focuses efforts, keeps the company
The document is a letter from the CEO of Talentelle, a company that helps women discover and develop their talents into careers or businesses. The company has developed workshops and business models to deliver value to its members. It is looking to expand its entrepreneurial and managerial team by recruiting talented female candidates who can independently own and run a business opportunity provided by Talentelle, receive executive business training, access a business network, and acquire secret elite knowledge through private instructional channels. Interested candidates should email their resume and letter of interest.
1. Personal branding is important for success and how others perceive you. In high school, classmates are informally branded with nicknames. If you don't brand yourself, others may brand you.
2. This document provides 10 steps to create your personal brand: determine your unique values and strengths, develop a personal brand statement, integrate your brand into all aspects of work and life, manage your appearance and behavior, communicate your brand values consistently.
3. Regularly evaluate and refine your personal brand statement to ensure it still reflects how you have grown and evolved over time. Invest in developing your personal brand for long term success and opportunities.
1. Personal branding is important for success and how others perceive you. In high school, classmates get branded with nicknames both positive and negative that stick with them.
2. Just like companies brand their products, individuals need to brand themselves or risk others defining who they are. Taking steps to understand your values and strengths and communicate them consistently through your words and actions can help you develop an effective personal brand.
3. Developing a clear personal brand statement that captures your unique qualities and values is important to differentiate yourself and promote yourself effectively to others. Integrating this statement into how you present yourself is key.
As part of a weeklong webinar called 'How to be an Entrepreneur as a Business Journalist', Joe Grimm walked participants through ways to be successful building a professional brand.
If money making is a sin, welcome to hell!Pipeliner CRM
The document discusses key lessons and challenges for entrepreneurs. It emphasizes that starting a business takes hard work, challenging the entrepreneur to be the first to jump into their business idea. Success requires having a profitable business model that meets customer needs through commercial insight and sales. Entrepreneurs must constantly learn, work hard, and overcome fears of failure to achieve their goals.
The document provides an overview of the "Sniper" sales profile, which is characterized by a high hit rate, being a customer confidante, and extreme focus. It then lists 16 steps for becoming a sniper sales specialist, including making an impression, expressing value, qualifying leads, differentiating from competitors, addressing objections, engaging senior customers, developing communication and negotiation skills, asking for orders and referrals, and engaging in constant education. The document is a workshop on becoming a sales specialist with a focus on the sniper profile.
Marie Franklin discusses the process of rebranding Portland Roasting coffee. The company's old look was dated and there was no clear focus or competitive edge. Through discovery work, they identified authenticity and a desire for longevity as core values to focus their new brand messaging on telling their story. The rebranding involved developing a warmer, more inviting and classic look focused on earth and growing coffee. Beyond visuals, the brand encompasses all aspects of the business from staff and products to materials and practices. Lessons included narrowing their target audience, seeking professional help, establishing brand guidelines, and not being afraid to let go of the old brand. Branding increases sales, loyalty, saves money, focuses efforts, keeps the company
The document is a letter from the CEO of Talentelle, a company that helps women discover and develop their talents into careers or businesses. The company has developed workshops and business models to deliver value to its members. It is looking to expand its entrepreneurial and managerial team by recruiting talented female candidates who can independently own and run a business opportunity provided by Talentelle, receive executive business training, access a business network, and acquire secret elite knowledge through private instructional channels. Interested candidates should email their resume and letter of interest.
1. Personal branding is important for success and how others perceive you. In high school, classmates are informally branded with nicknames. If you don't brand yourself, others may brand you.
2. This document provides 10 steps to create your personal brand: determine your unique values and strengths, develop a personal brand statement, integrate your brand into all aspects of work and life, manage your appearance and behavior, communicate your brand values consistently.
3. Regularly evaluate and refine your personal brand statement to ensure it still reflects how you have grown and evolved over time. Invest in developing your personal brand for long term success and opportunities.
1. Personal branding is important for success and how others perceive you. In high school, classmates get branded with nicknames both positive and negative that stick with them.
2. Just like companies brand their products, individuals need to brand themselves or risk others defining who they are. Taking steps to understand your values and strengths and communicate them consistently through your words and actions can help you develop an effective personal brand.
3. Developing a clear personal brand statement that captures your unique qualities and values is important to differentiate yourself and promote yourself effectively to others. Integrating this statement into how you present yourself is key.
This two-day training course provides strategies for generating new business leads and sales opportunities through online marketing, telephone prospecting, networking, developing opportunities from leads, and organized persistence using CRM systems. Attendees will learn skills like social media marketing, email campaigns, telephone prospecting, networking, consultative selling, and CRM use to improve their new business development efforts. The goal is for participants to acquire practical tactics to consistently fill their new business pipelines and sales quotas.
This document provides tips for establishing an effective sales process. It recommends (1) setting clear sales targets and key performance indicators to measure output, (2) creating a robust sales process that fully qualifies leads and helps close wins, and (3) closely measuring and managing the sales process using tools like CRM to ensure accountability and highlight successes. The overall message is that sales should be treated as a core professional process for any business.
1) The document provides exercises and guidance for personal branding, including defining one's vision, purpose, goals, attributes, values, and passions.
2) It instructs the reader to identify their target audience through demographics like age and location, as well as psychographics like interests and activities.
3) Advice is given on communicating one's brand through becoming an expert, public speaking, and using various communication tools, while continually assessing and improving the brand over time.
Strategies for Successfully Defining and Winning Client ProjectsGrowth Spark
This presentation provides a deep-dive into best practices for properly scoping your client projects. Learn how to understand the client's role in the project, divide requirements into different functions, and create processes to help address inevitable 'scope creep.'
Building relationships is the key that will throw open the doors to marketing success as quickly and widely as possible in a tough economy. Remember, persistence, persuasive, assertive marketing won’t prompt people into action during times of financial uncertainty. Spending lots of money isn’t the key to marketing success either, but you also can’t completely abandon marketing.
Creating Your Personal Brand by Bill Lanegregkohne
The document discusses how to build a personal brand by following similar principles as building a company brand. It recommends starting with introspection to identify your core values. Then define your role, standards, and style to create a brand promise and pillars that reflect who you are. Being distinctive, relevant and consistent through all interactions will strengthen your personal brand over time. The document provides tips for various aspects of personal branding like appearance, listening, note-taking, and follow-up.
