Podcamp Cleveland - Global Self Publishing: Alex Landefeld v3alex.landefeld
Global self-publishing can be yours for a song... or at least for a cheap video camera and a YouTube account. Get thinking, get shooting, get uploading & blogging to start leveraging the power of the 'net. We'll shoot an episode of "Video Taiji" and, with a bit of WiFi luck, upload it to Alex's YouTube channel.
I L Debrief Presentation For Leadership Team April 2010Colleen Brazil
This document discusses several topics related to libraries and technology in 3 or fewer sentences each: mobile technology, social media, usability testing, user-generated content, social reference, digital content delivery to public spaces, challenges facing libraries, and opportunities for a specific library system. It focuses on how libraries can leverage new technologies, engage their communities online, and adapt to changing user needs and expectations.
Veteran journalist Amy Vernon provides tips for finding story ideas and creating engaging content. She recommends using tools like Google Alerts and RSS feeds to discover trending topics in your niche. Targeted news stories that cater to your core audience have low writing effort but boost SEO. Funny or commentary pieces take more time but drive social shares and thought leadership. Effective content includes infographics, videos, lists, timelines, photos and how-to guides. Stories should be relevant, comprehensive and consumable to readers. Linking out to other sources and using images helps engagement. The goal is to create content that readers would want to read if they came across it organically.
The document provides tips for creating content that works well on social media. It suggests finding story ideas through tools like Google Alerts, RSS feeds, forums, and Twitter searches. Four types of stories are described: targeted stories about industry news, funny stories that play on current events, how-to stories that teach readers something useful, and commentary that expresses an opinion on popular news. The document also discusses using different types of content like infographics, timelines, videos, photos, and lists. It emphasizes making content useful, relevant, consumable, and keeping it simple.
Strategic Considerations for Global Pulse Social Media Week EventChris Van Der Walt
The document discusses United Nations Global Pulse's participation in Social Media Week in February 2011. It outlines the strategic considerations for participating, challenges in organizing an event in one month, and a strategy of developing a compelling narrative, provocative title, and inviting high-profile speakers. The event included three panel discussions on real-time technology topics and lessons learned centered around speaker preparation and promoting discussion.
Podcamp Cleveland - Global Self Publishing: Alex Landefeld v3alex.landefeld
Global self-publishing can be yours for a song... or at least for a cheap video camera and a YouTube account. Get thinking, get shooting, get uploading & blogging to start leveraging the power of the 'net. We'll shoot an episode of "Video Taiji" and, with a bit of WiFi luck, upload it to Alex's YouTube channel.
I L Debrief Presentation For Leadership Team April 2010Colleen Brazil
This document discusses several topics related to libraries and technology in 3 or fewer sentences each: mobile technology, social media, usability testing, user-generated content, social reference, digital content delivery to public spaces, challenges facing libraries, and opportunities for a specific library system. It focuses on how libraries can leverage new technologies, engage their communities online, and adapt to changing user needs and expectations.
Veteran journalist Amy Vernon provides tips for finding story ideas and creating engaging content. She recommends using tools like Google Alerts and RSS feeds to discover trending topics in your niche. Targeted news stories that cater to your core audience have low writing effort but boost SEO. Funny or commentary pieces take more time but drive social shares and thought leadership. Effective content includes infographics, videos, lists, timelines, photos and how-to guides. Stories should be relevant, comprehensive and consumable to readers. Linking out to other sources and using images helps engagement. The goal is to create content that readers would want to read if they came across it organically.
The document provides tips for creating content that works well on social media. It suggests finding story ideas through tools like Google Alerts, RSS feeds, forums, and Twitter searches. Four types of stories are described: targeted stories about industry news, funny stories that play on current events, how-to stories that teach readers something useful, and commentary that expresses an opinion on popular news. The document also discusses using different types of content like infographics, timelines, videos, photos, and lists. It emphasizes making content useful, relevant, consumable, and keeping it simple.
