The document discusses images used as backgrounds in presentations. It states that most images come from the author's wallpaper folder of images downloaded from Reddit. It provides contact information for original image authors to give credit or have their images removed. The presentation then discusses social media and how it has evolved communication and is changing societal values, consumer behaviors, and attitudes towards brands. It presents beliefs that social media is about evolution, participation through conversations and collaboration, and integration into technology, marketing programs, and business processes. It outlines six stages of social media maturity for brands from inaction to integration.
Second screen strategy: Digital, social & mobile best practices for conferenc...Jack Morton Worldwide
Today, 90% of media consumption is screen based. In 2014, the number of mobile devices in the world will exceed the global population. By 2018, there will be 1.4 connected mobile devices per person. That means that, as people move through the world, they will increasingly move with at least one other screen in hand (and even more devices on hand).
While the Second Screen revolution may have started with distracted television viewers, today, the multi-screen world demands marketers who know how to plan for it. This presentation breaks down second screen strategy into actionable advice specifically for event marketers. Yet the trends in consumer behavior apply to all brands that seek to connect with the people who matter most to them in an increasingly screen-based world.
The changes, trends and developments in Social Media and Content Marketing.
Trends, user and usage numbers, all social media developments, (live) video, trust, authenticity, Gen Z insights, influencers, building relationships, etc.
Information architecture and content strategy are the foundation of any website but, when it comes to mobile, they can literally mean the life or death of a product. The truth is that even the best-designed and well-engineered mobile products can still fail if their IA is not sound, and that’s because mobile information architecture doesn’t only define the structure of content, but also determines how users will interact with it. And speaking of content, do you know what content should go on your mobile sites and apps? Are your users finding what they came for?In this talk we will take a look at the thought process that drives mobile content strategy, the specific challenges and opportunities of the mobile space and how information architecture and content strategy contribute to the creation of outstanding cross-channel experiences.
Webinar — May 28th, 2014
http://www.architecta.it/imparare/internet-in-tasca/
NYU Office of Interactive Media — Social Media TrainingNick Jensen
Training for NYU students and administrators on best practices to engage digital community. Trainings were given from 2013-2017 (has not been updated and does not comprehensively reflect the current social media landscape).
Red Bull, McDonald’s, Starbucks. These are just a few brands that fully take advantage of social media as part of their overall business strategy. In an age where voicing opinions and connecting online are second nature, social media has now become more essential than ever as a way to research, create relationships and shape brand perception.
However, what does it take to employ social media beyond a local business level, when there are dozens of markets, thousands of employees and millions of conversations to manage worldwide? What does it take to do it well? And even though all the other kids are doing it – is social media really worth investing in?
Mandy Poon, Digital Marketing Consultant @w.illi.am/ presents what enterprises need to consider before embarking on a social media journey, how that journey requires Social Media to become an integral part of a multinational’s business and marketing plans, what it means to create a truly global strategy, and some tools and guidelines to get there.
Cornerstone Social Media Seminar May 10th, 2012 featuring Bernie Borgesthoward458
This slide deck is from a seminar hosted by CornerStone Title for the Bradenton and Sarasota real estate community.
The seminar was entitled "Social Media: How to Build Your Business Through Your Personal Brand" and was presented by Bernie Borges, CEO of Find and Convert and author of Marketing 2.0.
The seminar focused on the variety of social media platforms available to real estate professionals and the importance of "content" and "personal brand".
Social Media World Forum 2013 Recap (SMWF)Social Eddy
Social Media World Forum 2013 (SMWF) was a two-day event focused on social marketing and social media for business. This presentation is a breakdown of the event and its major discussion points, including mobile optimization, audience engagement, and social monitoring.
Second screen strategy: Digital, social & mobile best practices for conferenc...Jack Morton Worldwide
Today, 90% of media consumption is screen based. In 2014, the number of mobile devices in the world will exceed the global population. By 2018, there will be 1.4 connected mobile devices per person. That means that, as people move through the world, they will increasingly move with at least one other screen in hand (and even more devices on hand).
While the Second Screen revolution may have started with distracted television viewers, today, the multi-screen world demands marketers who know how to plan for it. This presentation breaks down second screen strategy into actionable advice specifically for event marketers. Yet the trends in consumer behavior apply to all brands that seek to connect with the people who matter most to them in an increasingly screen-based world.
