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SOCIAL MEDIA
RECIPA IMT
WHAT IS SOCIAL MEDIA 1 ?
Social Media is a group of Internet- based applications
that build on the ideological and technological
foundations of Web 2.0, and that allow the creation
and exchange of User Generated Content.
* Brief history
* Some Statistics
Twitter has the wealthiest users
Facebook has the oldest users
Digg has the best educated users
StumbleUpon is a haven
for graphic designers
WHAT IS SOCIAL MEDIA 2 ?
Characteristics of Social Media Channels
- Participation
- Openness
- Conversation
- Community
- Connectedness
Creative, Competition, Creation, Collaboration, Communication
Connected, Community, Convergence..
BASIC FORMS OF SOCIAL MEDIA
Social Networks: Facebook, MySpace
Blogs and Microblogs: Wordpress, Twitter
Content Communities: Flickr, Youtube..
Collaborative Projects: Wikipedia..
Virtual game worlds: World of warcraft
Virtual social worlds: Second life
HOW SOCIAL NETWORKS WORK?
how blogs work
how wikis work
how podcasts work
how forums work
how content communities work
how micro-blogging works
how second life works
SOCIAL MEDIA ENGAGEMENT
1. Discover all relevant communities of interest and observe the
choices, challenges, impressions, and wants of the people within
each network.
2. Become a true participant in each community you wish to
activate.
3. Earn connections through collaboration and empower
advocacy.
* About using social media..
* About being social..
WHAT IS NEXT ? Q –A
FURTHER READING
Articles
* Users of the world, unite! The challenges and opportunities of Social
Media: Andreas M. Kaplan - Michael Haenlein
* Social media? Get serious! Understanding the functional building
blocks of social media: Jan H. Kietzmann, Kristopher Hermkens, Ian P.
McCarthy, Bruno S. Silvestre
Books
Shirky, Clay (2008). Here Comes Everybody. New York: Penguin
Press. ISBN 9781594201530.
Surowiecki, James (2004). The Wisdom of Crowds. New York:
Anchor Books. ISBN 0385721706.

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18 social media

  • 2. WHAT IS SOCIAL MEDIA 1 ? Social Media is a group of Internet- based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User Generated Content. * Brief history * Some Statistics Twitter has the wealthiest users Facebook has the oldest users Digg has the best educated users StumbleUpon is a haven for graphic designers
  • 3. WHAT IS SOCIAL MEDIA 2 ? Characteristics of Social Media Channels - Participation - Openness - Conversation - Community - Connectedness Creative, Competition, Creation, Collaboration, Communication Connected, Community, Convergence..
  • 4. BASIC FORMS OF SOCIAL MEDIA Social Networks: Facebook, MySpace Blogs and Microblogs: Wordpress, Twitter Content Communities: Flickr, Youtube.. Collaborative Projects: Wikipedia.. Virtual game worlds: World of warcraft Virtual social worlds: Second life
  • 5. HOW SOCIAL NETWORKS WORK? how blogs work how wikis work how podcasts work how forums work how content communities work how micro-blogging works how second life works
  • 6. SOCIAL MEDIA ENGAGEMENT 1. Discover all relevant communities of interest and observe the choices, challenges, impressions, and wants of the people within each network. 2. Become a true participant in each community you wish to activate. 3. Earn connections through collaboration and empower advocacy. * About using social media.. * About being social..
  • 7. WHAT IS NEXT ? Q –A
  • 8. FURTHER READING Articles * Users of the world, unite! The challenges and opportunities of Social Media: Andreas M. Kaplan - Michael Haenlein * Social media? Get serious! Understanding the functional building blocks of social media: Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy, Bruno S. Silvestre Books Shirky, Clay (2008). Here Comes Everybody. New York: Penguin Press. ISBN 9781594201530. Surowiecki, James (2004). The Wisdom of Crowds. New York: Anchor Books. ISBN 0385721706.