Strategic Considerations for Global Pulse Social Media Week EventChris Van Der Walt
The document discusses United Nations Global Pulse's participation in Social Media Week in February 2011. It outlines the strategic considerations for participating, challenges in organizing an event in one month, and a strategy of developing a compelling narrative, provocative title, and inviting high-profile speakers. The event included three panel discussions on real-time technology topics and lessons learned centered around speaker preparation and promoting discussion.
This document discusses using social media from a startup perspective. It outlines the main types of social media platforms and common business goals for using social media, such as increasing sales, promoting brand identity, and gaining customer feedback. Examples are provided of successful social media campaigns from companies like Red Bull and a case study of a mobile browser company's campaign to launch on Facebook. Key lessons are that social media campaigns should have clear goals, make it easy for users to interact, funnel activity to one place, and be flexible. The document concludes with tips for how startups can effectively use social media, such as knowing their audience and creating a content plan.
BuzzFeed is exploring opportunities in live streaming content to interact with audiences in real time. This includes BuzzFeed India live streaming ice melting, which attracted 80k viewers leaving humorous comments. Recent trends in live streaming on platforms like Facebook, Instagram, Snapchat and trivia app HQ inspired the idea of BuzzFeed creating live interactive news, quizzes and polls to engage audiences.
This document summarizes the key themes and presentations from the ACRL-ULS Internet Librarian conference on learning, innovation, and play. The overarching themes discussed were that learning is changing and requiring new dispositions like curiosity, questing, and connectivity. John Seely Brown argued for cultivating these dispositions through building learning environments. Other presenters discussed shifting from training to personalized, social learning and encouraging risk-taking and play. The Calgary Public Library discussed initiatives to develop a culture of innovation. Links to slides and recordings from the conference presentations were also provided.
Coca-Cola Israel has developed a camera-equipped selfie bottle that allows users to take selfies using a 500 ml Coke bottle. The company plans to promote the selfie bottle through advertising campaigns across various media channels, press releases, social media buzz, bottle selfie events, and articles on their website. Their marketing strategy involves using attention-grabbing headlines in ads and keeping messages short, as well as promoting the selfie bottle on all social media platforms through eye-catching tweets, a dedicated Facebook page, Snapchat pictures, and a Pinterest board. They will declare 2017 the year of the selfie bottle challenge and encourage individuals to post selfies taken with the bottle on social media and attend selfie
This document discusses viral marketing strategies and provides examples. It recommends making products free and easy to share, focusing on emotions, and leveraging existing networks. The author proposes using social media to distribute videos promoting their product's benefits. Examples are given of successful viral marketing campaigns by Nike, Audi, and Quiksilver. However, risks include messages that seem unbelievable, not reaching the target audience, and competitive responses that undermine a company's efforts.
This document discusses various forms of storytelling that have emerged on the web and through new media technologies. It provides examples of photo stories, podcasts, videos and games that tell narratives. It also explores augmented reality and how it could be used to layer digital information and stories onto the real world. The document advocates for designing new media narratives based on principles of dramatic question, emotional content, voice and pacing.
CASEMMW Scalable Video Solutions by Mitch Powersmitchellpowers
This document provides guidance for video production, including tips for editing, pre-production, production, and post-production. It emphasizes telling an emotional story through the edit by cutting between wide shots, medium shots, and close-ups. Pre-production involves character and story analysis, scripting, and planning shots. Production focuses on capturing interviews and b-roll footage. Post-production consists of organizing assets, rough cutting, fine cutting, and revisions. Sharing videos requires considering quality, a hook, storytelling, and emotion from the start.
The team Steve Zuckerman proposes creating collaborative digital photo albums located at physical locations to encourage interaction with the environment and awareness of others. Their minimum viable product would allow users to find a box, explore the photos already in the box, and contribute their own photos to the box. Competitors in this space include Blopp, Geocaching by Groundspeak, and Secret.