The changes, trends and developments in Social Media and Content Marketing.
Trends, user and usage numbers, all social media developments, (live) video, trust, authenticity, Gen Z insights, influencers, building relationships, etc.
Information architecture and content strategy are the foundation of any website but, when it comes to mobile, they can literally mean the life or death of a product. The truth is that even the best-designed and well-engineered mobile products can still fail if their IA is not sound, and that’s because mobile information architecture doesn’t only define the structure of content, but also determines how users will interact with it. And speaking of content, do you know what content should go on your mobile sites and apps? Are your users finding what they came for?In this talk we will take a look at the thought process that drives mobile content strategy, the specific challenges and opportunities of the mobile space and how information architecture and content strategy contribute to the creation of outstanding cross-channel experiences.
Webinar — May 28th, 2014
http://www.architecta.it/imparare/internet-in-tasca/
NYU Office of Interactive Media — Social Media TrainingNick Jensen
Training for NYU students and administrators on best practices to engage digital community. Trainings were given from 2013-2017 (has not been updated and does not comprehensively reflect the current social media landscape).
Red Bull, McDonald’s, Starbucks. These are just a few brands that fully take advantage of social media as part of their overall business strategy. In an age where voicing opinions and connecting online are second nature, social media has now become more essential than ever as a way to research, create relationships and shape brand perception.
However, what does it take to employ social media beyond a local business level, when there are dozens of markets, thousands of employees and millions of conversations to manage worldwide? What does it take to do it well? And even though all the other kids are doing it – is social media really worth investing in?
Mandy Poon, Digital Marketing Consultant @w.illi.am/ presents what enterprises need to consider before embarking on a social media journey, how that journey requires Social Media to become an integral part of a multinational’s business and marketing plans, what it means to create a truly global strategy, and some tools and guidelines to get there.
Cornerstone Social Media Seminar May 10th, 2012 featuring Bernie Borgesthoward458
This slide deck is from a seminar hosted by CornerStone Title for the Bradenton and Sarasota real estate community.
The seminar was entitled "Social Media: How to Build Your Business Through Your Personal Brand" and was presented by Bernie Borges, CEO of Find and Convert and author of Marketing 2.0.
The seminar focused on the variety of social media platforms available to real estate professionals and the importance of "content" and "personal brand".
Social Media World Forum 2013 Recap (SMWF)Social Eddy
Social Media World Forum 2013 (SMWF) was a two-day event focused on social marketing and social media for business. This presentation is a breakdown of the event and its major discussion points, including mobile optimization, audience engagement, and social monitoring.
Digital Natives - Session 2 - Generic and Niche Social PlatformsBart Muskala
Generic social platforms, niche social platforms etc. What are they? Why do they attract so many people? And is social media marketing just hype, or is it something advertisers really should investigate? Do websites as we know them still make sense? And shouldn't all websites be able to filter content so that visitors only get what is relevant to them at the time?
More people are using social media than ever before – and for longer, on an increasingly diverse array of devices. As a result, newsfeeds are cluttered, and fans are more distracted and discerning.
In order to succeed, brands will increasingly turn to real-time creative, analytics and paid media to ensure that high-performing content reaches as many people as possible, at the moment they are most interested, to spark conversations and deepen customer relationships. As media converges, brands will invest in ways to complement original, visual content with fan-sourced creative. Promoting high-performing content that aligns with new “real content” search drivers will become essential. Brands will host epic social events to excite the base and invest in tools that help them target and engage one-on-one more efficiently. And brands will have a little fun in the process, remembering that brandplay can go a long way to telling their story.
There are 10 social media essentials that can help guide brands to achieve success in 2013. We explore these essentials and case studies of brands in action.
Smart Business Social Business by Michael BritoEdelman Etc.
This is a high level overview of Smart Business, Social Business: A Playbook for Social Media in Your Organization. The following 20 slides define the social customer; and make a clear distinction between a social business and a social brand. There are also example social organization models, governance examples and a training framework for reference.
How to Plan a Social Media Campaign that Delivers ROIThe Social Lights
ROI doesn't have to be complicated or scary. Martha McCarthy Krueger (Co-Founder & CEO of The Social Lights) and Drew Gneiser (Training Manager) will discuss how to develop and manage integrated marketing campaigns that drive business results. This presentation will explore The Social Lights' work with Zombie Pub Crawl and emerging retail brands—uncovering how the social media strategy was developed to support specific business goals.
