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Global Self Publishing
Mobile Camp Pgh 2010
Alex Landefeld
Saturday, July 24th, 2010      sponsored by:
Art Institute of Pittsburgh
http://www.mobilecamppgh.com




                                               1
Global Self Publishing   Alex Landefeld
                         Phyllostachys@gmail.com
Mobile Camp Pgh 2010     http://www.YouTube/user/AlexLandefeld
                                                                 2
Opportunity
          3
A Market Exists For You

• Your Planet

• Digital publishing

• Global Network

• Consumers




4
Problem
          5
Earliest Publishing

• Pictographs

• Symbols

• Translations

• Materials

• Durability

• Cultural longevity




6
Gutenberg
• Moveable Type

• Paper

• Culture

• Books

• Distribution

• Audience




7
Increased Population

• More humans

• More hungry minds

• Highest content demand

• Fastest expected delivery




8
Solution
           9
Film

• Easier capture

• Broader, faster distribution




10
Internet

• Quicker

• Broader

• Online / Offline

• Social Web




11
Internet

• Quicker

• Broader

• Online / Offline

• Social Web




11
Digital Video

• SD vs HD

• Higher Resolution

• Flash vs MiniDV

• Post-production




12
Post-production?

• HD Video

• Content Design

• HD = greater file size

• Greater file size = longer upload




13
Create
         14
What How Who?

• Assignments

• Strengths

• Interests

• People

• Longevity

• Travel




15
Create

• Think

• Plan

• Do

• Produce




16
Upload

• Where?

• Blog?

• iTunes?




17
Distribute

• YouTube

• Twitter

• Facebook

• SEO / SEM




18
Video Taiji
              19
Video Taiji

• Alex Landefeld

• Phyllostachys@gmail.com

• How-to

• Global Taiji Community

• 87+ Video episodes published

• YouTube.com/user/AlexLandefeld

• Twitter.com/Alex_Landefeld


20
Thank You
Colophon
The image of the Roman coliseum was part of the Keynote
template for this presentation, but seemed fitting to be used as
a repeating theme due to it's global recognition as a symbol for
visual spectacles available to a diverse audience. Your videos
uploaded to YouTube certainly fit that description.            21
Thank You

Mobile Camp Pgh 2010
Alex Landefeld
Saturday, July 24th, 2010      sponsored by:
Art Institute of Pittsburgh
http://www.mobilecamppgh.com




                                               22

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Global Self-Publishing via YouTube