Introduction to Social Media Platforms and Advanced Analysis during "Counter Violent Extremism Media Training" in Kuwait for the Ministry of Information and U.S. Embassy staff organized by the U.S. Department of State

1. Odai M. Marie
Social Eyez

2. Forms of Social Media

3. A Social Network is a site that allows
users to create a personal account and
connect with their friends who are on
that site, the can post any content or a
specific event and can follow the most
important updates related to them and
their interests
Facebook is considered the most
famous and used social network in the
world, where number of users hit over
one billion active users.
There are also social networks with a
professional nature such as LinkedIn,
these networks are usually built around
the professional side of the user.
Forms of Social Media

4. Blog is a webpage showing entries (blog posts), these entries are usually dated in
chronological ascending order, it also features a mechanism to archive old entries.
The most important characteristic about blogs is that they naturally interactive allowing users
to comment on any article or a subject published.
The most famous blogging platforms are Blogger and Wordpress.
There are over 600,000 blogs in the Arab World
2. BLOGS

5. Micro-blogging sites allows users to send updates on their personal profiles with a
maximum of 140 characters per message (update)
Twitter is considered the most famous and used micro-blog in the world with
2.8 million active users around the world sending over 500 million tweets daily.
3. MICRO-BLOGS

6. Video-sharing sites allows users and organizations share video content on the
platforms to their subscribers.
The most famous and used video-sharing networks are Youtube,
with over 1 billion active users.
There are over 170,000 views happens daily on Youtube from the Arab Region.
4. VIDEO-SHARING NETWORKS

7. Photo sharing networks allow the publishing or transfer of user’s digital photos online,
thus enabling the user to share them with others (privately or publicly).
The most famous photo sharing networks are Instagram & Flickr.
With over 300 million active users worldwide.
4. PHOTO-SHARING NETWORKS

8. Wikis are free encyclopedia
sites on the internet which
allow users to add and edit
content within pages on
the website.
The most famous Wiki site
is Wikipedia, with over 30
million articles in different
languages. These articles
are added and edited by
120,000 active users
around the world.
There are over 10 million
visitors on Wikipedia from
the Arab Region.
5. WIKIS

9. SOCIAL MEDIA EXPLAINED

10. WHICH PLATFORM IS BETTER?

11. • You should choose the channel that serves your objectives
• You should be where your target audience is

12. WHAT PEOPLE ARE EXPECTING FROM THE
GOVERNMENT ON SOCIAL MEDIA.

13. SOCIAL MEDIA FACTS

14. SOCIAL MEDIA FACTS

15. An article published
on YourMiddleEast by
Damian Rodcliffe –
Analyst, predicted
that in 2015:
“Government bodies will
substantially increase
their efforts to
engage with citizens
through emerging
social channels like
Instagram, Snapchat,
and WhatsApp.”
PREDICTIONS…

18. SOCIAL MEDIA IN THE MENA REGION
FACEBOOK

19. SOCIAL MEDIA IN THE MENA REGION
TWITTER

20. SOCIAL MEDIA IN THE MENA REGION
YOUTUBE

21. SOCIAL MEDIA IN THE MENA REGION
LINKEDIN

23. Source: Go-Gulf
% OF SOCIAL MEDIA USER PENETRATION IN
ME COUNTRIES BY SOCIAL NETWORK

24. TOP 10 DISCUSSED TOPICS IN 2014

25. KPI’s OF GOVERNMENT ON SOCIAL MEDIA

26. Source: Erik Qualman on Youtube

27. Social Media Platforms
Thank you!
Questions?
@OdaiJO