[PRESENTATION] Using Web 2.0 Tools to Enhance Learning and Engagement in Teac...Teaching the Hudson Valley
Presentation given by Kay Gormley, School of Education, The Sage Colleges, and Peter McDermott, Pace University, during the 2011 THV Summer Institute, Place & The Digital Native: Using Technology & Social Media to Teach the Hudson Valley
Social Media Audience Participation #bafa10PCM creative
Location and ambient participation using mobile devises, social media and associated technologies to engage audiences, promote events and generate social content for social networking conversation and sharing.
This presentation was delivered to the 2010 British Arts Festivals Association annual conference in Brighton on 4th Nov 2010
Social Media at the Community of ChristShane Adams
This document discusses social media and its importance for churches. It provides an overview of major social media platforms like Facebook, YouTube, Twitter, and blogs. It notes that Facebook has over 900 million users, YouTube has 4 billion daily video views, and Twitter sees 175 million tweets per day. The document advocates that churches must engage where people are online to spread their message. It also provides tips on using hashtags and videos to boost engagement for church organizations on social media.
Digital Media Labs 101 for the Long Island Library Resources Council Mikael Jacobsen
This document summarizes the key aspects of planning and operating a digital media lab at a public library. It discusses why libraries should have digital media labs, including benefits like employment opportunities, civic engagement, and community building. It provides examples of digital media labs at other libraries and outlines considerations for the space, equipment, software, training, programming, and staffing of a digital media lab. Key points include determining a vision and budget, securing grants, choosing hardware and free/paid software options, offering classes for staff and patrons, and finding ways to engage different age groups like seniors, adults, teens and kids in the digital media lab.
The document discusses various tools that can be used to deliver content, conduct research, analyze data, encourage creativity, and support productivity in a hybrid education model. It provides lists of options for video delivery platforms, web conferencing tools, educational simulations, ebooks, research databases, analysis programs, creativity applications, productivity suites, and teacher support communities. The tools are aimed at bringing consistency, structure, and interactivity to planning, designing, and scaling both online and classroom content.
Are you working too hard to stay organized and communicate effectively within your Habitat group? Well, there’s an app for that! Join Mike Resman, the president of the University of Minnesota campus chapter, for an interactive and informative discussion on the different (free!) technologies that your group could be using today. This session will highlight the various web applications that the University of Minnesota campus chapter is currently using and how they have helped the chapter to grow exponentially to over 200 paid members and an executive board of 15 officers. You’ll see some familiar faces, as well as discovering some pretty awesome tools you’ve probably never heard of before.
Mike Resman, president of the University of Minnesota Habitat for Humanity chapter, gave a presentation about using technology effectively for nonprofit organizations. He discussed choosing the right tools based on cost, ease of use, and who will use them. Google Apps and keeping in touch using shared documents were presented as low-cost options. Various apps like Evernote, Dropbox, and Mailchimp were demonstrated for tasks like note-taking, file sharing, and email marketing. The presentation encouraged attendees to start with free tools and try options before purchasing.
This document provides a summary of 21 social media tools, including Animoto, Dropbox, Eventbrite, Facebook, Flickr, Foursquare, Google Docs, Google+, Jing, Lanyrd, LinkedIn, Posterous, Prezi, Quora, Scribd, SlideShare, Storify, Twitter, Xtranormal, and YouTube. Each tool is briefly described in 1-3 sentences explaining its purpose and key features. The document aims to help readers make sense of different social media options.
The document provides an overview of 10 different tech tools that can help tackle challenges in the classroom, including tools for research, creativity, communication, collaboration, critical thinking, and problem solving. It then proceeds to describe each tool in more detail through text and images, highlighting their main features and how they can be used for educational purposes. The document concludes by emphasizing the importance of choosing the right tools and keeping up with new emerging technologies.