Three Key Takeaways
Learn the important questions to ask before a social media campaign even starts
See how to prioritize and keep track of all elements of a large campaign
Find out which strategies yielded the biggest ROI
The Now & Next: Future of Engagement report highlights the ten most important frontiers that will define the future of engagement for marketers, entrepreneurs and changemakers: Crowdfunding, Behavior Change Games, Collaborative Social Innovation, Grassroots Change Movements, Co-creation Communities, Social Curation, Transmedia Storytelling, Collective Intelligence, Social Live Experiences and Collaborative Consumption.
In our individual chapters on the ten frontiers, we start by describing why they are important and how they work; we then examine web platforms and brand programs that point to the future (that is already here); then finish by identifying some of the most important features of that future, with our recommendations on how to benefit from them.
Do subscribe to our email newsletter to receive an invite to download a free copy of the interactive iPad app.
http://peopleslab.mslgroup.com/peoplesinsights/future-of-engagement/
In support of Community Manager Appreciation Day (2011) we decided to ask 15 of the best community managers we know what did/didn't work in 2010 and what they expect for 2011.
This case study describes how Cloud9Media has influenced the buying behaviour of consumers of Keells Foods India using social media as an integral tool of marketing.
At iris we have one of the most holistic global social media offerings in the industry. So we had our team share their expertise on all the main social channels out there right now, how best to use them, who’s on them, how their ads work and a checklist for how to approach them.
Part 1 = What are social media about ?
PART 2 = To integrate social networks brands need to build “social brand experiences”
PART 3 = Example of a « social brand experience » = the ford story
How can Small and Medium Business Enterprises Leverage Social Media and the p...Gautam Ghosh
How can Small and Medium Business Enterprises Leverage Social Media and the power of Online Communities and Social Technolohies to achieve their business objectives - increased sales, lower costs
Presented for Montreal Girl Geeks, January 2013
http://montrealgirlgeeks.com
Red Bull, McDonald’s, Starbucks. These are just a few brands that fully take advantage of social media as part of their overall business strategy. In an age where voicing opinions and connecting online are second nature, social media has now become more essential than ever as a way to research, create relationships and shape brand perception.
However, what does it take to employ social media beyond a local business level, when there are dozens of markets, thousands of employees and millions of conversations to manage worldwide? What does it take to do it well? And even though all the other kids are doing it – is social media really worth investing in?
Together we’ll discuss what enterprises need to consider before embarking on a social media journey, how that journey requires Social Media to become an integral part of a multinational’s business and marketing plans, what it means to create a truly global strategy, and some tools and guidelines to get there.
Social media is always changing, which sometimes makes it hard to implement successfully.
In this presentation we give a basic understanding of what's happening in the social media world and what this means for businesses. We also take a look at what brands are doing social right and how you can start planning your social strategy.
Digital Natives - Session 2 - Generic and Niche Social PlatformsBart Muskala
Generic social platforms, niche social platforms etc. What are they? Why do they attract so many people? And is social media marketing just hype, or is it something advertisers really should investigate? Do websites as we know them still make sense? And shouldn't all websites be able to filter content so that visitors only get what is relevant to them at the time?
More people are using social media than ever before – and for longer, on an increasingly diverse array of devices. As a result, newsfeeds are cluttered, and fans are more distracted and discerning.
In order to succeed, brands will increasingly turn to real-time creative, analytics and paid media to ensure that high-performing content reaches as many people as possible, at the moment they are most interested, to spark conversations and deepen customer relationships. As media converges, brands will invest in ways to complement original, visual content with fan-sourced creative. Promoting high-performing content that aligns with new “real content” search drivers will become essential. Brands will host epic social events to excite the base and invest in tools that help them target and engage one-on-one more efficiently. And brands will have a little fun in the process, remembering that brandplay can go a long way to telling their story.
There are 10 social media essentials that can help guide brands to achieve success in 2013. We explore these essentials and case studies of brands in action.
Smart Business Social Business by Michael BritoEdelman Etc.
This is a high level overview of Smart Business, Social Business: A Playbook for Social Media in Your Organization. The following 20 slides define the social customer; and make a clear distinction between a social business and a social brand. There are also example social organization models, governance examples and a training framework for reference.