The document discusses lessons learned from building a company and provides advice for entrepreneurs. It emphasizes the importance of execution over ideas, starting sales early to test ideas and business models, focusing on customers, learning from successes and failures, hiring for values alignment, and moving quickly while remaining focused on the core mission. Speed, customer focus, learning, and quick execution are highlighted as key factors for success.
Lviv Outsourcing Forum 2016 Олена Занічковська “Битва п’яти воїнств, або чому...Lviv Startup Club
This document discusses common problems that cause organizations to lose customers. It identifies contradicting key performance indicators, hiring the wrong people for roles, and mixing different sales functions as problems. The document also notes issues with unrealistic expectations, lack of product training for salespeople, treating sales as dishonorable, and poor communication between departments. Overall, the key issues discussed are misaligned incentives between teams, hiring the wrong personnel, and insufficient coordination across the sales cycle.
The 10 Golden Rules of Personal BrandingMySpeedHub
This document provides 10 golden rules for personal branding:
1. Focus on having a clear, consistent message and sticking to your niche.
2. Be authentic and genuine in your branding to build trust with your audience.
3. Tell a story about yourself and your brand to engage your target audience.
4. Maintain consistency across all aspects of your branding over time.
5. View failures as learning opportunities to help strengthen your personal brand.
Your Brand Studio is India's First and Only, One of its Kinds - Experiential Personal Branding Workshop that equips you with the tools that help you Discover and Communicate Your Brand
Personal branding involves consciously managing one's behavior, knowledge, skills, reputation, achievements, and appearance to position oneself as a distinct brand. Parents unintentionally launch a personal brand for their child at birth by giving them a name, and life choices are like choices brands make when marketing products. To develop a strong personal brand, one should create a written brand position statement clarifying values and goals, actively promote that brand, and measure success over time.
The document discusses the importance of sales training and provides steps for door-to-door sales training. It outlines objectives like understanding the sales process and tools for motivation. It also provides tips for door-to-door sales like preparing for different weather, building a pitch in 6 steps, selecting territories, and setting goals to stay motivated. The overall importance of sales training is to develop skills to successfully meet sales goals and drive revenue growth.
The document discusses how employers can change perceptions of them without changing their employer brand. It recommends creating a narrative focused on personal and behavioral imperatives. Employers should make their people the proposition by highlighting values like integrity, collaboration and continual improvement. They can also stretch their existing brand architecture by adapting photography and using secondary colors. Most importantly, employers need to remain authentic by communicating challenges and opportunities realistically. The case study of AdminRe shows how these techniques were applied to change perception while building on its values and behaviors.
Snsw group 4 fictional salesmen (or) saleswomenEZHILAZHAGAN
This document provides summaries of fictional salespeople depicted in films and literature. It summarizes the sales techniques and lessons learned from the characters Joy Mangano from the film Joy, Nick Naylor from Thank You For Smoking, and the salesmen in Glengarry Glen Ross. Key lessons include believing in yourself, developing strong sales and marketing strategies, negotiating to create value for both sides, understanding what motivates your team, and letting the buyer do most of the talking in a sales conversation.
This document discusses branding and self-marketing strategies. It emphasizes that in today's business world, individuals must market themselves as brands. Effective self-marketing involves positioning yourself as unique and valuable to potential employers or clients. The document provides tips for differentiating yourself from competition, building credibility, and leveraging technology to promote your personal brand.
With a strong, clear brand, decision-making is easy, your value is clear, and you can charge your worth with confidence and certainty. When you have brand clarity and know exactly who you are selling to, what you need to say, and how to communicate the important details, your sales marketing efforts will become less stressful and more enjoyable.
In this hands-on workshop session, we'll cover what a brand is, the difference between a brand and branding, the difference between branding and marketing, why brand clarity matters, building your reputation, creating an ideal client persona, using emotional brand triggers, creating benefit/risk statements for your marketing, and crafting a powerful brand marketing message.
(Slides used for a 2 hour hands-on branding workshop.)
The document provides an overview and roadmap for using WordPress as a business. It outlines several business models that can be done with WordPress, including blogging and earning revenue through ads, affiliates, paid reviews, or selling the site. It also discusses using WordPress for ecommerce, freelancing, product launches, and expanding existing businesses. The presentation aims to provide at least one idea for building or growing a business with WordPress. It includes earnings examples from product launches on Appsumo and encourages learners to be humble, self-aware, and stay blessed.
This document provides an overview of inbound marketing strategies and tactics. It discusses:
1. The shift from traditional outbound marketing like direct mail and telemarketing to inbound strategies like content marketing, search engine optimization, blogging and social media. Inbound marketing is more cost-effective for generating leads and customers.
2. Search engine optimization is critical for businesses as most product research begins with search engines. Ranking high in organic search results is important as the majority of clicks go to top results.
3. Email marketing remains effective, especially when using segmentation, personalization and mobile optimization. Testing email campaigns is important.
4. Social media has significant business value as it directly impacts revenue and marketing effectiveness for
The document provides tips for giving presentations effectively. It recommends properly naming slides to help audiences understand their meaning. Slides should use short, simple sentences and pictures to engage audiences. Presenters should speak to both what is on slides and what is not to maintain attention, using a loud enough voice for all to hear. Body language and eye contact with audiences are emphasized over overuse of laser pointers. Presenters should prepare for potential questions in advance and use microphones so all can hear answers. Practice is also advised to improve presentation skills.
This document discusses proven practices for measuring the impact of learning and training programs. It begins by outlining current market trends toward demonstrating business outcomes of training. It then discusses the top five challenges organizations face in measuring impact. The main part of the document outlines six proven practices for measuring impact, including using business impact templates, actual results correlations, and causal modeling. It also notes the importance of measuring informal learning and establishing sustainable measurement processes. The document concludes with a case study example of how project management training could impact business results.
This two-day training course provides strategies for generating new business leads and sales opportunities through online marketing, telephone prospecting, networking, developing opportunities from leads, and organized persistence using CRM systems. Attendees will learn skills like social media marketing, email campaigns, telephone prospecting, networking, consultative selling, and CRM use to improve their new business development efforts. The goal is for participants to acquire practical tactics to consistently fill their new business pipelines and sales quotas.
This document provides tips for establishing an effective sales process. It recommends (1) setting clear sales targets and key performance indicators to measure output, (2) creating a robust sales process that fully qualifies leads and helps close wins, and (3) closely measuring and managing the sales process using tools like CRM to ensure accountability and highlight successes. The overall message is that sales should be treated as a core professional process for any business.
