The document discusses how the writer matched the style and colors of their music video to the ancillary texts like the magazine ad and album digipack. Similar colors like reds, blues and oranges were used. The lead singer is prominently featured on all materials to promote the band. Rural and urban scenes in the video appeal to different audiences, and the digipack photo of a garden also appeals to families. Photos of the band in urban settings connect to scenes in the video to promote the band as part of music fashion in cities. Matching the various materials creates strong connections between them.

1. Question 2
How effective is the combination of your main product and ancillary texts?
When studying other magazine adverts and digipacks or albums, I noticed that there are strict similarities
between the two, for example, when I studied JLS’s Jukebox magazine advert, I compared it to their digipack
which had the same photograph of the group and the same background. The font and colours are the same
and the layout is also the same. I understood that they hadn’t changed the impact of the white font of the
group name but changed its size ratio to be much larger and take up more of the page than the album name.
This is because the artists are still recent and this particular album was being produced only a year after
they’d come off the X Factor, so it made sense to make it more of a priority to advertise the group more than
the album.
By creating this image of JLS, it relates to Keith Negus’s theory about the Synthetic Ideology of Creativity,
where the image of an artist/s is created by the record label for mass consumerism by putting emphasis on
them so audiences are attracted to them by their appearance very quickly, which often leads to a large profit
in a short time-span. I watched one of their music videos and noticed that there is a similar hue and colour
tone in the video ‘She Makes Me Wanna’ and also their style of clothing that represents them consistently
with the magazine and the digipack cover. The continuous colour scheme makes it more memorable for the
audience so that they find a need to watch the music video repeatedly in order to satisfy that need.

2. When I combined my ancillaries with my music video, I followed a similar method with matching colour tones
of reds blues and oranges. The lead singer is the main focus of the band so therefore I kept him on the front
cover of the digipack and the magazine ad using the live event style photograph and its blend with the stars
effect above. The vague side-on image of the lead singer in the ancillary texts means that the audience isn’t
satisfied enough for them to be able to ignore watching the music video, since advertising the lead singer on
behalf of the band is what I intended. The magazine advert makes the connection to the music video through
the link made to social media sites via their logos in bottom right corner, because the music video is
uploaded to YouTube and shared through Facebook and Twitter which is evidence for viral media
advertising.
Throughout the music video, I have used shots of both urban and rural scenes as a clever method for
appealing to young people from both rural and urban backgrounds. By acknowledging the different
landscapes throughout the narrative, it creates connections to both worlds, allowing for it to become a
common topic of conversation. It also helps support to genre in its mix of typical rural and urban styles of the
latest music fashion.
The digipack includes an artisticly stylized photograph of a rural green garden scene. I used this as a way of
appealing to young people with this typical rural family lifestyle and their appreciation for being outdoors. This
assures parents and families that the music is acceptable to listen to so they don't have to worry about
hurtful language and loud noises coming from their child's room.
The subtle urban photographs make a connection with the urban shots in the music video. They include the
band members posing against a wall and garage. This is used to advertise the band as part of the latest
fashion of music in these urban areas, e.g. cities, where it is easy for voices to be heard and word of new
bands spreads quickly. This has multiple benefits for each product as they are strongly connected via these
conventions.

3. When I combined my ancillaries with my music video, I followed a similar method with matching colour tones
of reds blues and oranges. The lead singer is the main focus of the band so therefore I kept him on the front
cover of the digipack and the magazine ad using the live event style photograph and its blend with the stars
effect above. The vague side-on image of the lead singer in the ancillary texts means that the audience isn’t
satisfied enough for them to be able to ignore watching the music video, since advertising the lead singer on
behalf of the band is what I intended. The magazine advert makes the connection to the music video through
the link made to social media sites via their logos in bottom right corner, because the music video is
uploaded to YouTube and shared through Facebook and Twitter which is evidence for viral media
advertising.
Throughout the music video, I have used shots of both urban and rural scenes as a clever method for
appealing to young people from both rural and urban backgrounds. By acknowledging the different
landscapes throughout the narrative, it creates connections to both worlds, allowing for it to become a
common topic of conversation. It also helps support to genre in its mix of typical rural and urban styles of the
latest music fashion.
The digipack includes an artisticly stylized photograph of a rural green garden scene. I used this as a way of
appealing to young people with this typical rural family lifestyle and their appreciation for being outdoors. This
assures parents and families that the music is acceptable to listen to so they don't have to worry about
hurtful language and loud noises coming from their child's room.
The subtle urban photographs make a connection with the urban shots in the music video. They include the
band members posing against a wall and garage. This is used to advertise the band as part of the latest
fashion of music in these urban areas, e.g. cities, where it is easy for voices to be heard and word of new
bands spreads quickly. This has multiple benefits for each product as they are strongly connected via these
conventions.

4. Music Video Link
●
http://www.youtube.com/watch?
v=61Npu2zGa_w