How to Plan a Social Media Campaign that Delivers ROIThe Social Lights
ROI doesn't have to be complicated or scary. Martha McCarthy Krueger (Co-Founder & CEO of The Social Lights) and Drew Gneiser (Training Manager) will discuss how to develop and manage integrated marketing campaigns that drive business results. This presentation will explore The Social Lights' work with Zombie Pub Crawl and emerging retail brands—uncovering how the social media strategy was developed to support specific business goals.
Three Key Takeaways
Learn the important questions to ask before a social media campaign even starts
See how to prioritize and keep track of all elements of a large campaign
Find out which strategies yielded the biggest ROI
The Now & Next: Future of Engagement report highlights the ten most important frontiers that will define the future of engagement for marketers, entrepreneurs and changemakers: Crowdfunding, Behavior Change Games, Collaborative Social Innovation, Grassroots Change Movements, Co-creation Communities, Social Curation, Transmedia Storytelling, Collective Intelligence, Social Live Experiences and Collaborative Consumption.
In our individual chapters on the ten frontiers, we start by describing why they are important and how they work; we then examine web platforms and brand programs that point to the future (that is already here); then finish by identifying some of the most important features of that future, with our recommendations on how to benefit from them.
Do subscribe to our email newsletter to receive an invite to download a free copy of the interactive iPad app.
http://peopleslab.mslgroup.com/peoplesinsights/future-of-engagement/
In support of Community Manager Appreciation Day (2011) we decided to ask 15 of the best community managers we know what did/didn't work in 2010 and what they expect for 2011.
This case study describes how Cloud9Media has influenced the buying behaviour of consumers of Keells Foods India using social media as an integral tool of marketing.
At iris we have one of the most holistic global social media offerings in the industry. So we had our team share their expertise on all the main social channels out there right now, how best to use them, who’s on them, how their ads work and a checklist for how to approach them.
Part 1 = What are social media about ?
PART 2 = To integrate social networks brands need to build “social brand experiences”
PART 3 = Example of a « social brand experience » = the ford story
How can Small and Medium Business Enterprises Leverage Social Media and the p...Gautam Ghosh
How can Small and Medium Business Enterprises Leverage Social Media and the power of Online Communities and Social Technolohies to achieve their business objectives - increased sales, lower costs
Presented for Montreal Girl Geeks, January 2013
http://montrealgirlgeeks.com
Red Bull, McDonald’s, Starbucks. These are just a few brands that fully take advantage of social media as part of their overall business strategy. In an age where voicing opinions and connecting online are second nature, social media has now become more essential than ever as a way to research, create relationships and shape brand perception.
However, what does it take to employ social media beyond a local business level, when there are dozens of markets, thousands of employees and millions of conversations to manage worldwide? What does it take to do it well? And even though all the other kids are doing it – is social media really worth investing in?
Together we’ll discuss what enterprises need to consider before embarking on a social media journey, how that journey requires Social Media to become an integral part of a multinational’s business and marketing plans, what it means to create a truly global strategy, and some tools and guidelines to get there.
Social media is always changing, which sometimes makes it hard to implement successfully.
In this presentation we give a basic understanding of what's happening in the social media world and what this means for businesses. We also take a look at what brands are doing social right and how you can start planning your social strategy.
IBM is moving itself and its clients well beyond Social Media into a new era of collaboration, insight sharing, and lead generation it calls Social Business. One of the notions behind becoming a Social Business is that your employees should be front and centre in your digital activities. Since IBM no longer sells consumer products the brand experience for IBM is an experience with an IBMer. An experience that is increasingly happening online.
Ketchum Pleon was asked to support the change program that radically transforms how IBMers sell their products: ‘From Social Media to Social Business’. To bridge communications and sales enablement Ketchum Pleon:
1. Developed a suite of communications trainings that combine sales enablement, social media, presentation skills and personal branding;
2. Helped build an active pool of 100+ trained professionals;
3. Identify and coached front runners to jumpstart the program;
4. Co-developed Social Business content with IBM industry leaders.
A case presented by Ronald Velten and Andrada Morar @ Social Media In Praktijk, Maarssen, 27th Otober 2011
Asia Social Media Report 2008 (Can Brands Have A Social Life?)Nicholas Guan
A social media report focused on Asia by OgilvyOne Worldwide.