1) The document provides exercises and guidance for personal branding, including defining one's vision, purpose, goals, attributes, values, and passions.
2) It instructs the reader to identify their target audience through demographics like age and location, as well as psychographics like interests and activities.
3) Advice is given on communicating one's brand through becoming an expert, public speaking, and using various communication tools, while continually assessing and improving the brand over time.
Strategies for Successfully Defining and Winning Client ProjectsGrowth Spark
This presentation provides a deep-dive into best practices for properly scoping your client projects. Learn how to understand the client's role in the project, divide requirements into different functions, and create processes to help address inevitable 'scope creep.'
Building relationships is the key that will throw open the doors to marketing success as quickly and widely as possible in a tough economy. Remember, persistence, persuasive, assertive marketing won’t prompt people into action during times of financial uncertainty. Spending lots of money isn’t the key to marketing success either, but you also can’t completely abandon marketing.
Creating Your Personal Brand by Bill Lanegregkohne
The document discusses how to build a personal brand by following similar principles as building a company brand. It recommends starting with introspection to identify your core values. Then define your role, standards, and style to create a brand promise and pillars that reflect who you are. Being distinctive, relevant and consistent through all interactions will strengthen your personal brand over time. The document provides tips for various aspects of personal branding like appearance, listening, note-taking, and follow-up.
The document discusses lessons learned from building a company and provides advice for entrepreneurs. It emphasizes the importance of execution over ideas, starting sales early to test ideas and business models, focusing on customers, learning from successes and failures, hiring for values alignment, and moving quickly while remaining focused on the core mission. Speed, customer focus, learning, and quick execution are highlighted as key factors for success.
Lviv Outsourcing Forum 2016 Олена Занічковська “Битва п’яти воїнств, або чому...Lviv Startup Club
This document discusses common problems that cause organizations to lose customers. It identifies contradicting key performance indicators, hiring the wrong people for roles, and mixing different sales functions as problems. The document also notes issues with unrealistic expectations, lack of product training for salespeople, treating sales as dishonorable, and poor communication between departments. Overall, the key issues discussed are misaligned incentives between teams, hiring the wrong personnel, and insufficient coordination across the sales cycle.
The 10 Golden Rules of Personal BrandingMySpeedHub
This document provides 10 golden rules for personal branding:
1. Focus on having a clear, consistent message and sticking to your niche.
2. Be authentic and genuine in your branding to build trust with your audience.
3. Tell a story about yourself and your brand to engage your target audience.
4. Maintain consistency across all aspects of your branding over time.
5. View failures as learning opportunities to help strengthen your personal brand.
Your Brand Studio is India's First and Only, One of its Kinds - Experiential Personal Branding Workshop that equips you with the tools that help you Discover and Communicate Your Brand
Personal branding involves consciously managing one's behavior, knowledge, skills, reputation, achievements, and appearance to position oneself as a distinct brand. Parents unintentionally launch a personal brand for their child at birth by giving them a name, and life choices are like choices brands make when marketing products. To develop a strong personal brand, one should create a written brand position statement clarifying values and goals, actively promote that brand, and measure success over time.
The document discusses the importance of sales training and provides steps for door-to-door sales training. It outlines objectives like understanding the sales process and tools for motivation. It also provides tips for door-to-door sales like preparing for different weather, building a pitch in 6 steps, selecting territories, and setting goals to stay motivated. The overall importance of sales training is to develop skills to successfully meet sales goals and drive revenue growth.
The document discusses how employers can change perceptions of them without changing their employer brand. It recommends creating a narrative focused on personal and behavioral imperatives. Employers should make their people the proposition by highlighting values like integrity, collaboration and continual improvement. They can also stretch their existing brand architecture by adapting photography and using secondary colors. Most importantly, employers need to remain authentic by communicating challenges and opportunities realistically. The case study of AdminRe shows how these techniques were applied to change perception while building on its values and behaviors.
Snsw group 4 fictional salesmen (or) saleswomenEZHILAZHAGAN
This document provides summaries of fictional salespeople depicted in films and literature. It summarizes the sales techniques and lessons learned from the characters Joy Mangano from the film Joy, Nick Naylor from Thank You For Smoking, and the salesmen in Glengarry Glen Ross. Key lessons include believing in yourself, developing strong sales and marketing strategies, negotiating to create value for both sides, understanding what motivates your team, and letting the buyer do most of the talking in a sales conversation.
This document discusses branding and self-marketing strategies. It emphasizes that in today's business world, individuals must market themselves as brands. Effective self-marketing involves positioning yourself as unique and valuable to potential employers or clients. The document provides tips for differentiating yourself from competition, building credibility, and leveraging technology to promote your personal brand.
With a strong, clear brand, decision-making is easy, your value is clear, and you can charge your worth with confidence and certainty. When you have brand clarity and know exactly who you are selling to, what you need to say, and how to communicate the important details, your sales marketing efforts will become less stressful and more enjoyable.
In this hands-on workshop session, we'll cover what a brand is, the difference between a brand and branding, the difference between branding and marketing, why brand clarity matters, building your reputation, creating an ideal client persona, using emotional brand triggers, creating benefit/risk statements for your marketing, and crafting a powerful brand marketing message.
(Slides used for a 2 hour hands-on branding workshop.)
The document provides an overview and roadmap for using WordPress as a business. It outlines several business models that can be done with WordPress, including blogging and earning revenue through ads, affiliates, paid reviews, or selling the site. It also discusses using WordPress for ecommerce, freelancing, product launches, and expanding existing businesses. The presentation aims to provide at least one idea for building or growing a business with WordPress. It includes earnings examples from product launches on Appsumo and encourages learners to be humble, self-aware, and stay blessed.
This document provides an overview of inbound marketing strategies and tactics. It discusses:
1. The shift from traditional outbound marketing like direct mail and telemarketing to inbound strategies like content marketing, search engine optimization, blogging and social media. Inbound marketing is more cost-effective for generating leads and customers.
2. Search engine optimization is critical for businesses as most product research begins with search engines. Ranking high in organic search results is important as the majority of clicks go to top results.
3. Email marketing remains effective, especially when using segmentation, personalization and mobile optimization. Testing email campaigns is important.
