The group created a promotional video for Haverstock School. They divided roles, with Arnold handling editing, Mohamed doing research, and Yuri filming. Through audience research, they learned students wanted fun learning and safety, while parents prioritized education standards and safety. The group used techniques like L-cuts between interviews and footage to both inform and engage audiences. While some weaknesses included missed deadlines and lack of communication, strengths included dividing work evenly and collaborating on ideas. Overall, feedback showed the finished video met conventions of being informative and looking like an effective promotional piece for the school.

1. {
Presentation
Mohamed Mahmoud, Arnold vladi and Yuri
Jauad

2. In this project we set out to make a promotional video for
Haverstock school. We had set our selves in a group of three,
which we then started to plan out the work that we had to
do. The first thing we done was discuss the rolls we each had
to do, this was important because it allowed us to work
efficiently and equally throughout this unit. The group
decided that Arnold should do the editing because he had
the skills and technique to do it, Mohamed had the roll to do
most of the paper work for example the audience research,
researching Haverstock's background history etc. Yuri’s role
was to make decisive filming selections i.e., what teachers to
film and why, where in the school to film and questions to
ask the students and teachers during their interviews.
Introduction

3. Audience Research
Our target audience were aimed at year 6 students and their parents. We had
to balance out some of the information carried out and whilst also making sure
the year 6 students were engaged and persuaded to come to Haverstock
school.
We asked year 6 students what they looked forward to in their new secondary
school. Some responses were that they liked to meet new people and wanted
the learning to be fun but also informative.
On the other hand the parents liked the thought of keeping their child safe and
secure while also being educated to a high standard. We had to relate to these
specific objectives when filming so they could receive the appropriate
information from the promotional video whilst having a friendly and safe
environment.

4. Conventions used.
The conventions we wanted to replicate were ones that would inform but also
look visually pleasing.
One good technique of doing this was by using an L-cut. This is effective because
it allows the audience to not only receive information from the interviewee but
also be able to see what is being described or presented. For example in one of
the opening shots where we have Mr Dowd being interviewed the camera then
goes off screen to show the school and students demonstrating the interior of the
school and what the students appearance is.
Another technique we demonstrated was interviewing. We interviewed a lot of
teachers and students. However not all those interviews were used because it
didn’t fit best with our promotional video. For example some students didn’t
match what we asked them, and gave us irrelevant answers. We gathered
together as a group and made decisions on which shots to put in and which we
wouldn’t need.
we thought using this technique would be useful because It allows people being
filmed to speak directly about events, prompted by the questions asked by each
one of us.

5. Strengths and weaknesses
During our promotional video task each one of us sat down and discussed where
we felt we didn’t produce the best quality of work and what we felt needed
improvement, on the other hand we self referenced our work asking each other for
help and clarification.
We feel that we had problems with reaching deadlines with some of the work, for
example filming, we could not film some of the teachers because they were busy
and had work to do their for we could not finish our promotional video on time.
Another weakness was that we did not communicate well enough with our group
members for example, some of us went to film without asking what should have
been filmed, this caused a problem because they did not know what scene to film.
We later resolved this problem by being aware of our mistake.
One of our greatest strengths were distributing the work, we came up with and idea
that we should all take a part of this unit and do it by ourselves, we then later
decided to help each other sharing ideas and skills. For example we all helped out
in filming and came up with ideas together. We also shared the work equally for
example, one of us had to do the filming schedule, another had to do audience
research etc.

6. Research in factual
production conventions
In order to create an effective promotional video we conducted various research
and planning tasks such as , creating a presentation about King Eduard's
promotional video. This was effective because it already had the codes and
conventions of a promotional video, we extracted the camera angles, shot types,
L-cuts, voice overs etc. this allowed us to create better and more imaginative ideas
in a shorter period of time because we already knew what the conventions were.
We also had to create a presentation of factual media conventions, this also helped
us because it allowed us to see how professionals use these conventions to send
out information for example, in television news it shows the news reporters in
formal clothes whilst talking in a formal and in a reasonably loud fashion. This
showed us that it must be something important because the way they are
presenting it.

7. Pre production tasks we
undertook
Although we did do many more pre production tasks this is just some to show the
audience.
Some of the pre production tasks we undertook was audience research, this was
important because we needed to find out what the audience liked before we finish
editing our video, this way we can create a better video with more codes and
conventions because we know what the audience are looking for.
Another pre production task we used was a storyboard, this helped us when we
were filming although we did not completely follow the story board we used most
of the shots and the interviews that we had come up with. This was also useful
because it meant we could film right away knowing the shots we are going to shoot.
Another pre production task we used was brain storming /group meetings this was
useful because it allowed our whole group to communicate and select certain ideas
which we would use for the final edit. This helped us a lot because we could refer
back to what we talked about and stay on track with finishing our video.

8. Evaluating the research
and planning
The things that wen well were the majority of the pre production tasks, because we
were filled with a school full of year sevens which we could ask them how they felt
when they came to this school and what they were looking forward to when they
were coming here. This was effective because it allowed us to quickly finish
important peace's of work off.
Another thing that went well was the group meetings, we all got along with each
other and communicated well. This was effective because it allowed us to work more
efficiently through out this unit.
In the research and planning we could have improved on the story board, although
we did follow some scenes that we had written down, most of them were left out.
We could have improved this by properly analysing what kind of shots we wanted
and why they would have been effective.

9. Reviewing the finished
product.
Compared to out original ideas it did change around quite a bit, we did not stick
to our decisions enough as much as I feel we should have but we tried to create
something that was more effective along the way.
Our promotional video is appropriate for our target audience because, it has good
codes and conventions that any promotional video should have, it also relates
back to the answers that our target audience told us such as, keeping the students
safe, good education and fun learning environment. I think if you look at our
video you will see all these qualities.
Some specific codes and conventions we used was L cuts, we used these effectively
while Mr Dowd was talking about the school and as he was talking we showed
footage of the school.
We also used interviews, as you can see we have many interviews ranging from
teachers to students.

10. We think our video dose look like a promotional video because, it has a lot of codes
and conventions, it gives information about the school and also shows what kind of
environment the school has by the footage we shot. The lighting is good we used
clear shots nothing that was to dark, we tried to use the more creative areas of the
school to make it look visually pleasing. With the sound their was one problem with
one of the interviews because their was a lot of background noise but we managed to
sort that out. The shot types were also good we had high angled shots, panning
shots, still shots. We had a range of still shots from extreme long shot for the outside
of the school to a close up of the schools logo.
I think it was edited well, we used fades so it gave it a calm and relaxing feel to the
video; all of them were timed nicely to fit in well with each other all in all it was a
good edit.
We had a major change in feed back, back from the video we started out from
because the old version people could see so many faults in the video and now the
feedback has changed drastically from bad to good. We had feed back from both
students and teachers which both said it was good, for example we did not have a
teacher in the beginning, then once we put him in it looked much better.
Thank you.