Foreword by Rohit Bhargava (Author of "Personality Not Included")
http://rohitbhargava.typepad.com
The Menu - What's On The Table for the Next 12-18 MonthsThe Media Kitchen
Each year, we release The Menu, a thought piece about the next 12-18 months in the marketing and advertising world. We highlight trends and insights as well, as, a few companies we feel are doing really interesting things.
Rich Social: Not Your Grandfather's Rich MediaClosed
Social media has become a significant part of marketing strategies across all industries - social marketing budgets are projected to double over the next 5 years. As the top Internet activity, Social is an avenue that marketers need to not only recognize, but understand how to blend into their marketing strategies to best suit their brand's needs.
In this webinar deck, learn the most effective methods of building, managing and optimizing your social campaigns.
A new perspective to social media platforms and their best practices that will help you or your brand build social practices. My point of view on how technology plays an important role in reaching people.
Introducing The Community Director - The Community Manager has Evolved #CMGROgilvy Consulting
The job of the Community Manager has evolved to a more senior role…one that demands a specific set of professional skills.
For more insight into the rebranding of the Community Manager, click here: http://bit.ly/CMGRevolution
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Recruiting in the Digital Age: A Social Media Masterclass
Social is Serious Business
1. Almost
all
the
images
used
as
backgrounds
come
from
my
wallpapers
folder
—
where
I’ve
been
pu<ng
images
from
reddit
that
I
plan
to
use
on
my
desktop.
If
the
original
author
of
the
image
gets
in
touch
with
me
at
narendranag@gmail.com
I’ll
either
give
you
credit,
or
remove
the
image
from
this
deck.
2. Social
Is
Serious
Business
or,
A
look
at
all
my
wallpapers
@narendranag
2020Social
|
2020MSL
|
MSLGROUP
4. AUDIENCES
ARE
CONSUMING
CONTENT
DIFFERENTLY
@narendranag
5. THE
JOURNEY
SO
FAR
DIRECTORY SEARCH SOCIAL
Yahoo Google TwiVer
GeociUes Blogs Facebook
Display
Ads Search
Ads Social
Ads
Protocols APIs
@narendranag
6. WEB
1.0
PROTOCOLS
RULED
US
HTTP,
FTP,
SSH,
XMPP,
POP,
IMAP,
SMTP
...
Islands
of
content,
of
resources,
of
people.
And
we
spent
a
lot
of
Ume
agreeing
on
protocols
so
we
could
build
bridges
between
the
islands.
@narendranag
9. Belief: Social is about evolution
Social is fundamentally and irrevocably changing societal values, attitudes towards brands
and consumer behaviors.
@narendranag
10. Social is changing societal values
“If [social media activists] can bring down the Egyptian regime in a few
weeks, they can bring us down in nanoseconds.”
PAUL POLMAN, CEO, Unilever
Photo from halderman on Flickr @narendranag
11. Social is changing attitudes towards brands
“Consumers are beginning in a very real sense to own our brands and
participate in their creation … We need to begin to learn to let go.”
A.G. LAFLEY, Former CEO and Chairman, Procter & Gamble
@narendranag
12. Social is changing consumer behaviors
“The old model was informing, persuading and reminding, the new
model is demonstrating, involving and empowering.”
MITCH MATHEWS, Former SVP of Central Marketing, Microsoft
@narendranag
13. Belief: Social is about participation
Social is less about technology tools or media channels and more
about the co-creation, collaboration and conversations they enable.
@narendranag
14. Social is about conversations
“A brand is no longer what we tell the consumer it is – it is what
consumers tell each other it is.”
SCOTT COOK, Founder and Chairman, Intuit
@narendranag
15. Social is about collaboration
“The opportunity for businesses today is to become networks—with a
culture of collaborative innovation, stewardship and integrity.”
FILIPPO PASSERINI, Former President, Procter & Gamble
@narendranag
16. Social is about co-creation
“We are all getting used to the idea of co-creation of content. But are
we ready for the notion of co-creation of brands?”
IVAN POLLARD, VP Global Connections, The Coca-Cola Company
@narendranag
17. Belief: Social is about integration
Social is most effective when it’s deeply integrated into technology
platforms, marketing programs and business processes.