4. Social media has significant business value as it directly impacts revenue and marketing effectiveness for
The document provides tips for giving presentations effectively. It recommends properly naming slides to help audiences understand their meaning. Slides should use short, simple sentences and pictures to engage audiences. Presenters should speak to both what is on slides and what is not to maintain attention, using a loud enough voice for all to hear. Body language and eye contact with audiences are emphasized over overuse of laser pointers. Presenters should prepare for potential questions in advance and use microphones so all can hear answers. Practice is also advised to improve presentation skills.
This document discusses proven practices for measuring the impact of learning and training programs. It begins by outlining current market trends toward demonstrating business outcomes of training. It then discusses the top five challenges organizations face in measuring impact. The main part of the document outlines six proven practices for measuring impact, including using business impact templates, actual results correlations, and causal modeling. It also notes the importance of measuring informal learning and establishing sustainable measurement processes. The document concludes with a case study example of how project management training could impact business results.
Humans have colonized Mars and established the first permanent settlements. Resources on Earth are dwindling so humans look to Mars to help sustain life on both planets. The first baby born on Mars, named Marsina, gives hope that humans can build a future beyond Earth.
The document provides tips and guidance for creating and managing a website and social media presence. It discusses basics of website design such as logo placement, navigation, and use of footer. It also covers topics like content creation, speed and accessibility, branding, trends, and search engine optimization. For social media, it defines social media, discusses goals and benefits, and provides advice on platforms, engagement, and measurement.
Los seres vivos son sistemas físico-químicos complejos y activos capaces de captar y transformar energía para su propio beneficio. Presentan características como movimiento, adaptación, sensibilidad, metabolismo, organización química y estructural, excreción y reproducción. Están compuestos por partículas subatómicas organizadas en diferentes niveles de complejidad. Sus componentes principales son los 70 bioelementos, siendo los cuatro más importantes el carbono, hidrógeno, oxígeno y nitrógeno. Tamb
6 GHz spun seamless Superconducting Radio Frequency (SRF) cavities are a very
useful tool for testing alternative surface treatments in the fabrication of TESLA cavity.
However, the spinning technique has also some drawbacks like contamination, surface
damage in internal part due to the collapsible mandrel line. The first important step of
the surface treatments is the mechanical polishing. For this purpose, a new, cheap, easy
and highly efficient tumbling approach based on vibration was developed.
Before this approach was conceived, a few other methods, such as Turbula,
Centrifugal Barrel Polishing (CBP), custom Zigzag tumbler and “flower brush” have
been studied and tested. But the result was not so satisfactory neither for the low erosion
rate nor for the unstableness of the system nor for the complicated polishing process. At
last, a vibration system with a simple structure, working stably was created after two
experiments.
Another important task of the thesis is to update the optical inspection system for 6
GHz cavities. 3 stepper motors motor was added to move and rotate the cavity and
realized auto focus of the miniature camera. A software was developed to achieve a full
cavity photographed by one key operation using LabVIEW.
A high-efficiency mechanical polishing system is generally judged by two aspects:
one is whether the surface property satisfies the demand after polishing; the other is
whether the erosion rate can reach and be stabilized at a high value which is comparable
or greater than the existing products. The Radio Frequency (RF) test result indicates that
the vibration system is feasible. The latest erosion rate 1 gram/hour i.e. removing 13
microns depth of inner surface materials per hour exceeds the performance of CBP,
which is widely used in other laboratories in the world.
The mechanical polishing process is elaborated and cavities that have been polished
are listed. Several influencing factors on the erosion rate, such as tumbling time, media,
signal and multi-cavities and plate direction are discussed at the end.
A preliminary design of 1.3 GHz vibration system as the future development is
provided for the next plan.
Personal Branding - The Secrets to Managing the Brand called YOU! Mo Seetubtim
This document discusses personal branding and how to brand yourself like popular brands. It recommends six steps: 1) Define what makes you distinctive like popular brands do, 2) Increase your visibility through blogging, public speaking, and social media, 3) Maintain consistent branding messages, 4) Project an aura of influence and leadership, 5) Continually enhance your brand's value through new skills and experiences, and 6) Regularly review your personal mission statement and brand perception. The overall message is that you are the CEO of your own brand and should treat yourself like a brand to advance your career.
The document provides tips for improving sales processes from six HubSpot sales professionals. It discusses tips for getting started in a new sales role such as being motivated, absorbing information, knowing when to ask questions, being self-aware, and being fearless. Other tips include how to create opportunities from cold outreach on LinkedIn by researching prospects, providing value, and being direct. The document also discusses how to run effective product demos by summarizing at the start, personalizing demos, speaking the prospect's language, understanding questions, and asking about next steps.
Tap into the expertise of Global Marketing Experts with these 5 Career TipsCatherine Cunningham
We’ve all got used to how important marketing is to business success. So, how come very few of us think to apply this type of Best Practice to our own careers?
Global marketing experts stress the need to split time and resources between brand building and sales. If you’re smart, you’ll adopt their advice to thrive in your career.
Yes, you need to nail your sales technique: résumé, Cover Letter, interview performance. But it makes much more sense to improve your BRAND so that employers come to you.
This Infographic has 5 tips adapted from marketing gurus, Les Binet and Peter Field, to help you switch from a panicked last-minute scurry to apply for jobs to a strategic and SENSIBLE career marketing campaign.
Companies market their brands, so why shouldn't you?
Explore this guide on building your personal brand to help increase your online clout in the professional space. The world is changing; there there are fewer jobs and more candidates applying. So it's vital you create a personal brand that facilitates your job search and career goals.
Want more tips on building your personal brand? Attend a Professional Diversity Network career fair or networking event, and remember to stop by PDN World! Explore the events calendar today at prodivnet.com/events.
Presentation by:
Lauren Hernandez
Passionate Digital Marketer
Little Black Brand Book for RoxanneGilmore.comRoxanne Gilmore
Here is an abbreviated example of a Brand Book containing the Brand Standards and Strategy for my Branding & Web Design business.
This is the product that we work together to produce using my Signature Brand Development Process. We start by defining the person or businesses Brand Archetype and then build up from there. Once this foundation is created, designing a website is easy and fun!
Looking to Brand (or re-brand) your businesses brand & visual identity? Let's work together! Contact me at www.RoxanneGilmore.com/work-with-me
This document provides biographical information about Pocholo Gonzales. It notes that he is the son of Henry Sy, the richest Filipino, and highlights some of his accomplishments such as being awarded by the International Youth Foundation. It also provides details about his voice acting career including his production company CreatiVoices Productions and lists some prominent people he has worked with. The document promotes his motto of believing in yourself and being available. It concludes by providing contact information for his company.