AAM 2014
Tech Tutorial: Principles of Effective Video
Anna Chiaretta Lavatelli
Associate Director of Digital Media
Museum of Contemporary Art Chicago
alavatelli@mcachicago.org
Peter Argentine
Argentine Productions Inc.
peter@argentineproductions.com
Emily Lytle-Painter
Education Technologist
J. Paul Getty Museum
@MuseumofEmily
This document discusses using social media from a startup perspective. It outlines the main types of social media platforms and common business goals for using social media, such as increasing sales, promoting brand identity, and gaining customer feedback. Examples are provided of successful social media campaigns from companies like Red Bull and a case study of a mobile browser company's campaign to launch on Facebook. Key lessons are that social media campaigns should have clear goals, make it easy for users to interact, funnel activity to one place, and be flexible. The document concludes with tips for how startups can effectively use social media, such as knowing their audience and creating a content plan.
BuzzFeed is exploring opportunities in live streaming content to interact with audiences in real time. This includes BuzzFeed India live streaming ice melting, which attracted 80k viewers leaving humorous comments. Recent trends in live streaming on platforms like Facebook, Instagram, Snapchat and trivia app HQ inspired the idea of BuzzFeed creating live interactive news, quizzes and polls to engage audiences.
This document summarizes the key themes and presentations from the ACRL-ULS Internet Librarian conference on learning, innovation, and play. The overarching themes discussed were that learning is changing and requiring new dispositions like curiosity, questing, and connectivity. John Seely Brown argued for cultivating these dispositions through building learning environments. Other presenters discussed shifting from training to personalized, social learning and encouraging risk-taking and play. The Calgary Public Library discussed initiatives to develop a culture of innovation. Links to slides and recordings from the conference presentations were also provided.
Coca-Cola Israel has developed a camera-equipped selfie bottle that allows users to take selfies using a 500 ml Coke bottle. The company plans to promote the selfie bottle through advertising campaigns across various media channels, press releases, social media buzz, bottle selfie events, and articles on their website. Their marketing strategy involves using attention-grabbing headlines in ads and keeping messages short, as well as promoting the selfie bottle on all social media platforms through eye-catching tweets, a dedicated Facebook page, Snapchat pictures, and a Pinterest board. They will declare 2017 the year of the selfie bottle challenge and encourage individuals to post selfies taken with the bottle on social media and attend selfie
This document discusses viral marketing strategies and provides examples. It recommends making products free and easy to share, focusing on emotions, and leveraging existing networks. The author proposes using social media to distribute videos promoting their product's benefits. Examples are given of successful viral marketing campaigns by Nike, Audi, and Quiksilver. However, risks include messages that seem unbelievable, not reaching the target audience, and competitive responses that undermine a company's efforts.
This document discusses various forms of storytelling that have emerged on the web and through new media technologies. It provides examples of photo stories, podcasts, videos and games that tell narratives. It also explores augmented reality and how it could be used to layer digital information and stories onto the real world. The document advocates for designing new media narratives based on principles of dramatic question, emotional content, voice and pacing.
CASEMMW Scalable Video Solutions by Mitch Powersmitchellpowers
This document provides guidance for video production, including tips for editing, pre-production, production, and post-production. It emphasizes telling an emotional story through the edit by cutting between wide shots, medium shots, and close-ups. Pre-production involves character and story analysis, scripting, and planning shots. Production focuses on capturing interviews and b-roll footage. Post-production consists of organizing assets, rough cutting, fine cutting, and revisions. Sharing videos requires considering quality, a hook, storytelling, and emotion from the start.
The team Steve Zuckerman proposes creating collaborative digital photo albums located at physical locations to encourage interaction with the environment and awareness of others. Their minimum viable product would allow users to find a box, explore the photos already in the box, and contribute their own photos to the box. Competitors in this space include Blopp, Geocaching by Groundspeak, and Secret.
[PRESENTATION] Using Web 2.0 Tools to Enhance Learning and Engagement in Teac...Teaching the Hudson Valley
Presentation given by Kay Gormley, School of Education, The Sage Colleges, and Peter McDermott, Pace University, during the 2011 THV Summer Institute, Place & The Digital Native: Using Technology & Social Media to Teach the Hudson Valley
Social Media Audience Participation #bafa10PCM creative
Location and ambient participation using mobile devises, social media and associated technologies to engage audiences, promote events and generate social content for social networking conversation and sharing.
