The document discusses plans for a short black comedy horror film about zombies. Section 1 discusses researching camera effects to make the film look grainy and low quality. Section 2 discusses choosing zombies as the genre and researching props, costumes, and actors. The main goal is to avoid making the film seem foolish or too ambitious. Section 3 discusses targeting the audience of teenagers and young adults aged 15-25, mainly male due to violence. Research showed zombies to be the most scary choice and that humor should be included but balanced with violence for dark comedy.

1. Justin Mears
Alex Corcoran
Sam Banham
Short Film

2. Section 1
Product research
We aim to achieve this type of a
camera effect, it is black and
white, grainy and not high quality.
We also aim to have a set of
advise, we want to section our
film by this and use some tips
for the defenders.

3. Section 2
Product research
The chosen genre of our short film is
a black comedy horror based on
zombies.
The research into different
products has lead us to a
range conventions to be
done in our film, such as,
the location of the shoot,
the props and costume,
and the physicality of the
chosen actors.
The main element
we’re trying to avoid is
making our product
come across as foolish
and not to be too
ambitious
Our research has told
us that being
humorous can be
challenging and can
easily be done wrong.

4. Section 3
Audience
The target audience for
our short film would be
mainly teenagers and
young adults. Aged
around 15-25
The age restriction
would be 15, this is to
make sure we have a
large an audience as
possible.
We would mainly
target a male
audience, due to the
violence involved in
the short film.
Our target audience of the
teenage and young adult
between the ages of 15-25,
would mainly consume
other media types such as:
Magazines
Computer games
Social networking sites
Television (mainly comedy)

5. Section 3
Research
Our research shows that from the choice of Zombies we
gave them, that Zombie one was the most
scariest/appealing. So the audiences expectations would
have to be met by including some kind of uniformed
Zombie.
Horror 1
Also in our research we paid attention to
the comic side of Zombie/Horror films by
asking “What word would you associate
with a slow moving Zombie?” with the
majority of people saying it’s a parody so
this may be included but with violence to
contribute to the dark humour of the film.
A comic Zombie
9%
46%
9%
18%
9%
9%
What word would you associate
to a slow moving zombie?
Terrifying Comedic Silly A parody Stupid Dangerous