Personal Branding presentation for the Cincinnati USA Regional Chamber's women's leadership development program - WE Lead - on February 2, 2010 by Jennifer McClure. www.cincyrecruiter.com
Beginner's guide to self promotion finalruthrewired
The document provides an overview and guidance on self-promotion, networking, and marketing from Ruth Pipkin of Rewired Branding. It discusses defining your brand, differentiating yourself from competitors, using PR and cost-effective marketing strategies like word-of-mouth. Specific tips include developing your elevator pitch, finding networking opportunities, following up on leads quickly, and writing press releases that highlight your key messages and angle in a concise and factual way. The overall message is on the importance of defining your brand, building relationships through networking, and promoting yourself through various channels like PR, partnerships and social media.
Whether you are an entrepreneur, looking to change jobs or get back into the workplace, you are your own biggest asset. Positioning yourself in the marketplace requires you to establish a narrative and a brand about who you are, what you stand for and what you bring to the table. This presentation offers details on how to create a critical process to establish brand "YOU."
This document provides information about personal branding and building an effective personal brand. It discusses defining your strengths, values and goals to present yourself consistently. It outlines eight laws of personal branding including specializing in a core strength and adhering to the brand's code of conduct privately. Steps to build a brand are determining skills and characteristics, researching market fit, and maintaining an authentic online presence through social media and other tools. Personal branding is about giving value to others rather than self-promotion.
Recently, whereas thumbing through my previous high school yearbooks it
Occurred to me that as so much back as high school, we were being
Branded. Class clown, most likely to Succeed, class cutely, were all
Brands we conferred on those choose few that created a good
Impression on us.
Three steps for entrepreneurs to establish and leverage their personal brandBright Star PR
Summary points from the presentation I delivered on personal branding for entrepreneurs at the Beautiful Lunch, which was organised by Beautiful Events as part of the Digitial Shoreditch Festival.
This document discusses personal branding and making meaningful connections. It covers why personal branding is important due to high job competition and the need to seem credible. It also discusses discovering your strengths and values, defining your brand through a focus and promise, and directing your brand goals. The document provides exercises on branding in groups and skills development. It outlines deploying your brand through online profiles and consistency, as well as getting noticed the right way through first impressions, networking, and relationship building and management.
The document discusses personal branding and how to develop and promote your personal brand. It emphasizes that personal branding is about taking ownership of how you present yourself and market your skills and expertise to others. It then provides a four step process for personal branding, which includes discovering your strengths and goals, creating branding materials and online profiles, connecting with your target audience, and nurturing your brand over time through ongoing engagement and updating your profile.
The document summarizes a presentation given by Cindy Ratzlaff on personal branding. It outlines the key elements of personal branding including visual presence, voice, value, and variation. It provides examples for each element and advises building a personal brand deck and using social media like LinkedIn, Facebook, and Twitter to establish an online personal brand. The goal is to brand yourself in a way that positions you for the career and jobs you desire.
The document discusses personal branding and provides tips for building a professional brand. It recommends seven steps: 1) self-reflection to identify strengths and areas for growth, 2) continuous learning through mentors and coaches, 3) preparing a marketing strategy with a vision statement, 4) building relationships through networking, 5) creating marketing pieces highlighting one's vision and references, 6) developing an effective pitch, and 7) following up with contacts to strengthen relationships. The overall message is that personal branding helps one stand out, build trust, and position themselves for different career opportunities throughout life changes.
Personal Branding Create Your Plan, Promote Your BrandSeuss+
You’ll learn the importance of personal branding and the impact it has on your career. You’ll discover examples and exercises for how to identify, activate, and live your own unique brand and how it will positively impact your career path. You’ll learn about why it is important to have a personal brand, how to identify and build your personal brand, how to present, communicate, and live your personal brand, and how to incorporate your personal brand into your career goals.
Learn more about how Seuss+ can help you at our website www.seuss.plus
Circa 1986, Pocholo Gonzales established CreatiVoices Productions as a voice acting studio. Over the following decades, he developed successful branding strategies that established himself and CreatiVoices as the top experts in voice acting and dubbing in the Philippines. This included building relationships with top clients in media, appearing on radio and TV, and establishing the Society of Young Voice Artists of the Philippines to develop new talent. His personal brand and mission of "The greatest ability is availability" helped him achieve recognition as the number one voice talent in the Philippines on Google.
PERSONAL BRANDING
1. BRIEF HISTORY
2. WHAT IS PERSONAL BRANDING?
3. THREE LAWS OF PERSONAL BRANDING
4. ADVANTAGES OF PERSONAL BRANDING
5. PERSONAL BRANDING PROCESS (DCCM)
6. PERSONAL BRANDING DEPENDS ON CAREER STATUS
7. PERSONAL BRANDING EXAMPLES
HUMAN RESOURCES CAREERS – Not a Destination but a Journey!Sharlyn Lauby
Whether you want a raise, a promotion, a new job or simply more satisfaction in your work, one strategy fits all: not only do you have to do your job well, but you have to get other people to notice it. Learn how to seize control of your professional future and take your human resources career to the next level.
Similar to Entrepreneurial Journalism - Day Four (20)
Data journalist Steve Doig, the Knight Chair at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication, demonstrates 10 data sources you may never have heard of that can lend rich context to your business and economic stories and spark meaningful investigations.
This document provides an overview of more than 10 databases that can be used for reporting. It describes databases from the Bureau of Economic Analysis that provide in-depth industry and geographic analysis of key economic metrics. It also discusses the Longitudinal Employer-Household Dynamics database, which combines federal, state and Census Bureau data to provide more granular employment data. Additionally, it mentions other potential sources of data like corporate filings, registration and licensing records, and political influence databases that each state maintains differently.
Dash Davidson's presentation discusses how numbers and data analytics are being used in sports. The presentation covers how sports reporters are using the free data visualization tool Tableau Public to create interactive visualizations for articles, and how pro sports teams are leveraging Tableau's business intelligence platform more broadly. Davidson then demonstrates how to use Tableau Public by creating and sharing an interactive data visualization.