This presentation was delivered to the 2010 British Arts Festivals Association annual conference in Brighton on 4th Nov 2010
Social Media at the Community of ChristShane Adams
This document discusses social media and its importance for churches. It provides an overview of major social media platforms like Facebook, YouTube, Twitter, and blogs. It notes that Facebook has over 900 million users, YouTube has 4 billion daily video views, and Twitter sees 175 million tweets per day. The document advocates that churches must engage where people are online to spread their message. It also provides tips on using hashtags and videos to boost engagement for church organizations on social media.
Digital Media Labs 101 for the Long Island Library Resources Council Mikael Jacobsen
This document summarizes the key aspects of planning and operating a digital media lab at a public library. It discusses why libraries should have digital media labs, including benefits like employment opportunities, civic engagement, and community building. It provides examples of digital media labs at other libraries and outlines considerations for the space, equipment, software, training, programming, and staffing of a digital media lab. Key points include determining a vision and budget, securing grants, choosing hardware and free/paid software options, offering classes for staff and patrons, and finding ways to engage different age groups like seniors, adults, teens and kids in the digital media lab.
The document discusses various tools that can be used to deliver content, conduct research, analyze data, encourage creativity, and support productivity in a hybrid education model. It provides lists of options for video delivery platforms, web conferencing tools, educational simulations, ebooks, research databases, analysis programs, creativity applications, productivity suites, and teacher support communities. The tools are aimed at bringing consistency, structure, and interactivity to planning, designing, and scaling both online and classroom content.
Are you working too hard to stay organized and communicate effectively within your Habitat group? Well, there’s an app for that! Join Mike Resman, the president of the University of Minnesota campus chapter, for an interactive and informative discussion on the different (free!) technologies that your group could be using today. This session will highlight the various web applications that the University of Minnesota campus chapter is currently using and how they have helped the chapter to grow exponentially to over 200 paid members and an executive board of 15 officers. You’ll see some familiar faces, as well as discovering some pretty awesome tools you’ve probably never heard of before.
Mike Resman, president of the University of Minnesota Habitat for Humanity chapter, gave a presentation about using technology effectively for nonprofit organizations. He discussed choosing the right tools based on cost, ease of use, and who will use them. Google Apps and keeping in touch using shared documents were presented as low-cost options. Various apps like Evernote, Dropbox, and Mailchimp were demonstrated for tasks like note-taking, file sharing, and email marketing. The presentation encouraged attendees to start with free tools and try options before purchasing.
This document provides a summary of 21 social media tools, including Animoto, Dropbox, Eventbrite, Facebook, Flickr, Foursquare, Google Docs, Google+, Jing, Lanyrd, LinkedIn, Posterous, Prezi, Quora, Scribd, SlideShare, Storify, Twitter, Xtranormal, and YouTube. Each tool is briefly described in 1-3 sentences explaining its purpose and key features. The document aims to help readers make sense of different social media options.
The document provides an overview of 10 different tech tools that can help tackle challenges in the classroom, including tools for research, creativity, communication, collaboration, critical thinking, and problem solving. It then proceeds to describe each tool in more detail through text and images, highlighting their main features and how they can be used for educational purposes. The document concludes by emphasizing the importance of choosing the right tools and keeping up with new emerging technologies.
AAM 2014
Tech Tutorial: Principles of Effective Video
Anna Chiaretta Lavatelli
Associate Director of Digital Media
Museum of Contemporary Art Chicago
alavatelli@mcachicago.org
Peter Argentine
Argentine Productions Inc.
peter@argentineproductions.com
Emily Lytle-Painter
Education Technologist
J. Paul Getty Museum
@MuseumofEmily
The two-day Intelligent Information Symposium in May 2012 in Sydney featured workshops and keynote speakers on topics related to the future of libraries and information professionals. Day 1 included workshops on preparing for multiple futures and disruptive forces that may impact libraries by 2018-2025. Day 2 consisted of keynote speeches on engaging customers online, failing productively to drive learning, and envisioning post-print libraries, as well as intensive sessions on social media strategies and connecting clients to resources. The conference explored challenges and opportunities for the field.
