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Start with Basics for Business Technology and Social Media
- 2. Overview • Introduction • Technology • Start with the basics • Examples • Social Media • Website • Marketing 2
- 3. About Me • Dennis Bosse • Have been working with technology since 1990’s • Working to bring large business efficiencies to the small / mid size business owner • Computing, Consulting & Training, LLC 3
- 4. Business Startup • Start with basics • Leverage low (no) cost options • Focus on ability to grow • Redundancy • Recovery • Security • Cross Platform 4
- 5. Business Startup • Integrate into your processes • Leverage experts • Cloud versus local 5
- 6. Security • Passwords • Virus • Emails • Images 6
- 7. Examples - Data • Dropbox • Consolidate data • No cost • Backup to cloud • Competitors • Box.net • Copy.com • Skydrive (One Drive) 7
- 8. Examples – Notebook • Evernote • OneNote 8
- 9. Examples - Email • Google – Gmail • Google apps for business • Ad based - spammy • Microsoft – outlook.com • Office 365 • MAPI –vs- POP 9
- 10. Examples – Email Marketing • Constant Contact • Mail Chimp 10
- 11. Social Media Marketing • Social marketing platforms are important marketing channels • Should not be the *only* avenue • Part of a holistic “system” • Marketing strategy • Marketing plan • Return on investment 11
- 13. Focus on the core • Search engines drive more sales than social sites • Quality web Content drives SEO • SEO – drives search 13
- 14. Sites - Today There are many, many social media sites, the largest & most prevalent (for now) being facebook • Ranking* - http://www.ebizmba.com/articles/social-networking-websites 1.Facebook 2.Twitter 3.Linkedin 4.Pinterest 5.MySPace 14 6.GOOGLE+ 7.DEVIANTART 8.LIVEJOURNAL 9.TAGGED 10.ORKUT 11.CAFEMOM 12.NING 13.MEETUP 14.MYLIFE 15.ASK.FM
- 15. Sites - Tomorrow • 10 hot social media startups • Social Flow • Nexgate • Bloomfire • Prollie • ShiftGig • Evzdrop • CrowdTwist • 9Lenses • Nestivity • befunky 15 • CIO.com article – May 2013 • http://www.cio.com/article/734200/10_Top_Social_Media _Startups_the_Final_Rankings?page=1&taxonomyId=3119 • Top 10 out of a list of over 100 • Since 2009 • Which ones will survive? Where will that leave you in 2 – 3 years?
- 16. With a Web Site • Your house – your rules • Own it forever* • Customize, change, update at your pace • Use as the focal point for all your marketing * As long as you keep domain name – databacked up and can be stored 16
- 17. Hub and Spoke • Use your web site to harness the power of other platforms • Dynamic web site by including Facebook, twitter & google+ feeds • Publish to other platforms – update once publish many • Hootsuite • Tweetdeck • Control when and how and to whom your message is broadcast • Platform changes – add / remove the connection – “spoke” 17
- 18. Where are they now? • Newspaper • Yellow pages • Compuserve • AOL • Who’s next? 18
- 19. Investment • You spend time and money building your brand on their platform • Thousands of $$$ • You can lose it at any time • Nothing you can do • No recourse • You can build a personal website and leverage their platform • You own it • You control it • Always… 19
- 20. Start with • Good basic computer • Security / Virus protection • Data hosted - Dropbox • Notebook – Sync – Evernote • Email – Outlook.com • Purchase domain name – company and personal 20
- 21. Migration Path • Outlook.com -> Office 365 • Security Essentials -> InTune • Evernote -> OneNote (Office 365) • Dropbox -> Pro • Skydrive -> OneDrive Pro 21
- 22. Questions • Comments and critique • Dennis Bosse • dbosse@computingconsultingtraining.com • New site launch • http://CCTNETWORK.COM • http://computingconsultingtraining.com/ • LinkedIN - http://www.linkedin.com/in/dennisbosse/ • FaceBook - https://www.facebook.com/dennis.bosse.71 • Twitter - https://twitter.com/Dennis_R_Bosse 22
Editor's Notes
- Large business has the power of quantity – leverage for discounts, evals, and lower cost solutions.Take time to compare / contrast competitorsProcesses / red tapeBring the thought process to the small / medium business community. Leverage their efficiency to act.
- Get going!Start with the end in mind – use and re-use.Is the item directional?Can it grow with my company?Avoid unnecessary rework whenever possible.Tactical solutions may be necessary – think strategically
- Security BasicsPasswordsVirus protection – keep updatedPatchesManagement solutionInTune – Microsoft product
- When we think of social media, we need to understand that this is one piece to a much larger puzzleYou have a business plan – how to execute your business strategies, you also need a marketing plan.Stop wasted resources – time or money
- (May 2012) - Pinterest drives higher “average” orders – double that of FaceBookhttp://blog.wishpond.com/post/55538377315/top-9-most-common-pinterest-marketing-mistakes69% of online consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase (this compares to only 40% on Facebook). - See more at: http://blog.wishpond.com/post/55538377315/top-9-most-common-pinterest-marketing-mistakes#sthash.IkTrfMte.dpufPins with prices get 36% more likes.
- Where’s FourSquare?Who creates the list?Demographic responding? Sites monitored?
- Plug in widgets / feeds from social media platformsPublish to various social media platformsExtensible