The document summarizes key information about the size and growth of the North American sports market in 2014 and projections for 2019. It also notes that to be a good sports business reporter requires skills in investigative reporting, government and politics reporting, medical reporting, and legal reporting. The document concludes by listing panelists for an event including the director of a sports news program, the CEO of a baseball research organization, a sports reporter, and a sports data analyst.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
“Developing an Effective Business Journalism Syllabus - Leverage! Using Existing Resources to Create a Killer Course" from Reynolds Business Journalism Week 2016 by Keith Herndon
“Marketing Your Work and Engaging Your Audience - Engaging Audiences to Promote Your Work” from Reynolds Business Journalism Week 2016 by Rebecca Blatt
The document provides tips for finding an audience and engaging students as a faculty leader. It suggests surveying the student landscape, talking to different student groups and classes, using social media, celebrating students through special events, recruiting guest speakers, offering field trips and summer jobs, and putting together a plan that provides structure but is also flexible. The overall goal is to build connections, tell great stories, and have fun engaging students.
The document discusses organizing a course on business journalism. It suggests the topics could fit into one or two courses, covering business fundamentals and economics. Key "must" topics include financial statements, regulatory agencies, and common business story types like IPOs and mergers. The document provides recommendations for textbooks, assignments including journalistic stories, organizing the syllabus, grading breakdown, and using outside speakers and field trips. The goal is to engage students in learning business journalism skills through hands-on assignments connected to course topics.
The document summarizes campaign finance history in the United States from the 1970s to present. It discusses key court cases and acts that have shaped how money influences politics over time. Citizens United vs FEC is highlighted as a pivotal 2010 Supreme Court decision that allowed unlimited spending by corporations and unions in elections, fueling a rise in "dark money" groups spending undisclosed amounts. Tables provide an overview of campaign contributions and spending for recent election cycles, demonstrating a growing role for unlimited outside spending groups.
The economics of immigration tells a multifaceted story that combines business, social, and political aspects. It is most effectively told through both statistical data and humanizing examples. The makeup of the workforce provides insights into broader demographic and social changes, as well as predictors of economic, political, and social trends. Securing the US-Mexico border is important, but must be done in a way that does not unnecessarily stifle the $216 billion in annual trade between the two countries, which supports millions of jobs on both sides and is crucial to both economies. Border communities aspire to be more than just points of transit and want to capture more local economic value from the large volume of trade passing through the region.
Economic data can be found from a variety of sources including government agencies, private research firms, and news organizations. The U.S. government collects and publishes vast amounts of economic statistics through agencies like the Bureau of Labor Statistics, Census Bureau, and Bureau of Economic Analysis. Private research firms and news organizations often analyze government economic data and provide context to help readers understand trends.
This document provides summaries of several investigative journalism articles and stories that have won awards. It discusses how iterative investigations can build understanding over time through episodic reporting. Some of the stories discussed include investigations into Medicare billing, corporate tax avoidance, food safety issues, and medical device recalls. The document emphasizes how this type of investigative journalism can inform the public and promote positive change.
Christina Leonard, Director of Reynolds Business Reporting Bureau at the Walter Cronkite School of Journalism and Mass Communication shared 30 Agriculture stories at this year's Ag Media Summit. Take a look at these 30 examples of unique agriculture coverage to help end your writer's block!
Pulitzer Prize winner, Michael J. Berens of The Seattle Times presents "Data Journalism 101," a three-hour, hands-on workshop for the Donald W. Reynolds National Center for Business Journalism at the Excellence in Journalism Conference in Nashville, Tenn. on Sept. 4, 2014.
Part 3 offers tips for creating your own databases.
For more business journalism training opportunities and resources, please visit http://businessjournalism.org.
More from Reynolds Center for Business Journalism (20)
Joyce M Sullivan, Founder & CEO of SocMediaFin, Inc. shares her "Five Questions - The Story of You", "Reflections - What Matters to You?" and "The Three Circle Exercise" to guide those evaluating what their next move may be in their careers.
In the intricate tapestry of life, connections serve as the vibrant threads that weave together opportunities, experiences, and growth. Whether in personal or professional spheres, the ability to forge meaningful connections opens doors to a multitude of possibilities, propelling individuals toward success and fulfillment.
Eirini is an HR professional with strong passion for technology and semiconductors industry in particular. She started her career as a software recruiter in 2012, and developed an interest for business development, talent enablement and innovation which later got her setting up the concept of Software Community Management in ASML, and to Developer Relations today. She holds a bachelor degree in Lifelong Learning and an MBA specialised in Strategic Human Resources Management. She is a world citizen, having grown up in Greece, she studied and kickstarted her career in The Netherlands and can currently be found in Santa Clara, CA.
A Guide to a Winning Interview June 2024Bruce Bennett
This webinar is an in-depth review of the interview process. Preparation is a key element to acing an interview. Learn the best approaches from the initial phone screen to the face-to-face meeting with the hiring manager. You will hear great answers to several standard questions, including the dreaded “Tell Me About Yourself”.
We recently hosted the much-anticipated Community Skill Builders Workshop during our June online meeting. This event was a culmination of six months of listening to your feedback and crafting solutions to better support your PMI journey. Here’s a look back at what happened and the exciting developments that emerged from our collaborative efforts.
A Gathering of Minds
We were thrilled to see a diverse group of attendees, including local certified PMI trainers and both new and experienced members eager to contribute their perspectives. The workshop was structured into three dynamic discussion sessions, each led by our dedicated membership advocates.
Key Takeaways and Future Directions
The insights and feedback gathered from these discussions were invaluable. Here are some of the key takeaways and the steps we are taking to address them:
• Enhanced Resource Accessibility: We are working on a new, user-friendly resource page that will make it easier for members to access training materials and real-world application guides.
• Structured Mentorship Program: Plans are underway to launch a mentorship program that will connect members with experienced professionals for guidance and support.
• Increased Networking Opportunities: Expect to see more frequent and varied networking events, both virtual and in-person, to help you build connections and foster a sense of community.
Moving Forward
We are committed to turning your feedback into actionable solutions that enhance your PMI journey. This workshop was just the beginning. By actively participating and sharing your experiences, you have helped shape the future of our Chapter’s offerings.
Thank you to everyone who attended and contributed to the success of the Community Skill Builders Workshop. Your engagement and enthusiasm are what make our Chapter strong and vibrant. Stay tuned for updates on the new initiatives and opportunities to get involved. Together, we are building a community that supports and empowers each other on our PMI journeys.