This document discusses emerging trends in public relations and communications related to technology, content, and audiences. It emphasizes the importance of mobile strategies, social media, personalized and on-demand content, and seamless experiences across devices. Professionals must lead by innovating with new technologies, understanding audiences, and producing content for multiple platforms. Personalization, hashtags, and archived content allow for on-demand access. A responsive and multi-platform approach is needed to engage audiences who access information from many "seamless screens". Mobile strategies like apps and responsive design are crucial for communications in today's digital age.
Slides to my seminar at DOK.Incubator workshop, which is new initiative aiming to strengthen creative documentary industry bringing new impulses in the way of film postproduction, distribution and use of the new media and internet platforms.
This document provides information about making global connections through language learning, including websites and tools that can help connect students with native speakers from around the world for authentic conversations. It recommends connecting globally for project-based learning on real-world issues using tools like Skype, Edmodo, and Google Apps. Challenges with technology are acknowledged with advice to be patient. Contact information is provided for further information on the topic.
Wittig: Creating a Digital Media Space for Today's Teens, Part 1 and Part 2 ALATechSource
The document discusses the creation of The Labs, a digital media space for teens at the Carnegie Library of Pittsburgh. It provides background on why such a space is needed given trends in teen library usage. It then details how The Labs was planned and implemented, including research that informed its approach, partnerships developed, the types of workshops and programs offered, and resources and equipment provided. Tips are also offered on funding, design, and best practices for other libraries looking to create similar digital learning spaces.
The Benefits Of Doing Things DifferentlyMike Ellis
During October and November 2009, Mike Ellis (Eduserv) and Dan Zambonini (Box UK) built a museum website in 12 hours from beginning to end, under the title "Museum In A Day".
These slides accompany a workshop we delivered at DISH 2009 with the same title (see http://www.dish2009.nl/node/89)
The workshop uses the Museum In A Day project as a means to frame the wider conversation, and looks at where online museums are in terms of audience, traffic and reach, asking:
- How can we do things differently?
- How can we do more with less?
- How can we be where our audiences are?
For an overview of the Museum In A Day project, see http://museuminaday.com/
Did you know Social Media Marketing Land provides a lot of quality content on different topics and industry news. From updates in content management systems, to new features on social media platforms, their posts are informative and relevant.
Recently some of their posts covered the CES Tech event in Las Vegas by posting panel discussions and blogging about different topics that were covered throughout the event. This live blog allowed people, who may not have been able to make it to the actual event, stay informed and become a part of the discussion even though they were not in attendance. Their blog lets you interact with various industry leaders, while providing their audience with content that is engaging and educational.
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Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Global Self-Publishing via YouTube
1. Global Self Publishing
Mobile Camp Pgh 2010
Alex Landefeld
Saturday, July 24th, 2010 sponsored by:
Art Institute of Pittsburgh
http://www.mobilecamppgh.com
1
2. Global Self Publishing Alex Landefeld
Phyllostachys@gmail.com
Mobile Camp Pgh 2010 http://www.YouTube/user/AlexLandefeld
2
21. Video Taiji
• Alex Landefeld
• Phyllostachys@gmail.com
• How-to
• Global Taiji Community
• 87+ Video episodes published
• YouTube.com/user/AlexLandefeld
• Twitter.com/Alex_Landefeld
20
22. Thank You
Colophon
The image of the Roman coliseum was part of the Keynote
template for this presentation, but seemed fitting to be used as
a repeating theme due to it's global recognition as a symbol for
visual spectacles available to a diverse audience. Your videos
uploaded to YouTube certainly fit that description. 21
23. Thank You
Mobile Camp Pgh 2010
Alex Landefeld
Saturday, July 24th, 2010 sponsored by:
Art Institute of Pittsburgh
http://www.mobilecamppgh.com
22