@narendranag
18. Integrate social into technology platforms
“Technology is shifting the power away from the editors, the publishers,
the establishment, the media elite. Now it’s the people who are in
control.”
RUPERT MURDOCH, Chairman and CEO, News Corporation
@narendranag
19. Integrate social into marketing programs
“We look for insights that represent human truths, motivations and tensions that only our
brands’ benefits can solve. That spark can create big ideas that can then invite their
participation. At its best, it can inspire movements where people advocate on your brand’s
behalf.”
MARK PRITCHARD, Global Brand Building Officer, Procter & Gamble
Photo from seyyed_mostafa_zamani on Flickr @narendranag
20. Integrate social into business processes
“We listen, learn and then improve and innovate based on what our
customers want.”
MICHAEL DELL, CEO and Chairman, Dell
@narendranag
21. SIX STAGES OF Based on interactions with 1500+ marketing and
SOCIAL MEDIA communications professionals in Asia, all brands can be
MATURITY FOR mapped across six stages of social media maturity.
BRANDS
Integration
Incubation
Inaction
Platforms Programs Processes
22. SIX STAGES OF Based on interactions with 1500+ marketing and
SOCIAL MEDIA communications professionals in Asia, all brands can be
MATURITY FOR mapped across six stages of social media maturity.
BRANDS
Integration
Incubation
1
Let’s create a
Inaction campaign
microsite!
Platforms Programs Processes
23. SIX STAGES OF Based on interactions with 1500+ marketing and
SOCIAL MEDIA communications professionals in Asia, all brands can be
MATURITY FOR mapped across six stages of social media maturity.
BRANDS
Integration
2
Let’s create a
Incubation Facebook fan
page!
1
Let’s create a
Inaction campaign
microsite!
Platforms Programs Processes
24. SIX STAGES OF Based on interactions with 1500+ marketing and
SOCIAL MEDIA communications professionals in Asia, all brands can be
MATURITY FOR mapped across six stages of social media maturity.
BRANDS
Integration
2 3
Let’s create a Let’s create a
Incubation Facebook fan Facebook contest
page! app!
1
Let’s create a
Inaction campaign
microsite!
Platforms Programs Processes
25. SIX STAGES OF Based on interactions with 1500+ marketing and
SOCIAL MEDIA communications professionals in Asia, all brands can be
MATURITY FOR mapped across six stages of social media maturity.
BRANDS
4
Let’s integrate
Integration social into our
platforms!
2 3
Let’s create a Let’s create a
Incubation Facebook fan Facebook contest
page! app!
1
Let’s create a
Inaction campaign
microsite!
Platforms Programs Processes
26. SIX STAGES OF Based on interactions with 1500+ marketing and
SOCIAL MEDIA communications professionals in Asia, all brands can be
MATURITY FOR mapped across six stages of social media maturity.
BRANDS
4 5
Let’s integrate Let’s integrate
Integration social into our social into our
platforms! programs!
2 3
Let’s create a Let’s create a
Incubation Facebook fan Facebook contest
page! app!
1
Let’s create a
Inaction campaign
microsite!
Platforms Programs Processes
27. SIX STAGES OF Based on interactions with 1500+ marketing and
SOCIAL MEDIA communications professionals in Asia, all brands can be
MATURITY FOR mapped across six stages of social media maturity.
BRANDS
4 5 6
Let’s integrate Let’s integrate Let’s integrate
Integration social into our social into our social into our
platforms! programs! processes!
2 3
Let’s create a Let’s create a
Incubation Facebook fan Facebook contest
page! app!
1
Let’s create a
Inaction campaign
microsite!
Platforms Programs Processes
33. SOCIAL
FOR
NON-‐PROFITS
Narendra’s
OversimplificaUon
IMPACT People
feel
beVer
about
themselves
People
feel
they’ve
made
a
difference
@narendranag
34. @narendranag
Gaurav
Mishra’s Narendra
Nag’s
Marke&ng
Hall
of
Fame #SocialIndia
Presenta&on
35. 201111137596673
1.INR
675
every
month.
2.Adjust
upwards
for
inflaUon
every
year.
3.Double
contribuUon
every
10
years.
4.By
the
Ume
I
die,
4000
kids
will
have
benefited.
5.My
Pledge.