Stay connected, stay engaged, and let’s continue to grow together!
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For more, visit pmissc.org.
Learnings from Successful Jobs SearchersBruce Bennett
Are you interested to know what actions help in a job search? This webinar is the summary of several individuals who discussed their job search journey for others to follow. You will learn there are common actions that helped them succeed in their quest for gainful employment.
Welcome back for Part Four of the Donald W. Reynolds National Center for Business Journalism webinar on How to be an Entrepreneur as a Business Journalist. Maya Payne Smart covered a lot of ground in our first few days and really has us thinking in some new ways.
Today, we’re going to talk about professional branding and some specific strategies about building one and publicizing it. Yes, this is more on the marketing part. I think we’ll have some fun, get some ideas and I hope you’ll begin work today on building your brand.
I’m Joe Grimm and I will be your discussion leader for this session. I hope you’ll make it a real discussion by pasrticipating in our polls and by asking your questions in the chat box at the lower left. I also help we will have a little time for questions at the end of the hour. Our class includes some pretty smart people, and you are resources for all of us. I am Joe Grimm. A lot of people know me through my career strategies Web site, the JobsPage. Some have ream my book “Breaking In: The JobsPage Guide to Newspaper Internships.” Others know me from my column at Poynter Online, “The Best of Ask the Recruiter.” I also teach, primarily at the Michigan State University School of Journalism and at Oakland University. These are some of MY brands and I hope they have reached at least some of you.
There are five steps to building a professional brand. First, we have to describe it in terms of the professional services we want to provide -- and are capable of providing. We need to communicate that brand cleanly, clearly and often so that people begin to associate us with a service the value. Other brands may be products, like a soft drink, car or phone, but journalists are in the service business. While we provide products, they tend to be intelectual products. It is just as important to brand them. Value & value: We are going to spend a little time talking about whatyo stand for -- those are your values, and they are important -- and a little time talking about value -- that’s how much you will work for --and that is important, too. Fourth is to own your brand. The reason we even have a brand is to set ourselves ahead of others. We won’t if we let ourselves be second best, if we don’t maintain the brand or if we let others fill the space we have staked out. Finally, we will talk about growing our brands. Although we plan to start developing those brands today, this is not something we can ever stop. The brand can be as demanding as filling the daily beast in the newsroom. If we stop growing our brands, we are in danger of losing all the work we have done to establish them.
Here’s what we will do in this hour. - We all understand that our journalism needs the same kind of branding as other services and products and that honest, powerful branding is totally in sync with journalistic value. - That is because we start building our brand by determining our own values. That is not just what we are planning to do better than anyone else. That is also the values we believe most strong;y. - Writing your brand identity is difficult and important. It need to be tight, clear and one we can easily remember because we are going to repeat it often when we meet people, when we pitch projects, in our online spaces. - Those are some of our key promotional tools: personal interactions with clients and peers, online sites and networks. We also, of course, publish and rely on word of mouth. - Finally, we want to get something accomplished before we turn out the lights tonight. It can be a small thing: Listing our talents, jotting down some ideas for a brand statement or reserving a goud url for the Web site we’re going to need. But let’s get started today.
Before we get into the nuts and bolts of brand building, let’s first talk about what a brand can do for us. In this day and age, it seems more important than ever that we have a concise way of telling people who we are and what we are about. There is a lot of competition for people’s attention, and unless we have a message that is ready and clear, it is easy for them to move right past us. A brand that is arresting, clear and compelling can help make everything that Maya talked about in our the first three days happen.
- We get people’s attention by being different. We get their business by being different in a good way. So we are looking for the unique blend of qualities and experiences we have and that we can develop to provide better service than anyone else. - When you are good -- really good -- and people know it, your name gets passed around. This is the best form of advertising and it is all fre. But it takes work to get there. - We want to be a brand, we want to be unique because to be generic is to be expendable. You know how it is. You are not loyal to generic products. You’ll buy whatever is on sale. But if there is something you really prefer, you will drive across town to get it and you will pay more for it. We want people to drive across town for us. - One of the great advantages of brands is that they can be attached to people and they then travel with the people. I developed the JobsPage and my reputation as a recruiter and a journalism career strategist during 18 years at the Detroit Free Press. When I decided to leave the Free Press, that all came with me. It did not stay at the Free Press. It couldn’t. Those brands were associated with the Free Press, but they were identified with me.
- We’re going to hear more from a guy who wrote about a Purple Cow. Here, we have blue fish that seems not to be doing what all the other fish are doing. Does he know something they don’t? Well, he certainly got our attention, didn’t he. Be remarkable in some way and you are on your way to being a brand. - Good brands are real. They are genuine. I can spot a phony guy a mile away. And a lot of them are closer than we think. Sincerity is not an overrated quality. - People who are trying to get things done go for the brands that help them do that. They are looking for a good business proposition. So, we build our brands on what we can do better than anyone else and that is valuable. - Brands -- the kids we’re trying to build -- have to be personal. Yes,it IS all about you. For a long time, I thought my brand was the JobsPage. But people told me that I was the brand. I didn’t get that at first, but I found out it was true. The JobsPage brand was just a tool to spread my brand around. Who knew? - Finally, good brands are not just nice, tidy products. They reflect the passion of the people who built them. Get in touch with your inner tiger.
Whoa! What did I say about phonies? Here’s one now. Guys like this give branding and networking a bad name. He is all about glasses, teeth and they “Hey, gotcha” finger pointing. He’s branded himself, all right, but not the way we will do it. When we see him, we want to run. Journalists, especially, want to run from insincerity. But don’t run away from branding, just because Mr. Personality here is doing it wrong.
OK, let’s go. We don’t start by identifying what we want to be; we start by discovering who we are. - Brand is rooted in talent. It can’t be faked. Start by reviewing the most successful ventures you have undertaken and identifying the things you did best, that people praised you for. Name the qualities that you are already known for. These are your sweet spots. We want to develop and promote your natural talents and not try to become things we have never really been. - The same is true of that inner tiger. One great thing about branding is that it pushes you up and out of the crowd. It lets you indulge your journalistic passion. Passion in others is attractive. Wouldn’t you prefer to work with someone who really cares about what they are doing rather than someone who sleepwalks through life? So bring those passions front and center. They may be the most important things that distinguish you from others. They can count for even more than talent. - Does anyone here want to be the best linotype operator in the world? I hope not! The job is open if you want it, but its future is in the past. As you carve out a brand, look down the road several years and try to project what will be important then. There is no sense in being the life of the party if you show up when it is over. Look for trends, conditions and needs that will last. - Best of all is to be the first to identify and deliver on a need. With so many things happening in the digital world there are more opportunities to be first with a new service or idea than we have seen in more than half a century. I’m getting all excited.
- To work, your brand needs to have crisp, clear edges. You have to know what it is and you have to project it to others in a crystal clear way. Keep polishing your brand identity as you would a lede on an important story. Refine. Rewrite. Be the knife. Cut off the parts that will make your brand mushy. - Hey, another “C.” This is beginning to sound like a diamond commercial, speaking of branding. We need to communicate our brand consistently. When we meet people, on our business cards, on our Web sites, they should all see the same brand. Some will even tell you to use the same avatar on all your digital products, just so people get used to seeing the same you. The same message, consistently delivered on all platforms, reinforces the brand, strengthens our association with it and keeps it top of mind. - Always develop a brand with the customer or client in mind. The brand is not for you. It is for others. A laser focus on customers could become one of the things that describes the passion you need to pour into your brand. - Value: We are doing this to help other people who are in business, so we need to offer something that they will want to pay for, whether we are talking about audiences or publishers. Look it at from their point of view and become essential to their mission. They’ll call you back. - Remember the phony guy in the glasses? One of his many problems is that he had developed a look -- and that was quite a look -- that had nothing to do with the business. Our brand has got to be 90 percent about business and 10 percent about our personalities -- not the other way around. Let’s take a look at how some people have described their brands online.
Mitch Albom Inc. He has another book out -- there it is, “Have a Little Faith.” This was one of the few times Mitch has ever sat still, but there he is. He is surrounded by some homey objects. Click on one and you’ll find his clips, movies, books. It’s an easy web site to find -- mitchalbom.com. Smart branding there.
Here is someone who is bigger than one brand. She is Oprah, she is Harp and she os OWN, Our Women’s Network. She ties them all together online and brands her sites, show, magazine and networks -- she has one on radio, too -- with her name and image. Journalist or not, she is in the content business big time. We can learn a lot about branding by looking at people who are outside what we might narrowly describe as journalsm. In cact, some of the best ideas are out there.
Oh my god! Look at that bald guy! Why it must be marketing gury Seth Godin. I’d know that chrome dome anywhere. Godin speaks, blogs and then turns his blogs into books. There’s the Purple Cow book that was mentioned earlier. I recommend it. Godin really uses his head.
Well, here’s a different take on hair. You know journalist Malcolm Gladwell for his books “Blink” and the “Tipping Point.” Of maybe for his work at The New Yorker. You can see how understated he is in promoting his latest book, “Whatthe Dog saw.” That Malcolm Gladwell is a sly dog. It’s all here, packaged, branded and easy to find and follow. Gladwell and Godin may have different barbers, but they use similar strategies.
Jane Hyun is not a journalist. She is a speaker, coach and author of a book called, “Breaking the Bamboo Ceiling.” But you knew that before I said that, didn’t you? See how many of these peole have tied together personal appearances with expertise, passion and publishing?
- Catalysts get other people to start things. That’s what we are trying to do today. Brand leaders give of themselves and are not afraid to show others the way. It only makes them stronger. We’ll talk more about this in a minute. - Your values or passion put that tiger in your tank -- oh, sorry, that is a really old band -- and make you run faster. You are not content just to keep up. You push to lead the pack. Not just because you want to win, but because you want everyone to have a better race. Some call this giving back. - Keep values and value straight. Values are what you stand for. Value is what you charge. When you take a job, consider whether it advances your brand and how much work it will be. Taking an assigmment that does not strengthen your brand costs you time you could spend doing something that builds the brand. I would charge more for that. And for a chance to do something that satisfies my values and brand -- sometimes I do that for free. - When we decide to stand out as a brand, we are given golden opportunty to stand up for the values and qualities we belive in. Don’t squander the golden ticket. We don’t get that many of them
Own your brand by keeping it active. -Contribute by publishing often. Publish short stuff, but keep it fresh. You’ve heard of the books “The Long Tail” and “Free!” Chris Anderson of Wired magazine did those as blogs that he then published as books. Smart. Do I even need to tell you how easy it has become to publish your own book? Google “self publishing,” but watch out for incessant sales calls if you fill out one of their online forms. - Use online networks. They are free, easy and everyone will expect you to be there. My favorits are Facebook, Linkedin and Twitter because they are easy to use and I think they take me to different communities. I try to engage people on my Web site, the JobsPage, and through Poynter’s Ask the Recruiter. I- f you use a networking site like Linkedin, don’t just collect first-degree connections. Explore those second-degree conections -- the people who know someone you know. Ask to be introduced to some of them and connect some of the people you know to thers who can help them. Reaching into the second degree is the key to building online networks. - As cool as it is to be online -- and we don’t have to put on our shows -- get out there and meet people. Nothing means more than a face-to-face connection and I have found that those meetings, even if very casual, lead to lots of assignments, big and small. Maya and I had met by phone, but we really got to know each other much better over salads at an SPJ convention we attended. There is no better way to build your brand that in person.
- Once you have established a brand, you need to live up to it. If the people in your area are having a convention, you want them, to expect you to be there. So, be there. The day -- and the deals -- belong to those who show up/ - Contributing to your field means that you are so confident with your brand that you are generous about sharing what you know. What kind of brand would a miser have? The Ari Weinzweig and Zingerman’s story on great customr sevice. - There are all kinds of ways to be the mentor/teacher who is recognized as a leader. Think of all the needs there are in organizations like SABEW for people who will work, speak, run for office or mentor? Step up. Your brand demands it. Local colleges may be looking for adjuncts and even high schools can let yor practice your material. - The key thing about selfless leaders is that they are not just about their brands or themselves. They are about serving the field they are in. If you do that, the rewards come, sometimes in ways you don’t expect.
We’re wrapping up now, these are the key things to take away. (Read them.) OK, you have taken Reynolds on its offer of a little training, The rest is up to you.
Maya and I have been having fun with this little group. We want to invite you to come back at noon, Eastern Time Friday, for the closing session. We have invited five business entreprenurs who are already out there working -- some of them for a long time, some quite recently -- who have some advice to share and answers for your questions.